The document discusses how West Virginia University (WVU) utilizes a telemarketing tool to enhance recruitment efforts, emphasizing its importance in student communication. It outlines key steps for implementing the tool, best practices, and highlights relevant data from cold calling efforts. The presentation concludes with an invitation for questions and provides contact information for further inquiries.

1. #TargetXSummit
TargetX and Telemarketing:
Utilizing the Telemarketing Tool to Support Recruitment
Initiatives and to help with Gathering Data
Brianna Vento, West Virginia University

2. Agenda
• About WVU
• Why telemarketing?
• How to get started using the
TargetX Telemarketing Tool
• Best Practices/Tips
• Gathering Data
• Questions?

3. About WVU
● Fall 2018 System – 29,959 students
● Morgantown – 26,864 students
● WVU Tech – 1,755 students
● Potomac State – 1,340 students
● Student Communication Center (SCC)
● 50,000+ calls per year
● Encourage App, Congrats, Encourage
Deposit, etc.
● 6-8 student callers per 4hr shift

4. #TargetXSummit
Why Telemarketing?
Is cold calling still relevant/worth it?
• 1/3 parents prefer phone
• 45% juniors like traditional channels
• “Multichannel marketing”
• WVU overall success rate for FY19 cold
calls = 26%

5. LET’S GET STARTED! (demo)

6. #TargetXSummit
Step 1: Create a Report

7. #TargetXSummit
Step 2: Create a Campaign

8. #TargetXSummit
Step 3: Add Report to Campaign

9. #TargetXSummit
Step 4: Start Making Calls!

10. Best Practices/Tips
• Use “keywords”
• Other keywords to use:
• Scholarships
• Financial Aid
• Deposit
• Housing
• Things to note:
• Does not auto record time
• Be careful with misspelling

11. Using Call Data (supporting recruitment)

12. Using Call Data (supporting recruitment) (cont.)

13. Using Call Data (tracking student caller progress)

14. Using Call Data (tracking student caller progress) (cont.)

15. QUESTIONS?

16. Thank You
Brianna Vento
Senior Program Coordinator
West Virginia University
Email: brvento@mail.wvu.edu
Phone: 304-293-8627