Social cmmu
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This document discusses social media marketing. It provides a brief history of social media and outlines some of the major platforms such as Facebook, Twitter, blogs and forums. It then discusses how brands can use social media for various marketing objectives like increasing brand awareness, perceived quality, brand association and loyalty. It also covers topics like social CRM, monitoring, and handling customer service/complaints on social media. Overall, the document provides a high-level overview of social media marketing strategies and tactics.
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Social cmmu
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