The Tinder Foundation works to promote digital and social inclusion in the UK. It operates networks of online centers that provide training to help people develop digital skills. The Foundation targets those who are socially and digitally excluded, such as the elderly, disabled, low-income individuals and those with low education levels. Having digital skills can help people save money, improve employment prospects and social connections. However, many lack motivation, access or skills to get online. The Foundation receives grants to support its online centers and training programs. It partners with organizations like DWP and NHS to help people develop skills needed for programs like Universal Credit that are moving online.

1. Digital & Social Inclusion
Greg Watson
Sales Manager & Staff Board Director
@GregWat_son
http://www.slideshare.net/GregWatson
#digitalskills
Greg@tinderfoundation.org
© Copyright Tinder Foundation

2. Today:
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7.
About Tinder Foundation
UK online centres
Who is socially & digitally excluded
Why this is the case
Impact on individuals
Future challenges
The help and support we offer

3. Tinder Foundation
We make good things happen
with digital technology
— Established in 2011
— Not-for-profit Social Enterprise
— How we are structured

4. Our Brands:

5. Intro to UK online centres by numbers:
— 4 Specialist Networks
— 3,800 centre partners
— 5,000 hyper-local community organisations
— 25,000 volunteers
— 40,000 unique visits to Learn My Way a month
— 1,100,000 helped since April 2010

6. Our goal is to create independent and confident
internet users
Not about broadband infrastructure
Not about one off usage

7. The internet is great – UK online centres inspire
people to:
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Stay in touch with family, friends or socialise with people who
share your interests.
Save money on household bills and shopping.
Simplify and speed up daily tasks such as banking, sorting
out your benefits registering to vote.
Be entertained – maybe catch up on some TV you missed or
play a game of Scrabble with others.
Explore your passions, from sport news and cake decorating
to fly-fishing and photography – there’s something for
everyone.
Improve your job prospects. It’s a fact more jobs are
advertised online.

8. Local
[Community informal adult learning]
+
Digital
[Flexible, quick moving ‘Learn My Way’]
+
Scale
[5,000 hyper local Organisations]

9. Why is digital inclusion important:
—Social Justice
—Equality, improving lives
—Employment, Saving, social isolation
—Economic Growth
—Welfare reform moving online
—Digital by default
—Helping people be more employable
—Building new better digital businesses

12. Who’s digitally excluded
18% of adults have little or no online skills (ONS)
71%
71%
In social group C2DE
51%
51%
Aged over 65
50%
50%
Have no qualification
3.91 Million disabled adults are
3.91 Million disabled adults are
not online
not online

13. Social exclusion with previous year
Any Social exclusion
Benefits
Education
Income
Unemployment
Housing

14. Who is getting supported in
UK online centres
Social Excluded
83%
Receiving any
benefits
57%
Unemployed
47%
Educated below
level 2
50%
Household income
<£9,999
28%
Disabled
29%
Aged 65+
16%
Black, Asian &
Minority Ethnic
Groups
16%

15. Why aren’t people online?
Skills
Skills
20%
20%
Access
Access
38%
38%
Barriers to why people are not online
[Freshminds 2007 and 2009]
Motivation
Motivation
34%
34%

16. Impact on the individual:
Jobs:
—People with good ICT skills earn between 3% - 10% more than
without
—72% of employers wouldn't even interview candidates with no IT
Skills
—7 million job adverts online
—90% of all jobs need basic IT skills

17. Impact on the individual:
Money
—£560 saved by shopping/paying bills online
—82% internet users have saved money [Ofcom]
—25% increase in earners with good IT skills
—Getting online increases lifetime earnings by >£8,300
—By 2016 British people will buy £221bn worth of online goods and
services
Social
—3.1 million people over 65 go a whole week without seeing family or
friends

18. National Economic benefits:
Government estimates suggest that an hour spent
interacting with government costs the average citizen
£14.70. Over 250million transactions are still completed
through offline channels every year. “
£1.8 billion annual saving if an half hour was saved by
digitalising every transaction
Digital Efficiency Report Nov 2012

19. Upcoming challenges
—Universal credit
—Welfare reform
—Social Housing

20. Universal Credit
It will replace most means-tested benefits including:
—income-based Jobseeker’s Allowance (JSA)
—income-related Employment and Support Allowance
(ESA)
—Income Support
—Housing Benefit
—Working Tax Credit
—Child Tax Credit.

21. Universal Credit - The Facts
—DWP target of 80% claimants using digital by 2017
—Housing payments directly to recipients
—Payments made month

22. Citizens Advice Clients – baseline pilot
—9 out of 10 claimants will need some kind of support
—Budgeting monthly payments: 73% not ready
—Budgeting: 77% not ready for UC
—Banking: 52% not ready for UC
—Getting Online: 66% not ready for UC
—38% not ready across all areas

23. Tinder Foundation’s Help and Support:
—£1,700,000 in grant funding since April 2013
—Free access to learning content [Learn My Way]
—Free training for our network
—Commercial opportunities – Online Basics (C&G)
—National marketing opportunities
—Centre Search and Post Office referrals
—Dedicated Network Coordinators
—Free Managing Information

24. Learnmyway.com
© Copyright Tinder Foundation

26. Tracking learning, evidencing impact
© Copyright Tinder Foundation

27. We work with the DWP:

28. Learn about searching for jobs using Online
Plus

29. We work with the NHS

30. Learn More Section:
Simple steps you can take right now to make the most of your money and
plan for the future

31. Learn More Section:

32. Learn More Section:
Developed - Money Advice Service and
Funded by - Comic Relief
Audience - Help the over 55s.

34. Thanks for listening
Greg Watson
Sales Manager & Staff Board Director
@GregWat_son
http://www.slideshare.net/GregWatson
Greg@tinderfoundation.org
© Copyright Tinder Foundation