This document provides an overview of social media strategy for growing small businesses. It discusses the evolution of social media and its importance for small businesses. The key aspects covered are listening to customers, communicating with customers through publishing content, and engaging customers on social media. The document provides guidance on the types of content small businesses should create and distribute across different social media platforms like Twitter, Facebook, and LinkedIn. It also discusses important concepts like using tools to measure engagement and providing incentives to customers.

1. SOCIAL MEDIA
STRATEGY FOR Social Media
101
GROWING BUSINESSES
@ramonray
www.Smallbiztechnology.com
ramon@smallbiztechnology.com
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2. 2

3. EVOLUTION OF SOCIAL MEDIA
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4. EVOLUTION OF SOCIAL MEDIA
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5. EVOLUTION OF SOCIAL MEDIA
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6. SOCIAL MEDIA IS A MULTI-PART Y
CONVERSATION
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7. SMALL BUSINESSES MUST BE
PUBLISHERS
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8. WHY PUBLISHERS
So people can find you online
(and more)
People will engage with each
other and content online – are
you there?
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9. SOCIAL MEDIA 101… Let’s Begin
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10. Think
Listen to what’s
happening
Create a great profile
Write great content
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11. SOCIAL MEDIA IS NO
REPLACEMENT FOR
GOOD BUSINESS
PRACTICES
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12. WHY IS SOCIAL MEDIA
SO IMPORTANT?
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13. PEOPLE LIKE TO
CONNECT TO OTHER
PEOPLE
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14. THREE CORE TENETS
Listen To
Customers
Communicate
With Customers
Engage
Customers
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15. LISTEN
Your competitors Your customers,
Your market (laws, press, market
news, trends) speaking about your
product
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16. COMMUNICATE
Daily deals
News
Product information
Tidbits
Product, service, ma
rket insight
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17. ENGAGE
Contests
Surveys
Customer to
customer
support
Discussion
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18. CONTENT MARKETING CIRCLE
Email
Blogs
Marketing
Social
Web Sites
Content Media
Marketing
Circle
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19. CONTENT IS KING
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20. CONTENT IS DIGITAL FOOD
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21. WHAT CONTENT DO
YOUR CUSTOMERS
WANT?
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23. 23

24. WHY CONTENT SHOULD BE YOUR KING
Makes You An
Authority (press, etc)
Helps You Develop A
Following (pre-sale)
Develops Loyal
Customers (post-
sale)
Search Engines Feed
On Relevant Content
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25. CONTENT T YPES
People Want To Be
Entertained
People Want to
Learn
People Have Specific
Needs
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26. CONTENT IS KING - ENTERTAIN
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27. CONTENT IS KING - LEARN
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28. CONTENT IS KING – PRODUCT
INFORMATION
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29. CONTENT BUILDS
KNOW + LIKE + TRUST
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30. WHAT CONTENT?
Request for Ideas
Job Vacancies
News
Customer Stories
Thoughts
Tips
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31. WHAT MEDIA TO USE
Video
Podcasts
Blogs
Infographic
White paper
eBook
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32. 7 POWERFUL SOCIAL
MEDIA CONCEPTS
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33. 7 POWERFUL SOCIAL MEDIA CONCEPTS
Conversation
Giving (not selfish)
Measure
Have great content
Awesome headlines
Listen
Respond
thoughtfully (not
long, necessarily)
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34. CONVERSATION
 Don’t SELL to Your
Customers
 Enter Their
Discussions
 Foster Discussions
 Encourage Customer
to Customer
Discussion
 Learn from Customers
– Ask Questions
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35. SUCCESSFUL SOCIAL
MEDIA ATTITUDE =
GIVING
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36. GIVE, GIVE, GIVE, TAKE
Be informative
Be indispensable
Be helpful
Be fun
Be sharing
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37. MEASURE
Know What Social
Media Networks
Work Best
Know What Content
Is Most Desired
Know What
Conversations Are
Hottest
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40. GREAT CONTENT
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41. GREAT - HEADLINES
Short
Sweet
To The Point
Descriptive
Search Engine
Friendly
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42. LISTEN
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43. TWEETDECK
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44. HOOTSUITE
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45. POSTLING
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46. NUTSHELLMAIL
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47. RESPOND
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49. ALWAYS REMEMBER….
Word Of Mouth On Steroids
Everyone Is A Publisher
Don’t Vomit On Your Customers
It’s Not Just Another Marketing Channel
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50. 5 MORE THINGS TO KEEP IN MIND
Be yourself (authentic)
Don’t sell
Reasonable frequency
Frequency balanced
with media
Think then click/write
Incentives
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51. INCENTIVES CAN BE IMPORTANT
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52. 12 STARTING THOUGHTS
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53. 12 STARTING THOUGHTS
 What are your goals
 Is social media the best option? Should you do it?
 Do you know your customers
 Who will lead / coordinate
 Which social media network will you focus on
 Think about your persona
 Create your profile
 Creating content feeding stations (you need to be fed to feed)
 Think about what you will post
 Discipline yourself to post regularly
 Consider creating an editorial calendar
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54. OVERVIEW OF TWITTER,
FACEBOOK AND
LINKEDIN
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55. TWITTER 101
Create your profile
(good photo)
Create Searches On
Keywords
Follow people
Create Lists
Join the
conversation
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56. TWITTER PROFILES
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57. RAMON’S TWITTER PROFILE
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58. @SHASHIB TWITTER PROFILE
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59. TWITTER USES – SHORT & SWEET
Short Posts
Links To Other
Sources
“Status Updates”
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60. FACEBOOK 101
 Create Your Own
Personal Page
 Create Your Company’s
Page
 Nurture A Community
Of Customers
 Encourage THEM To
Share And Post
 Share Content (in
Context)
 Content About Your Biz,
Your Customers, etc
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61. CANDLES OFF MAIN
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62. LINKEDIN 101
 Find Out More About
Clients, Companies
and Competitors
 Get Access To
Connections In Your
Networks’ Network
 Complete Your Profile
 Join, Start and
Participate in Groups
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63. SOCIAL MEDIA NETWORK DIFFERENCES
• Twitter - Sharing & Personal
Brand Building
• Facebook - Building Community
and Communication
• LinkedIn – One to One
Connecting, Corporate Groups
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64. SOCIAL MEDIA TOOLS
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65. BIT.LY – SHORT LINKS & ANALY TICS
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66. GOOGLE.COM/READ WEB SITE CONTENT
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67. KLOUT (INFLUENCE)
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68. SOCIAL MEDIA TOOLS
NutShell Mail
Social Dashboards:
Tweet Deck, Hoot Suite
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69. THE POWER OF VIDEO
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70. POWER OF VIDEO
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71. THE POWER OF AUDIO
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72. I ALMOST FORGOT…
 Create a blog
 Drive traffic to your
web site or blog
 Have an email
newsletter
 Owning contact info is
important
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73. PLEASE READ THE NEXT
SLIDE OUT LOUD
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74. “RAMON, I DON’T HAVE
TIME TO DO ALL OF
THIS!”
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75. IN SUMMARY
Listen
Think / Creativity
Create a profile
Converse & Engage
Measure
Use Tools
Tell A Story
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76. YOUR COMPETITION IS ONLY A MOUSE
CLICK AWAY
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77. THANK YOU FOR YOUR
TIME!
@ramonray
www.Smallbiztechnology.com
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