1. Social Media

2. Social Media

(D.B.A) THE JOINT DOCTORAL
PROGRAM IN BUSINESS
ADMINISTRATION (JDBA)

“ Facebook”
Social Media
“Marketing Click”
2
“E-

3. Social Media
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4. Social Media
 .
081-9758189
www.facebook.com/doctorpisek
pisek@yahoo.com
Twitter @doctorpisek
Web Site www.doctorpisek.com
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5. Social Media
 (Traditional Media)
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6. Social Media
 (Digital Media)
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7. Social Media
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8. Social Media
 Digital –
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9. Social Media
 Digital –
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10. Social Media
 Digital –
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11. Social Media
 Digital –
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12. Social Media
 – Web Site
Engagement
social media
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13. Social Media
 – Blog –
Content
Management System
HTML
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14. Social Media
 – Blog –
Blog
 Extend the conversation –
web site
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15. Social Media
New Product
Development, Engagement
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16. Social Media
Loyalty
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17. Social Media
Customer Engagement, UGC
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18. Social Media
 – Blog –
Blog
 Positioning yourself as a leader –
Blog
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19. Social Media
 – Blog –
Blog
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20. Social Media
 – Blog –
Blog
 SEO –
update
SEO (
Keyword
)
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21. Social Media
 – Facebook –
Facebook 3
 Profile –
(Friend) Profile
Friend 5,000
 Group –
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22. Social Media
 – Facebook –
Group 3
 Open – Group
 Closed – Group
 Secret – Group
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23. Social Media
 – Facebook
 Page – “Fan Page”
Profile Page
add friend
Like
Fan Fan
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24. Social Media
 – Facebook –
Facebook Page
 Page Image
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25. Social Media
 – Facebook –
 Tab Campaign
Application
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28. Social Media
 – Facebook –
 Landing Page
Like Fan
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 – Facebook –
 –
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 – Facebook –
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 – Facebook –
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 – Facebook –
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 – Facebook –
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 – Facebook –
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 – Facebook –
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40. Social Media
 – Facebook –
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41. Social Media
 – Facebook –
 –
Application
Application
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42. Social Media
 – Facebook –
 Application
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43. Social Media
 – Twitter –
Micro-Blog
140
Follower
Account Twitter
Channel
Real-Time
 Twitter
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44. Social Media
 Twitter
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45. Social Media
 Twitter

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46. Social Media
 Twitter
 (CSR)
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47. Social Media
 Twitter
 –
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48. Social Media
 Twitter
 –
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49. Social Media
 Twitter Marketing Influencer –
Marketing Influencer
Influencer
Twitter
@mktmag
@kafaak
follow
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51. Social Media
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52. Social Media
 – YouTube –
Viral

 30-90

 YouTube
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Facebook Twitter

53. Social Media
 – YouTube – YouTube
Star
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54. Social Media
 – YouTube – YouTube
Star
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55. Social Media
 – YouTube – Thai
YouTube Star
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56. Social Media
 – YouTube – Thai
YouTube Star
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57. Social Media
 – YouTube – Thai
YouTube Star
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58. Social Media
 – YouTube –
Content YouTube Pepsi
Refresh Your World Clip
1
$10,000
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59. Social Media
 – YouTube –
Pepsi Refresh Your World
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60. Social Media
 – Foursquare –
Social Media
Facebook Twitter
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61. Social Media
 – Foursquare –
 –
Mayor
 –
Check-in

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update status social media

62. Social Media
 – Foursquare –
 Tips
 –
Foursquare
1
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Mayor

63. Social Media
 – Foursquare –
Badge
 Badge
Foursquare
 Badge
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65. Social Media
 – Foursquare –
 Partner Badge –
Check-In
Business Partner Foursquare
 Mayor Special
 Frequency Special – Check-In 10
1
 Check-In Offer
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66. Social Media
 – Facebook
Place Visit Britain
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67. Social Media
 – Facebook
Place Visit Britain
 Check-In
Facebook
(LoveUK)
 Check-In
 Check-In
Facebook (LoveUK)
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68. Social Media
 Viral Marketing –
Content
Content
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69. Social Media
 Viral Marketing – 5
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70. Social Media
 Viral Marketing – 5
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71. Social Media
 Viral Marketing – 5

3


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73. Social Media
 Viral Marketing – 5

Facebook, Twitter
 Target Group

74. Social Media
 Social Media
Viral
Share

75. Social Media
 Share
 –
Social Media
 –

76. Social Media
 Share
 –
 –

77. Social Media
 Share
 –
 – social
media


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88. Social Media
 Amazing Thailand
 Good Morning Sunday!! Any ideas for
the last Sunday of February? Share
with friends here!!
 Did you finish work yet? How was your
day? Anyways, could anyone
recommend where Nong Sukjai should
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have dinner?

89. Social Media

 If you have 1 day in Thailand, where
will you go? And what will you do to
fresh up your day? Share with Sukjai
and friends here! 3 lucky persons will
get surprised!!
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92. Social Media
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93. Social Media

 Content
content Content
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94. Social Media
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95. Social Media


Blogger
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96. Social Media
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97. Social Media
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98. Social Media


Experiential Marketing
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100. Social Media
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101. Social Media
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102. Social Media
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103. Social Media
 Monitoring – Blog
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104. Social Media
 Monitoring – Blog
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105. Social Media
 Monitoring – Blog
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106. Social Media
 Monitoring – Twitter
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107. Social Media
 Monitoring – Facebook
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108. Social Media
 Monitoring –
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109. Social Media
 Google Alert
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110. Social Media
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111. Social Media
 – Brand Awareness –
 Viral Clip
 FB Fan
Like Application
 Social Game
 Check-In
Foursquare
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112. Social Media
 – Brand Awareness –
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113. Social Media
 – Brand Awareness –
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114. Social Media
 – Brand Awareness –
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115. Social Media
 – Brand Awareness –
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116. Social Media
 – Brand Awareness –
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117. Social Media
 – Perceived Quality
 Blogger Influencer
Twitter

Tripadvisor, Jeban.com
 web site Blog

FB Brand
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125. Social Media
 Brand Association –
Brand
Identity
 /

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126. Social Media
• VolVo
•
“
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127. Social Media
 Brand Association –
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128. Social Media
 Brand Association –

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129. Social Media
 Brand Association
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130. Social Media
 Brand Association
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131. Social Media
 Brand Association
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132. Social Media
 Brand Association
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133. Social Media
 Brand Association
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134. Social Media
 Brand Loyalty – CRM
(Customer Relationship Management)
 CRM

(Personalized)

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135. Social Media
 Traditional CRM Social
CRM
Traditional CRM
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136. Social Media
 Traditional CRM Social
CRM
Social CRM
 Community


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137. Social Media
 Brand Loyalty – CRM

Facebook
Twitter
Touch Point Call Center
 Monitoring Tool
Feedback social media
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138. Social Media
 Social CRM –
KLM
KLM Surprise
Schipol
Check-in Foursquare
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Twitter KLM

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140. Social Media
 Social CRM –
Starbucks Check-in
Mayors Frappucino
U$ 1
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141. Social Media
 Community
Community
Social Media
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Community

142. Social Media
 Community
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143. Social Media
 Community
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144. Social Media
 – Social
Media iEducation
 – 4-
6 Social
Media
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145. Social Media
 – Social
Media iEducation
 Social
Media – Brand Awareness

 “ ”

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146. Social Media
 – Social
Media iEducation
 Social
Media – Perceived Quality

FB

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147. Social Media
 – Social
Media iEducation
 Social
Media – Brand Association

Play + Learn = Plern


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148. Social Media
 – Social
Media iEducation
 Social
Media – Brand Loyalty
 Monitoring
 3
FB
Group
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149. Social Media
 – Social
Media iEducation

 FB –
Community
Group CSR

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