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Student Journeys: Best Practices for the TargetX Platform
The document discusses best practices for understanding student journeys to better serve students throughout their education. It defines student journeys as understanding students' goals, groups, stages/phases, questions, activities, relationships. The methodology involves mapping these components in a matrix to understand individual journeys. Practical tactics are provided for incorporating journeys into products, like collecting student stories. The presentation aims to help shape products around collecting and applying insights into diverse student experiences.
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Student Journeys: Best Practices for the TargetX Platform
- 1. #TargetXSummit Student Journeys: BestPractices for TargetX Products Meagan Wood & Shalese Cordon, TargetX
- 3. #TargetXSummit Agenda ● Student Journeys Definitions,Methodology, & Resources ● Practical Tactics for TargetX Products Some Things to Start Doing Today Wisdom from a TargetX Client ● Student Journeys & Product Development Collecting Stories & Shaping the Future
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- 5. What do wemean by “student journeys”? A method of understanding prospective and current students in order to best serve them throughout their education by identifying the following components:
- 6. #TargetXSummit Student Journey Components Educational Goals GroupsStage or Phase Questions, Values, Priorities Activities & To-Dos Relationships
- 7. #TargetXSummit Maria Lopez, 19 Universityof La Verne, CA Demographics Latina, Southern California Other Profile Details First Generation Strong academics One of 6 siblings Motivations Wants to graduate in four years Wants to get a good job (field is not yet determined) Challenges High financial need Does not want to accumulate student debt (will work and get scholarship funding) Mike Hamilton, 20 Diablo Valley Community College, CA Demographics White, SF East Bay Other Profile Details Average academics Middle-class family Athlete Motivations Wants to transfer to UC Berkeley (general ed at community college is cheaper) Wants to pursue career in medicine or sciences Challenges High financial need Acquiring credits that will transfer Applying to real dream school while at community college Student Journeys - Starting with Stories
- 8. ● Traditional FourYear Student ● Traditional Graduate Student ● Community College Intending to Transfer ● Two-Year Degree Students ● Personal Enrichment Learner ● Transitional College Students ● Pathways Programs What a student wants to accomplish at your school A student has one primary goal at a time Educational Goals Student Journeys Components
- 9. Community College Intent toTransfer Traditional Four Year Educational Goals Student Journeys Components
- 10. Groups Student Journeys Components ●Online-Only ● Military - Veterans or Active Duty ● International Students ● Student Athletes ● First Generation Students ● Early Action/Decision ● High Financial Need ● English Language Learners ● Underrepresented Racial Minorities Segments of students based on similar needs, priorities, characteristics, etc. A student can be in multiple groups at the same time
- 11. Groups Student Journeys Components Firstgeneration High financial need Undeclared major Latina Campus employment Top scholar Athlete High financial need Pre-Med Academic Support
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- 14. Stage or PhaseStudent Journeys Components ● Student Life Cycle - has distinct phases that shape student experience ● Larger phases can be broken down into smaller segments ● Some portions of the life cycle may be more pertinent to your work than others
- 15. Stage or PhaseStudent Journeys Components Whole Student Life Cycle Prospect Admitted Enrolled Graduated Prospective Students Prospect Inquiry App Start App Complete Admitted Deposited Current Students Admitted Deposited Orientation First 4 Weeks Returning Graduated
- 16. Questions, Values, PrioritiesStudent Journeys Components The questions, priorities, and values a student holds are shaped by the journey components covered so far: ● Goal ● Groups ● Stage/Phase Get BA in 4 years No loans! Get a good job Become a doctor Get into UC Berkeley
- 17. Activities & To-DosStudent Journeys Components These are the things a student is actually doing while they’re in a particular stage or phase May just have small variances from journey to journey Current Students Orientation Registering for courses Meeting peers Finalizing financial aid Learning about campus policies Exploring campus culture Joining student groups Getting settled in housing
- 18. Relationships Student Journeys Components Thepeople who help shape students’ experience Personal Relationships: Parents, Children, Religious Groups Affiliated with School: Admissions Counselors, Advisors, Coaches, RAs Parents Siblings Employer Berkeley’s admissions team Coach
- 19. #TargetXSummit Student Journey Components Educational Goals GroupsStage or Phase Questions, Values, Priorities Activities & To-Dos Relationships
- 20. #TargetXSummit Student Journeys: Putting ItAll Together Start with identifying the educational goal and group the matrix is for
- 21. #TargetXSummit Student Journeys: Putting ItAll Together Stage or Phase on one axis
- 22. #TargetXSummit Student Journeys: Putting ItAll Together Other components on other axis
- 23. #TargetXSummit Student Journeys: Putting ItAll Together
- 24. Student Journeys: Resources ●Blog Post: www.targetx.com/studentjourneys ● Sample Worksheets ● Practical Tactics
- 25. #TargetXSummit Practical Tactics forTargetX Products What can you start doing today? Wisdom from a TargetX Client
- 26. Practical Tactics forTargetX Products
- 27. Practical Tactics forTargetX Products
- 28. Practical Tactics forTargetX Products
- 30. #TargetXSummit Student Journeys & ProductDevelopment Collecting Stories & Shaping the Future
- 31. Collecting Stories &Shaping the Future ● Fill out the Student Journey Stories form to be entered to win a pair of TargetX socks! https://forms.gle/qX6L8nutho5GK u2F9 ● Come by the Product Lab - check out what’s coming ● Keep in touch!
- 32. Thank You! Student JourneysStories meagan.wood@targetx.com shalese.cordon@targetx.com
- 34. Student Journey Matrix TimePeriod Pre-Application Application Admitted, Not Yet Enrolled Enrolled Graduation and Beyond Student's Activities Student's Values & Big Questions Student's Biggest Priority Determine where to apply for college Complete applications for top choices of colleges Achieve admission to best-fit college Have a holistically great experience in college, graduate with a bachelors degree Get a job that's meaningful and valuable Relationships - Student's Side Relationships - School Staff/Departments