The document discusses the topic of e-commerce and social media. It provides information on different models of e-commerce including B2C, B2B, C2C and mobile commerce. It also discusses social media marketing and how brands can build awareness, engagement and customer relationships through social platforms like Facebook, Twitter, YouTube and others. Key strategies mentioned include search engine optimization, online advertising, influencer marketing and using social media for customer relationship management.

1. E-Commerce

2. E-Commerce

3. E-Commerce

4. E-Commerce

5. E-Commerce

6. E-Commerce

7. E-Commerce

8. E-Commerce

9. E-Commerce

10. E-Commerce

11. E-Commerce

12. E-Commerce

13. E-Commerce

14. E-Commerce

15. E-Commerce

16. E-Commerce

17. E-Commerce

18. E-Commerce

19. E-Commerce

20. E-Commerce

21. E-Commerce

22. E-Commerce

23. E-Commerce

24. E-Commerce

25. E-Commerce

26. E-Commerce

27. E-Commerce

28. E-Commerce

29. E-Commerce

30. E-Commerce

31. E-Commerce

32. E-Commerce

33. E-Commerce

34. E-Commerce

35. E-Commerce

36. E-Commerce

37. E-Commerce

38. E-Commerce

39. E-Commerce

40. E-Commerce

41. E-Commerce

42. E-Commerce

43. E-Commerce

44. E-Commerce

45. E-Commerce

46. E-Commerce

47. E-Commerce

48. E-Commerce

49. E-Commerce

50. E-Commerce

51. E-Commerce

52. E-Commerce

53. E-Commerce

54. E-Commerce

55. E-Commerce

Internet

56. E-Commerce

Internet

57. E-Commerce

(
27.4)
Internet

58. E-Commerce

B2C
73.3%
B2B 25.5%
B2G 1.2%

59. E-Commerce


60. E-Commerce

5



6-50
50
27.5%
4%
68.5%

61. E-Commerce
2553

608,587
 B2G
272,295
44.7%
 B2B
251,699
41.4%
 B2C
84,593
13.9%

62. E-Commerce

 66%
B2B
B2G

13.7%
18.3%
2%

63. E-Commerce


64. E-Commerce

50.3


33.5

16.2

65. E-Commerce


e-Banking

48.6%

ATM 77.4%
27.1%

66. E-Commerce
e-Commerce

61.2%

58.2%


57.7%



46.6%
27.3%
22.7%

67. E-Commerce
–

/

68. E-Commerce



69. E-Commerce



70. E-Commerce



71. E-Commerce



72. E-Commerce



73. E-Commerce



74. E-Commerce



75. E-Commerce

–

76. E-Commerce

–

77. E-Commerce
7


Search Cost

2
Soda-

78. E-Commerce
7


TCP/IP


79. E-Commerce
7



–
www.google.com (

80. E-Commerce
7


Amazon.com

81. E-Commerce


Amazon.com
www.google.com
Google Adword

82. E-Commerce


eBay.com

download
Digital Good

83. E-Commerce


(Network Effect)
Window, Facebook

84. E-Commerce


Thaisecondhand.com
Ensogo.com, Misslily.com


85. E-Commerce


eBay.com


86. E-Commerce


87. E-Commerce

 B2C
 B2B
 C2C
 Mobile
www.chulabook.com
www.officedepot.co.th
www.dealfish.co.th
Facebook
Commerce

88. E-Commerce

89. E-Commerce


Soda-Gram.com




24

90. E-Commerce





24

91. E-Commerce



92. E-Commerce



93. E-Commerce



94. E-Commerce



95. E-Commerce



96. E-Commerce



97. E-Commerce



98. E-Commerce


Program
Affiliate

99. E-Commerce
B2C



100. E-Commerce
B2C



101. E-Commerce
B2C



102. E-Commerce
B2C



103. E-Commerce
B2C



104. E-Commerce
B2C



105. E-Commerce
B2C



106. E-Commerce
B2C
–




Ensogo



107. E-Commerce


B2C
(Service Provider) –

108. E-Commerce
B2C



109. E-Commerce

B2B

110. E-Commerce

Catalog
B2B – Auction
e-
Auction
www.carsonweb.com


e-Catalog
www.bigboxx.com

111. E-Commerce

B2B – Exchange

112. E-Commerce

B2C - Collaborative
webcor

113. E-Commerce

B2B – Reverse Auction

114. E-Commerce

iPhone


115. E-Commerce

iPhone


116. E-Commerce

iPhone


117. E-Commerce

iPhone


118. E-Commerce

iPhone


119. E-Commerce

iPhone


120. E-Commerce

iPhone


121. E-Commerce


–

www.shopping.co.th

122. E-Commerce
2


–
www.tohome.com
www.trendyday.com

www.misslily.com
www.beautyintrend.com

123. E-Commerce


Se-Ed.com
3




Amazon.com
–

124. E-Commerce



–

125. E-Commerce


–
Shopbot (Shopping Robot)
2
–
www.bizrate.com, www.mysimon.com


– www.addall.com (
www.carpoint.com (
)
)

126. E-Commerce

127. E-Commerce

128. E-Commerce

129. E-Commerce


130. E-Commerce


131. E-Commerce


132. E-Commerce

-
TRUSTe, Verisign, BBBOnline, WebTrust


133. E-Commerce

133

134. E-Commerce

•
•
•
•
134
E-Mail :

135. E-commerce

135
E-Mail :
e-mail list
MailChimp

136. E-commerce

136
E-Mail :
e-mail list
MailChimp

137. E-commerce

137
E-Mail :
e-mail list
MailChimp

138. E-commerce

138
E-Mail :
e-mail list
MailChimp

139. E-commerce

139
E-Mail :
e-mail list
MailChimp

140. E-commerce

140
E-Mail :
e-mail list
MailChimp

141. E-commerce

E-Mail :


141
(Newsletter) –
(Promotion) –

142. E-commerce

E-Mail :


142
(Event) –
(Announcement) –

143. E-commerce

E-Mail :

(Bounce Rate) –

143
(Open Rate) –

(Click-Through Rate) –

144. E-commerce

144
Banner

145. E-commerce

145
Banner :

146. E-commerce

Banner :


Conversion Rate

146
CTR

147. E-commerce

Banner :

CPM (Cost Per Mile)
3.11
www.sanook.com
 CPC (Cost Per Click)

147
Fixed Fee
1,000
CPM

148. E-commerce

148
Banner :

149. E-commerce

149
–

150. E-commerce

150
–

151. E-commerce

151
Site Sponsoring

152. E-commerce

152

153. E-commerce

153

154. E-commerce

154

155. E-commerce

155

156. E-commerce

156

157. E-commerce

157
Search Engine Optimization

HTML
(www.beautyslimshop.com)

158. E-commerce

158
Search Engine Optimization

HTML
(www.beautyslimshop.com)

159. E-commerce

Search Engine Optimization
–

6
SEO
159
)
(

160. E-commerce

Search Engine Optimization

Link


Directory)
160
(Web

161. E-commerce

Search Engine Optimization

Link

161

162. E-commerce

Google Adwords –
35
URL
162
25
35

163. E-commerce

163
Google Adwords

164. E-commerce

Google Adwords –

Adwords

164
CPC
CPC
CPC

165. E-commerce

165
Google Adwords –

166. E-commerce

166

167. Social Media

167
Social Media

168. Social Media
3.0


168
1.0

2.0
3

169. Social Media
3.0


169
3
3.0
social

170. Social Media

Media
170
Social

171. Social Media

171
Social Media – Turban et
al (2012: 301)
“
”

172. Social Media
Social Media


Brand
social media
two-way communication
(Engagement)
172

173. Social Media

173
Social Media

174. Social Media
Social Media


174

175. Social Media
Social Media


www.kafaak.com
175

176. Social Media

176
Social Media

177. Social Media
Social Media


marketing
viral
facebook, instagram, youtube
share
Retweet (RT)
177

178. Social Media

178
Social Media

179. Social Media
social media


179
Blog

180. Social Media
social media


180
Twitter

181. Social Media

181
social media
 Social Network

182. Social Media

182
social media
 Media Sharing

183. Social Media

183
social media
 Media Sharing

184. Social Media

184
social media
 Media Sharing

185. Social Media

185
social media
 Social Bookmarking

186. Social Media

186
social media
 Online Forum

187. Social Media
Social Media


187

188. Social Media
Social Media


188

189. Social Media
Social Media


189

190. Social Media
Social Media


190

191. Social Media
Social Media


191

192. Social Media
Social Media


192

193. Social Media
Social Media


193

194. Social Media
Social Media


194

195. Social Media
Social Media


195

196. Social Media
Social Media


196

197. Social Media
Social Media


197

198. Social Media
Social Media


198

199. Social Media
Social Media


(Engagement)



199
3

200. Social Media
Social Media


5

A

200
–

201. Social Media
Social Media


5

201


202. Social Media

202
–

203. Social Media

4

203
–

204. Social Media

4

204

205. Social Media

4

205

206. Social Media

206
4
- Facebook Ads

207. Social Media

207
4
- Facebook Ads

208. Social Media

208
4
- Facebook Ads

209. Social Media

209
4
- Facebook Ads

210. Social Media

210
4
- Facebook Ads

211. Social Media

211
4
- Facebook Ads

212. Social Media

212
4
– Foursquare

213. Social Media

4

213

214. Social Media

4

214

215. Social Media

4

215

216. Social Media

4
Association
– Brand

Identity

216
Brand
/

217. Social Media
 VolVo

”
“
217

218. Social Media

218
4
Association
– Brand

219. Social Media
219

220. Social Media

220
4
Association
– Brand

221. Social Media
221

222. Social Media
222

223. Social Media
223

224. Social Media
224

225. Social Media
225

226. Social Media
226

227. Social Media

4
Loyalty
– Brand
CRM


(Personalized)

227

228. Social Media

Relationship –
5




228


229. Social Media

Relationship –
CRM
5

Facebook

229
Twitter

230. Social Media

Relationship –
CRM
5
–

Twitter
Wall
230
SMS
Facebook

231. Social Media

Relationship –
CRM
CRM


231
Facebook

232. Social Media
232

233. Social Media

Relationship –
CRM
CRM

-
SCB

-
LOVE IS

-

233

234. Social Media

Relationship –
CRM

–
Facebook
234
CRM
Twitter
Sansiri
CRM

235. Social Media
Social Media

iEducation



4-6

Social Media

235

236. Social Media

Social Media
iEducation
 Brand Awareness

“Karaoke Singing
Contest”
(YouTube, Facebook)

“
(Facebook)

236
Viral
(YouTube)

237. Social Media


Social Media
Perceived Quality

(Facebook, YouTube)

(Facebook, YouTube)

iEducation (Facebook)
237
iEducation

238. Social Media

Social Media
iEducation
 Brand Association –
Play + Learn = Plearn

(Facebook, Instagram)
(Facebook, Socialcam, YouTube)

(Facebook)
238


239. Social Media

Social Media
 Brand Loyalty


Feedback
Facebook Group
3

239
e-book
e-mail
iEducation
iEducation

240. Social Media
Social Media



Facebook –
Group
 YouTube –

240
Twitter –
iEducation

241. E-CRM

241
E-CRM

242. E-CRM


5-7


242

243. E-CRM
5

–

Banner
 Google
 Facebook Ad

Social Media

243


244. E-CRM
5


–
Newsletter
, facebook account
244
e-mail,

245. E-CRM
5


245
–

246. E-CRM
5

–


246
–

247. E-CRM
(Customer Life

Time Value)
“
?
247

248. E-CRM

Time Value)
248
(Customer Life

249. E-CRM
(Customer Life

Time Value) –
CLV
249
CLV

250. E-CRM

Time Value) –



250

(Customer Life

251. E-CRM

251

252. E-CRM

252
(Contact Point)

253. E-CRM

(Contact Point) – iRobot
RightNow
253
iRobot
CRM

254. E-CRM

254
(Customization)

255. E-CRM

255
(Customization)

256. E-CRM

– Officemate


256
My catalog –
My Quotation –
(Customization)

257. E-CRM


www.amazon.com
www.weather.com (
)

www.stable.com
257

258. E-CRM
CRM


–
(
258
)

259. E-CRM
CRM


–
My Yahoo!
www.amazon.com
259

260. E-CRM
CRM


CRM –
CRM,
260

261. E-CRM
CRM


261
–
Social Media
CRM
Comcast
Twitter

262. E-Payment








262


263. E-Payment
3

–


263
–

-

264. E-Payment
264

265. E-Payment
Payment

Gateway



3
2


265
200,000

266. E-Payment

266
K-Payment Gateway
www.thaiepay.com
www.taradpay.com
4

267. E-Payment
2


SSL –
SSL
(Web Server)
267

268. E-Payment
2


268
SET –

269. E-Payment

269
– Paypal -

270. E-Payment

270
– Paypal -

271. E-Payment
– Paysbuy –


271

272. E-Payment
– Paysbuy –


272

273. E-Payment
– Paysbuy –






273
Internet Banking, ATM

274. E-Payment
– Paysbuy –


274

275. E-Payment
– Paysbuy –




275

276. E-Payment

276
–

277. E-Payment

277
–