These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
...So You Wanna Snapchat: Higher Ed EditionCandace1277
Snapchat – which was once feared for its risqué content – has evolved into a complex storytelling platform and is now the fastest growing social network, especially for 13 to 24 year olds. For higher ed, that means Snapchat is key in recruiting and relationship-building for current and prospective students. This presentation will take you through some of the basics of Snapchat, show you some examples of successful campaigns, and provide some tips and tricks on how to make Snapchat work on your campus. In this session, you will learn: • Why you should be on Snapchat • How to use Snapchat as a University • Examples of successful Snapchat campaigns at WVU • The future of Snapchat and how it could affect higher ed.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
Chris Hazard - Modeling, Math and Science for Building Strategic Serious GamesSeriousGamesAssoc
Chris Hazard, CEO/Founder, Hazardous Software
This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School.
A serious game can be a useful tool to help understand a strategic problem to optimize solutions, manage risks, evaluate processes, and operationalize automation. The speaker will share broadly applicable techniques that have proven useful in designing and developing training games for solving strategic problems as well as company operations. The techniques include concepts from modeling and simulation, game theory, operations research, psychology, artificial intelligence and behavioral economics.
The talk is intended for two audiences. The talk will show executives and managers possibilities for using serious games, how serious games overlap with what they may know from management science and how serious games can aid understanding, automating, training and operationalizing various aspects of games for strategic purposes. Serious game developers, will also learn share techniques that have worked for us at Hazardous Software.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
...So You Wanna Snapchat: Higher Ed EditionCandace1277
Snapchat – which was once feared for its risqué content – has evolved into a complex storytelling platform and is now the fastest growing social network, especially for 13 to 24 year olds. For higher ed, that means Snapchat is key in recruiting and relationship-building for current and prospective students. This presentation will take you through some of the basics of Snapchat, show you some examples of successful campaigns, and provide some tips and tricks on how to make Snapchat work on your campus. In this session, you will learn: • Why you should be on Snapchat • How to use Snapchat as a University • Examples of successful Snapchat campaigns at WVU • The future of Snapchat and how it could affect higher ed.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
Chris Hazard - Modeling, Math and Science for Building Strategic Serious GamesSeriousGamesAssoc
Chris Hazard, CEO/Founder, Hazardous Software
This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School.
A serious game can be a useful tool to help understand a strategic problem to optimize solutions, manage risks, evaluate processes, and operationalize automation. The speaker will share broadly applicable techniques that have proven useful in designing and developing training games for solving strategic problems as well as company operations. The techniques include concepts from modeling and simulation, game theory, operations research, psychology, artificial intelligence and behavioral economics.
The talk is intended for two audiences. The talk will show executives and managers possibilities for using serious games, how serious games overlap with what they may know from management science and how serious games can aid understanding, automating, training and operationalizing various aspects of games for strategic purposes. Serious game developers, will also learn share techniques that have worked for us at Hazardous Software.
Kurt Holstein is one of the most experienced and thoughtful digital marketing executives. He is painting a vivid picture at the INTEAD Global Marketing Workshop in New York of what effective personalized digital marketing looks like and shows great examples. He also gives a glimpse of the future capabilities and delivery channels of digital marketing.
Avoiding the Transfer Trap: Best Practices for Transfer Student EngagementGil Rogers
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
New Methods of Finding Best-Fit Students and Increasing Response
It seems that the search process is never over. Once you bring in one class or fill your pipeline, you're on to the next.
What if there was a way to focus your search efforts on best-fit matches over simply a student's test score? Additionally, what if you could use real-time online behavior to find, engage, and re-engage students actively researching schools across the web?
This presentation will focus on how institutions can build their search pipeline by looking at students as more than a test score and date and moving their strategy to fit and instant engagement.
Staying Ahead of the Curve: Best Practices for Collecting Career Outcomes Da...Gil Rogers
This 30-minute webinar provides an overview of The Outcomes Survey® - a comprehensive survey research solution currently being used by more than 128 colleges and universities in 38 states to collect and report career outcomes data on their new graduates. It also presents six “best practice” strategies for staying ahead of the data collection curve using The Outcomes Survey® and illustrated using examples drawn from client institution experience.
Schools wishing to offer current and prospective students with more thorough, thoughtful, representative and defensible answers to the question “what can I do when I graduate?” will benefit from learning more about The Outcomes Survey® and the six best practices strategies presented in this webinar.
To learn more about The Outcomes Survey®, you can also go to http://TheOutcomesSurvey.com.
Play to Your Strengths: Rankings that MatterGil Rogers
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution?
Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs.
Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan
10 digital & social media trends for Higher Education marketing in 2015Jim Tudor
'10 digital & social media trends for Higher Education marketing in 2015' is a quick look at just some of the big trends universities can use as a springboard to brilliant marketing communications. This is just a taste of the blog report - http://bit.ly/1r0UxnY - and of Future Index Academy sessions that can be booked for HE marketing teams - http://bit.ly/1vwc92b -. Our trends mix up examples from within Higher Education and outside of the sector, from brands including Pepsi Max, KLM, Honda and Marriott.
What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student recruitment communications in June. Take a look and share your thoughts.
Digital Marketing Dashboard: Which Metrics are Lame & Which are AwesomeR2integrated
In a presentation for the AMA Symposium for the Marketing of Higher Education, r2i VP of Digital Marketing Eric Jones presented with AVP Marketing & Communications Sharon Higgins from Loyola University of Maryland to talk about lessons learned in creating an omnichannel dashboard and the value of combining offline and online marketing metrics. When faced with big data, marketers have to know how to create the small data sets that will provide meaningful information about marketing campaigns. From evaluating landing page performance to creating campaigns to drive more qualified lead conversions, Loyola captured all activity in multiple marketing dashboards with a focus on what was working and what was not. An optimized dashboard leads to optimized marketing.
T44u 2015, marketing analytics data driven decision makingTerminalfour
Whether you're a marketer or you work with marketing teams the success of your institution's online strategy is determined by the activities you choose to do. But what works? What performed? What failed? Doing the right things is based on having the right information at hand. This session focuses on intelligent use of marketing analytics; decision making driven by evidence.
View the video presentation in full here: https://youtu.be/OqFYN0Y3w1M
Digital Marketing in Higher Education - 5 Strategic Success FactorsDave Chaffey
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.
The Do's and Don'ts for Digital Marketing for Higher EducationGil Rogers
CPC, CPM, IP ... the list of acronyms goes on and on.
There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact.
This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.
Learn More: Leveraging Rankings to Boost YieldGil Rogers
With colleges under increasing scrutiny from parents, students and government, how are you going to show the value of your institution?
Differentiate yourself based on your strengths, with rankings based on outputs and customized to students based on their needs.
Learn how you can boost recognition of your programs, as well as improve student retention and graduate committed alumni.
Names + Digital = Reach + Engagement
As you begin to wrap up your fall travel season, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
-- Name buy options that support any strategy and budget
-- Digital and mobile marketing strategies to boost conversion and yield
-- Branding strategies to help tell your success stories and put your best foot forward across the web
Traditionally, enrollment managers have been left with a choice. Invest in what works, or take a dive in to something new. What if it wasn't an "or". What if it were an "and". This presentation shows the new way Chegg can support better conversions at each phase of the recruitment funnel while not adding to the overall budget commitment.
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
Carving Your Niche: New Methods of Digital Marketing for Higher EducationGil Rogers
How we build our brand, capture student interest, and engage and convert prospects is changing. From digital "shop and compare" sites to mobile marketing platforms; how are admissions and enrollment management professionals to keep up?
In partnership with Niche.com, the Chegg Enrollment Services team has compiled recent research on how students access college information at the research and discovery phase, as well as ways they continue to shop, compare, and evaluate their choices through their final enrollment decision.
Additionally, our team will provide insights into best practices for continued brand building and student engagement in a digital age.
Young Canadians in a Wired World – Phase III: Findings from Canada’s largest research project on children and teens’ Internet use are now available. Experts or Amateurs? Gauging Young Canadians’ Digital Literacy Skills, explores the level of young people’s digital literacy skills, how they are learning these skills and how well digital technologies are being used in classrooms to support these skills.
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Vanessa Theoharis
“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours. In higher education, with more competition for our audiences’ attention than ever, we need to capture and engage the increasing 38% of visitors who visit from their phones. You’ve worked hard to optimize your website for mobile, but is your marketing strategy optimized to match the behaviors of these visitors? Can those who use their phones get to what they need - and can they complete your goals? From search to conversions to personalization tactics, we’ll review approaches to mobile-equal marketing, not only ensuring we don’t lose these visitors, but rather, win them over.
This presentation was originally shared at eduweb 2018 in San Diego.
Trends in Student Perspectives: Key Insights to Understanding Gen X&YGil Rogers
Understanding the student mindset is one of the most important—and often challenging—priorities for today's enrollment officers. In a media-saturated world, students are bombarded with information and choices moreso than ever before—making the job of connecting with the right student, in the right way, with the right message even more critical. Through thousands of direct interactions with students, Chegg has identified four different student profiles and the five things each cares about most—providing a framework for enrollment professionals to engage them effectively. Attendees will leave the session with a better understanding of who they're talking to, how to reach them and what they care about most. Don't miss this opportunity to look at the college search process through the lens of the student perspective.
Mythbusting Websites: What Prospects Value About #HigherEd Websites (and What...mStoner, Inc.
Prospective students — especially teens — are a prime audience for a college website. But do we really know what teens are looking for when they visit your .edu? We designed, in partnership with mStoner, Inc. and Higher Ed Live, a survey asking teens to share their frank opinions of the college websites they’ve visited.
We asked them to tell us what they looked for on websites when they were researching colleges, choosing where to apply, and deciding which to attend. What did they like about the sites they visited? What was the most important content — and when was it important? What were the frustrations they experienced? What were the best sites they looked at? And they didn’t hold back.
Next, we sent the same survey to admission staff, web developers, designers, and marketers at colleges who were designing and redesigning websites for this key audience. We wanted to find out what they knew (or thought they knew) about what teens wanted.
The resulting presentation will explore where their perspectives converge — and where they differ — and how marketers can leverage this knowledge.
What You Will Learn
• What’s important, when. Knowing what kind of content students value and when in their college search and choice process they particularly value it helps college and university staff tune up websites and informs content strategy and storytelling.
• Where the problems are on .edu websites. Identifying typical problems on college websites helps colleges to ensure that they address those issues on their own sites.
• Where to invest your time and resources. You’ll learn what kinds of content prospects value so you can create more of it: If prospects don’t value alumni profiles, why create them?
• What college web, marketing, and admissions professionals don’t understand about what teens do on their sites. We’ll highlight significant disconnects between what on-campus professionals think they know about what teens do, and what they actually do.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
Getting to Know the Newly Mobile Senior Setsachsinsights
To learn more about how those 65 to 80 apply smartphones and tablets to their daily lives, we led a national study that included focus groups and segmentation. Our goal was to understand their needs, wants and drives for adopting these devices. Check out the gallery below to see how this audience is embracing mobile technology.
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
Boundless: Engaging International Students Virtually Throughout the Admission...Marty Bennett
This slide deck is a summary of the 4 NAFSA regional presentations I did this October-November with Utah State, Sam Houston State, Miami of Ohio, and University of Michigan-Flint. The presentations focused on the results of the 3rd International E-Expectations Report, and how colleges and universities can apply those student behavior trends to their virtual recruitment strategies.
The fight for students is well and truly on.
Postsecondary enrollment decreased by 4.1% in spring 2022 compared to spring 2021 in the US. Across the past two years, the picture is even more bleak - enrollment declined by 7.4% from spring 2020 to spring 2022. These figures are intensifying what was already an incredibly competitive market.
To grab the attention and engagement of today’s student population, universities and colleges must adopt new strategies that put students front and center. They must cater to their behaviors, expectations, and needs as closely as possible, providing them with a customer experience (CX) that mirrors the experience that students enjoy from B2C brands.
Here are 4 key strategies that any university or college can adopt to help them reverse enrollment decline and increase intake this fall.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
How students search for and decide for a university has grown more complex: the search process and the consulted channels have multiplied.
UNIspotter conducted a study among 86 students (business; interested in pursuing a Master) to observe how they search, where they search and what they search for when deciding for a study program.
We discovered that the search process follows a pattern (4 stages):
- Browse universities (50+ programs)
- Narrow down the option (15-25 programs)
- Detailed Research: Compare (10 programs)
- (Pre-)Decision: Apply (on average 5 programs)
However, not all the touch points are considered equally relevant for the final decision.
The university of the future needs to attract top-talent in a rapidly changing market and needs to manage the information that impacts the future students' decision.
But: most of the time you are not even aware that potential students make decisions about you. Google calls this "The Zero Moment of Truth" - customers researching about you on the internet before they decide to buy a service.
How do students consider university rankings, accreditations, search engines, online portals and the direct contact with universities?
We want to provide you an insight into what we found out.
And input on how you can identify the customer journey your students have had as well as a check-list on how to find room for improvement.
We would be very happy to have your feedback about it!
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
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students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Admissions Report
1. TL05:
Op)mizing
Mobile
for
Your
Future
Students:
Findings
from
the
2016
Social
Admissions
Report
• Brian
Niles,
TargetX,
CA
• Gil
Rogers,
Chegg,
CA
2. Social
media
isn’t
new.
This
year’s
study
updates
key
data
but
shiJs
focus
to
emerging
resources
and
influencers.
This
year’s
valuable
yet
oJen
misunderstood
asset
is
mobile
technology.
As
always,
there
is
a
balance
between
being
an
early
adopter
and
being
strategic
and
focused
on
your
goals.
Why
We
Do
This
Survey
3. Invita8ons
emailed
to
high
school
students
registered
to
Chegg
• October
2015
• Past
Social
Admissions
Reports
fielded
in:
Q2
2015
|
Q4
2014
|Q2
2014
Q4
2013
|
Q1
2013
|
Q2
2012
• Trends
highlighted
throughout
the
presenta8on
Survey
Insight
into
how
students
use,
and
are
influenced
by,
digital
tools,
mobile
technology
and
social
media
when
researching
and
evalua8ng
ins8tu8ons
Background
Methodology
High
school
seniors
and
college
freshmen
• 1,926
surveys
completed
this
cycle
(over
7,000
total)
• Weighted
data
to
42%
male,
58%
female
Audience
4. 52%
20%
20%
12%
7%
7%
0%
10%
20%
30%
40%
50%
60%
Ethnicity
Respondents
25%
43%
20%
12%
1-‐3
4-‐6
7-‐10
+10
Number
of
Schools
Applied
to
CA
14%
GA
3%
FL
4%
MI
7%
NY
3%
PA
3%
TX
7%
Top
States
of
Residence
IL
7%
6. 86%
of
young
adults
(ages
18-‐29)
own
a
mobile
smartphone
9
out
of
10
young
adults
use
social
media
Half
of
young
adults
who
own
a
smartphone
also
use
messaging
apps
Mobile
provides
the
most
effec)ve
way
to
reach
and
communicate
with
students
Mobile
Technology
&
Today’s
Students
7. 0%!
10%!
20%!
30%!
40%!
50%!
60%!
70%!
80%!
90%!
Watched
video
from
college
Watched
video
from
student
Read
a
student
blog
Searched
for
specific
hashtag
Posted
ques8on
to
college
rep
on
sm
Posted
ques8on
to
student
on
sm
Tweeted
with
specific
hashtag
Par8cipated
in
live
chat
Peeked
at
a
specific
school
on
YkYak
Past 24 hours! Past week! Past month or longer!
81%!
45%!
42%!
32%!
20%! 20%! 19%! 19%!
9%!
4
in
5
have
watched
a
video
from
a
college
Connec)ng
with
Colleges
How
oaen
have
you
done
the
following
during
your
college
research
process?
8. Email,
69%
Social
Media,
4%
Call,
12%
Live
Chat,
4%
Text,
8%
Messaging
App,
3%
Email
Preferred
Communica)on
on
Mobile
How
do
you
most
prefer
to
communicate
with
college
admissions
on
your
mobile
device?
10. 53%
expect
a
response
within
a
day
of
contac8ng
college
rep
Aaer
you
contact
a
college
representa8ve,
how
soon
do
you
expect
to
hear
a
response?
Students
Want
Instant
Gra)fica)on
11. 93%
agree
“I
would
like
to
receive
communica)on
from
college
admissions
tailored
specifically
to
me.”
Students
Want
Personalized
Communica)on
12. 47%
Laptop
37%
Smartphone
or
Tablet
13%
Desktop
Primary
Device
to
Research
Colleges
#socadm16
Which
device
do
you
primarily
use
to
research
colleges?
13. 82%
37%
37%
19%
15%
12%
6%
Visited
college
website
Scheduled
campus
visit
Taken
virtual
campus
tour
Downloaded
na8ve
app
from
college
Asked
ques8on
on
social
media
Texted
with
college
rep
Live
chat
with
college
rep
Admissions
Ac)ons
Completed
on
Mobile
Which
of
the
following
have
you
done
on
a
mobile
device
when
considering
which
colleges
to
apply
to
or
where
to
enroll?
14. 4
in
5
visit
college
websites
1
in
5
download
na8ve
apps
Admissions
Ac)ons
Completed
on
Mobile
Which
of
the
following
have
you
done
on
a
mobile
device
when
considering
which
colleges
to
apply
to
or
where
to
enroll?
15. Your
ins)tu)on’s
website
is
the
first
marke8ng
tool
to
airact
and
engage
prospec8ve
students.
Mobile
Browsing
vs.
Mobile
Apps
Mobile
browsing
is
a
key
element
during
the
discovery
phase
of
college
search.
Mobile
apps
accelerate
engagement
with
your
ins8tu8on
once
students
have
demonstrated
interest.
Na)ve
apps
are
used
most
during
decision
phase
of
the
college
choice
process.
16. Once a day,
21%!
Once a
week, 36%!
Once a
month,
14%!
Every once
in a while,
29%!
Frequency
of
College
Website
Visits
16%!
64%!
14%!
7%!
Quality
of
Mobile
Experience
Your
Website
Must
Be
Mobile
Op)mized
How
frequently
do
you
visit
college
websites
on
a
mobile
browser?
How
would
you
rate
your
mobile
experience
interac8ng
with
college
websites?
17. 73%!
66%!
54%! 54%! 53%!
Updates on admissions
info
Learn about college-
specific info
Submit an application
Communicate with
college rep
Take a virtual campus
tour
Students
Download
Na)ve
Apps
Half
of
Students
would
download
app
to
communicate
For
what
purpose
would
you
download
a
na8ve
app
from
a
college?
19. 85%
35%
5%
College
Website
Common
App
Other
Submijng
Apps
on
Their
Phone
12%
submiied
an
applica8on
through
mobile
Did
you
submit
a
college
applica8on
on
a
mobile
device?
Which
methods
best
describe
how
you
submiied
a
college
applica8on
on
your
mobile
device?
20. Don’t
miss
the
mark.
Five
years
ago
social
media
was
the
hot
new
thing.
Now
it’s
mobility.
Don’t
fall
flat
by
not
adap8ng
your
content
to
your
prospec8ve
students’
mobile
devices.
Know
their
boundaries.
As
restric8ons
around
student
data
and
privacy
increase,
understanding
boundaries
is
key.
Consider
how
private
messaging
through
a
na8ve
app
compares
to
opt-‐in
strategies,
like
tex8ng.
Double
down
on
what
works.
Understand
where
email,
messaging
apps
and
social
media
fit
into
the
rou8ne
of
your
prospects.
Mobile
Insights
22. 60%
indicated
using
at
least
one
of
these
sites
Informa)ve
Social
Specialized
nearly
Segmen)ng
Digital
Tools
Which of the following online resources have you used to research colleges?
23. 87%!
81%!
75%!
63%!
60%! 59%!
Information about
college (e.g., specific
majors)
Scholarship
information
Admissions
information
Information about life
on campus
College ratings
Financial aid
What
types
of
content
do
you
look
for
on
these
sites?
Students
in
Discovery
Mode
24. 15%!
19%!
29%!
49%!
26%!
35%!
40%!
35%!
40%!
34%!
27%!
15%!
19%!
7%!
3%!
2%!
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Social
media
sites
Ranking
sites
(e.g.,
US
News
and
World
Report)
College
review
and
scholarship
sites
(e.g.,
Chegg,
Niche)
College
and
university
sites
Extremely useful
Very useful
Somewhat useful
Not very useful
How
useful
were
the
following
types
of
sites
during
your
college
research?
#socadm16
69%
say
very
to
extremely
useful
41%
say
very
to
extremely
useful
Most
Useful
for
College
Research
How useful were the following types of sites during your college research?
25. Differen)ate
between
digital
and
social
tools.
While
it
may
be
appropriate
for
a
youthful
member
of
your
team
to
manage
your
social
networking
presence,
they
may
or
may
not
be
the
best
fit
for
managing
your
en8re
digital
recruitment
strategy.
Nearly
60%
of
students
report
using
one
of
the
sites
in
the
Chegg
Network
for
their
research.
These
sites
are
oaen8mes
the
first
(and
even
last)
stop
on
a
student’s
college
search.
Digital
sources
are
used
for
discovery
and
informa)on
gathering.
An
effec8ve
digital
recruitment
strategy
focuses
on
reaching
students
on
the
channels
they
use,
when
they
are
using
them.
Digital
Insights
28. 48%
87%
51%
31%
33%
64%
63%
82%
54%
37%
26%
81%
80%
79%
66%
51%
39%
Instagram
Snapchat
Facebook
Twiier
Pinterest
Tumblr
2013
2014
2015
Trended
Social
Media
Usage
increased
growth
by
percentage
points
17
Year
over
year
comparison:
How
oaen
do
you
use
the
following
social
media
websites?
29. Social
Media
as
Decision
Engine
61%
have
liked
or
followed
a
college
in
their
considera8on
set
Have
you
liked
or
followed
a
college
that
is
in
your
considera8on
set?
30. 1
in
2
use
social
media
deciding
where
to
enroll
4
in
5
say
social
media
conversa8on
influenced
their
enrollment
decisions
Social
Media
as
Decision
Engine
31. Visual-‐First
Apps
Used
Most
4%!
18%!
16%!
15%!
22%!
14%!
5%!
8%!
11%!
12%!
12%!
11%!
5%!
7%!
9%!
16%!
13%!
14%!
9%!
5%!
7%!
9%!
7%!
13%!
12%!
12%!
15%!
16%!
16%!
19%!
65%!
50%!
42%!
32%!
30%!
29%!
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pinterest
Snapchat
Twitter
Facebook
Instagram
YouTube
Multiple times a day
Once a day
Once a week
Once a month
Every once in a while
Never
#socadm16
Has
used
ever:
Vine
26%
YikYak
20%
LinkedIn
17%
How
oaen
do
you
use
the
following
social
media
sites
during
college
research?
32. 41%
58%
19%
6%
49%
28%
60%
31%
14%
62%
48%
67%
46%
26%
20%
71%
70%
67%
56%
48%
21%
YouTube
Instagram
Facebook
Twiier
Snapchat
Pinterest
2012
2013
2014
2015
Increased
Growth
and
Fragmenta)on
1
in
2
use
5+
planorms
Year
over
year
comparison:
How
oaen
do
you
use
the
following
social
media
sites
during
college
research?
33. Social
is
Mobile:
89%
of
students
access
social
media
on
a
mobile
device.
Know
your
networks:
Facebook
s8ll
isn’t
dead,
but
video
and
visual-‐first
planorms
con8nue
to
gain
ground.
This
age
group
understands
intui8vely
how
to
filter
inauthen8c,
brand-‐heavy
messaging.
Make
students
your
story.
Social
is
fragmented:
Students
today
use
mul8ple
planorms
to
find
and
engage
with
you
and
your
students
on
social
media.
It’s
important
to
priori8ze
your
8me
accordingly.
Social
Insights
34. Thank
you
• Gil Rogers, Chegg, CA
• gil@chegg.com
• Brian Niles, TargetX, CA
• niles@targetx.com