Developing Nonprofit Programs Seminar #2

Seminar 2 – Developing Nonprofit Programs
Central Library, Greensboro Public Library
Greensboro, NC
March 10, 2020© STC Consulting, LLC 2019
www.stcconsultingllc.org
NONPROFIT DEVELOPMENT SERIES

WELCOME
Before we get started…
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• Do not record the class using your technology!
• Slideshare link:
• Silence your phones
• Limit texting/outside conversations during the
presentation
• Be respectful to the presenter & attendees
© STC Consulting, LLC 2020 www.stcconsultingllc.org

ABOUT STC CONSULTING, LLC
Nonprofit Consulting Services
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• We are a team of business consultants with expertise in:
o Nonprofit Startup
o Nonprofit Formation
o Board Training
o Technology Support
• Services are delivered in person and/or using technology:
o individualized coaching/mentoring
o group trainings
o workshops
o public speaking
o seminars

YOUR PRESENTER
Dr. Kathryn Addo, B.S, J.D., M.Div., Th.M.
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• Over 23 years of training/nonprofit experience as an Educator,
Community Advocate, Nonprofit Founder & Minister
• Master of Theology (Missions), Union Presbyterian Seminary
• Master of Divinity (Magna Cum Laude) from the Samuel DeWitt
Proctor School of Theology, Virginia Union University
• Juris Doctorate, North Carolina Central University School of Law
• Licensed Community Development and Outreach minister
• Certified John C. Maxwell Coach, Teacher, Trainer, & Speaker

SERVING OUR COMMUNITY
“Community Inspirations with Dr. K”
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“Information that inspires &
music that soothes the soul!
The weekly 30-minute program promotes
philanthropy & nonprofits as forms of
community engagement & empowerment.
FRIDAYS @ 10:00 AM
www.WDRBmedia.com
www.iHeart.com
24/7 on www.soundcloud.com

NONPROFIT RESOURCES
Community Helpers
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NONPROFIT EDUCATION
GTCC Nonprofit Development Series – March 2020
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3/3/20 Nonprofit Organization Formation
3/10/20 Developing Nonprofit Programs
3/17/20 Improving Nonprofit Impact Through Technology
3/24/10 Nonprofit Financial Basics
The Nonprofit Development Series is sponsored in
partnership with the Small Business Center at GTCC and
the Greensboro Public Library.

NONPROFIT COUNSELING
Small Business Center at GTCC
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Dr. Addo is an Advisor at the Small Business Center at
GTCC located in The Nussbaum Center
Clients receive 1 free hour of confidential counsel focused
on establishing and developing a small nonprofit
organization
Consultations are available on weekdays starting at
10:00 am & ending at 3:00 pm
Registration is required
https://bit.ly/2C3yOu6
(336) 334-4822, ext. 62001

NONPROFIT RESOURCE FAIR
Guilford County Nonprofit Resources
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Thursday, April 16, 2020
12:00 PM to 2:00 PM Eastern
Location: Greensboro Public Library, Central Branch
Facilitated by GTCC Small Business Center
Speaker(s):
Steve Hayes, Executive Director - Guilford Nonprofit Consortium
Chisa Pennix-Brown, MBA - Lady Bizness Inc.
Morgan Ritchie-Baum, Business & Nonprofit Librarian -
Greensboro Public Library
Chad Collins - Chad Collins & Associates
Registration is required
Nonprofit Resource Fair
Registration
(336) 334-4822, ext. 62001

GUILFORD NONPROFIT CONSORTIUM
“Ask for What You Need, Give What You Can”
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• Brings Nonprofits together as a community to build capacities among
and between the member organizations
• Provides ongoing programs, services & resources to member
Nonprofits
• Maintains an open membership policy. Any established Nonprofit
organization in Guilford County is encouraged to join the Consortium.
Membership dues are based on the number of full-time employees
and are renewed on an annual basis
• Nonprofits outside of Guilford County may join at double the dues
amount
www.guilfordnonprofits.org
Steve Hayes
336-790-0707

LET’S GET STARTED!
You will learn…
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Disclaimer: This presentation is provided for educational
and informational purposes only and should not be
construed as legal advice or as an offer to perform legal
services on any subject matter.
• The characteristics of a Nonprofit program
• Nonprofit program development basics
• How to find data to substantiate community needs &
gain/sustain funding
• A Program Development & Logic Model

WHAT DO YOU THINK?
TRUE OR FALSE?
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1. All Nonprofit programs are fundable. T F
2. Nonprofit programs and activities are the same thing. T F
3. The Board of Directors, clients & stakeholders are responsible T F
for developing Nonprofit programs/services.
4. Performance measures are often required by funders. T F
5. The Logic Model is the only way to evaluate Nonprofit programs. T F

VISION & MISSION STATEMENTS
Write the Vision & Make it Plain
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• Vision statement: (Desired End-State) A one-sentence statement
describing the clear and inspirational long-term desired change
resulting from the organization or program’s work.
• Mission statement: (What you do + who/what you do this for):
A one-sentence statement that describes the reason the organization
or program exists.
• Mission statement informs others of what you do, focuses &
motivates your team, guides strategic planning/decisions &
fundraising activities
• Clear -- Concise – Useful
Resource: Guide to Creating Vision & Mission Statements https://topnonprofits.com/vision-mission

NEED-BASED & FUNDABLE PROGRAMS
First Things First
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It is critically important that Nonprofit programs be need-based and fundable
• Need-based: Is there a demonstrated community “need” supported by data?
• Interview individuals affected by the problem and agency staff, government officials, and
experts in the field the Nonprofit wants to focus on
• Research data: Use the public library & online resources
• Fundable: Is there money available to support the services the Nonprofit will provide?
• Funding sources are determined by what type of services the Nonprofit provides & who it
serves
Need-based programs + matching funding sources = $$$

THE NONPROFIT PROGRAM
Characteristics of a Nonprofit Program
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• A nonprofit program is an
o integrated set of services
o that meet specific, verified community needs
o achieve specific benefits and changes (outcomes)
o among specific groups of “clients” in that community
• Services include ongoing systematic evaluations to ensure
that the specific outcomes are really being achieved
• Are aligned with the Nonprofit’s Mission & strategic plans
• Involves the Board of Directors, clients, & stakeholders

NONPROFIT PROGRAM DEVELOPMENT
Key Steps for Funding
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• When developing a new program, it is especially
important that a Nonprofit address key points when
applying for funds to finance the program
• Critical steps in the process:
Step 1: Assessment of community needs/strength
Step 2: Program design
Step 3: Performance measurement
Step 4: Program evaluation

STEP 1: COMMUNITY ASSESSMENT
Identify Community Strengths & Weaknesses
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• Before designing a program, conduct a community needs assessment to determine
that the program is addressing a real need that exists in the community
• In order to get an accurate picture, the assessment should involve people representing
various aspects of the community
• A new program should not duplicate services already provided in the community
• In gathering research, the following questions may serve as a guideline:
o Who does the problem affect?
o How many people are affected?
o How is this problem addressed in other locations affected by it?
o What has and has not worked?
o Is this problem already being addressed in this community? How?

COMMUNITY ASSET MAPPING
Identify Community Strengths & Weaknesses, cont’d
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• Rejects the habit of describing communities by listing their problems
• Views community residents as “resource producers” rather than “resource consumers”
• Focuses on the hidden wealth that exists in all communities. Churches, local businesses,
non-profit organizations, voluntary associations and parks are all assets with valuable
resources to offer
• Builds community because everyone offers their individual gifts and talents to improve
quality of life
• Allows residents to step up, be proactive, and take control of their communities
Resource: Southern Poverty Law Center publication “Unlocking Your Community’s Hidden Strengths,

RESEARCH RESOURCES
FREE!
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• Business & Nonprofit Librarian, Central Branch, Greensboro
Public Library (336) 373-4559 https://library.greensboro-
nc.gov/home
• Fact Finder, United States Census Bureau
https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
(data.census.gov)
• Greensboro Population & Statistics Greensboro City
Government database
• KidsCount http://datacenter.kidscount.org/
• NC Child http://www.ncchild.org/what-we-do/data/

LET’S TAKE A BREAK!
Please return promptly!
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STEP 2: PROGRAM DESIGN
Basic Qualities of a Good Program
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• Describes and gives evidence of a community need that can be addressed
• Identifies a gap in services available in the community which address the need
• Explains why this program is an appropriate strategy to meet the need
• Outlines the specific Nonprofit program(s) implemented to address the need
• Establishes community partnerships in the process of addressing the community need
• Anticipates the positive outcome of the program in the community
• Defines the method of measuring results

THE LOGIC MODEL
Plan and Evaluate the Proposed Program
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• A recommended method of program design is to use a logic model to plan and
evaluate the proposed program
• Presents the shared relationships between the resources, activities, outputs, outcomes,
and impact of the program.
• It should help the organization:
• specify goals
• identify what resources are needed
• identify indicators of progress and measurements of success, and
• communicate the program’s potential value

THE LOGIC MODEL, CONT’D
The Parts of a Basic Logic Model
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• Needs: The community need as identified in the Community Needs Assessment
• Inputs: The resources needed to complete activities
• Activities: What staff, volunteers, etc. actually do
• Outputs: A measurement of the actual amount of service completed
• Intermediate Outcomes: Measurable change and improvements in the program’s
constituents and/or community
• End Outcomes: The target changes that the organization hopes to achieve in the
program’s constituents and/or community

LOGIC MODEL EXAMPLE
Put All the Pieces Together
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Need Inputs Activities Outputs Intermediate
Outcomes
End
Outcomes
Low third-
grade reading
performance
Staff
Books
Space
Volunteers
20 volunteers
will tutor
children one-
on-one in
reading 3
times a week
(x) number of
children
tutored
Increased
number of
books read,
increased
reading on
own
Increased
reading
performance,
improved
grades

STEP 3: PERFORMANCE MEASUREMENT
Is the Program Making Progress?
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• This is a VERY important step in establishing
accountability to a funder
• The purpose of performance measures is to capture the
ongoing progress the program is making
• It should provide a snapshot of the impact that all the
programs have on the community
• The data can be quantitative, qualitative or both
Measurement Tracking Tools
o Participation rolls/attendance sheets
o Surveys (paper & online)
o Individual interviews
o Focus groups with program
participants
o Participant observation/Site visits

STEP 4: PROGRAM EVALUATION
How Well is the Program Working?
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• Evaluations may be standardized based on the type of
programs offered
• Data collection should be scheduled and carried out
from the beginning to the end of the program
• The organization should be consistently involved in
the evaluation process and make needed adjustments
to best serve the community
Program Evaluation Tools
o Logic Models
o Questionnaires
o Organization assessments
o Resource: UNCG Nonprofit
Evaluation Support Program
http://nesp.wp.uncg.edu

Contact Us!
STC Consulting, LLC
Greensboro, NC 27410
(336) 252-4891
(704) 315-8459
www.stcconsultingllc.org
Follow Us!
Facebook: STCConsultingLLC
Instagram: stcconsultingllc
LinkedIn: stcconsultingllc
Twitter: stconsultingllc
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