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Get Online


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Get Online

  1. 1. Section Divider: Heading intro here. The Social & Economic Case for Digital Helen Milner 20 October 2010 s
  2. 2. We can support the most vulnerable offline people AND drive the position of digital services as the default
  3. 3. 1997: Build it and they will come
  4. 5. 30.1m adults use the internet every day BUT 9.2m never use it Source: ONS 2010
  5. 6. Those on lowest income are less likely to use the internet Source: ONS 2010
  6. 7. 55% of people with no qualifications have never used the internet Source: ONS 2010
  7. 8. There’s a North-South divide All UK: 18% never used Source: ONS 2010
  8. 9. Why is this important? What are the social benefits of being online?
  9. 10. Internet users confidence in their ability to find work out-stripped non users by 25% “ Does the internet improve lives?” Freshminds April, 2009
  10. 11. Internet and peoples lives “ Does the internet improve lives?” Freshminds April, 2009 More confident Happier Better quality of life More informed
  11. 12. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
  12. 13. And what are economic benefits?
  13. 14. Being able to use a computer and internet commands a salary premium of 3 – 10% Centre for the Economics of Education, 2007
  14. 15. Direct financial benefit of using broadband in the home £276 per year (lowest income) Source: SQW Consulting, September 2008
  15. 16. If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” October 2009
  16. 17. A one-off cost of £38 to get someone online then saves £88 per person each year just from them using online public services
  17. 18. <ul><li>To get t he last 9.2m online action needs to be both mass and targeted </li></ul>
  18. 19. Mass, centrally coordinated activity Example: Get online week 18-24 October (annual campaign) <ul><li>Mass publicity – “free” (newspapers, television, radio, online) </li></ul><ul><li>Mass coordinated marketing packs, online game and taster courses – locally delivered </li></ul><ul><li>Local events – 3,092 events, this week </li></ul><ul><li>14,384 people got online on Monday, Tuesday & to 5pm on today (the last three and bit days) [October 18-20 th 2010] </li></ul>
  19. 20. Mass: 3,500 coordinated UK online centres <ul><li>Local centres targeting local communities or specialising on a target group (disability, aged, homeless, parents, unemployed) </li></ul><ul><li>Job centres, youth centres, schools, health centres, buses, community centres, libraries, pubs, mosques, churches, and more </li></ul><ul><li>UK online centres’ users- third have no qualifications, 74% not in paid employment </li></ul><ul><li>Provide : motivation and outreach; supported access; skills development with myguide </li></ul>
  20. 21. Who can easily use your online services? In the 90%s <ul><li>Almost everybody aged 16 – 44 yrs </li></ul><ul><li>Almost everybody earning > £20,800 </li></ul><ul><li>Almost everybody with a good GCSE </li></ul><ul><li>(O Level) or higher qualification </li></ul><ul><li>Almost everybody buying a house </li></ul><ul><li>Almost everybody with dependent children </li></ul>
  21. 22. Who is offline? (has NEVER used the internet) <ul><li>60% of the over 65s have never used the internet </li></ul><ul><li>And 68% of people who are widowed </li></ul><ul><li>55% of people with no qualifications </li></ul><ul><li>31% of people earning less than £10,399 </li></ul><ul><li>29% of people from the North East of England </li></ul>
  22. 23. How can the offline use your online services? <ul><li>There are 3,500 UK online centres offering (mostly) free support </li></ul><ul><li>Help them move from using online with support to being self supporting </li></ul><ul><li>Use local people to spread the word that it is possible for anyone to use online </li></ul><ul><li>This is possible at a low cost </li></ul>
  23. 24. Online public services are better for all <ul><li>More convenient for the user – all day every day availability </li></ul><ul><li>Users can use the online service as slowly or quickly as they need to </li></ul><ul><li>Easy to keep track – print off or save right information, personalised </li></ul><ul><li>Improvements to back office processes </li></ul>
  24. 25. Be an advocate for digital <ul><li>Not just about money and cuts (although it does save money) </li></ul><ul><li>Don’t use the offline minority as an excuse </li></ul><ul><li>Do focus on helping the offline to use your digital services </li></ul><ul><li>More people online using better services = improvement in quality of services </li></ul>
  25. 26. Will work only if we bring the vulnerable and excluded online too (either supported or on their own)
  26. 27. “ Getting online can help people save money, find a job, access services in a way that works for them, and make connections with each other and with their community” David Cameron Friday 18 June 2010
  27. 28. Thank You [email_address] s