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Socialfor sm es-2
The document discusses various aspects of using social media for marketing purposes. It describes several major social media platforms like Facebook, Twitter, YouTube, and Pinterest. It also discusses how companies can use these platforms to increase brand awareness, build customer loyalty, create viral marketing campaigns, and monitor engagement. Overall, the document provides an overview of how social media can be leveraged as part of an integrated marketing strategy.
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Socialfor sm es-2
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- 2. Social Media ï (D.B.A) THE JOINT DOCTORAL PROGRAM IN BUSINESS ADMINISTRATION (JDBA) ï â Facebookâ Social Media âMarketing Clickâ 2 âE-
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- 4. Social Media ï . 081-9758189 www.facebook.com/doctorpisek pisek@yahoo.com Twitter @doctorpisek Web Site www.doctorpisek.com 4
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- 7.
- 8. Social Media ï (Traditional Media) 8
- 9. Social Media ï (Digital Media) 9
- 10.
- 11. Social Media ï Nielsen 2012 28,000 56 11
- 12. Social Media ï 12
- 13. Social Media ï 13
- 14. Social Media ï Digital â 14
- 15. Social Media ï Digital â 15
- 16. Social Media ï Digital â 16
- 17. Social Media ï Digital â 17
- 18. Social Media ï Digital â 18
- 19. Social Media ï Digital â 19
- 20. Social Media ï â Web Site Engagement social media 20
- 21. Social Media ï â Web Site 21
- 22. Social Media ï â Blog â Content Management System HTML 22
- 23. Social Media ï â Blog â Blog ï Extend the conversation â web site 23
- 24. Social Media New Product Development, Engagement 24
- 25. Social Media Brand Association 25
- 26. Social Media Customer Engagement, UGC 26
- 27. Social Media ï â Blog â Blog ï Positioning yourself as a leader â Blog 27
- 28. Social Media ï â Blog â Blog 28
- 29. Social Media ï â Blog â Blog ï SEO â update SEO ( 29 Keyword )
- 30. Social Media ï â Facebook â Facebook 3 ï Profile â (Friend) Profile Friend 5,000 ï Group â 30
- 31. Social Media ï â Facebook â Group 3 ï Open â Group ï Closed â Group 31
- 32. Social Media ï â Facebook ï Pageâ âFan Pageâ Profile Page add friend 32 Like
- 33. Social Media ï â Facebook â Facebook Page ï Page Image 33
- 34. Social Media ï â Facebook â Facebook Page ï Page Image 34
- 35. Social Media ï â Facebook â ï Application 35
- 36. Social Media ï â Facebook â ï â 36
- 37. Social Media ï â Facebook â ï â 37
- 38. Social Media ï â Facebook â ï â 38
- 39. Social Media ï â Facebook â ï â 39
- 40. Social Media ï â Facebook â ï â 40
- 41. Social Media ï â Facebook â ï â 41
- 42. Social Media ï â Facebook â ï â 42
- 43. Social Media ï â Facebook â ï â 43
- 44. Social Media ï â Facebook â ï 44
- 45. Social Media ï â Facebook â ï 45
- 46. Social Media ï â Facebook â ï 46
- 47. Social Media ï Facebook ï 47
- 48. Social Media ï Facebook ï Facebook CRM one stop 48
- 49. Social Media ï Facebook ï Facebook CRM one stop 49
- 50. Social Media ï Facebook ï Respond 50
- 51. Social Media ï Facebook ï 51
- 52. Social Media ï Facebook ï Hard Sell Soft Sell 52
- 53. Social Media ï Facebook ï 53
- 54. Social Media ï Facebook ï 54
- 55. Social Media ï Facebook ï The Mermaid 55
- 56. Social Media ï â Twitter â Micro-Blog 140 Follower Account Twitter Channel Real-Time ï Twitter 56 Real-Time
- 57. Social Media ï Twitter ï 57
- 58. Social Media ï Twitter ï 58
- 59. Social Media ï Twitter ï (CSR) 59
- 60. Social Media ï Twitter ï (CSR) 60
- 61. Social Media ï Twitter ï â 61
- 62. Social Media ï Twitter ï â 62
- 63. Social Media ï Twitter ï 63
- 64. Social Media ï Twitter Marketing Influencer â Marketing Influencer Influencer Twitter @mktmag @kafaak follow 64
- 65.
- 66. Social Media ï Twitter L77 - ï ï L77 Blink7 Twitter 66
- 67. Social Media ï Twitter L77 - ï Social Media 67
- 68. Social Media ï â YouTube â Viral ï ï 30-90 ï ï YouTube 68 Facebook Twitter
- 69. Social Media ï â YouTube â YouTube Star 69
- 70. Social Media ï â YouTube â YouTube Star 70
- 71. Social Media ï â YouTube â Thai YouTube Star 71
- 72. Social Media ï â YouTube â Thai YouTube Star 72
- 73. Social Media ï â YouTube â Thai YouTube Star 73
- 74. Social Media ï â YouTube â Content YouTube Pepsi Refresh Your World Clip 1 $10,000 74
- 75. Social Media ï â YouTube â Pepsi Refresh Your World 75
- 76. Social Media ï â Foursquare â Social Media Facebook Twitter 76
- 77. Social Media ï â Foursquare 77
- 78. Social Media ï â Foursquare 78
- 79. Social Media ï â Foursquare 79
- 80. Social Media ï â Foursquare â ï â Mayor ï â Check-in 80
- 81. Social Media ï â Foursquare â ï Tips ï â Foursquare 1 Mayor 81
- 82. Social Media ï â Foursquare â 82
- 83. Social Media ï â Foursquare â ï Check-ins Mayor ï Friend Check-ins Venue ï Location â ï Tips â Check-Ins 83
- 84. Social Media ï Foursquare 84
- 85. Social Media ï Foursquare â 85
- 86. Social Media ï Foursquare â 86
- 87. Social Media ï Foursquare â 87
- 88. Social Media ï Foursquare â 88
- 89. Social Media ï Foursquare â 89
- 90. Social Media ï Foursquare â 90
- 91. Social Media ï Foursquare â â 91
- 92. Social Media ï Foursquare â â 92
- 93. Social Media ï Foursquare â â 93
- 94. Social Media ï Foursquare â â 94
- 95. Social Media ï Foursquare â â 95
- 96. Social Media ï Foursquare â â 96
- 97. Social Media ï Foursquare â â 97
- 98. Social Media ï Foursquare â â 98
- 99. Social Media ï Foursquare â â 99
- 100. Social Media ï Foursquare â â 100
- 101. Social Media ï Foursquare â â 101
- 102. Social Media ï Foursquare â â 102
- 103. Social Media ï Foursquare ï ï Loyalty ï 103
- 104. Social Media ï Brand Awareness Foursquare 104
- 105. Social Media ï Brand Awareness Foursquare 105
- 106. Social Media ï BuildingLoyalty Foursquare Loyalty ï Tip and recommendation â Third-Party Perspective 106
- 107. Social Media ï Building Loyalty Foursquare Loyalty ï Tip and recommendation â Incentive AJ Bombers Foursquare 107
- 108. Social Media ï Building Loyalty Foursquare Loyalty ï Pictures ï 108
- 109. Social Media ï Building Loyalty Foursquare Loyalty ï Pictures ï 109
- 110. Social Media ï Building Loyalty Foursquare Loyalty ï Pictures ï 110
- 111. Social Media ï Building Loyalty Foursquare Loyalty ï 111
- 112. Social Media ï ï Sport Authority Foursquare Check- Ins Cross-Posted Twitter Gift Card $500 ( ) 112 $10
- 113. Social Media ï Foursquare â Paid Offers ï â ï â Check-Ins Check-Ins 5, 10, 15 113
- 114. Social Media ï Foursquare â Nonpaid Offers ï Check-Ins â Check-Ins ï â - Mayor website Facebook Wall 114
- 115. Social Media ï â Foursquare â Badge ï Badge Foursquare ï Badge 115
- 116.
- 117.
- 118. Social Media ï â Pinterest ï Pinterest Social Bookmarking ï Pinterest Pin It 118
- 119. Social Media ï â Pinterest ï PinBoard Comment, Like Repin ï Friend Follow Follow Friend ï Board Board 119
- 120. Social Media ï â Pinterest 120
- 121. Social Media ï â Pinterest 121
- 122. Social Media ï â Pinterest 122
- 123. Social Media ï â Pinterest ï Build â Board jhk Landing Page event Brand 123
- 124. Social Media ï â Pinterest ï Build â Board Board Board Board ï 124
- 125. Social Media ï â Pinterest 125
- 126. Social Media ï â Pinterest ï Build â Pin 126
- 127. Social Media ï â Pinterest ï Engage â 3 Like, Repin, Comment Comment 127 Pinterest
- 128. Social Media ï â Pinterest ï Engage â Like, Comment Repin Repin 128
- 129. Social Media ï â Pinterest 129
- 130. Social Media ï â Pinterest ï Grow â Pin Social Media Facebook Twitter (Pin) Pin It 130 Follow
- 131. Social Media ï â Pinterest 131
- 132. Social Media ï Viral Marketing â Content Content 132
- 133. Social Media ï Viral Marketing â 5 ï
- 134. Social Media ï Viral Marketing â 5 ï
- 135. Social Media ï Viral Marketing â 5 ï 3 ï
- 136.
- 137. Social Media ï Viral Marketing â 5 ï Facebook, Twitter ï Target Group
- 138. Social Media ï Social Media Viral Share
- 139. Social Media ï Share ï â Social Media ï â
- 140. Social Media ï Share ï â ï â
- 141. Social Media ï Share ï â ï â social media
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- 149.
- 150. Social Media ï Monitoring â Website and Blog 150
- 151. Social Media ï Monitoring â Website and Blog 151
- 152. Social Media ï Monitoring â Blog 152
- 153. Social Media ï Monitoring â Twitter 153
- 154. Social Media ï Monitoring â 154
- 155. Social Media ï Google Alert 155
- 156. Social Media ï 156
- 157. Social Media ï â Brand Awareness â ï Viral Clip ï FB Fan Like Application ï Social Game 157 ï Check-In
- 158. Social Media ï â Brand Awareness â 158
- 159. Social Media ï â Brand Awareness â Outback Like â â Submit â I just got a bloominâ onion!â wall 159
- 160. Social Media ï â Brand Awareness â 160
- 161. Social Media ï â Brand Awareness â Chiliâs âJingle Contestâ $1,000 1. Click Like 2. Create a 30 second video of your jingle 3. Upload your video to the video gallery 4. Share your jingle to increase your chances of winning 161
- 162. Social Media ï â Brand Awareness 162
- 163. Social Media ï Letâs Yo Yogurt â New Jersey, New York Florida âLetâs Yo Fan of the Weekâ Facebook Letâs Yo 163
- 164. Social Media ï â Perceived Quality ï Blogger Influencer Twitter ï Tripadvisor, ï web site Blog 164
- 165. Social Media ï â Perceived Quality 165
- 166. Social Media ï â Perceived Quality 166
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- 170.
- 171.
- 172. Social Media ï Brand Association â Brand Identity ï / 172
- 173. Social Media âĒ VolVo âĒ â â 173
- 174. Social Media ï Brand Association â 174
- 175. Social Media ï Brand Association â ï ï 175
- 176. Social Media ï Brand Association 176
- 177. Social Media ï Brand Association 177
- 178. Social Media ï Brand Association 178
- 179. Social Media ï Brand Association 179
- 180. Social Media ï Brand Association 180
- 181. Social Media ï Brand Association 181
- 182. Social Media ï Brand Association â Facebook â 182
- 183. Social Media ï Brand Loyalty â CRM (Customer Relationship Management) ï CRM ï (Personalized) ï 183
- 184. Social Media ï Traditional CRM Social CRM Traditional CRM ï ï ï 184
- 185. Social Media ï Traditional CRM Social CRM Social CRM ï Community ï ï 185
- 186. Social Media ï Brand Loyalty â CRM ï Facebook Twitter Touch Point Call Center Monitoring Tool 186 ï
- 187. Social Media ï CRM 187
- 188. Social Media ï Social CRM â Starbucks Check-in Mayors Frappucino U$ 1 188
- 189. Social Media ï Community Community Social Media 189 Community
- 190. Social Media ï Community 190
- 191. Social Media ï â Social Media ï ï Social Media ï Brand Awareness ï Perceived Quality ï Brand Association 191 ï Brand Loyalty
- 192. Social Media END 192