Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and Your Admissions Staff
Most institutions today are experiencing unprecedented growth in applications for admission. With a larger population seeking higher education, relatively “easy” ways to apply to multiple schools, and increased stress of finding the “right” college, it’s no wonder admission offices have more applications to process and review each year. But the days of clumsy, desktop-dependent applications that require significant integration to a CRM are over. Reading and reviewing applications and making admissions decisions can now be as seamless as ever. This workshop will discuss the pitfalls of today’s admissions applications and processes. You’ll learn how to utilize the power of the Salesforce Community to provide a better experience—both for your applicants and your staff. This is a hands-on experience, so bring your laptop and smartphone to participate. Time to roll back the clock to your days as a 17 year-old applying to college. And even if you’ve never worked a day in an admissions office, you’ll be the one deciding who gets in, who gets “wait-listed,” and who is denied.
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Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and Your Admissions Staff
- 1. Not Your Mamma’s Admissions BrianWm.Niles Founder&ChiefEvangelist,TargetX @brianwmniles Creating a Better Experience forApplicants and YourAdmissions Staff AbeGruber SeniorSalesEngineer,TargetX @abegruber
- 2. Setting Expectations Introductions TRENDS: Applying to College Today A New Way to Apply to College TRENDS: Making Admissions Decisions Today An Better Way to Read Applications
- 5. Students Institutions Wants an experience that guides them, helps them stay organized and available on mobile devices. Needs an experience that is simple and something that they can manage on their own and doesn’t require coding.
- 6. 37Chegg-TargetX SocialAdmissions Report, 2016 Percent of high school students used their smartphone primarily to research colleges
- 7. 78Chegg-TargetX SocialAdmissions Report, 2016 Percent said their experience was satisfactory or frustrating
- 8. 20Bob Johnson Consulting, 2016 Percent would have a negative opinion of the institution based on this experience.
- 9. 67Eduventures Research, 2015 Percent completed some part of their online application on a mobile device
- 10. 0Editor’s Note: Until July 2015 :) Number of admissions applications designed to be completed on a smartphone.
- 13. Pick a type of application Fill out the “cards” Use the sidebar to navigate Make sure you submit it at the end
- 14. For today’s exercise, this is a very basic application No Recommendations No Essay or Personal Statement No Application Fees
- 16. With all the technology today …
- 17. Not so mobile friendly.
- 18. Compiling Lots of Information Attaching Important Documents Checklist Items Completed Read, Comment, Recommend Tiered Decision Process
- 20. Bookmarks & Scorecards Scroll Through Documents Score Each Section Make a Final Decision & Submit Logout & Check Your Email
- 21. If you said Accept, return to targetx.com/apply See your decision!
- 22. Mobile Designed Experience Eliminate Data Integration Decisions Made from Anywhere Automate the Process Everywhere
- 23. Questions? (and congratulations on being admitted ;)
- 24. Thank you