This slide deck covers the second class of my social media course, Share This: Professional and Organizational Approaches to Social Media. If you would like to know more about the course or what services I can provide with regard to social media, please feel free to reach out to me. Good tidings, Lance Lance Eaton he/him/his http://www.ByAnyOtherNerd.com https://twitter.com/leaton01 https://www.linkedin.com/in/leaton01/ ____________________ I wish I had all the answers; better yet, I wish I knew all the questions to ask.

1. Share This: Professional and
Organization Approaches to Social Media
Session THREE
Lance Eaton
leaton@northshore.edu
@leaton01
North Shore Community College
#ShareThis2015

2. Outline
O Observations since last week.
O The Why of Social Media
O Big Picture - Social Media
O Tracking
O Analytics
O Capturing
O Streamlining
O Budgeting for Social Media
O Recommend Resources
O Return to LinkedIn
O Evaluation

3. Observations of Social Media
O Content (information presented)
O Type of content (text, image, video, audio, link)
O Number of engaged people
O Number of interactions
O Types of interactions (what are the different way people can interact
with it)
O When/Where was it posted from (if available)

4. The Why of Social Media
Personal Brand
Connect with specific interests.
Share particular content.
Praise more, complain less (or be
constructively critical).
Align digital self with professional self.
Be both professional and personal.

5. The Why of Social Media
Facilitate & Engage Conversation
Find the nodes in your network and interact.
Find the right groups, pages, and hashtags.
Tag (appropriately)
Put yourself out there.
Ask questions; provide answers.
Be respectful—regardless.
Watch the line between being relevant and spamming.

6. The Why of Social Media
Connect with Constituency/
Community/Customers
Listen/Lurk/Observe
Be a human entity through a computer
screen.
Be current with information.
Respect privacy of clients/constituents
Reward directly/indirectly your community.

7. Big Picture - Tracking
O Goo.Gl
O http://goo.gl
O Google Alerts
O http://www.google.com/alerts

8. Big Picture - Analytics
O Google Analytics
O http://www.google.com/analytics/

9. Big Picture - Capturing
O Storify
O http://www.storify.com
O Feedly
O http://www.feedly.com

10. Big Picture - Streamlining
O Hootsuite
O http://www.hootsuite.com
O IfThisThenThat
O https://ifttt.com

11. Big Picture - Budgeting
O Expand naturally.
O Use & encourage your most engaged audience
O Contests
O Dabble before spending.

12. Where to go from here
O Handout
O Spend time observing, following, listening.
O Start with small stuff & get comfortable with the format.
O Find new sources for your industries that provide
guidance on social media including:
O Etiquette
O Hashtags
O Social Media Events

13. Linked In

14. Evaluation
O Be honest.
O Feedback about what you would like to see more of.
O Feedback about whether a “Soc Media Advanced” would
be useful.
O Feel free to contact me with further questions and
thoughts: leaton@northshore.edu @leaton
THANK YOU!