The Lawyer’sGuide to Linked In, Facebook and    TwitterLanding your next client using social media        Carolyn Elefant,...
WHY USESOCIAL MEDIA?
Your clients are using social media: 1 billionFacebook users (October         2012)     Your clients are   using social me...
December 16, 2010 Clients are using social media in away that is directly    relevant to     lawyers….
In-house counsel & CEOs are using           social media               In house counsel are using               social med...
Your competitors are using social media•1.8 million lawyers on LinkedIn•56% lawyers have FB or LI profile•Lawyers with blog...
WHAT TYPES OFSOCIAL MEDIA?
Why the big 3?•Largest collective # of users•Best mix of personal-professional-consumer and variedinterfaces
Resume            Cocktail Party         Watercooler
Best practices of social media  common to all platforms
1.      Set       Goals•Meet clients•Mediaexposure•SEO•Relationshipsw/lawyers•Other
2.    Match platform to goals.  Media  Business  clientsRelationshipswith lawyersConsumerclients  SEO
3.   Create robust profiles. •Match form to format •Strong active verbs & links •1 full profile > 100 sparse profiles •Photo!...
4. Balance personal and professional;informational and self-promotional
The Social Media Formulafor Twitter (vary for FB & LI) •50% - links to online content •30% - conversation with others •10%...
5. Be authentic. Have a pulse          B
6.   Take online relationships offline              B
7. Be consistent!          B                 3 tweets/day = 90      Minutes          Minutes                 contacts/week...
8. Time managementtips for social media
Make the most of your      limited time•Squeeze work into cracks•Consistently post a few times inearly a.m. (7 - 10 a.m.) ...
Leverage mobiledevices to optimizesocial media use
9. Know and follow the    rules of social    media. Always.
Platform                            4          Platform     terms of of          Terms      service           Service     ...
Platform-Specific  FEATURES & TIPS
SEO               termsProfessionalphoto
Tips for adding                      connections:                      •Personalize intro                      •Don’t spam...
Groups              •Check group              demographic              before joining              •Closed goups          ...
Get & givetestimonials:For businesscolleagues & clients -be persistentGiving can enhanceyour profile tooNew feature:endorse...
IDEAS FOR LINKED IN!Publicize your speaking engagements &invite others!Contact reporters via LinkIn or arrange tomeet with...
Twitter Tips
140characterbio            Search topics            or colleagues
Twitter LEXICON@carolynelefant   Twitter “handle.” Try to use your real                  name.Tweet             140-charac...
Twitter T ips•Volunteer to tweet a conference -organizers & speakers love it; others willfollow•Tweet like an industry ins...
The 2 faces of FacEbook    2 Faces of Facebook     Personal   professional
FACEBOOK TIPSPersonal                         Professional (Fan Page) for                                 LawyersPurpose: ...
Where to find me on social media                    www.twitter.com/                     carolynelefant                    ...
LinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for Lawyers
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LinkedIn, Facebook & Twitter for Lawyers

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LinkedIn, Facebook & Twitter for Lawyers

  1. 1. The Lawyer’sGuide to Linked In, Facebook and TwitterLanding your next client using social media Carolyn Elefant,LawOfficesofCarolynElefant.com
  2. 2. WHY USESOCIAL MEDIA?
  3. 3. Your clients are using social media: 1 billionFacebook users (October 2012) Your clients are using social media. Over 1 billion Facebook users (Oct. 2012).
  4. 4. December 16, 2010 Clients are using social media in away that is directly relevant to lawyers….
  5. 5. In-house counsel & CEOs are using social media In house counsel are using social media to choose lawyers: •22% GCs said Twitter was a factor in hiring •18% considered endorLinkedIn profiles and endorsements
  6. 6. Your competitors are using social media•1.8 million lawyers on LinkedIn•56% lawyers have FB or LI profile•Lawyers with blogs have 434 moregoogle links
  7. 7. WHAT TYPES OFSOCIAL MEDIA?
  8. 8. Why the big 3?•Largest collective # of users•Best mix of personal-professional-consumer and variedinterfaces
  9. 9. Resume Cocktail Party Watercooler
  10. 10. Best practices of social media common to all platforms
  11. 11. 1. Set Goals•Meet clients•Mediaexposure•SEO•Relationshipsw/lawyers•Other
  12. 12. 2. Match platform to goals. Media Business clientsRelationshipswith lawyersConsumerclients SEO
  13. 13. 3. Create robust profiles. •Match form to format •Strong active verbs & links •1 full profile > 100 sparse profiles •Photo! •Create 2-3 profiles all at the same time •Update, update, update!
  14. 14. 4. Balance personal and professional;informational and self-promotional
  15. 15. The Social Media Formulafor Twitter (vary for FB & LI) •50% - links to online content •30% - conversation with others •10% self-promotional information •10% personal hobbies and interests
  16. 16. 5. Be authentic. Have a pulse B
  17. 17. 6. Take online relationships offline B
  18. 18. 7. Be consistent! B 3 tweets/day = 90 Minutes Minutes contacts/week + + Minutes Minutes __________ Results Results! 2 link requests/week = 100 new connections/yr
  19. 19. 8. Time managementtips for social media
  20. 20. Make the most of your limited time•Squeeze work into cracks•Consistently post a few times inearly a.m. (7 - 10 a.m.) on weekdayssince web traffic is high this time ofday•Use your smart phone for flexibilityand post while standing in line atstore or at soccer practice•Post to social media when on “kidduty” since it’s a simple, lowattention task
  21. 21. Leverage mobiledevices to optimizesocial media use
  22. 22. 9. Know and follow the rules of social media. Always.
  23. 23. Platform 4 Platform terms of of Terms service Service Sets of Firm rules forEthics social lawyersrules media on social policy media Neiqutte Netiquette
  24. 24. Platform-Specific FEATURES & TIPS
  25. 25. SEO termsProfessionalphoto
  26. 26. Tips for adding connections: •Personalize intro •Don’t spam •Ask contacts for help w/connectingAdd connectionsOptions: email spamExisting contactsSchool, jobs
  27. 27. Groups •Check group demographic before joining •Closed goups better •Start your own2 posts aweek = notvery active
  28. 28. Get & givetestimonials:For businesscolleagues & clients -be persistentGiving can enhanceyour profile tooNew feature:endorsement
  29. 29. IDEAS FOR LINKED IN!Publicize your speaking engagements &invite others!Contact reporters via LinkIn or arrange tomeet with colleagues in different cities!Start a group (but keep it moderated)!For fee advertising - inexpensive & fairlyeffective
  30. 30. Twitter Tips
  31. 31. 140characterbio Search topics or colleagues
  32. 32. Twitter LEXICON@carolynelefant Twitter “handle.” Try to use your real name.Tweet 140-character communication on Twitter.RT, MT ReTweet - passing along tweet; do it generously. MT denotes tweet is modified or shortenedDM Direct message. Private communication between 2 Twitterers. Must mutually follow to DM# Hashtag Hashtag denotes a topic or event. Frequently assigned for conferences; can aggregate hashtag stream
  33. 33. Twitter T ips•Volunteer to tweet a conference -organizers & speakers love it; others willfollow•Tweet like an industry insider - 5-10news tips per day (Google reader) andgain expertise•Organize tweet-ups (online to offline)•Follow media & other thought leaders inyour industry
  34. 34. The 2 faces of FacEbook 2 Faces of Facebook Personal professional
  35. 35. FACEBOOK TIPSPersonal Professional (Fan Page) for LawyersPurpose: Interact w/friends - Purpose: Can post law firmthey’ll call if they need a events, sponsorship of sportslawyer. Discovery team, photos from parties,commonality - people do etc…business w/those they like.Warning: Don’t discuss cases Warning: Warn clients re:even with friends under pros/cons liking page for“limited” privacy. Nothing is confidentiality.private on FB. May not want tofriend clientsMost people use FB anyway. FB page may be hard for firmSo why not? to maintain. Better tool for firm projects like events or association.
  36. 36. Where to find me on social media www.twitter.com/ carolynelefant http://www.linkedin.com/in/carolynelefantwww.linkedin.com/in/ https://plus.google.com/ carolynelefant 112199202096472402474 www.pinterest.com /myshingle Email: carolyn@carolynelefant.com/ Web: carolynelefant.com

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