This document discusses redesigning the student experience through a mobile-first strategy. It outlines how Western Michigan University and TargetX are leveraging various technologies through portals and applications to enhance the student experience from recruitment through enrollment and as a current student. Examples provided include customized portals for different student populations, mobile-friendly applications, personalized dashboards, and using QR codes and tablets to streamline events check-in. The document emphasizes designing for the "jobs to be done" through understanding student needs and journeys and forming cross-campus partnerships.
What things should you think about for the future of continuing education units in higher education institutions - both colleges and universities? Through the lens of product, platform, and services, check out some considerations and ways to move forward.
Reaching Non-Traditional Students: Where, When, and HowHobsons EMS
A key part of the enrollment process for the non-traditional students is knowing where, when and how to reach them. Efficiently generating quality leads is the first step you need to master when trying to reach enrollment goals for your programs.
The non-traditional student is very different from the traditional student and the efforts necessary to peak their interest also varies greatly.
In this month’s #breakthru webinar we will be taking you through best practices on how to reach the non-traditional audience in the digital environment.
During this hour webinar you will learn where to place your time and money, what your campaigns need to do to stand out, how to evaluate success, and how to optimize and improve upon your efforts in reaching the non-traditional student.
Presented by: Lauren Ramey, Manager, Search Analysts and Jennifer Esaray, Digital Marketing Consultant
Getting to Grad: A Focus on Student SuccessSalesforce.org
Salesforce for Higher Education: Live Webinar
Getting to Grad: A Focus on Student Success
You spend a lot of time and money to onboard a student. And when that student, who is your brand ambassador, either leaves, transfers or doesn’t graduate, everyone pays the price. Learn how two schools are using Salesforce to help students achieve their academic goals. Western Governors University, an online competency-based university, has integrated Salesforce with their systems of record to leverage the collective data to predict student success. They will also share and demo how they are fostering a Student Community to engage students, faculty and staff. George Mason University School of Management, one of the most diverse public universities, will share and demo how they are using Salesforce for running their advising program so that they can connect students to the right resources more quickly and consistently.
Join us to learn how Western Governors University and George Mason University are using Salesforce to ensure student success.
Who Should Attend:
Student Affairs
Academic Affairs
Student Services
Institutional Research Officers
FEATURING:
- Jim Gilbert, Assistant Dean for Undergraduate Programs
- Chase Schults, Salesforce Administration Manager
- Sandra Sanvido, Director of Higher Education Product Marketing— Moderator
What things should you think about for the future of continuing education units in higher education institutions - both colleges and universities? Through the lens of product, platform, and services, check out some considerations and ways to move forward.
Reaching Non-Traditional Students: Where, When, and HowHobsons EMS
A key part of the enrollment process for the non-traditional students is knowing where, when and how to reach them. Efficiently generating quality leads is the first step you need to master when trying to reach enrollment goals for your programs.
The non-traditional student is very different from the traditional student and the efforts necessary to peak their interest also varies greatly.
In this month’s #breakthru webinar we will be taking you through best practices on how to reach the non-traditional audience in the digital environment.
During this hour webinar you will learn where to place your time and money, what your campaigns need to do to stand out, how to evaluate success, and how to optimize and improve upon your efforts in reaching the non-traditional student.
Presented by: Lauren Ramey, Manager, Search Analysts and Jennifer Esaray, Digital Marketing Consultant
Getting to Grad: A Focus on Student SuccessSalesforce.org
Salesforce for Higher Education: Live Webinar
Getting to Grad: A Focus on Student Success
You spend a lot of time and money to onboard a student. And when that student, who is your brand ambassador, either leaves, transfers or doesn’t graduate, everyone pays the price. Learn how two schools are using Salesforce to help students achieve their academic goals. Western Governors University, an online competency-based university, has integrated Salesforce with their systems of record to leverage the collective data to predict student success. They will also share and demo how they are fostering a Student Community to engage students, faculty and staff. George Mason University School of Management, one of the most diverse public universities, will share and demo how they are using Salesforce for running their advising program so that they can connect students to the right resources more quickly and consistently.
Join us to learn how Western Governors University and George Mason University are using Salesforce to ensure student success.
Who Should Attend:
Student Affairs
Academic Affairs
Student Services
Institutional Research Officers
FEATURING:
- Jim Gilbert, Assistant Dean for Undergraduate Programs
- Chase Schults, Salesforce Administration Manager
- Sandra Sanvido, Director of Higher Education Product Marketing— Moderator
Technology has changed everything: from how we watch movies and television shows to how we plan our vacations. It's no surprise that millennials and the iGeneration, born when Google began and in grade school when Facebook took off, naturally gravitate to technological resources for everything from their electronics purchases to their college search. Chegg, the student hub, has performed in-depth research on how students use technology at each phase of their student lifecycle; from college search and discovery, to information consumption, and finally pursuing internships and their first careers. This session will provide an overview of the entire student lifecycle and how enrollment managers and student services professionals can leverage technology to maximize student success.
Student Enrolment Management - Lead Acquisition, Maturation, ConversionJP Rains, MBA
In Post-Secondary Education we place a tremendous amount of focus on our enrolment funnel. In these slides, I cover the three step process from acquisition to conversion (enrolment) and the implications of technology on the industry.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
Feeling part of a strong supportive community can greatly increase student, faculty/staff, parent, alumni and partner satisfaction and retention. Learn how universities are creating online communities where all their constituents can access all the info they need to connect, submit questions, voice opinions, and get more involved in campus events.
The University of Wisconsin SES - a New Kind of SIS!Salesforce.org
Presentation from Salesforce.org Higher Ed Summit 2017 by:
Andrea Deau, University of Wisconsin Extension
In 2016, the University of Wisconsin System's Flexible Option added a new business degree to its online competency-based portfolio. An innovative learning structure brought new challenges to operations and systems already stretched by UW Flex's unique needs. Pushed to capacity and with a tight one-year timeline, the build of a centralized student engagement system (SES) was taken on. When UW Flexible Option was launched, it was known that existing technology and systems infrastructure were not designed to support centralized operational services or accommodate a competency-based modality. Given the lack of existing solutions in the marketplace, and the tight timeline, the path to a successful future rested with internal development of an integrated student engagement system designed to provide users with an optimal service experience. Presenters will share how they leveraged Salesforce to build a new kind of student information system (SIS) managing the student lifecycle, admission through graduation.
The Do's and Don'ts for Digital Marketing for Higher EducationGil Rogers
CPC, CPM, IP ... the list of acronyms goes on and on.
There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact.
This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
Teach ‘n Go is the simplest, most essential and at the same time most capable Learning Management System in the market, which has set out to redefine how technology is used in professional education.
It combines course management, scheduling, online teaching and payment tracking in an unapologetically simple user-interface, which automates and centralizes the educator’s workflow, allowing them to spend less time doing routine tasks and more time teaching.
By smartly utilizing all the available data, it provides the administrator with invaluable insights concerning his business.
--------
Apply for early access at www.teachngo.com
Teach'nGo is one of the 9 startups selected from all over the world to participate in the StartupBootcamp Amsterdam 2013 accelerator program.
Specialties
Education, Student Management, School Management, Live Online Teaching, E-learning, EdTech
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Personalized digital experiences can drive more contextual and relevant experiences for all users in higher education—experiences that are both good for the user and the bottom line—yet the vast majority of today's University websites still provide the same static experience to every visitor. Presented at Eduweb 2014 in Baltimore, this presentation uncovers the opportunity for personalization in higher education and tips on how to find small wins while also thinking big.
Student success is a key concern in the higher ed community. Join this session to learn how Western Governors University (WGU) and Cornell University are tackling student success issues by placing the emphasis on the student experience rather than on back office solutions. WGU will share how they are using predictive analytics to proactively ensure student success not only at the course level, but also in staying on track for graduation. They will also show how they’ve created a Student Community to increase collaboration and foster a culture among distance learners. Cornell will then share its student-first approach to building an engagement platform. It’s social on the front end and ‘big data’ on the back end with the goal of creating a simple and intuitive online experience.
Technology has changed everything: from how we watch movies and television shows to how we plan our vacations. It's no surprise that millennials and the iGeneration, born when Google began and in grade school when Facebook took off, naturally gravitate to technological resources for everything from their electronics purchases to their college search. Chegg, the student hub, has performed in-depth research on how students use technology at each phase of their student lifecycle; from college search and discovery, to information consumption, and finally pursuing internships and their first careers. This session will provide an overview of the entire student lifecycle and how enrollment managers and student services professionals can leverage technology to maximize student success.
Student Enrolment Management - Lead Acquisition, Maturation, ConversionJP Rains, MBA
In Post-Secondary Education we place a tremendous amount of focus on our enrolment funnel. In these slides, I cover the three step process from acquisition to conversion (enrolment) and the implications of technology on the industry.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
Feeling part of a strong supportive community can greatly increase student, faculty/staff, parent, alumni and partner satisfaction and retention. Learn how universities are creating online communities where all their constituents can access all the info they need to connect, submit questions, voice opinions, and get more involved in campus events.
The University of Wisconsin SES - a New Kind of SIS!Salesforce.org
Presentation from Salesforce.org Higher Ed Summit 2017 by:
Andrea Deau, University of Wisconsin Extension
In 2016, the University of Wisconsin System's Flexible Option added a new business degree to its online competency-based portfolio. An innovative learning structure brought new challenges to operations and systems already stretched by UW Flex's unique needs. Pushed to capacity and with a tight one-year timeline, the build of a centralized student engagement system (SES) was taken on. When UW Flexible Option was launched, it was known that existing technology and systems infrastructure were not designed to support centralized operational services or accommodate a competency-based modality. Given the lack of existing solutions in the marketplace, and the tight timeline, the path to a successful future rested with internal development of an integrated student engagement system designed to provide users with an optimal service experience. Presenters will share how they leveraged Salesforce to build a new kind of student information system (SIS) managing the student lifecycle, admission through graduation.
The Do's and Don'ts for Digital Marketing for Higher EducationGil Rogers
CPC, CPM, IP ... the list of acronyms goes on and on.
There are a lot of great tools for engaging various consumer audiences online. However, not all digital marketing tools work for student recruitment. In fact, pursuing some channels can quickly balloon your marketing budget with very little measurable ROI and impact.
This webinar will provide an overview of the best solutions for digital marketing ... specifically for higher education professionals seeking to connect with and engage prospective students for their institution.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
Teach ‘n Go is the simplest, most essential and at the same time most capable Learning Management System in the market, which has set out to redefine how technology is used in professional education.
It combines course management, scheduling, online teaching and payment tracking in an unapologetically simple user-interface, which automates and centralizes the educator’s workflow, allowing them to spend less time doing routine tasks and more time teaching.
By smartly utilizing all the available data, it provides the administrator with invaluable insights concerning his business.
--------
Apply for early access at www.teachngo.com
Teach'nGo is one of the 9 startups selected from all over the world to participate in the StartupBootcamp Amsterdam 2013 accelerator program.
Specialties
Education, Student Management, School Management, Live Online Teaching, E-learning, EdTech
Social Media Marketing for Business Schools?Erin Wiles
Social Media marketing is becoming more important to business of all industries every day.
This presentation speaks specifically to Universities and Graduate Business Schools.
My goal is to convince my audience of the importance of Social Media marketing in attracting prospective graduate students and explain how it can be used to gain (or keep) a competitive advantage over other Universities.
Personalized digital experiences can drive more contextual and relevant experiences for all users in higher education—experiences that are both good for the user and the bottom line—yet the vast majority of today's University websites still provide the same static experience to every visitor. Presented at Eduweb 2014 in Baltimore, this presentation uncovers the opportunity for personalization in higher education and tips on how to find small wins while also thinking big.
Student success is a key concern in the higher ed community. Join this session to learn how Western Governors University (WGU) and Cornell University are tackling student success issues by placing the emphasis on the student experience rather than on back office solutions. WGU will share how they are using predictive analytics to proactively ensure student success not only at the course level, but also in staying on track for graduation. They will also show how they’ve created a Student Community to increase collaboration and foster a culture among distance learners. Cornell will then share its student-first approach to building an engagement platform. It’s social on the front end and ‘big data’ on the back end with the goal of creating a simple and intuitive online experience.
Case Study: Rebuilding an Admissions Web PresenceDave Olsen
From print-heavy communication plans to ad hoc social media efforts to an ever expanding number of web sites we are very good at building silos of content. In this session we'll discuss the data, tools, and strategy that West Virginia University used to pare down and better integrate their Admissions-related communication efforts.
Slides for a masterclass on "Forever User-Centred, The GDS Way" facilitated by Karl Orsborn, Wunder and held at the IWMW 2018 event which took place at the University of York on 11-13 July 2018.
See http://iwmw.org/iwmw2018/talks/forever-user-centred-the-gds-way/
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
Campus Consortium EdTalks Groundbreaking Engagement Strategies to Drive Enrol...Campus Consortium
The Webinar on “Groundbreaking Engagement Strategies to Drive Enrollment In Higher-Ed” was by Kristina Wong Davis who serves as the Vice Provost for Enrollment Management at Purdue University. She has shared her thoughts and views as to what are engaging enrollment strategies every institution should look at in the near future and how enrollment management needs to be driven to its end goal.
About the Presenter:
As the Vice Provost for Enrollment Management at Purdue University, Kristina primarily provides leadership to the areas of admissions, financial aid, the registrar and enrollment analysis and reporting. Her passion is access to higher education and ensuring that public higher education is available to students with the drive, interest, and commitment to succeed.
Campus Consortium EdTalks Groundbreaking Engagement Strategies to Drive Enrol...Campus Consortium
This presentation is on "Groundbreaking Engagement Strategies to Drive Enrollment In Higher-Ed" was by Kristina Wong Davis who serves as the Vice Provost for Enrollment Management at Purdue University. She has shared her thoughts and views as to what are engaging enrollment strategies every institution should look at in the near future and how enrollment management needs to be driven to its end goal.
NSU's College of Engineering and Computing Master's Online Information Sessio...NSUGSCIS
Thank you for attending our presentation on NSU's College of Engineering and Computing's Master of Science and Certificate programs online information session.
Getting to Groningen: New Developments in Combatting Admissions FraudCheryl DarrupBoychuck
Learn about some fresh technological advancements and thoughtful global initiatives that are improving the efficiency and integrity of the international admissions process!
Centennial College is presenting this interactive "how to" session for Higher Education Professionals at the 2014 Canadian Bureau for International Education (CBIE) Conference in Ottawa, Canada.
· Gain strategies for planning, promoting and hosting chat events that support recruitment such as: Skype Conferences with High School and University Classrooms Internationally, Virtual College Fairs, Webinars, live chat at in person fairs
· Get ready to solve seating limitations and remove barriers to participation by broadcasting International Student Services workshops online for free (Google Hangouts on Air, Google Classrooms)
· Improve pre-arrival communication procedures and helps welcome, support and engage new and potential international students.
· Design an inclusive live chat program that supports outreach to groups with specific needs.
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Vanessa Theoharis
“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours. In higher education, with more competition for our audiences’ attention than ever, we need to capture and engage the increasing 38% of visitors who visit from their phones. You’ve worked hard to optimize your website for mobile, but is your marketing strategy optimized to match the behaviors of these visitors? Can those who use their phones get to what they need - and can they complete your goals? From search to conversions to personalization tactics, we’ll review approaches to mobile-equal marketing, not only ensuring we don’t lose these visitors, but rather, win them over.
This presentation was originally shared at eduweb 2018 in San Diego.
Boundless: Engaging International Students Virtually Throughout the Admission...Marty Bennett
This slide deck is a summary of the 4 NAFSA regional presentations I did this October-November with Utah State, Sam Houston State, Miami of Ohio, and University of Michigan-Flint. The presentations focused on the results of the 3rd International E-Expectations Report, and how colleges and universities can apply those student behavior trends to their virtual recruitment strategies.
Wicked Awesome Ways Colleges Are Using TechnologyCampusLogic
Some colleges are doing more than jump on the technology bandwagon – they’re driving it. From financial aid to the application process and beyond, forward-thinking schools are implementing technology across the college experience. And entrepreneurs are pioneering products that meet the demands of these forward-thinking schools.
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The Power of Science + Art: How Advanced Analytics Innovations and Staff Empo...TargetX
The Power of Science + Art: How Advanced Analytics Innovations and Staff Empowerment Can Increase Your Recruiting Effectiveness
Technology Innovations Track
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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5. The Rise of Designing for the Student Experience
How far we’ve come
Blurring the
lines
between the
physical
and the
digital
worlds.
1.0 2.0 3.0 4.0
Adopting
Software
Leveraging
Basics
Breaking
the Silos
Student
Experience
EMPOWERING INSTITUTIONS
EMPOWERING
STUDENTS
CRM
App
http:
11. Why a Mobile First Strategy is Required
The Student Experience is already mobile; it’s a question of good vs. bad
3 out of 4
students report
having visited
a college
website on
their mobile
device.
2018 Social Admissions Report, NRCCUA & TargetX
12. 57 percent
said the
website was
very or
extremely
important in
their college
search.
2019 Digital Admissions Report, mStoner & TargetX
Why a Mobile First Strategy is Required
The Student Experience is already mobile; it’s a question of good vs. bad
13. Why a Mobile First Strategy is Required
The Student Experience is already mobile; it’s a question of good vs. bad
86%
Students that prefer to
communicate with
colleges via email
on their mobile
device.
2018 Social Admissions Report, NRCCUA & TargetX
14. Why a Mobile First Strategy is Required
The Student Experience is already mobile; it’s a question of good vs. bad
⅓
Students that
applied to college
on a smartphone
or tablet.
2019 Digital Admissions Report, mStoner & TargetX
smartphone
dependent.
Non-white,
lower income,
younger adults
are increasingly
15. Why a Mobile First Strategy is Required
The Student Experience is already mobile; it’s a question of good vs. bad
16. We’re all trying to attract the same set
of students ⸺ how do you deal
with that?
Be better.
- Mike Roe
17. Located in Kalamazoo, Michigan
• 145 miles West of Detroit
• 145 miles East of Chicago.
Total students 22,562
• Undergraduate 17,760 or 79%
• Graduate 4,802 or 21%
265 Total Programs
• Bachelor's 152
• Master's 78
• Specialist 1
• Doctoral 34
Famous Alumni
• Tim Allen - Comedian/Actor
• Homer Stryker - Physician/Inventor
• Greg Jennings - Former Green Bay Packer
• Luther Vandross - Singer/Producer
Cotton Bowl 2017
Western Michigan University
WMU Broncos
18. TargetX Events Module
over 2800 events managed in calendar year 2018.
Sign-up for an event quickly from computer or smartphone.
Use Event Filters to customize the student experience to
show events relevant to them.
❖ Prospects/Inquiries
❖ Admitted Students
❖ Current Students
Events
Thinking about the student experience from the first interaction
19. QR Code check in
❖ QR Code simply contains students Salesforce ID.
❖ QR Code is emailed and/or printed on agendas.
❖ Scan into custom FormAssembly form that auto check’s in
student for event.
❖ Employ wireless bluetooth scanners
Update Contact Information during check in
❖ Event Check-in calls up student contact information
❖ Allow student to verify on iPad or Tablet
Events
Building that student experience at the event. NO LINES!
20. User experience that is personalized for each student
Multiple Portals
❖ Undergrad
❖ Grad Programs
❖ Fall Welcome
❖ WMU Student (test phase)
❖ Pre-College Programs (Coming 2020)
Portal
Access at their fingertips.
21. Two different portals allowing different structure for each
student population.
Similar navigation making use of multiple tabs to provide a
robust experience
❖ My Dashboard - Application creation and status,
checklists, requirements etc.
❖ My Academics - information on the chosen college
and major.
❖ My Costs & Financials - links to scholarship
applications, total cost calculator, etc.
❖ Explore WMU - Campus Virtual Tour, Events
Scheduler
Portal
Undergrad/Graduate Recruiting Portal
22. Over 50 applications - customized for specific levels,
programs, student populations.
Application Dashboard
❖ Track Application progress and status
❖ Checklist items both pre-admit and post admit
View Decision letter on your smartphone!
Portal
Pre-College Undergrad/Grad Applications
28. Explore WMU - Videos
Portal
My Costs & Financial Aid
29. Different Tab set
❖ My Dashboard - for applications
➢ ATYPical Students - Middle Schoolers
➢ Dual Enrollment Students
❖ My Academics
❖ Parent Information and Consent
❖ Campus Information
Portal
Pre-college Programs Portal
33. Portal
Current Student Portal
Logon using WMU account info
Only showing information relevant to the student.
Customizing the experience based on:
❖ Enrolled Student
❖ College
❖ Major
36. In the pipeline at WMU
• Internal Social platform for students
• Live Agent Chat
• Chat Bots
• Financial Aid Integration
• Integration with Development Office ORG
• Non-student contacts for Government
Affairs and Extended University Programs
39. Product Management basics
Three things to consider when designing for students:
❖ Know the job to be done
❖ Know your students
❖ Partnerships are not optional
41. Student success is a journey
Every solution needs context
Be mindful of the full
process when
designing for a step
❖ Pre-Application
❖ Application
❖ Admitted, Not Yet
Enrolled
❖ Currently Enrolled
❖ Graduate
42. Next steps:
Talk to your students
User Interview tips
❖ Start with a specific question
“How can we make the application process easier for
students?”
“What is the best way to communicate with students about
support services?”
❖ Solicit real stories over idealized answers
“Tell me about the last time you..”
❖ Note taking as a listening tool; Recording for retention
❖ Be mindful of confirmation bias
43. Your Guide to Student
Journey Mapping:
>> targetx.com/tambellini19
44. Next steps:
Cross Campus Partnerships
Tips for winning rollouts
❖ Agree on objectives and a lexicon
❖ Set metrics for success
❖ Measure zealously
❖ Plan to make adjustments