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Race Online 2012

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Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.

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Race Online 2012

  1. 1. Meeting the needs of<br />our customers<br />
  2. 2. Who are our customers<br /><ul><li> 8.4 million adults are not online
  3. 3. 65% of over 65 year olds do not have internet access
  4. 4. Home and housing associations
  5. 5. 29% of 65+ use the internet for travel</li></li></ul><li>What is the key driver<br />
  6. 6. What is the key driver<br />Motivation<br />
  7. 7. Inspire customers<br />
  8. 8. Engage customers<br />
  9. 9.
  10. 10.
  11. 11. Engage customers<br />
  12. 12.
  13. 13.
  14. 14. safe accessible intergenerational e-inclusion<br />12<br />© Mobilelite Ltd. All rights reserved. <br />
  15. 15.
  16. 16.
  17. 17.
  18. 18. become a<br />Digital Champion<br />
  19. 19. Working with partners<br />UK Online Centres<br />BBC<br />Corporates<br />Voluntary Groups<br />Schools and associations<br />Individuals<br />Local authorities<br />
  20. 20. Create initiatives<br />Go ON<br />Pass IT On<br />Give an Hour<br />Go ON Leeds<br />Go ON Adopt<br />
  21. 21. inspire<br />show<br />set up<br />donate<br />at work or school<br />

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