Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
Recruiting and Serving the Self Service GenerationGil Rogers
The slides from my presentation at the 2016 NACAC Conference with Mildred Johnson from Virginia Tech. It focuses on the mindset of the class of 2020 and how they are different from any class that came before them with respect to on-demand access to information.
The Facebook has become an essential part of almost every university students’ daily life, and while a large
number of students seem to get benefits from use of the Facebook by exchanging information for educational
goals, make friends, and other activities, the literature indicates that this social networking site can become
addictive to some university students’ users, which is one of the today’s higher education matters. The aim of this
study, therefore, is to explore the phenomenon of Facebook addiction among university students. Qualitative
study using interview is used to gather data from nine International postgraduates of Universiti Putra Malaysia
and the data established three themes (Compulsion to check Facebook, High frequency use, and Using Facebook
to avoid offline responsibility) relied on the participants interviews. The findings from these three themes
showed that these users considered their Facebook dependency, are known as salience, tolerance, and conflict.
These results also lead to the conclusion that like most activities, moderation and controlled use are key. So, the
best approach to preparing students for life in a knowledge-based society is to help them exercise self-control
and achieve a level of balance when using Facebook. It is believed that the findings of this study would help
other Facebook researchers by contributing to the limited academic literature in this area.
This is a survey of K-12 educators on their use of and attitudes about social networking and Web 2.0 content-sharing tools. It was conducted in Aug - Sept 2009 to 100,000 teachers, librarians, and principals.
Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011.
Hester Tinti-Kane
Director of Online Marketing and Research
Pearson Learning Solutions
hester.tinti-kane@pearson.com
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
How technology help students in self directed learning in top 5 waysTentacle Cloud
The period of self-reliant learning has started. It establishes a relationship between learning and technologies. Each student can easily study according to his or her own pace.
Using Twitter to Improve College Student Engagement: Rey Junco SxSWi '11Rey Junco
While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.
Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
Prevailing Trends: How to Engage International Students in AdmissionsMarty Bennett
Hundreds of universities are competing to recruit international students. Yet there’s little known about what drives the decisions of these students. In this session, attendees will gain insights gleaned from three consecutive years of research on the motivations of these students, and will hear firsthand from universities successfully engaging online with students throughout the admissions cycle.
Computer-free Website Development Demo - WordPressDC Jan 2015Anthony D. Paul
As a follow-up to a blog post I wrote on the emergence of the computer-free designer, I gave a live demo to build, customize, and launch a WordPress site entirely from my phone, without need of a traditional computer. These were my backup slides in case the live demo wasn't possible. They contain my Terminal commands and the free apps I used.
The Facebook has become an essential part of almost every university students’ daily life, and while a large
number of students seem to get benefits from use of the Facebook by exchanging information for educational
goals, make friends, and other activities, the literature indicates that this social networking site can become
addictive to some university students’ users, which is one of the today’s higher education matters. The aim of this
study, therefore, is to explore the phenomenon of Facebook addiction among university students. Qualitative
study using interview is used to gather data from nine International postgraduates of Universiti Putra Malaysia
and the data established three themes (Compulsion to check Facebook, High frequency use, and Using Facebook
to avoid offline responsibility) relied on the participants interviews. The findings from these three themes
showed that these users considered their Facebook dependency, are known as salience, tolerance, and conflict.
These results also lead to the conclusion that like most activities, moderation and controlled use are key. So, the
best approach to preparing students for life in a knowledge-based society is to help them exercise self-control
and achieve a level of balance when using Facebook. It is believed that the findings of this study would help
other Facebook researchers by contributing to the limited academic literature in this area.
This is a survey of K-12 educators on their use of and attitudes about social networking and Web 2.0 content-sharing tools. It was conducted in Aug - Sept 2009 to 100,000 teachers, librarians, and principals.
Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011.
Hester Tinti-Kane
Director of Online Marketing and Research
Pearson Learning Solutions
hester.tinti-kane@pearson.com
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
How technology help students in self directed learning in top 5 waysTentacle Cloud
The period of self-reliant learning has started. It establishes a relationship between learning and technologies. Each student can easily study according to his or her own pace.
Using Twitter to Improve College Student Engagement: Rey Junco SxSWi '11Rey Junco
While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.
Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
Prevailing Trends: How to Engage International Students in AdmissionsMarty Bennett
Hundreds of universities are competing to recruit international students. Yet there’s little known about what drives the decisions of these students. In this session, attendees will gain insights gleaned from three consecutive years of research on the motivations of these students, and will hear firsthand from universities successfully engaging online with students throughout the admissions cycle.
Computer-free Website Development Demo - WordPressDC Jan 2015Anthony D. Paul
As a follow-up to a blog post I wrote on the emergence of the computer-free designer, I gave a live demo to build, customize, and launch a WordPress site entirely from my phone, without need of a traditional computer. These were my backup slides in case the live demo wasn't possible. They contain my Terminal commands and the free apps I used.
Thanks to tools like vagrant, puppet/chef, and Platform as a Service services like Heroku, developers are extremely used to being able to spin up a development environment that is the same every time. What if we could go a step further and make sure our development environment is not only using the same software, but 100% configured and set up like production. Docker will let us do that, and so much more. We'll look at what Docker is, why you should look into using it, and all of the features that developers can take advantage of.
Thanks to tools like Vagrant, Puppet/Chef, and Platform as a Service (PaaS) services like Heroku, developers are extremely used to being able to spin up a development environment that is the same every time. What if we could go a step further and make sure our development environment is not only using the same software, but it's 100 percent configured and set up like production. Docker will let us do that, and so much more. We'll look at what Docker is, why you should look into using it, and all of the features that developers can take advantage of.
A quick intro to docker presented at the PHP Dublin meetup, and a practical use case of using docker to run multiple PHP versions while doing software development.
Engine Lab Software- Hybrid Cloud Integration Specialists.
This presentation describes who we are, what we do & how we do it.
We help organisations integrate their existing legacy sysetms with cloud SaaS applications such as Dynamics CRM, Salesforce, Mobile, bespoke applications, etc...
Servers are killing your productivity. Rather than building better software for your users, you end up constantly distracted by maintaining computers. Wasn't the "cloud" supposed to fix this? It sounded so promising until we realized it was just renting VMs in someone else's datacenter. We couldn't escape "servers". Until now...
In this session, developers will learn how to build microservices without servers, using modern “serverless” cloud platforms. We’ll look at common challenges (and solutions) to building applications using “serverless” stacks. Exploring emerging “serverless” design patterns will give developers the knowledge to build application architectures using these new platforms.
Presented by Jonathan Kaufman, Developer Advocate for IBM Emerging Technology currently residing in Cambridge, MA.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
A review of the 2014 E-expectations of High School Seniors and Their Parents as presented at HighEdWeb 2014 on 10/20/14 by Stephanie Geyer (Noel-Levitz) and Lance Merker (OmniUpdate)
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
What You Will Learn:
• What teens consider to be the top sources of information about colleges
• Effective ways to get in touch with teens
• Where to focus your time and energy in marketing to teens
This presentation is intended as a primer for adult literacy instructors who are thinking about using social networking technologies in their classroom. The presentation reviews statistics on how students are currently using technology in New York City and looks at applications for Ning, Facebook, and blogs in the classroom.
Espousal of Digital Media Among The Students of AssamSyed Mohsin Raja
The study highlights the state of digital media in its current (evolved) state in context of the students of Assam.
The paper studies the issues of adoption, usage and pretext of digital media among the students of Assam and arrays possible ways to deal with the backlogs and the road blocks.
Half of potential transfer students will not reach out to admissions until they are ready to apply. With their list of schools they are considering as small as 2-4, it's ever important to ensure you are "top of mind" for potential transfer students.
As we enter the spring recruitment season when transfer recruitment becomes a big priority for many schools, it's important to stay informed of top trends and resources for building your brand, capturing student interest, and engaging and converting prospects through enrollment.
This presentation will focus on top ways colleges are using new technology to go beyond the table in the student lounge and focus on high impact and measurable methods of finding and connecting with their prospects.
Forecasting Our Future: Student Connections via Social Media Dr. Josie Ahlquist
Youth are known to be the earliest adopters to the latest social media applications. This also means they are exiting older communications tools first. This webinar will address how to not only be a social media strategist with current tools, but a social forecaster for future impact. As you look to connect with future and current college students, this session will address current popular digital tools, as well as trending applications to begin exploring. Further, during this interactive discussion facilitators will share techniques to develop strategies to shape and implement your digital influence in the next academic year. This engaging webinar will also empower social media managers with tools to assess and analyze their current digital presence.
*The full webinar and slides can be viewed and purchased from http://www.studentaffairs.com/webinars/student-connections-via-social-media.html
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2. Methodology
Background:
Objec&ve
is
to
get
greater
insights
into
high
school
students’
use
of
social
media,
in
general,
and
in
selec&ng
a
college
or
university
Methodology:
Survey
invita&ons
were
emailed
to
Zinch
high
schools
students
and
Chegg
college
students
Survey
Dates:
January
-‐
February
2013
• 2012
Social
Admissions
Report
was
fielded
in
early
Fall
2012.
Trends
are
highlighted
throughout
the
presenta&on.
High
School
Students:
-‐
4,025
surveys
completed
-‐
63%
gradua&ng
2012
or
2013
-‐
36%
gradua&ng
2014
or
2015
3. Male,
23.00%
Female,
75.10%
Gender
Year
of
High
School
GraduaHon
10%
10%
1%
1%
12%
13%
53%
18%
Prefer
not
to
answer
Two
or
more
races
NaHve
Hawaiian
or
Pacific
American
Indian
or
Asian
Black
or
African
American
White
Hispanic
or
LaHno
Ethnicity
9%
54%
24%
13%
2012
2013
2014
2015
Top
States
of
Residence
48%
31%
14%
6%
1
to
3
4
to
6
7
to
10
More
than
10
Number
of
Schools
Applied
to
Respondents
represent
ethnic
and
geographic
diversity
of
students
CA
:
16%
TX
:
8%
FL
:
7%
GA
:
4%
PA
:
3%
NY
:
5%
MI
:
4%
OH
:
3%
IL
:
4%
4.
5. Rise of mobile
Yes
70%
No
21%
N/A
-‐
I
don't
own
a
mobile
device
10%
Q4.
Do
you
access
social
media
on
your
mobile
device?
(iPhone/Android/Tablet)
Q5.
Have
you
accessed
a
school's
site
on
your
mobile
device?
(among
those
who
access
social
media
on
mobile)
Access
social
media
on
mobile
Access
school
site
on
mobile
Yes
87%
No
13%
7
in
10
students
access
social
media
on
mobile.
Among
those,
9
in
10
of
them
access
school
sites
on
mobile
More
students
access
school
site
on
mobile:
71%
to
87%
YOY
6. 65%
78%
68%
73%
60%
74%
60%
69%
Asian
Black
or
African
American
White
Hispanic
2013
2012
Social media and ethnicity
Q4.
Do
you
access
social
media
on
your
mobile
device?
(iPhone/Android/Tablet)
Access
social
media
on
mobile
Social
media
on
mobile
device
varies
by
ethnicity
7. 8%
11%
19%
22%
24%
48%
6%
5%
8%
6%
9%
22%
7%
5%
6%
5%
8%
9%
4%
3%
3%
2%
4%
2%
10%
10%
12%
7%
14%
6%
64%
66%
53%
58%
42%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pinterest
Tumblr
TwiSer
Instagram
Google+
Facebook
Mul&ple
&mes
a
day
Once
a
day
Once
a
week
Once
a
month
Every
once
in
a
while
Never
Social media usage
Use
of
Social
Media
Q3.
How
oden
do
you
use
the
following
different
social
media
websites?
Half
use
Facebook
mulHple
Hmes
a
day
Instagram
passes
Twifer
as
second
most
acHve
true
social
network
8. 88%
43%
30%
24%
30%
87%
47%
42%
36%
34%
Facebook
TwiSer
Instagram
Pinterest
Tumblr
2012
2013
Shifts in social media usage
Use
of
social
media
(2013
vs
2012)
Q3.
How
oden
do
you
use
the
following
different
social
media
websites?
Facebook
maintains
importance,
use
of
visual
plagorms
increases
by
50%
In
our
2012
study,
Instagram
and
Pinterest
were
barely
on
the
map.
In
2013
both
networks
saw
an
increase
in
adopHon
of
over
50%
9. 8%
22%
37%
21%
12%
1
=
not
at
all
influenHal
2
3
4
5
=
extremely
influenHal
Social media and college research
Influence
of
social
media
to
research
college
Q1.
Have
you
used
social
media
to
research
college/universiHes?
Q2.
How
influenHal
was
social
media
to
your
college/university
search?
Yes
72%
No
28%
Use
of
social
media
to
research
college
Nearly
three-‐quarters
use
social
media
to
research
colleges;
a
third
find
it
influenHal
Overall
use
is
up
from
68%
in
2012
33%
show
strong
influence
of
social
media
during
research.
10. Should colleges have a social media presence?
Q8.
Do
you
think
colleges
should
have
a
social
media
presence?
Please
explain
why
you
feel
that
way.
(among
those
graduaHng
in
2013
and
later)
Why
Not?
77%
4%
19%
67%
7%
26%
Yes
No
Unsure
2013
2012
Should
colleges
have
social
media
presence?
Why?
Over
three-‐quarters
think
colleges
should
have
a
presence
on
social
media
to
reach
students
Because
of
social
media
sites,
I
found
colleges
that
I
would
have
never
heard
of
otherwise.
I
think
social
media
allows
schools
to
become
too
personal
with
their
students.
11. 2%
2%
4%
4%
11%
7%
11%
2%
2%
3%
4%
7%
5%
10%
3%
3%
3%
4%
8%
9%
14%
2%
2%
2%
3%
4%
8%
8%
5%
6%
6%
10%
10%
21%
21%
0%
10%
20%
30%
40%
50%
60%
70%
Pinterest
Tumblr
Instagram
TwiSer
Google+
YouTube
Facebook
Mul&ple
&mes
a
day
Once
a
day
Once
a
week
Once
a
month
Every
once
in
a
while
Facebook maintains relevance
Frequency
of
viewing
social
media
for
colleges
considered
afending
Q12.
How
oden
do
you
view
the
following
social
media
sites
for
college/universiHes
you
have
considered
afending?
Facebook
ranks
first
among
social
media
sites
visited
for
college
informaHon
followed
by
YouTube.
12. 49%
42%
38%
32%
32%
24%
18%
14%
4%
37%
47%
49%
44%
54%
49%
43%
40%
20%
14%
11%
13%
24%
14%
27%
39%
46%
76%
Conversa&ons
I
had
with
students
(in
person
or
on
the
phone)
who
aSend
the
school
News
and
updates
from
the
college
Conversa&ons
I
had
with
my
friends
(in
person
or
on
the
phone)
about
the
school
Conversa&ons
I
had
with
students
that
aSend
the
school
(through
social
media
-‐
facebook,
twiSer
etc.)
Photos
I
saw
of
the
school
Conversa&ons
I
had
with
my
friends
about
the
school
(through
social
media
-‐
facebook,
twiSer
etc.)
Student
blogs
I
read
YouTube
videos
TwiSer
feeds
Major
influence
Some
influence
No
influence
Social media and student conversions
Q7.
How
much
did
(or
will)
each
of
the
following
influence
where
you
decide
to
enroll?
Influence
on
deciding
where
to
enroll
Three-‐quarters
say
student
conversaHons
on
Social
media
influence
school
they
enroll
at
13. Social media and enrollment
Q9.
Did
you
(or
would
you)
use
social
media
as
a
resource
when
deciding
where
to
enroll?
Q10.
How
influenHal
was
social
media
during
your
college
search?
(among
those
who
did
use
social
media
to
decide
where
to
enroll)
7
in
10
use
social
media
in
deciding
where
to
enroll;
up
nearly
2x
from
2012
Yes
59%
No
41%
Use
social
media
in
deciding
where
to
enroll
39%
75%
class
of
2012
(2012
data)
class
of
2013
(2013
data)
All
2013
respondents
14. Social media and enrollment
Q9.
Did
you
(or
would
you)
use
social
media
as
a
resource
when
deciding
where
to
enroll?
Q10.
How
influenHal
was
social
media
during
your
college
search?
(among
those
who
did
use
social
media
to
decide
where
to
enroll)
Nearly
40%
of
the
2013
respondents
that
used
social
media
said
it
has
influenced
their
decision
Class
of
2013
Of
the
75%
of
the
class
of
2013,
38%
of
those
respondents
said
they
were
influenced
by
social
media.
15. 61%
60%
58%
62%
44%
39%
31%
38%
Asian
Black
or
African
American
White
Hispanic
2013
2012
Variation in ethnicity in social media usage
Q9.
Did
you
(or
would
you)
use
social
media
as
a
resource
when
deciding
where
to
enroll?
Use
social
media
in
deciding
where
to
enroll
Lifle
variaHon
by
ethnicity
in
use
of
social
media
to
decide
where
to
enroll;
huge
increases
year-‐on-‐year
16. Relevancy of social media posts
Relevance
of
informaHon
posted
on
school’s
social
media
sites
Q13.
How
valuable/relevant
do
you
find
the
informaHon
posted
on
school's
social
media
sites?
(Among
those
who
use
social
media
to
research
colleges)
6%
13%
39%
28%
14%
1
=
not
at
all
relevant
2
3
4
5
=
extremely
relevant
Class
of
2013
42%
4
in
10
students
find
informaHon
posted
on
school’s
social
media
sites
relevant
While
many
find
content
relevant,
there
is
room
for
improvement
17. Improve colleges’ social media presence
Q15.
What
could
have
been
improved
about
colleges'
social
media
presence?
The
college
could
have
posted
about
scholarship
and
internship
opportuniHes
much
more
oden
as
the
opportuniHes
became
available
More
informaHon
for
students
who
are
applying
as
undergraduates
and
give
brief
explanaHons
of
the
process.
Newer
videos,
videos
about
more
specific
subjects
like
classes
How
to
improve
colleges’
social
media
presence
More
photos
of
the
campus
It
could
be
more
publicized
because
I
didn’t
realize
there
was
college
social
media.
18. Most valuable information
Q14.
What
informaHon
was
valuable
for
you
from
schools'
social
media
sites?
Most
valuable
informaHon
on
schools’
social
media
sites
19. What potential students find important
InformaHon
from
colleges
on
social
networking
sites
that
resonates
most
with
students
Q16.
What
informaHon
from
colleges
resonate
with
you
on
social
networking
sites?
(select
all
that
apply)
10%
41%
51%
66%
68%
69%
Other
(please
specify)
Athle&cs
Career
services
Campus
visits
Deadlines
Clubs
and
organiza&ons
Scholarship,
financial
aid,
costs/tuiHon,
housing,
pictures,
social/on
campus
life
Info
on
clubs/organizaHons,
followed
by
deadlines
and
campus
visits
resonate
most
with
potenHal
students
20. 12%
15%
17%
23%
33%
38%
41%
48%
49%
61%
82%
CollegeView
College
Confiden&al
US
News
and
World
Report
MyCollegeOp&ons
CollegeWeekLive
Fastweb.com
Cappex
CollegeProwler
Scholarships.com
College
website
(i.e.
www.school.edu)
Zinch
Zinch is a top online resource
Online
resources
used
to
review
college
informaHon
Q27.
Please
tell
us
which
of
the
following
online
resources
you
used
to
review
college
informaHon?
(select
all
that
apply)
Zinch
is
a
top
online
resource
used
for
college
informaHon,
followed
by
college
sites
21. Pages and groups for admitted students
Q17.
Did
your
college/university
provide
a
Facebook
page
or
group
for
admifed
students?
Q18.
Please
rate
your
experience
on
your
school's
admifed
students
page/group.
(among
those
with
a
group)
Q19.
Would
you
(or
did
you)
join
a
social
network
created
by
your
college/university
specifically
for
accepted
students?
Your
school
has
a
Facebook
page
for
admifed
students
Likelihood
of
joining
a
social
network
for
admifed
students
Early
in
year;
class
of
2013
not
yet
fully
admifed
72%
9%
19%
39%
11%
50%
Yes
No
Unsur
e
Class
of
2012
Class
of
2013
70%
18%
12%
60%
24%
16%
Yes
No
Unsure
A
third
say
their
school
has
a
page/group
for
admifed
students
22. Pages and group experience
Comments
on
experience
in
group
21%
33%
37%
7%
2%
5
=
great
4
3
2
1
=
terrible
Class
of
2013
in
2013
Experience
on
school’s
admifed
students
page/group
Most
like
the
experience
in
the
page/group
for
admifed
students
Q17.
Did
your
college/university
provide
a
Facebook
page
or
group
for
admifed
students?
Q18.
Please
rate
your
experience
on
your
school's
admifed
students
page/group.
(among
those
with
a
group)
Q19.
Would
you
(or
did
you)
join
a
social
network
created
by
your
college/university
specifically
for
accepted
students?
I
love
it!
It
had
been
a
wonderful
opportunity
to
start
meeHng
others
and
has
given
us
a
place
to
share
our
ideas.
It’s
okay.
I
read
about
the
acHviHes
on
campus,
it’s
not
wicked
useful
to
me
yet.
23. 20%
32%
31%
41%
33%
48%
40%
43%
39%
41%
35%
45%
32%
42%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Alumni
Administrators
Faculty
Guidance
Counselors
Other
admiSed
students
Admissions
Counselors
Currently
enrolled
students
Very
important
Somewhat
important
Social media interaction
Q20.
How
important
was/is
it
for
you
to
interact
with
the
following
people
via
social
media?
Importance
of
interacHng
with
people
via
social
media
Increased
since
2012
Students
and
counselors
are
most
important
to
interact
with
on
social
media
24. 49%
48%
36%
42%
53%
61%
41%
58%
43%
40%
31%
33%
Asian
Black
or
African
American
White
Hispanic
Current
Students
Admissions
Counselors
AdmiSed
Students
Ethnicity and social media interaction
Very
important
to
interact
with:
Q20.
How
important
was/is
it
for
you
to
interact
with
the
following
people
via
social
media?
(very
important)
Hispanic
Students
and
African
Americans
most
value
interacHon
with
admissions
counselors
on
social
media
25. Following schools on social media
Schools
students
follow
or
like
on
social
media
Q22.
Did
you
“follow
or
like”
a
college
you
were
considering
going
to
on
a
social
media
service?
Q23.
Which
schools
did
you
"follow
or
like"
on
social
media?
(leave
blank
if
none)
Yes
49%
No
51%
Follow
or
like
a
considered
college
on
social
media
Half
follow
or
like
a
school
on
social
media
26. Schools’ performance on social media
Schools
doing
a
good
job
on
social
media
–
by
number
of
menHons
Q24.
Are
there
any
schools
that
did
a
parHcularly
good
job
with
social
media?
Please
specify
the
school,
the
plagorm
and
why
you
thought
it
was
good.
(e.g.,
San
Jose
State
University
updated
their
facebook
page
frequently
with
photos)
UCLA,
NYU,
Cal
State,
Stanford,
Yale
cited
as
good
on
social
media
UCLA
TFT
program
Facebook
page
was
extremely
helpful
in
that
the
school
is
so
big,
we
came
in
already
part
of
the
department.
NYU
They
give
lots
of
pictures
and
quotes
from
students.
Stanford
constantly
updates
on
new
findings
and
things
done
by
both
students
and
alumni.
Yale
tweets
a
lot
about
how
great
their
students
are.
2
2
22*
2
19*
2
2
14*
2
2
14*
*
Number
of
comments
school
received
27. Most valuable information
Q14.
What
informaHon
was
valuable
for
you
from
schools'
social
media
sites?
Most
valuable
informaHon
on
schools’
social
media
sites
28. Key insights
Nearly
three-‐quarters
use
social
media
to
research
colleges
and
two
thirds
find
it
influenHal.
Half
follow
or
like
a
college
on
social
media.
7
in
10
students
access
social
media
on
mobile.
Nearly
9
in
10
of
them
access
school
sites
on
mobile.
Nearly
three-‐quarters
think
colleges
should
have
a
presence
on
social
media.
Info
on
clubs/organiza&ons,
deadlines
and
campus
visits
resonate
most
with
students.
Zinch
ranks
first
among
most
common
sites
visited
for
college
informaHon.
7
in
10
view
Zinch
for
colleges;
4
in
10
do
so
weekly.
A
third
say
their
school
has
a
page/group
for
admifed
students;
56%
of
students
would
join
such
a
group.
Most
like
the
experience
in
their
group.
29. 6 Ohio State posted a bunch of videos on
YouTube a while ago for prospective
students that were very helpful.
6 Penn State updated their twitter constantly.
It helped give me a inside look at the
school and its activities.
6 Portland State has a great housing
facebook page with updates
6 San Diego State had current info that had
just happened.
6 San Jose State University updated their
facebook page frequently with photos
6 SUNY Oneonta also has Youtube videos
for campus tours and their website has a
virtual tour.
6 University of California is always showing
something new every week.
6 University of Florida Google+ showed
some of their style of playing basketball.
6 University of Illinois and because it
constantly put up posts and sometimes
pictures.
6 University of Miami; give a lot of insite as to
what goes on within the school and lets
you know about the campus activities.
6 University of Wisconsin Madison seemed
to update photos often
6 Xavier University does update photos
and informative statuses, which is
always fun!
5 Biola did a good job with the
information they presented about the
classroom settings and dorming
situations.
5 Cal Poly kept their page up to date
5 Columbia College Chicago
5 Georgia Tech University constaly
updated theit v.i.p admissions page
with current events.
5 Loyola University- Maryland updated
their Tumblr frequently and Georgia
State University and the students who
attend post videos on YouTube
frequently also.
5 Michigan State was able to
communicate with all it's potential
students more efficiently.
5 Monterey State University displayed
social and educational programs and
interests often, and they were very
easy to attain.
5 Northwestern University updated
events occurring on campus on
Facebook.
5 Savannah Collge of Arts and Design
because they add pictures often, and they
talk about the upcoming activities/
accomplishments the school has done.
5 SDSU updated their site with photos
5
University of Houston updates their
facebook page frequently with photos,
statuses, and shared links from students
and staff regarding Cougar Pride and the
Keep Houston Red project. Fans are also
reminded of sporting events and recitals on
the page, which is awesome.
5 University of michigan leaves updates
constantly
5
University of Texas was informative on
facebook with pictures and posts of athletic
events and achievements.
5 University of Washington has several
student-made Facebook pages and a
complete profile on college social media
sites like Zinch and Cappex.
5
Whitworth University has a lot of outreach
for seniors to get them interested in their
educational program.
Schools’ performance on social media
UCLA,
NYU,
Cal
State,
Stanford,
Yale
cited
as
good
on
social
media
Schools
doing
a
good
job
on
social
media
–
by
number
of
menHons,
cont.
30. Schools’ performance on social media
Schools
doing
a
good
job
on
social
media
–
by
number
of
menHons
22 UCLA TFT program Facebook page was extremely
helpful in that the school is so big, we came in already
part of the department.
19 New York University. they give lots of pictures and
quotes from students
15 Cal state
14 Stanford constantly updates on new findings and things
done by both students and alumni.
14 Yale University twits a lot about how great their students
are.
12 Arizona State University
11 Harvard University did a great job in inspiring me through
its student success stories.
11 Texas A&M University keeps their Facebook page up to
date with reminders of deadlines and also with the status
of their sports teams.
10 Duke University updates their website with valuable
information.
10 University of Southern California updated their Summer
Program for high school students.
9 OSU does great updating campus visitations.
9 UT- updates on going events frequently
8 Florida State University kept up to date posts on events
and student life
8 Liberty University- updates very frequently and makes it
look fun to go to!
8 Marquette University updated the admissions twitter feed
often
7 Ball State constantly highlighted important events, news
updates, and deadlines
7 Brown University did a good job at incorporating post that
people could interact with.
7 MIT uploaded cool videos about their experiments in
YouTube
7 Purdue University gave admitted students a good facebook
group to talk and learn about the school.
7 UC Berkeley had many people similar to me on their blogs
giving me advice!
7
University of Minnesota always had their day-to-day activities
and events. They were always posting deadlines do things
and new inspirations in why to choose that college.
7 University of Oregon updates student events frequently
6 Full Sail University, they update frequently and I can find
other people interested or already enrolled at the school.
There are also people there to provide helpful information,
that could be useful to someone interested in the college.
6 Johnson and Wales University has faculty available to
answer any questions you have when it gets posted in
facebook
6
Ohio State posted a bunch of videos on YouTube a while
ago for prospective students that were very helpful.
Q24.
Are
there
any
schools
that
did
a
parHcularly
good
job
with
social
media?
Please
specify
the
school,
the
plagorm
and
why
you
thought
it
was
good.
(e.g.,
San
Jose
State
University
updated
their
facebook
page
frequently
with
photos)
UCLA,
NYU,
Cal
State,
Stanford,
Yale
cited
as
good
on
social
media
31. Application decisions and social media
Q11.
What
social
media
resources
did
you
(or
would
you
use)
at
different
phases
of
the
college
admission
process?
(select
all
that
apply)
(among
those
who
did
use
social
media
to
decide
where
to
enroll)
Social
media
resources
used
at
phases
of
college
admission
process
66%
34%
37%
27%
48%
23%
30%
21%
43%
18%
19%
19%
39%
23%
32%
21%
27%
15%
22%
18%
0%
10%
20%
30%
40%
50%
60%
70%
When
deciding
where
to
apply
Aler
applying
Aler
being
accepted
Aler
deciding
where
to
enroll
Facebook
pages
from
the
college
Facebook
pages
of
current
students
Google+
Facebook
pages
of
accepted
students
TwiSer
Mul&ple
write
ins:
Zinch
Instagram,
YouTube,
Pinterest
Self
ini&ated
vs.
outbound
outreach
by
the
college
Students
turn
to
social
media
most
when
deciding
where
to
apply
32. Most valuable information
Q14.
What
informaHon
was
valuable
for
you
from
schools'
social
media
sites?
Campus
Students
InformaHon
Events
Social
Most
valuable
informaHon
on
schools’
social
media
sites
33. What students want on social media sites
Q25.
What
are
some
things
you
would
like
to
see
more
of
on
college/university
social
media
sites?
Students
want
to
see
more
about
student
life
and
acHviHes,
photos
Students
School
InformaHon
Events
Photos
34. 26%
35%
33%
39%
35%
47%
47%
42%
39%
42%
36%
43%
33%
36%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Alumni
Administrators
Faculty
Guidance
Counselors
Other
admiSed
students
Admissions
Counselors
Currently
enrolled
students
Very
important
Somewhat
important
Posts by students and counselors
Q21.
How
important
was/is
it
for
you
to
read
comments/posts
by
the
following
groups
on
a
school's
social
media
site?
Importance
of
reading
comments/posts
by
people
on
a
school’s
social
media
site
Students
and
counselors
are
prioriHzed
the
same
way
in
ranking
importance
of
posts
35. 6%
8%
11%
19%
22%
24%
48%
14%
6%
5%
8%
6%
9%
22%
33%
7%
5%
6%
5%
8%
9%
11%
4%
3%
3%
2%
4%
2%
25%
10%
10%
12%
7%
14%
6%
12%
64%
66%
53%
58%
42%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Zinch
Pinterest
Tumblr
TwiSer
Instagram
Google+
Facebook
Mul&ple
&mes
a
day
Once
a
day
Once
a
week
Once
a
month
Every
once
in
a
while
Never
APPENDIX Social media usage
Use
of
Social
Media
Q3.
How
oden
do
you
use
the
following
different
social
media
websites?
Half
use
Facebook
mulHple
Hmes
a
day
Zinch
ranks
second
only
to
Facebook
in
regular
use
(half
use
at
least
weekly)
36. 2%
2%
4%
4%
11%
7%
11%
7%
2%
2%
3%
4%
7%
5%
10%
11%
3%
3%
3%
4%
8%
9%
14%
22%
2%
2%
2%
3%
4%
8%
8%
10%
5%
6%
6%
10%
10%
21%
21%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Pinterest
Tumblr
Instagram
TwiSer
Google+
YouTube
Facebook
Zinch
Mul&ple
&mes
a
day
Once
a
day
Once
a
week
Once
a
month
Every
once
in
a
while
APPENDIX Zinch ranks first among social media sites
Frequency
of
viewing
social
media
for
colleges
considered
afending
Q12.
How
oden
do
you
view
the
following
social
media
sites
for
college/universiHes
you
have
considered
afending?
Zinch
ranks
first
among
social
media
sites
visited
for
college
informaHon
7
in
10
view
Zinch
for
colleges