Reaching Non-Traditional Students: Where, When, and HowHobsons EMS
A key part of the enrollment process for the non-traditional students is knowing where, when and how to reach them. Efficiently generating quality leads is the first step you need to master when trying to reach enrollment goals for your programs.
The non-traditional student is very different from the traditional student and the efforts necessary to peak their interest also varies greatly.
In this month’s #breakthru webinar we will be taking you through best practices on how to reach the non-traditional audience in the digital environment.
During this hour webinar you will learn where to place your time and money, what your campaigns need to do to stand out, how to evaluate success, and how to optimize and improve upon your efforts in reaching the non-traditional student.
Presented by: Lauren Ramey, Manager, Search Analysts and Jennifer Esaray, Digital Marketing Consultant
Use Of Electronic Signature In Higher Education IndustrySigplex
Sigplex’s eSignature solution for higher education industry delivers consistency in workflows and data processing, especially for tech-savvy individuals.
What things should you think about for the future of continuing education units in higher education institutions - both colleges and universities? Through the lens of product, platform, and services, check out some considerations and ways to move forward.
University of Sydney, Master of Management Online Marketing Case Study - Dani...Danielle Warby
A presentation by Danielle Warby of The University of Sydney as part of the Social Media Campaign seminar on 3 Jul 2009 at AFTRS - http://lamp.edu.au/the-social-media-campaign-seminar-workshop/
This case study looks at the communications surrounding the launch of the new Master of management program with an emphasis on Social Media
Reaching Non-Traditional Students: Where, When, and HowHobsons EMS
A key part of the enrollment process for the non-traditional students is knowing where, when and how to reach them. Efficiently generating quality leads is the first step you need to master when trying to reach enrollment goals for your programs.
The non-traditional student is very different from the traditional student and the efforts necessary to peak their interest also varies greatly.
In this month’s #breakthru webinar we will be taking you through best practices on how to reach the non-traditional audience in the digital environment.
During this hour webinar you will learn where to place your time and money, what your campaigns need to do to stand out, how to evaluate success, and how to optimize and improve upon your efforts in reaching the non-traditional student.
Presented by: Lauren Ramey, Manager, Search Analysts and Jennifer Esaray, Digital Marketing Consultant
Use Of Electronic Signature In Higher Education IndustrySigplex
Sigplex’s eSignature solution for higher education industry delivers consistency in workflows and data processing, especially for tech-savvy individuals.
What things should you think about for the future of continuing education units in higher education institutions - both colleges and universities? Through the lens of product, platform, and services, check out some considerations and ways to move forward.
University of Sydney, Master of Management Online Marketing Case Study - Dani...Danielle Warby
A presentation by Danielle Warby of The University of Sydney as part of the Social Media Campaign seminar on 3 Jul 2009 at AFTRS - http://lamp.edu.au/the-social-media-campaign-seminar-workshop/
This case study looks at the communications surrounding the launch of the new Master of management program with an emphasis on Social Media
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through. This presentation was part of a workshop during the Australia International Education Conference held in Tasmania in October 2017. It empowered participants to get beyond the great firewall and embrace digital and social media platforms in China, explored the most popular Chinese social media platforms, how they work and best practice case studies. Participants gained a better understanding of the differences between Western and Chinese platforms and how best to reach and engage prospective students. Key areas of focus included: * differentiating Western and Chinese online systems, such as search engines and social media platforms * leveraging the right digital marketing channels to reach prospective students in China * developing a marketing plan for Chinese students – marketing agencies versus campaigns developed in-house
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
HECG specialises in optimising digital marketing strategies
through process mapping, benchmarking and data analytics.
Given how competitive the international student recruitment
marketing sector is, education providers must become more
efficient with their marketing initiatives. In this session HECG
will draw from case examples to address methods for:
- Creating and implementing new innovative marketing
strategies and tactics to increase the quality and quantity
of applicants
- Successfully engaging with future students through
digital mediums, including websites, landing pages, social
marketing, search engines, etc.
- Improving marketing results by understanding future
student behaviour through data analytics.
Scaling Online Examples from State Institution ModelsPearson
This shares some information on models that public institutions employ as they attempt to scale fully online enrollments through online programs. If you would like more information, please visit edusasha.com.
As marketers we need to always keep learning. If it's revisiting material we worked on in school or learning something new, taking courses online can be a great way to stay up to date in our industry. Take a look this SlideShare for further details.
Schools are one of the most prominent business churning impressive revenue but the technological integration has been poor in these schools. I propose a digital hierarchy to bring changes for management and guardian.
Few things in life have a greater payoff than an investment in education. Learn how prospective graduate business school students from around the world plan to pay for their education.
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
Student Employability & Business Intelligence - LinkedIn Lecture Programmedanevansco
LinkedIn is an essential tool for students to increase their visibility, employability and commercial awareness. It is essential that university and even school students build their LinkedIn networks as soon as they can.
This presentation outlines the key opportunities for both students and universities in the successful use of LinkedIn to develop engaged students, strong alumni networks and engaged business communities.
Uversity Director of Marketing Rebrand and Growth Summary Brandon Croke
A summary of my work at Uversity where I led a company-wide rebrand, lead generation, conferences, and web properties which generated 1/3 of company revenues.
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
Coming to grips with digital and social media in China is no easy task. Between VPNs, firewalls and the influx of local alternative platforms, it can be a difficult market to gain cut-through. This presentation was part of a workshop during the Australia International Education Conference held in Tasmania in October 2017. It empowered participants to get beyond the great firewall and embrace digital and social media platforms in China, explored the most popular Chinese social media platforms, how they work and best practice case studies. Participants gained a better understanding of the differences between Western and Chinese platforms and how best to reach and engage prospective students. Key areas of focus included: * differentiating Western and Chinese online systems, such as search engines and social media platforms * leveraging the right digital marketing channels to reach prospective students in China * developing a marketing plan for Chinese students – marketing agencies versus campaigns developed in-house
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
HECG specialises in optimising digital marketing strategies
through process mapping, benchmarking and data analytics.
Given how competitive the international student recruitment
marketing sector is, education providers must become more
efficient with their marketing initiatives. In this session HECG
will draw from case examples to address methods for:
- Creating and implementing new innovative marketing
strategies and tactics to increase the quality and quantity
of applicants
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digital mediums, including websites, landing pages, social
marketing, search engines, etc.
- Improving marketing results by understanding future
student behaviour through data analytics.
Scaling Online Examples from State Institution ModelsPearson
This shares some information on models that public institutions employ as they attempt to scale fully online enrollments through online programs. If you would like more information, please visit edusasha.com.
As marketers we need to always keep learning. If it's revisiting material we worked on in school or learning something new, taking courses online can be a great way to stay up to date in our industry. Take a look this SlideShare for further details.
Schools are one of the most prominent business churning impressive revenue but the technological integration has been poor in these schools. I propose a digital hierarchy to bring changes for management and guardian.
Few things in life have a greater payoff than an investment in education. Learn how prospective graduate business school students from around the world plan to pay for their education.
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
Student Employability & Business Intelligence - LinkedIn Lecture Programmedanevansco
LinkedIn is an essential tool for students to increase their visibility, employability and commercial awareness. It is essential that university and even school students build their LinkedIn networks as soon as they can.
This presentation outlines the key opportunities for both students and universities in the successful use of LinkedIn to develop engaged students, strong alumni networks and engaged business communities.
Uversity Director of Marketing Rebrand and Growth Summary Brandon Croke
A summary of my work at Uversity where I led a company-wide rebrand, lead generation, conferences, and web properties which generated 1/3 of company revenues.
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
Carving Your Niche: New Methods of Digital Marketing for Higher EducationGil Rogers
How we build our brand, capture student interest, and engage and convert prospects is changing. From digital "shop and compare" sites to mobile marketing platforms; how are admissions and enrollment management professionals to keep up?
In partnership with Niche.com, the Chegg Enrollment Services team has compiled recent research on how students access college information at the research and discovery phase, as well as ways they continue to shop, compare, and evaluate their choices through their final enrollment decision.
Additionally, our team will provide insights into best practices for continued brand building and student engagement in a digital age.
Names + Digital = Reach + Engagement
As you begin to wrap up your fall travel season, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
-- Name buy options that support any strategy and budget
-- Digital and mobile marketing strategies to boost conversion and yield
-- Branding strategies to help tell your success stories and put your best foot forward across the web
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
First Year Experience Using Salesforce & Marketing CloudSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2018 by: Angie Hall, University of Michigan.
At the University of Michigan, we're taking things a step further than tracking admissions. Join this session to learn how we're using Salesforce and Marketing Cloud to empower incoming students in an entirely innovative, potentially life-changing way.
Watch a recording of this presentation: https://youtu.be/7T5-_jXsHe0
Traditionally, enrollment managers have been left with a choice. Invest in what works, or take a dive in to something new. What if it wasn't an "or". What if it were an "and". This presentation shows the new way Chegg can support better conversions at each phase of the recruitment funnel while not adding to the overall budget commitment.
“A Virtual Tour of Innovative Student Services” Presented at the annual conference of the WICHE Cooperative for Educational Technologies,
November 12, 2010, La Jolla, California
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-MomentsVanessa Theoharis
Right now, one in three of your website visitors are visiting your website on their phones— and this number keeps growing year over year. You’ve likely already worked hard to make your website responsive and mobile-friendly, but is your marketing strategy
structured to meet the unique needs of this mobile audience? From search strategy to mobile conversions to personalization tactics, this session will review specific approaches and tactics to mobile-equal marketing to ensure you don’t lose these visitors, but rather, win them over.
This presentation was originally shared by Vanessa Theoharis and Gene Begin at the American Marketing Association's Higher Education conference in Orlando in November 2018. #AMAHigherEd
Student success is a key concern in the higher ed community. Join this session to learn how Western Governors University (WGU) and Cornell University are tackling student success issues by placing the emphasis on the student experience rather than on back office solutions. WGU will share how they are using predictive analytics to proactively ensure student success not only at the course level, but also in staying on track for graduation. They will also show how they’ve created a Student Community to increase collaboration and foster a culture among distance learners. Cornell will then share its student-first approach to building an engagement platform. It’s social on the front end and ‘big data’ on the back end with the goal of creating a simple and intuitive online experience.
Oracle CRM On Demand for the Entire Constituent Life Cycle jpsells
CRM On Demand is Oracle's Software as a Service CRM solution. This presentation shows how CRM on Demand is truly a solution for the entire Constituent Life cycle. Apex IT is an Oracle Platinum Partner, and Go To partner for Oracle Higher Education. Providing Best Practice application consulting since 1997, Apex IT is a visionary and thought leader in the areas of Higher Education, Employee workforce management, Public Sector, and private industry.
Please see us at http://www.apex.com
Leveraging Salesforce to Drive Career Center SuccessSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2017 by: Katie Connor of the University of Colorado Boulder
Since 2012, the job placement rate for Leeds graduates has increased from an average of 59% to over 90%. Student email click rates are up over 20%, career advising appointments have doubled, and the overall response rate to placement surveys has exceeded 99% in the past 2 years. These numbers were achieved, in part, due to leveraging technology to effectively capture data, analyze it and act on it. The use of Salesforce and Qualtrics, as the technological backbone for Leeds Career Development, combined with strong school-wide partnerships, have enabled us to increase operating efficiency and improve stakeholder engagement to drive student success.
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3. Brian Heger
Assoc. Director of Strategic
Communication & Recruitment
bheger@maryville.edu
Fastest Growing Private University
The Chronicle of Higher Education
2018 Impact Award Winner
Student Systems & Services
Campus Technology
4th
5. The 1,000 Foot View
The Value of the Student Experience & the Role of Mobile
Expected Learning Outcomes
Defining Mobile-First in a Mobile-Responsive World
Maryville’s Approach to Designing a Mobile-First Student Experience
Takeaway Tips for Leveraging Mobile to Support Student Outcomes
7. Blurring the
lines between
the physical
and the digital
worlds.
The Rise of Designing for the Student Experience
A historical retrospect
1.0 2.0 3.0 4.0
Adopting
Software
Leveraging
the Basics
Breaking
the Silos
Student
Experience
EMPOWERING
INSTITUTIONS
EMPOWERING
PEOPLE
CRM
App
http:
8. 3 out of 4
students report
having visited a
college website
on their mobile
device.
The Student Experience is already mobile; it’s a question of good vs. bad
Why a Mobile First Strategy is Required
2018 Social Admissions Report, NRCCUA & TargetX
9. 57 percent
said the website
was very or
extremely
important in their
college search.
The Student Experience is already mobile; it’s a question of good vs. bad
Why a Mobile First Strategy is Required
2019 Digital Admissions Report, mStoner & TargetX
10. The Student Experience is already mobile; it’s a question of good vs. bad
Why a Mobile First Strategy is Required
86
%
Students that prefer to
communicate with
colleges via email
on their mobile
device.
2018 Social Admissions Report, NRCCUA & TargetX
11. The Student Experience is already mobile; it’s a question of good vs. bad
Why a Mobile First Strategy is Required
Students that
applied to college
on a smartphone
or tablet.
2019 Digital Admissions Report, mStoner & TargetX
smartphone
dependent.
Non-white, lower
income, younger
adults are
increasingly
12. The Student Experience is already mobile; it’s a question of good vs. bad
Why a Mobile First Strategy is Required
13. “At Maryville, we have a foundational belief that
everything inside the classroom should be
challenging and rigorous, and
everything outside the classroom
should be easy.”
Dr. Mark Lombardi, President
Maryville and the Student Experience
23. Emails
180%
➕ Keep it Simple
➕ The Inverted Pyramid
➕ People like Pushing Buttons
➕ Personalization Beyond Name
tips
2018 Redesigning the Student Experience, TargetX
24. Emails
Email apps like
Gmail and iOS
may clip
messages at
100kb+
➕ Keep it Simple
➕ The Inverted Pyramid
➕ People like Pushing Buttons
➕ Personalization Beyond Name
tips
25. Emails
➕ Keep it Simple
➕ The Inverted Pyramid
➕ People like Pushing Buttons
➕ Personalization Beyond Name
tips
Grab Attention
Build Anticipation
Call to
Action
27. Emails
➕ Keep it Simple
➕ The Inverted Pyramid
➕ People like Pushing Buttons
➕ Personalization Beyond Name
tips
28. Event Registration and Forms
Step 1
Event Registration Student
[event site URL]?type = [event type]
[event site URL]?type = Individual%20Visit,Group%20Session
tips ➕ Append URL to filter events
29. Event Registration and Forms
Step 2
Event Registration Student
[event site URL]?type = [event type]
[event site URL]?type = Individual%20Visit,Group%20Session
&cid={!Contact.ID}
tips ➕ Append URL to prefill student data
30. Event Registration and Forms
Step 3
Event Registration Student
Increase in campus
visit:
● Registrations
● Attendance
39. Next Steps
+ Look at touchpoints through a
mobile lense
Student Journey Mapping
Student
Delight
Cycle
40. Next Steps
Understanding the profile of today’s student
undergraduate graduate
non-traditional
● wait after high school to enroll in post-secondary education
● attend college part-time while working full-time
● have dependents who are not their spouse or partner
● are financially independent from their parents for purposes
of financial aid; and
● often times, have completed their high school degree
through a certificate or GED program.
Ruffalo Noel-Levitz, Adult E-Expectations
freshman transfer on-campus online
Defined as students over the age of 24 sharing one or
more additional characteristic(s):
74% of the current student market