Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and ...TargetX
Most institutions today are experiencing unprecedented growth in applications for admission. With a larger population seeking higher education, relatively “easy” ways to apply to multiple schools, and increased stress of finding the “right” college, it’s no wonder admission offices have more applications to process and review each year. But the days of clumsy, desktop-dependent applications that require significant integration to a CRM are over. Reading and reviewing applications and making admissions decisions can now be as seamless as ever. This workshop will discuss the pitfalls of today’s admissions applications and processes. You’ll learn how to utilize the power of the Salesforce Community to provide a better experience—both for your applicants and your staff. This is a hands-on experience, so bring your laptop and smartphone to participate. Time to roll back the clock to your days as a 17 year-old applying to college. And even if you’ve never worked a day in an admissions office, you’ll be the one deciding who gets in, who gets “wait-listed,” and who is denied.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
Traditionally, enrollment managers have been left with a choice. Invest in what works, or take a dive in to something new. What if it wasn't an "or". What if it were an "and". This presentation shows the new way Chegg can support better conversions at each phase of the recruitment funnel while not adding to the overall budget commitment.
5 Dirty Words You Need To Start Using (in Admissions) - ACT Conference 2014TargetX
You may not like it, but we're still standing by it: the business world can teach us a lot about higher education. In order to be more successful at our institutions, adopting certain business practices and learning from real-world examples is important. And we've got just the person to walk you through what you need to know.
TargetX CEO Brian Niles stepped out of higher ed to help colleges and universities think differently about how they do business. Join him as he shares with you 5 higher ed "dirty words" you need to know and how getting comfortable with these terms can lead your school to be more efficient and effective in admissions, enrollment and across campus.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Not Your Mamma’s Admissions: Creating a Better Experience for Applicants and ...TargetX
Most institutions today are experiencing unprecedented growth in applications for admission. With a larger population seeking higher education, relatively “easy” ways to apply to multiple schools, and increased stress of finding the “right” college, it’s no wonder admission offices have more applications to process and review each year. But the days of clumsy, desktop-dependent applications that require significant integration to a CRM are over. Reading and reviewing applications and making admissions decisions can now be as seamless as ever. This workshop will discuss the pitfalls of today’s admissions applications and processes. You’ll learn how to utilize the power of the Salesforce Community to provide a better experience—both for your applicants and your staff. This is a hands-on experience, so bring your laptop and smartphone to participate. Time to roll back the clock to your days as a 17 year-old applying to college. And even if you’ve never worked a day in an admissions office, you’ll be the one deciding who gets in, who gets “wait-listed,” and who is denied.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
Traditionally, enrollment managers have been left with a choice. Invest in what works, or take a dive in to something new. What if it wasn't an "or". What if it were an "and". This presentation shows the new way Chegg can support better conversions at each phase of the recruitment funnel while not adding to the overall budget commitment.
5 Dirty Words You Need To Start Using (in Admissions) - ACT Conference 2014TargetX
You may not like it, but we're still standing by it: the business world can teach us a lot about higher education. In order to be more successful at our institutions, adopting certain business practices and learning from real-world examples is important. And we've got just the person to walk you through what you need to know.
TargetX CEO Brian Niles stepped out of higher ed to help colleges and universities think differently about how they do business. Join him as he shares with you 5 higher ed "dirty words" you need to know and how getting comfortable with these terms can lead your school to be more efficient and effective in admissions, enrollment and across campus.
People Recruit People: How to Get Your Team to Use the CRM (Not Stress Out)TargetX
Congratulations! You’ve completed implementing your CRM. But why isn’t everyone using it? Simply buying and deploying a CRM is only one part of the solution—if your team doesn’t use it effectively, then your investment of time and money is wasted. This highly-experienced panel will share how they got their team “on the bus” and working in the right direction. They’ll relay stories and lessons learned about gaining buy-in, encouraging end-user adoption, and reimagining business processes. Whether you’re thinking about it, in the middle of it, or already “live,” expect to get some actionable advice on how to make your team happy and get your CRM working for you.
Forget global warming. The bigger issue for most colleges and universities is summer melt. The fact is students change their mind at the last minute. But that’s good news because there are ways to minimize summer melt. Find out how to:
- Identify those at risk (and when to start looking)
- Partner with other departments on campus during the summer
- Build community and engage incoming students
- Involve alumni and other members of the incoming class
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Survey results from 57,000 international students in over 60 countries highlight current international student sentiments and motivations following Brexit and the travel limitations set in place by the current US Administration.
Really exciting, groundbreaking new research we are conducting with FPP EDUMedia about student motivations to study abroad. We presented this along with global perspectives from University Cattolica Sacro Cuore and American University
Really exciting, groundbreaking new research we are conducting with FPP EDUMedia about student motivations to study abroad. We presented this along with global perspectives from University Cattolica Sacro Cuore and American University
Prevailing Trends: How to Engage International Students in AdmissionsMarty Bennett
Hundreds of universities are competing to recruit international students. Yet there’s little known about what drives the decisions of these students. In this session, attendees will gain insights gleaned from three consecutive years of research on the motivations of these students, and will hear firsthand from universities successfully engaging online with students throughout the admissions cycle.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Boundless: Engaging International Students Virtually Throughout the Admission...Marty Bennett
This slide deck is a summary of the 4 NAFSA regional presentations I did this October-November with Utah State, Sam Houston State, Miami of Ohio, and University of Michigan-Flint. The presentations focused on the results of the 3rd International E-Expectations Report, and how colleges and universities can apply those student behavior trends to their virtual recruitment strategies.
How students search for and decide for a university has grown more complex: the search process and the consulted channels have multiplied.
UNIspotter conducted a study among 86 students (business; interested in pursuing a Master) to observe how they search, where they search and what they search for when deciding for a study program.
We discovered that the search process follows a pattern (4 stages):
- Browse universities (50+ programs)
- Narrow down the option (15-25 programs)
- Detailed Research: Compare (10 programs)
- (Pre-)Decision: Apply (on average 5 programs)
However, not all the touch points are considered equally relevant for the final decision.
The university of the future needs to attract top-talent in a rapidly changing market and needs to manage the information that impacts the future students' decision.
But: most of the time you are not even aware that potential students make decisions about you. Google calls this "The Zero Moment of Truth" - customers researching about you on the internet before they decide to buy a service.
How do students consider university rankings, accreditations, search engines, online portals and the direct contact with universities?
We want to provide you an insight into what we found out.
And input on how you can identify the customer journey your students have had as well as a check-list on how to find room for improvement.
We would be very happy to have your feedback about it!
More Than A Logo: How Market Research and Brand Cultivation Impact AdmissionGene Begin
Rebranding an institution's messaging and identity is a highly complex yet critically important endeavor that impacts the entire organization. Successful results require thoughtful market research, community-wide input, focus groups with prospective audiences, and organizational partnerships. Explore data-driven methods and gain valuable insights on how one college used all of these approaches and more to navigate a complex brand dilemma.
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
Retargeting Your Best Match: New Methods for Reaching Students in ChinaGil Rogers
The way we reach students around the globe is changing. As global enrollment management and marketing professionals the pressure is increasingly high at ensuring we are finding and attracting students that will be a good fit and succeed at our institutions.
Recent research by Chegg's global enrollment management group indicates a shift in how students find college information via social media, online search, and their mobile devices. This webinar will focus on that research and ways institutions can address these shifts quickly in a cost-effective manner.
Centennial College is presenting this interactive "how to" session for Higher Education Professionals at the 2014 Canadian Bureau for International Education (CBIE) Conference in Ottawa, Canada.
· Gain strategies for planning, promoting and hosting chat events that support recruitment such as: Skype Conferences with High School and University Classrooms Internationally, Virtual College Fairs, Webinars, live chat at in person fairs
· Get ready to solve seating limitations and remove barriers to participation by broadcasting International Student Services workshops online for free (Google Hangouts on Air, Google Classrooms)
· Improve pre-arrival communication procedures and helps welcome, support and engage new and potential international students.
· Design an inclusive live chat program that supports outreach to groups with specific needs.
Similar to NACAC 2015 - Leveraging Mobile Trends to Drive International Student Enrollment (20)
The Power of Science + Art: How Advanced Analytics Innovations and Staff Empo...TargetX
The Power of Science + Art: How Advanced Analytics Innovations and Staff Empowerment Can Increase Your Recruiting Effectiveness
Technology Innovations Track
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
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NACAC 2015 - Leveraging Mobile Trends to Drive International Student Enrollment
1. E4. Leveraging Mobile Trends to Drive
International Student Enrollment
Presenters
Rachel Balows, Associate Director of Admission and Communication, University of Denver, CO
Corie Martin, Manager of Creative Web Services, Western Kentucky University, KY
Alejandra Ruiz, Client Success Manager, TargetX, CA
Andrew Wilson, Product Manager, TargetX, CA
#intlsp
#nacac15
2. Setting the Stage
Trends in domestic and international enrollment
Today’s Agenda
Motivations & Challenges: Studying Abroad in the U.S.
Impact of mobile technology on international student recruitment
The Right Mix
Recommendations to inform international recruitment strategies
#intlsp
3. Why study in the United States?
• Diversity and new perspective in the classroom
• Money > International students make up only 4% of total student enrollment at U.S. institutions,
but contribute $27 billion to the U.S. economy annually
Source: What Matters to International Students?, Noel Levitz
https://www.noellevitz.com/papers-research-higher-education/2008/what-matters-international-students
Source: Press Release Open Doors 2014, Institute of International Education
http://www.iie.org/Who-We-Are/News-and-Events/Press-Center/Press-Releases/2014/2014-11-17-Open-Doors-Data
• Academic Quality
• Major
• Internships
• Work study
• Campus Culture
• Athletics
• Clubs/Organizations
• Belonging
What do international students bring?
Setting the Stage
#intlsp
4. Source: The Condition of Education 2014, National Center for Education Statistics
http://nces.ed.gov/programs/coe/indicator_cpa.asp
Domestic enrollment has remained flat over the last decade
37%
40%
42%
Domestic Enrollment Trends
#intlsp
5. 564,766
886,052
Source: Fast Facts Open Doors 2014, Institute of International Education
http://www.iie.org/Research-and-Publications/Open-Doors/Data/Fast-Facts
International Enrollment Trends
International enrollment has
steadily increased by 57% from
2005/06 to 2013/14
From just the previous year, total
enrollment increased by 8%
#intlsp
6. Source: Fast Facts Open Doors 2014, Institute of International Education
http://www.iie.org/Research-and-Publications/Open-Doors/Data/Fast-Facts
329,854
370,724
Trends by Student Type
Third year in a row that
undergraduate enrollment
outnumbers graduate enrollment
#intlsp
7. Source: Fast Facts Open Doors 2014, Institute of International Education
http://www.iie.org/Research-and-Publications/Open-Doors/Data/Fast-Facts
South
Korea
Top Four Places of Origin
China
IndiaSaudi
Arabia
Represents 56% of total enrolled international students
#intlsp
8. Setting the Stage
Trends in domestic and international enrollment
Today’s Agenda
Motivations & Challenges: Studying Abroad in the U.S.
Impact of mobile technology on international student recruitment
The Right Mix
Recommendations to inform international recruitment strategies
#intlsp
10. 28%
22%
12%
11%
9%
6%
4%
3%
2%
2%
0% 10% 20% 30% 40%
Other
Particular university
No career opportunities in home country
International high school in another country
International high school in home country
Funding from university scholarship
Funding from home country
No higher ed opportunities in home country
Funding from United States
Particular professor
What was the main reason you decided to study abroad?
Reason to Study Abroad
#intlsp
11. “Always wanted to study abroad”
“Better education system and a chance for a better future”
“The educational quality in the USA is better than it is in my home country”
“To experience another country and its culture, and enlarge my horizon”
“Want to gain more life experience”
Other Motivations
#intlsp
12. 32%
15%
14%
12%
10%
8%
4%
3%
2%
0% 10% 20% 30% 40%
Funding
Distance from family/friends
Language barrier
Cultural differences
Making new friends
Campus fit
Other
Safety in surrounding area
Safety on campus
Concern Study Abroad
What was your main concern studying abroad?#intlsp
13. 22%
17%
13%
11%
11%
9%
7%
6%
3%
2%
0% 10% 20% 30%
Standardized tests (undergrad)
Securing funding
Writing application essay
Applying for visa
Completing the application
English language test
Standardized tests (graduate)
Communicating with admissions
Other
Making travel arrangements
What was the main challenge during the admissions process?
Challenge During Admissions Process
#intlsp
15. How many universities did you apply to in the United States?
How many universities did you apply to in other countries (not United States)?
-100% -50% 0% 50% 100%
InstitutionsApplied
United States Institutions Other Country Institutions
18%
20%
23%
15%
10%
14%
81%
11%
5%
2%
1%
1%
Institutions Applied To
#intlsp
16. Yes
46%
No
54%
Did you visit campus at a university in the United States?
How satisfied were you with your campus visit?
(of those who answered yes)
5%
95%
0%
25%
50%
75%
100%
Campus Visits
#intlsp
17. Who did you communicate with during the admissions process?
(select all that apply)
11% 13%
26%
31%
42%
71%
0%
25%
50%
75%
100%
0 1 2 3 4 5 6 7
Want to Communicate With
#intlsp
18. 84%
6%
4%
2%
2%
1%
1%
1%
0% 25% 50% 75% 100%
Email
Phone Call
In Person
Live Chat
Mail
Messaging App
Text
Video Chat
What was your preferred way to communicate with college admissions?
Preferred Communication Channel
#intlsp
20. 69%
60%
48%
18%
10%
9%
8%
8%
4%
2%
0% 20% 40% 60% 80%
Visited university website
Download university app
Viewed university social media
Taken virtual campus tour
Submitted college application
Texted college admissions
Messaging app with college admissions
Scheduled campus visit
Live chat with college admissions
Video chat with college admissions
On your mobile smartphone, which of the following have you done? (select all that apply)
Includes only those who own mobile smartphone
Mobile Activity
#intlsp
21. On your mobile smartphone, have you used any of the following messaging apps? (select all that apply)
Includes only those who own mobile smartphone
67%
13%
13%
6%
2%
1%
1%
0% 20% 40% 60% 80%
WhatsApp
Yik Yak
Other
GroupMe
Whisper
FireChat
Secret
Other Apps:
WeChat = 6%
Viber = 4%
FB Messenger = 3%
Line = 2%
Messaging App Usage
#intlsp
22. Yes
86%
No
14%
Are you currently enrolled at a university in the United States?
Has your college experience met your expectations?
(of those who answered yes)
17%
83%
0%
20%
40%
60%
80%
100%
Did Not Meet Expectations Met Expectations
Are You Enrolled?
#intlsp
23. 33%
25%
20%
7%
6%
3%
2%
2%
1%
0% 10% 20% 30% 40%
Limited personal funding
Other
Limited funding from US gov't
Enrolled at university in home country
Enrolled at university in other country
Limited funding from home country gov't
Not prepared to leave home, family, friends
Increased at-home responsibilities
Went into workforce
What was the main reason you did not enroll at a university in the United States?
(of those who answered no)
Reason Not Enrolled
#intlsp
24. Setting the Stage
Trends in domestic and international enrollment
Today’s Agenda
Motivations & Challenges: Studying Abroad in the U.S.
Impact of mobile technology on international student recruitment
The Right Mix
Recommendations to inform international recruitment strategies
#intlsp
25. Offer scholarships specific to international students
Focus on career placement and show a proven track record with alumni
from your strongest degree programs
Highlight internship opportunities, work-study programs and
experiential learning resources
Make sure relevant information is easy to find (website, mobile, search, etc.)
Institutional Attractiveness
#intlsp
26. Analyze website analytics to determine the origins of international traffic
Examine inquiry and applicant trend data to identify international hot spots
and program areas of interest
Design a mobile strategy to correspond with usage patterns of students
from different regions
Close the distance by replacing in-person experiences with social/mobile
tools to make students feel more connected to your institution
Mobile Preparedness
#intlsp
27. Demonstrate a commitment to international diversity and inclusiveness
through institution-wide programs
Promote campus clubs, organizations and volunteer opportunities
Stress student services and a caring environment (ie mentorships, advising)
Connect current students to prospective students with similar backgrounds
to ease anxiety about transition
The Intangibles
#intlsp
Noel Levitz
sample = undergraduate international students at 4-year public and private institutions
Families and students motivated by professional ambitions; social life is secondary
Post-graduate track; placement in graduate, medical and business schools important
Socially conservative and community oriented
Require a rigorous education at a supportive institution
STEM- focused: medical, business and technology careers
The immediate college enrollment rate at 4-year colleges in 2012 did not differ significantly from the corresponding rate in 1990 BUT the rate in 2012 was lower than the rates in 2011
The immediate college enrollment rate = the annual percentage of high school completers (including GED recipients) who enroll in 2- or 4-year colleges in the fall immediately after completing high school.
International enrollment has rebounded from the U.S. economic recession in the mid-2000s
Growth at undergraduate level attributed to 1) Chinese undergraduate enrollment increasing by 26% from last year, and 2) national governments implementing scholarship programs > 20% increase in students from Brazil, 30% increase in students from Saudi Arabia, and 37% increase in students from Kuwait
750 respondents
Difference is that these are international students who have gone through the admissions process
Age range = 15 - 53, mean = 20.8
Interesting Breakdowns:
Students from CHINA and (REST OF) ASIA decide to study abroad because they attended an international high school in home country or another country.
Students from CHINA and MIDDLE EAST decide to study abroad to study with particular professor.
Students from INDIA decide to study abroad because they have no career or higher ed opportunities in home country and receive funding from US.
Students from MIDDLE EAST decide to study abroad because they receive funding from their home government (aka Saudi Arabia has that government sponsorship program).
Students from INDIA decide to study abroad because they receive funding from United States government.
Interesting Breakdowns:
Students from (REST OF) ASIA are more concerned with campus fit compared to other students.
Students from CHINA and (REST OF) ASIA are most concerned with language barrier compared to other students.
Students from CHINA are most concerned with safety on campus compared to other students.
Interesting Breakdowns:
Students from INDIA had biggest challenges with communicating with admissions, securing funding and taking standardized graduate-level tests compared to other students.
Students from (REST OF) ASIA had biggest challenge with applying for a visa compared to other students.
Students from CHINA had biggest challenge with passing the English proficiency test compared to other students.
Students from CHINA and (REST OF) ASIA had biggest challenge with taking standardized undergrad-level tests compared to other students.
(relate these to concerns/challenges - students filled in “other” w/visiting campus)
These results are similar to US students (SAR 2014) as they want to communicate with admissions counselors and currently enrolled students.
Interesting Breakdowns:
Students from CHINA have preferred communication channels:
live chat
in person and
messaging app
compared to students from other regions.
Interesting Breakdowns:
Students from CHINA have done the following more than students from other regions:
Live chat with college admissions
Video chat with college admissions
Scheduled campus visit
Students from INDIA have done the following more than students from other regions:
Texted with college admissions
Interesting Breakdowns:
Students from CHINA have done the following more than students from other regions:
WeChat
Students from INDIA have used the following messaging apps more than students from other regions:
WhatsApp
Students from (REST OF) ASIA have used the following messaging apps more than students from other regions:
Line