The document discusses various aspects of using social media for marketing purposes. It describes several major social media platforms like Facebook, Twitter, YouTube, and Pinterest. It also discusses how companies can use these platforms to increase brand awareness, build customer loyalty, create viral marketing campaigns, and monitor engagement. Overall, the document provides an overview of how social media can be leveraged as part of an integrated marketing strategy.

1. Social Media

2. Social Media

(D.B.A) THE JOINT DOCTORAL
PROGRAM IN BUSINESS
ADMINISTRATION (JDBA)

“ Facebook”
Social Media
“Marketing Click”
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“E-

3. Social Media
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4. Social Media
 .
081-9758189
www.facebook.com/doctorpisek
pisek@yahoo.com
Twitter @doctorpisek
Web Site www.doctorpisek.com
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5. Social Media
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6. Social Media
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7. Social Media
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8. Social Media
 (Traditional Media)
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9. Social Media
 (Digital Media)
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10. Social Media
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11. Social Media
 Nielsen 2012
28,000 56
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12. Social Media

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13. Social Media

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14. Social Media
 Digital –
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15. Social Media
 Digital –
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16. Social Media
 Digital –
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17. Social Media
 Digital –
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18. Social Media
 Digital –
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19. Social Media
 Digital –
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20. Social Media
 – Web Site
Engagement
social media
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21. Social Media
 – Web Site
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22. Social Media
 – Blog –
Content
Management System
HTML
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23. Social Media
 – Blog –
Blog
 Extend the conversation –
web site
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24. Social Media
New Product
Development, Engagement
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25. Social Media
Brand Association
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26. Social Media
Customer Engagement, UGC
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27. Social Media
 – Blog –
Blog
 Positioning yourself as a leader –
Blog
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28. Social Media
 – Blog –
Blog
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29. Social Media
 – Blog –
Blog
 SEO –
update
SEO (
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Keyword )

30. Social Media
 – Facebook –
Facebook
3
 Profile –
(Friend)
Profile Friend 5,000
 Group –
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31. Social Media
 – Facebook –
Group 3
 Open – Group
 Closed – Group
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32. Social Media
 – Facebook
 Page– “Fan
Page”
Profile Page
add friend
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Like

33. Social Media
 – Facebook –
Facebook Page
 Page Image
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34. Social Media
 – Facebook –
Facebook Page
 Page Image
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35. Social Media
 – Facebook –
 Application
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36. Social Media
 – Facebook –
 –
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37. Social Media
 – Facebook –
 –
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38. Social Media
 – Facebook –
 –
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39. Social Media
 – Facebook –
 –
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40. Social Media
 – Facebook –
 –
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41. Social Media
 – Facebook –
 –
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42. Social Media
 – Facebook –
 –
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43. Social Media
 – Facebook –
 –
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44. Social Media
 – Facebook –

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45. Social Media
 – Facebook –

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46. Social Media
 – Facebook –

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47. Social Media
 Facebook

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48. Social Media
 Facebook
 Facebook
CRM one stop
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49. Social Media
 Facebook
 Facebook
CRM one stop
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50. Social Media
 Facebook
 Respond
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51. Social Media
 Facebook

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52. Social Media
 Facebook
 Hard Sell
Soft Sell
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53. Social Media
 Facebook

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54. Social Media
 Facebook

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55. Social Media
 Facebook

The
Mermaid
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56. Social Media
 – Twitter –
Micro-Blog
140
Follower
Account Twitter
Channel
Real-Time
 Twitter
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Real-Time

57. Social Media
 Twitter

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58. Social Media
 Twitter

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59. Social Media
 Twitter
 (CSR)
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60. Social Media
 Twitter
 (CSR)
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61. Social Media
 Twitter
 –
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62. Social Media
 Twitter
 –
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63. Social Media
 Twitter

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64. Social Media
 Twitter Marketing Influencer –
Marketing Influencer
Influencer
Twitter
@mktmag
@kafaak
follow
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65. Social Media
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66. Social Media
 Twitter L77 -

 L77 Blink7
Twitter
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67. Social Media
 Twitter L77 -
 Social Media
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68. Social Media
 – YouTube –
Viral

 30-90

 YouTube
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Facebook Twitter

69. Social Media
 – YouTube –
YouTube Star
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70. Social Media
 – YouTube –
YouTube Star
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71. Social Media
 – YouTube –
Thai YouTube Star
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72. Social Media
 – YouTube – Thai
YouTube Star
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73. Social Media
 – YouTube –
Thai YouTube Star
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74. Social Media
 – YouTube –
Content YouTube Pepsi
Refresh Your World Clip
1
$10,000
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75. Social Media
 – YouTube –
Pepsi Refresh Your World
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76. Social Media
 – Foursquare –
Social Media
Facebook Twitter
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77. Social Media
 – Foursquare
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78. Social Media
 – Foursquare
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79. Social Media
 – Foursquare
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80. Social Media
 – Foursquare –
 –
Mayor
 –
Check-in
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81. Social Media
 – Foursquare –
 Tips
 –
Foursquare
1
Mayor
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82. Social Media
 – Foursquare
–
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83. Social Media
 – Foursquare –
 Check-ins
Mayor
 Friend
Check-ins Venue
 Location –
 Tips – Check-Ins
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84. Social Media
 Foursquare
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 Foursquare –
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 Foursquare –
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 Foursquare –
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 Foursquare –
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 Foursquare –
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 Foursquare –
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 Foursquare –
–
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 Foursquare –
–
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 Foursquare –
–
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 Foursquare –
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 Foursquare –
–
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 Foursquare –
–
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 Foursquare –
–
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 Foursquare –
–
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 Foursquare –
–
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100. Social Media
 Foursquare –
–
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101. Social Media
 Foursquare –
–
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102. Social Media
 Foursquare –
–
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103. Social Media

Foursquare

 Loyalty

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104. Social Media
 Brand Awareness Foursquare
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105. Social Media
 Brand Awareness Foursquare
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106. Social Media
 BuildingLoyalty
Foursquare Loyalty
 Tip and recommendation –
Third-Party Perspective
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107. Social Media
 Building
Loyalty
Foursquare Loyalty
 Tip and recommendation –
Incentive
AJ Bombers
Foursquare
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108. Social Media
 Building Loyalty
Foursquare Loyalty
 Pictures

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109. Social Media
 Building Loyalty
Foursquare Loyalty
 Pictures

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110. Social Media
 Building Loyalty
Foursquare Loyalty
 Pictures

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111. Social Media
 Building
Loyalty
Foursquare Loyalty

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112. Social Media

 Sport Authority
Foursquare Check-
Ins Cross-Posted
Twitter
Gift Card $500
(
)
112 $10

113. Social Media
 Foursquare
– Paid Offers
 –
 –
Check-Ins
Check-Ins 5, 10, 15
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114. Social Media
 Foursquare
– Nonpaid Offers
 Check-Ins –
Check-Ins
 – -
Mayor
website Facebook
Wall
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115. Social Media
 – Foursquare
– Badge
 Badge
Foursquare
 Badge
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117. Social Media
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118. Social Media
 – Pinterest
 Pinterest
Social Bookmarking
 Pinterest Pin It
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119. Social Media
 – Pinterest
 PinBoard
Comment, Like
Repin
 Friend
Follow Follow
Friend
 Board
Board
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120. Social Media
 – Pinterest
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121. Social Media
 – Pinterest
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122. Social Media
 – Pinterest
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123. Social Media
 – Pinterest
 Build – Board
jhk
Landing Page
event
Brand
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124. Social Media
 – Pinterest
 Build – Board
Board
Board Board

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125. Social Media
 – Pinterest
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126. Social Media
 – Pinterest
 Build – Pin
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127. Social Media
 – Pinterest
 Engage –
3
Like, Repin, Comment
Comment
127
Pinterest

128. Social Media
 – Pinterest
 Engage –
Like, Comment Repin
Repin
128

129. Social Media
 – Pinterest
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130. Social Media
 – Pinterest
 Grow – Pin
Social Media
Facebook Twitter
(Pin) Pin It
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Follow

131. Social Media
 – Pinterest
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132. Social Media
 Viral
Marketing –
Content
Content
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133. Social Media
 Viral Marketing – 5


134. Social Media
 Viral Marketing – 5


135. Social Media
 Viral Marketing – 5

3


136. Social Media

137. Social Media
 Viral Marketing – 5

Facebook, Twitter
 Target Group

138. Social Media
 Social Media
Viral
Share

139. Social Media
 Share
 –
Social Media
 –

140. Social Media
 Share
 –
 –

141. Social Media
 Share
 –
 –
social media

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144. Social Media

145. Social Media

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147. Social Media

148. Social Media

149. Social Media

150. Social Media
 Monitoring – Website and Blog
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151. Social Media
 Monitoring – Website and Blog
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152. Social Media
 Monitoring – Blog
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153. Social Media
 Monitoring – Twitter
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154. Social Media
 Monitoring –
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155. Social Media
 Google Alert
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156. Social Media

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157. Social Media
 – Brand Awareness –
 Viral Clip
 FB Fan
Like Application
 Social Game
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 Check-In

158. Social Media
 – Brand Awareness –
158

159. Social Media
 – Brand Awareness –
Outback Like
“ ” Submit
“ I just got a
bloomin’ onion!” wall
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160. Social Media
 – Brand Awareness –
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161. Social Media
 – Brand Awareness –
Chili’s “Jingle
Contest” $1,000
1. Click Like
2. Create a 30 second video of your jingle
3. Upload your video to the video gallery
4. Share your jingle to increase your
chances of winning
161

162. Social Media
 – Brand Awareness
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163. Social Media
 Let’s
Yo Yogurt – New
Jersey, New York Florida
“Let’s Yo Fan of the Week”
Facebook Let’s Yo
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164. Social Media
 – Perceived Quality
 Blogger Influencer
Twitter

Tripadvisor,
 web site Blog
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165. Social Media
 – Perceived Quality
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166. Social Media
 – Perceived Quality
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167. Social Media
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168. Social Media
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169. Social Media
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170. Social Media
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171. Social Media
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172. Social Media
 Brand Association –
Brand Identity
 /
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173. Social Media
• VolVo
•
“
”
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174. Social Media
 Brand Association –
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175. Social Media
 Brand Association –


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176. Social Media
 Brand Association
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177. Social Media
 Brand Association
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178. Social Media
 Brand Association
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179. Social Media
 Brand Association
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180. Social Media
 Brand Association
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181. Social Media
 Brand Association
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182. Social Media
 Brand Association
“
Facebook
”
182

183. Social Media
 Brand Loyalty – CRM
(Customer Relationship Management)
 CRM

(Personalized)

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184. Social Media
 Traditional CRM Social
CRM
Traditional CRM



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185. Social Media
 Traditional CRM Social
CRM
Social CRM
 Community


185

186. Social Media
 Brand Loyalty – CRM

Facebook
Twitter
Touch Point Call
Center
Monitoring Tool
186


187. Social Media
 CRM
187

188. Social Media
 Social CRM –
Starbucks Check-in
Mayors Frappucino
U$ 1
188

189. Social Media
 Community
Community
Social Media
189
Community

190. Social Media
 Community
190

191. Social Media
 – Social
Media

 Social
Media
 Brand Awareness
 Perceived Quality
 Brand Association
191
 Brand Loyalty

192. Social Media
END
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