I put together this training about best practices for social media management. I trained 30+ people in our department on the best practices when managing a professional Facebook page. This is owned by Jessica Simms; Marketing and Communication Intern; University of Colorado at Boulder

1. Social Media Training

2. Top Social Media Outlets August 2015
1. Facebook
2. Twitter
3. LinkedIn
4. Pinterest
5. Google Plus
6. Tumblr
7. Instagram
http://www.ebizmba.com/articles/social-networking-websites

3. Housing & Dining Services’ goals
• Help Students Achieve Success
– Support them with academics
– Help them find their communities

4. What can Social Media do?
• Allows you to connect with your “consumers”
• Showcases your brand for prospecting
students
• Helps consumers connect and build
communities
• Enhances consumers experience
Social Media is a open platform and changes
daily. Remember, these are just guidelines

5. Social Media @ CU-Boulder
@CUBoulder #CUBoulder

6. Housing & Dining Services

7. Housing & Dining Accounts
CU-Boulder Living
CU Dining Services
Other Pages:
@BoulderRHA, RHA, NRHH, Stampede, Individual Hall Pages*
*Have access to majority of the hall Facebook pages still need access to Sewall,
Buckingham
# BuffLife
@CUBoulderLiving @CUBoulderLiving

8. CU-Boulder Brand
http://www.colorado.edu/brand/visual-identity/typography-color

10. Tips and Best Practices
• Set realistic goals
• Think about your audience and your brand
• Look at “insights” see what posts are getting
the most engagement
• Engage with your fans. (i.e. reply to
comments and messages)
• Add a picture. Pictures perform well.
• Create a mix of content - share articles you
find with your own pictures.

11. More Tips:
• Read linked article and watch entire video
before sharing
• Use photos from campus as much as
possible
• Think professionally, use best judgement,
and remember the CU Brand
• Triple check your post to make sure it
looks like you want it to. Look for spelling
errors

12. Tips
• Stay active on Social Media, give your
audience a reason to care. If you’re not active
they can loose interest.
– Suggest posting at least 1-4xs a week on
Facebook
• Community building is so support. Share
content you think will be valuable for your
audience from CU-Boulder, CU-Boulder
Living and all other channels and clubs.

13. Topics to Avoid
• Drugs and Alcohol
• Sensitive information such as floor plans &
room numbers
• Personal contact information of staff and
student
• Private information

14. Topics to Avoid Cont’d.
• Emergency info: If there is a campus emergency,
share from the main CU page, or we will post
something on it. DO NOT make your own post.
• If your page receives a sensitive message, please
forward it on to HDS Marketing and
Communication to help with the response.
• ** You are representing CU-Boulder, so please
remember you are an extension of the university’s
image. Please use best judgement and if you have
a question email and ask before you post.

15. Insights:
We will help you with insights, so you do not need to monitor them as
much unless otherwise told to do so for a class or project.

16. Dos and Don’ts
Facebook pulls in meta-data from the link. Double check the picture because
you have the option to change it.

17. Mistakes happen. If your mistake is pointed out, it’s okay to
acknowledge it.

18. Do not have automatic posting turned on
When posting to multiple
channels, actually post it once
to each instead of auto posting.
Twitter just takes the 1st 140
characters.

19. Make sure you’re on the right account

20. Stuff happens
• When it happens, apologize and fix it by
deleting the post and/or replying to the
individuals.

21. HDS Marketing and Communications is working on branding our Facebook
pages. Hall Pages should have a profile picture of the hall and cover photo of an
event, the RAs or people in the hall. You may see this happen within the next few
months.

22. Examples of engaging content

25. FDA Social Media Lead Responsibilities
• Managing and updating specific hall
Facebook page
• Updating with a post at least four times a
month
Updates should be about what is happening in
the hall and it should be very natural. Posts can
include both formal and impromptu events such
as movie night, food in the common rooms, RA
spotlights, etc.

26. FDA Social Media Lead Responsibilities
Cont’d.
• Check in occasionally with HDS Marketing
and Communications office. We will host
office hours once a month in the evening for
anyone to stop by and ask questions or
check in.
• If you are not sure about a post, send a quick
email and we can help.
• Marketing and Communication wants to help
support your efforts in anyway possible.

27. Online Resources
• Canva.com
• Creative Commons
• Social Media Examiner
• Google

28. Thank You!