1.5 Come Together: Harnessing the Power of Peer Support Through User GroupsTargetX
Ariel Cassista | University of Maine at Augusta
Jami Holmes | University of Maine at Farmington
Eileen Reading | University of Maine at Farmington
Whitney Yorston | University of Maine
Creighton Dent | TargetX
Marketing Automation in Higher Ed: Driving Enrollment Through Technology and ...Christopher Casale
A deep dive into the use of marketing technology to help recruit students into online programs. We review the entire campaign process from pre-campaign market research and audience persona development through the development of marketing assets. We provide an in-depth look at the proper way to identify key performance metrics to optimize campaigns and generate results.
1.5 Come Together: Harnessing the Power of Peer Support Through User GroupsTargetX
Ariel Cassista | University of Maine at Augusta
Jami Holmes | University of Maine at Farmington
Eileen Reading | University of Maine at Farmington
Whitney Yorston | University of Maine
Creighton Dent | TargetX
Marketing Automation in Higher Ed: Driving Enrollment Through Technology and ...Christopher Casale
A deep dive into the use of marketing technology to help recruit students into online programs. We review the entire campaign process from pre-campaign market research and audience persona development through the development of marketing assets. We provide an in-depth look at the proper way to identify key performance metrics to optimize campaigns and generate results.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.