Manafu_SMSIASI_2012

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CRISTIAN MANAFU
•  Event Planner (Evensys)

•  Consultant (The Connector)

•  Social Media Trainer

•  Blogger (Manafu.ro)

•  Vodafone, BCR, Procter & Gamble, Petrom, Ursus,
Mindshare, UK Embassy, The Group, European
Commission, DC Communication, GMP PR, Gazeta
Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma,
Dacia.

PASI IN STRATEGIA SOCIAL MEDIA
1.  Deﬁnirea obiectivelor

2.  Deﬁnirea audientei

3.  Tipuri de activitati in social media

4.  Alegerea Canalelor

5.  Unitati de masura

PUBLICURILE INTERESATE

•  Angajati •  Sindicate
•  Comunitati •  Asociatii din industrie
•  Actionari •  ONG-uri
•  Creditori •  Potentiali angajati
•  Investitori •  Potentiali clienti
•  Autoritati •  Competitia
•  Clienti •  Invatamantul
•  Furnizori •  Analisti
•  Media

PUBLICURILE IN SOCIAL MEDIA

•  Inﬂuencerii (Bloguri si Celebrity Media)
•  Bloggerii specializati (Bloguri)
•  Suporterii (Bloguri si Facebook)
•  Publicul tintit (Bloguri si Facebook)
•  Publicul larg (Facebook)

INSTRUMENTE DE SEGMENTARE: Facebook,
LinkedIn, Google

CLASAMENTE: ZeList, ZeTweety, Topurile Biz,

CE POT FACE COMPANIILE?
ACTIVITATI PE TERMEN ACTIVITATI TACTICE
SCURT •  Social Media Strategy
•  Social Media Audit •  Crisis Management
•  Social Media Policy
•  Social Media Training ACTIVITATI DE PROMOVARE
•  Product Launch
ACTIVITATI PE TERMEN •  Events
LUNG •  Special Projects
•  Reputation Management •  Awareness
•  Social Media Newsroom •  Media Opportunities
•  Blogger Relations
•  Social Spaces

TOP SOCIAL BRANDS IN CIFRE
•  Pagina de Facebook - 48
•  Campanie pe Facebook - 40
•  Blog de campanie - 19
•  Implicare bloggeri in campanie - 33
•  Comunicare directa cu bloggeri - 22
•  Cont actualizat Twitter - 22
•  Cont actualizat YouTube - 18
•  Proiecte speciale - 17
•  Site-uri UGC - 14
•  Customer care / customer relationship - 14
•  Sponsor la evenimente - 13
•  Campanie pe bloguri - 11
•  Cont actualizat Wikipedia - 10
•  Cont actualizat Flickr - 10
•  Spoturi virale - 6
•  Social media newsroom - 2
•  Blog de produs - 1
•  Folosire QR Codes - 1

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Manafu_SMSIASI_2012

2. CRISTIAN MANAFU •  Event Planner (Evensys) •  Consultant (The Connector) •  Social Media Trainer •  Blogger (Manafu.ro) •  Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia.

3. STRATEGIA DE SOCIAL MEDIA

4. PASI IN STRATEGIA SOCIAL MEDIA 1.  Deﬁnirea obiectivelor 2.  Deﬁnirea audientei 3.  Tipuri de activitati in social media 4.  Alegerea Canalelor 5.  Unitati de masura

5. DEFINIREA OBIECTIVELOR

6. OBIECTIVE SOCIAL MEDIA

7. OBIECTIVELE DE COMUNICARE IN SM •  Generare buzz si conversatie in jurul produsului •  Lansarea unui nou produs •  Awareness mai mare pentru brand •  Schimbarea sau formarea unor opinii •  Crearea unei nevoi •  Mai mult trafic / Generarea unei actiuni •  Crearea unor asocieri pozitive •  Influentarea influencer-ilor •  Cresterea / Recastigarea increderii •  Generare de lead-uri / trial •  Insights despre cumparator si felul in care el vede brandul •  Generarea vanzari

8. DEFINIREA AUDIENTEI

9. PUBLICURILE INTERESATE •  Angajati •  Sindicate •  Comunitati •  Asociatii din industrie •  Actionari •  ONG-uri •  Creditori •  Potentiali angajati •  Investitori •  Potentiali clienti •  Autoritati •  Competitia •  Clienti •  Invatamantul •  Furnizori •  Analisti •  Media

10. PUBLICURILE IN SOCIAL MEDIA •  Inﬂuencerii (Bloguri si Celebrity Media) •  Bloggerii specializati (Bloguri) •  Suporterii (Bloguri si Facebook) •  Publicul tintit (Bloguri si Facebook) •  Publicul larg (Facebook) INSTRUMENTE DE SEGMENTARE: Facebook, LinkedIn, Google CLASAMENTE: ZeList, ZeTweety, Topurile Biz,

11. TIPURI DE ACTIVITATI IN SOCIAL MEDIA

12. CE POT FACE COMPANIILE? ACTIVITATI PE TERMEN ACTIVITATI TACTICE SCURT •  Social Media Strategy •  Social Media Audit •  Crisis Management •  Social Media Policy •  Social Media Training ACTIVITATI DE PROMOVARE •  Product Launch ACTIVITATI PE TERMEN •  Events LUNG •  Special Projects •  Reputation Management •  Awareness •  Social Media Newsroom •  Media Opportunities •  Blogger Relations •  Social Spaces

13. ALEGEREA CANALELOR

14. TOP SOCIAL BRANDS

15. TOP SOCIAL BRANDS IN CIFRE •  Pagina de Facebook - 48 •  Campanie pe Facebook - 40 •  Blog de campanie - 19 •  Implicare bloggeri in campanie - 33 •  Comunicare directa cu bloggeri - 22 •  Cont actualizat Twitter - 22 •  Cont actualizat YouTube - 18 •  Proiecte speciale - 17 •  Site-uri UGC - 14 •  Customer care / customer relationship - 14 •  Sponsor la evenimente - 13 •  Campanie pe bloguri - 11 •  Cont actualizat Wikipedia - 10 •  Cont actualizat Flickr - 10 •  Spoturi virale - 6 •  Social media newsroom - 2 •  Blog de produs - 1 •  Folosire QR Codes - 1

16. UNITATI DE MASURA

17. CE MASURAM?

18.

19.

20. 5 TIPURI DE ORGANIZARE

Manafu_SMSIASI_2012

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