A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
Higher Ed Marketing and Enrollment in the Age of COVID-19 and BeyondMatt Cyr
The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks.
To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.
In this webinar we’ll review the results of the survey and discuss how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.
We’ll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.
From this webinar, you’ll learn:
- What prospects and students are saying about higher education’s response to the crisis
- Current thinking on online learning, education deferment and academic program interest
- How to communicate effectively and appropriately during a pandemic
- How to bring your campus and culture to life virtually
- How to use the pandemic as a way to question communications expectations and turn challenge into opportunity
No Better Time Than 'Now': Telling the Story of How Elizabethtown College is ...Donna Talarico
In 2013, Elizabethtown College launched E-town NOW, an online news website telling the college's story through a variety of ways. Please note that these slides were uploaded primarily for conference attendees and that a lot of context and stories will be lost.
User Experience Testing in Your RFP Process - David Rosen - highedweb 2014David Rosen
Learn how user experience testing can save your university money, reputation and headaches. This session will cover the University of Minnesota’s efforts to incorporate user feedback into the software purchasing process. The session will cover several use cases that illustrate the considerations and challenges faced by teams at UMN making major software investments, and will show how user feedback helped those teams make data-driven decisions, avoid choosing the wrong tool, and prepare for the tools’ rough edges ahead of rollout.
You wouldn’t dream of buying a car without taking a few options for a test drive. Why would you spend what could be millions of dollars on a software solution for your campus without taking the opportunity to test it?
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
Digital Dominance: The 2016 Social Admissions Report - China EditionGil Rogers
Digital and mobile marketing is extremely prevalent in the US when it comes to college recruitment. However, the same strategies and tactics that work in the United States don’t necessarily work abroad; particularly in China where different media and search engines dominate the student landscape.
This presentation will use research conducted by Zinch China (a division of Chegg Enrollment Services based in Beijing) as well as data from Baidu (China’s #1 online search engine) to shed light on best practices and opportunities for brand building, student engagement and recruitment via digital tools, mobile devices, and social media. This webinar will provide keen insight towards the digital recruitment technology used in China.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
NACAC 2015 - Leveraging Mobile Trends to Drive International Student EnrollmentTargetX
Given narrowing admissions budgets, how are you prepared to recruit international students without traveling overseas? Interacting through technology is essential to any international recruitment strategy. Our survey of newly-enrolled international students revealed how they use technology throughout the admissions process. Click and learn how to leverage digital and mobile communication trends to scale international recruitment.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Mobilizing Admissions: The 2016 Social Admissions ReportGil Rogers
From text messaging to video chat, Facebook to YikYak, you’re bombarded with countless student recruitment ideas. The one aspect they have in common? Mobile.
This session uses findings from the 2016 Social Admissions Report to provide practical recommendations on how to implement and optimize mobile strategies for recruitment.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
Higher Ed Marketing and Enrollment in the Age of COVID-19 and BeyondMatt Cyr
The COVID-19 pandemic has turned higher education completely upside-down in just a matter of weeks.
To gauge the impact of these seismic shifts – and begin to chart a path forward into an uncertain future – Primacy conducted a national survey of undergraduate and graduate prospects and students.
In this webinar we’ll review the results of the survey and discuss how colleges and universities can communicate effectively with their most critical audiences in order to recover – and even thrive – during these challenging times.
We’ll also hear from Neha Agrawal, Director of Enrollment Marketing and Communications at Rice University, about her institution’s response to the crisis, and how they’ve made the admissions process special for students – despite not being able to welcome them to campus.
From this webinar, you’ll learn:
- What prospects and students are saying about higher education’s response to the crisis
- Current thinking on online learning, education deferment and academic program interest
- How to communicate effectively and appropriately during a pandemic
- How to bring your campus and culture to life virtually
- How to use the pandemic as a way to question communications expectations and turn challenge into opportunity
No Better Time Than 'Now': Telling the Story of How Elizabethtown College is ...Donna Talarico
In 2013, Elizabethtown College launched E-town NOW, an online news website telling the college's story through a variety of ways. Please note that these slides were uploaded primarily for conference attendees and that a lot of context and stories will be lost.
User Experience Testing in Your RFP Process - David Rosen - highedweb 2014David Rosen
Learn how user experience testing can save your university money, reputation and headaches. This session will cover the University of Minnesota’s efforts to incorporate user feedback into the software purchasing process. The session will cover several use cases that illustrate the considerations and challenges faced by teams at UMN making major software investments, and will show how user feedback helped those teams make data-driven decisions, avoid choosing the wrong tool, and prepare for the tools’ rough edges ahead of rollout.
You wouldn’t dream of buying a car without taking a few options for a test drive. Why would you spend what could be millions of dollars on a software solution for your campus without taking the opportunity to test it?
Better Living Through Automation: Defeating Time Sucks and Doing Better WorkJesse Lavery
As a small office (or office of one) tasked with managing your institution’s website, social media accounts, and teams of co-workers and work study students, there’s a LOT to keep track of and not enough time in the day to deal with it. What if we could automate the most tedious of our daily tasks using free tools? From task management and delegation, to collecting form submissions, to dealing with email and social media mentions -- and much more -- we can eliminate time sucks and focus on doing better work. This session is equal parts workflows/examples and prompting you to think creatively about how to tie together common apps and tasks into a powerful super-system. Kind of like Voltron for web apps.
Fix All The (Map) Data - DPA4 at HighEdWeb 2014farktal
Campus mapping: so many data sources, competing services, and oh so many pieces of data out there to correct. Knight will look at the various ways you can report data errors and work with data providers to help your visitors - and potential students - find their way around your campus.
It's not the bugs you know that kill a website. It's the ones you can't see, lurking just out of sight, that get you. Learn how Lafayette College identified the Lovecraftian code horrors lurking beneath its feet with tools like Splunk (server log analysis), OSSEC (server-side bad behavior monitor) and SiteImprove (web page auditing tool) and then surgically eliminated the problems. Examples include PHP scripts spewing error notices into logs, undiscovered CAS authentication failures, and thumbnail generation scripts that choke on large files.
Majors, degrees and programs – these are the products that colleges and universities offer, and the act of earning a degree is a life-changing experience for most people.
Why, then, are so many major, program and degree pages on .edu sites so long, lackluster or lifeless?
This session – originally presented at HighEdWeb 2014 in Portland – focused on creating a better user experience in a place that matters to almost every prospective student: major, degree and program pages.
Presentation on one approach to flipping the classroom that employed blended learning. This approach may provide a workable solution on campus or as an interim step to online courses. Presented at #highedweb 2014 in Portland, OR, October 21.
"Authentic content" is a common term for describing social media. Indeed, this desirable quality is one of the great benefits of social media. It's often perceived as raw and unfiltered. It's “authentic.” But authentic content is not reserved for social media. In fact, all content should be authentic.
Human At Work (HighEdWeb 2014 "Best of Conference" winner)David Cameron
I was so honored to have this presentation selected as Best in Track and Best of Conference at the 2014 HighEdWeb Association Annual Conference in Portland, Oregon.
Please check out my blog post with for full details at bit.ly/HumanAtWork
Where does our time go? Somewhere in the middle of our overlapping project deadlines, meetings, and daily emails, we are all just trying to do good work, but it's hard to keep up. We do our best to stay organized with productivity apps and calendars and "lifehacks" but in the end we are humans and easily distracted by funny videos of cats — how can we be expected to actually get stuff done each day? It all comes down to habits. The way we check our email, where and when we have lunch, how we take notes in meetings — understanding and changing our work habits is the key to unlocking our productivity, and finding a better work-life balance. I struggled with managing my own workload for years until I started analyzing my personal productivity habits and researching ways I could improve. I found that small changes in the way that I use email, schedule my time, and manage my tasks, not only made me more productive but also led to improved communication and productivity for my team. I'll show you how some simple changes in the structure of my days and a new approach my work have helped me start replacing bad habits with good ones, and get better at my job. And I'll teach you how to evaluate your own habits, make focused productivity part of every day, and become a healthier, happier, and way-less-stressed human with way more time for enjoying all those cat videos you crave.
Prevailing Trends: How to Engage International Students in AdmissionsMarty Bennett
Hundreds of universities are competing to recruit international students. Yet there’s little known about what drives the decisions of these students. In this session, attendees will gain insights gleaned from three consecutive years of research on the motivations of these students, and will hear firsthand from universities successfully engaging online with students throughout the admissions cycle.
Boundless: Engaging International Students Virtually Throughout the Admission...Marty Bennett
This slide deck is a summary of the 4 NAFSA regional presentations I did this October-November with Utah State, Sam Houston State, Miami of Ohio, and University of Michigan-Flint. The presentations focused on the results of the 3rd International E-Expectations Report, and how colleges and universities can apply those student behavior trends to their virtual recruitment strategies.
The Mom & Dad Influence: How Parents' Online Behavior Will Impact Your Higher...Boston Interactive
The influence parents hold over the decisions high school seniors make about higher education is enormous. According to Noel-Levitz’s 2014 E-Expectations Report, 77% of high school seniors report that their parents have the most influence on their enrollment decisions.
With the 2015 enrollment only a few months away, you must take into account the needs and goals of your parent personas. In this infographic, we break down how parents’ online behavior will impact your higher ed strategy.
Watch Our Free Higher Ed Marketing Webinar On-Demand: http://hubs.ly/y0Wr430
Get ready to be surprised in this fast paced, top 10 focused session! Based upon the latest Speak Up Project findings from over 415,000 K-12 students, you will learn how students really want to use mobile devices, social media and digital content to enhance learning - key data you need to inform budgets, programs, policies and instruction.
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
New Methods of Finding Best-Fit Students and Increasing Response
It seems that the search process is never over. Once you bring in one class or fill your pipeline, you're on to the next.
What if there was a way to focus your search efforts on best-fit matches over simply a student's test score? Additionally, what if you could use real-time online behavior to find, engage, and re-engage students actively researching schools across the web?
This presentation will focus on how institutions can build their search pipeline by looking at students as more than a test score and date and moving their strategy to fit and instant engagement.
Trends in Student Perspectives: Key Insights to Understanding Gen X&YGil Rogers
Understanding the student mindset is one of the most important—and often challenging—priorities for today's enrollment officers. In a media-saturated world, students are bombarded with information and choices moreso than ever before—making the job of connecting with the right student, in the right way, with the right message even more critical. Through thousands of direct interactions with students, Chegg has identified four different student profiles and the five things each cares about most—providing a framework for enrollment professionals to engage them effectively. Attendees will leave the session with a better understanding of who they're talking to, how to reach them and what they care about most. Don't miss this opportunity to look at the college search process through the lens of the student perspective.
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?