Simple Survey = Visit Victory Recruitment Track

1. #TargetXSummit
Simple Survey = Visit Victory
Martin Aucoin

2. Hello!
I am Martin Aucoin
Director of Admissions at
Belmont Abbey College in
Belmont, North Carolina.
Also a New Orleans native!

3. Needs & Goal
Inspiration
What We Decided To Do
How We Did It
Results and Next Steps
Simple Survey
=
Visit Victory

4. The Need
● *Cringeworthy* We did not have a survey for Individual Campus Visits.
● Campus Event Survey was lengthy and used SurveyMonkey.
● Limited feedback and little actionable data or analytics.

5. The Goal
Create a survey to:
● Effectively promote feedback
● Collect actionable data
● Boost morale

6. #TargetXSummit
INSPIRATION
Place your screenshot here
http://www.renderexperiences.com/blog/2016/6/22/less-is-more-one-question-survey

7. What we decided to do.
● Opted for Email/Electronic over Paper/On-site
● One question email to gauge a Positive/Negative reaction
● Two follow-up questions on landing page capture more qualitative information
● All feedback goes directly into TargetX via FormAssembly Connectors

8. “How was your
Campus Visit?”

9. Landing Page

10. Demonstration

11. How it works.
1
Admissions Staff marks “Attended” on Contact Schedule Item
triggering workflow rule email to student.

12. #TargetXSummit
How it works.

13. How it works.
2
Smiley Face and Frowny Face are unique links that prefill
hidden fields on FormAssembly Form #1
https://help.formassembly.com/help/prefill-through-the-url
https://bac.tfaforms.net/217861?tfa_1={!TargetX_Eventsb__ContactScheduleIte
m__c.Id}&tfa_2={!Contact.FirstName}&tfa_3=Positive
bac.tfaforms.net/217861?tfa_1={!TargetX_Eventsb__ContactScheduleItem__c.Id
}&tfa_2={!Contact.FirstName}&tfa_3=Negative

14. #TargetXSummit
How it works.

15. How it works.
3
FormAssembly form #1 automatically submits itself using some
JavaScript.

16. #TargetXSummit
How it works.
https://www.formassembly.com/blog/email-polls/

17. How it works.
4
FormAssembly Form #1 Connector logs initial reaction on
Contact Schedule Item

18. #TargetXSummit
How it works.

19. How it works.
5
Post-submission FormAssembly Form #1 redirects to
FormAssembly Form #2 (pre-filling a hidden field with the
contact schedule item ID through the URL)

20. #TargetXSummit
How it works.

21. #TargetXSummit
How it works.

22. How it works.
6
FormAssembly Form #2 Connector logs additional feedback on
fields created on the Contact Schedule Item

23. #TargetXSummit
How it works.

24. Results
since
2/1/19

25. 51%Response Rate Effectively
Promote
Feedback

26. 50%of respondents answer
follow-up questions.
Effectively
Promote
Feedback

27. 98%of reactions have been
positive.
Collect
Actionable Data

28. Our current yield rate for
visitors with a positive
reaction is
25%greater than
non-respondents.
Collect
Actionable Data

29. Reports
&
Dashboards
Collect Actionable Data
Boost Morale
Build Campus Culture of
Recruitment

30. #TargetXSummit
Boost Morale
Boost Morale

31. #TargetXSummit
Boost Morale
“I really loved and appreciated all the
individual-based information I got
throughout the tour. It was really
refreshing not to be a part of a huge
group on a tour and to get the
individual attention during the tour. It
was a lot of fun.”
“The best part of my visit was visiting
all of the old buildings, chapel and
learning about the history of Belmont. I
met with Emma Dusterhoff, the cheer
coach and she is lovely and very
welcoming.”
“The best part was just being on the
campus, getting a feel for it, and having
all of my parents' questions answered.
Sammy was a good tour guide, very
energetic and helpful.”
“I enjoyed meeting Dr. Joshua Hren
and sitting in on his class. I also
enjoyed the play I saw.”

32. #TargetXSummit
Improve the Visit Experience
“My sleeping arrangement was a bit
uncomfortable - I was on the hard floor
of a dorm room with nothing but a
sleeping bag and a thin foam strip
which didn't really do much. Overall,
though, my visit was very pleasant.”
“As a transfer student, I would like to
have heard more about having my
transcripts reviewed and to let me know
what can be accepted in the degree
areas I'm interested in.”
“The bathrooms in the residence hall
could be improved. There are no
curtains on the showers for privacy.”
“You can improve on making the show
dorm look more welcoming because
the bathrooms were dirty, I would try to
make the room more relatable to what
they will look like after college students
move in, but other than that Belmont is
a beautiful school and well maintained.”

33. ● Increase the response rate!
(SMS and/or email follow-up)
● Connect to Prospect Scoring
Next Steps

34. Q & A

35. Thank You
martinaucoin@bac.edu
https://www.linkedin.com/in/martinaucoin
https://www.instagram.com/martinaucoin/