Deepak Bhalla has over 30 years of experience in business operations management, sales, marketing, and plant operations. He holds a BA in Economics and has attended leadership courses at IIM Ahmedabad. Currently, he is the CEO of Varun Beverages LDA in Mozambique, Africa, where he oversees sales, marketing, finance, plant, and logistics operations. Previously he held senior roles like General Manager of Sales at Coca-Cola franchises in India. He has a proven track record of improving business performance, profitability, and operational excellence across various beverage companies in India and Africa.

1. |
DEEPAK BHALLA
E-Mail: dbhalla707@gmail.com
Mobile: + 919756900000
CORE COMPETENCIES
Business & Operation
Excellence
P&L Accountability
Sales & Marketing
Plant Operations
ACADEMIC DETAILS
1980 - BA (Economics) from
Punjab University, Chandigarh
COURSES
2007 - Leadership Academy, IIM,
Ahmedabad
Short Term Sales Management
Courses with HLL, Coca-Cola &
Pepsi Co
Top Level Assignments - CEO
Enterprising leader & planner with a strong record of contributions in streamlining
operations, invigorating businesses, heightening productivity, systems & procedures
• Dynamic professional with over 3 decades of rich & versatile expertise in
Business Operations Management, P&L Accountability, Strategic
Planning, Cost Optimization and Process Reengineering
• Strong business acumen with excellence in executing a wide range of
manufacturing strategies to establish market presence as well as profitability
for products & services
• Merit of working with top brands – PepsiCo, Coca Cola, Frito Lay India, and
Hindustan Unilever Ltd. (served as Member of the Panel of Unilever
Trainers)
• Comprehensive experience in creating business development procedures,
service standards, operational policies and guidelines for maintaining quality &
hygiene standards; clear understanding & experience of operating each of the unit
(Sales, Marketing, Finance, Plant & Logistics) as a separate profit centre
• Significantly improved organizational effectiveness, business & image via
customer and market focused strategy development with commitment to
ensure highest level of customer service at all times and resolving complaints
and issues efficiently
• Achievement of getting the India Business Unit Ring of Honor Award
consecutively for three years (2004, 2005 and 2006) by PepsiCo
• Clear understanding of budgets, cost control, business requirements and
experience of operating numerous operations
• Extensive experience in steering the successful rollout of continuous
improvements with accountability of defining scope, setting timelines,
analyzing requirements, prioritizing tasks and identifying dependencies
• Skills in problem solving coupled with confident decision making for
enabling effective solutions leading to high customer satisfaction and low
operational costs
PROFILE SUMMARY

2. Since
Nov’13: Varun Beverages LDA (Franchise
operations of PepsiCo), Mozambique Africa as CEO (Head of Operations)
Direct Reporters - Head of Sales, Marketing Manager, Finance Manager, Plant Manager & Logistics Manager
Role:
• Spearheading Sales, Marketing, Finance, Plant & Logistics departments to achieve operational excellence
• Planning, developing & implementing marketing plans like road shows, new launch promotions,
Signage, TV & Radio Commercials while collaborating with Ad Agency
• Directing the design of optimum capital structure and financial strategy for the company keeping in mind capital expansion
for existing business, investment in new projects, and short-term cash optimization
• Administering plant activities with responsibility for strategic utilization of available resources & machine loading as per
production schedules and ensuring quality as per PepsiCo International; executing cost saving techniques to achieve
reduction in terms of man days, purchase, raw materials & energy conservation
• Monitoring and controlling logistic efficiencies impacting logistic cost & network management
• Liaising & coordinating with Mozambique government to ensure smooth plant operations
Accomplishments:
• Contributed in Go To Market transformation, this helped to check B brands growth and vertical & horizontal expansion.
Direct route business augmented by 15%.
• Established Business Information System (BIS) – helped analyze market assets output.
• Contributed to geographical expansion - Infrastructure strengthening resulted to gain in 10 points market share in nine
months.
• Pricing & Marketing strategy worked to gain market share in top retail chains.
• Plant consistently performed on high quality score.
Aug’11 – Oct’13: Coca-Cola Franchise Operations
Growth Path / Deputations:
Aug’11 – Feb’13 Amrit Bottlers Pvt. Ltd., Faizabad (Coca Cola Franchise) as GM - Sales
Mar’13 – Oct’13 Kandhari Beverages Ltd., Chandigarh (Coca Cola Franchise) as GM - Sales
Highlights:
At Kandhari Beverages Ltd.
• Led operations for Haryana State (excluding Gurgaon & Faridabad) and monitored 2 depots, 152 distributors & 22 hubs for
rural areas
• Managed reporting of departments - sales, marketing, logistics & distribution, commercial market equipment, HR/ Admin.
• Identified and arranged territory chilling equipment requirements, vehicle/routes operations, C&F’s & distributors
• Established RTM (Road to Market) system across unit
At Amrit Bottlers Pvt. Ltd.
• Achieved unit growth of 42% in 2012; highest in the country
• Achieved unit 35% growth in glass (highest in the country) in 2012
ORGANISATIONAL EXPERIENCE

3. • Acknowledged with Lakhsya Award for highest growth in the country in 2012
Aug’10 – Jul’11: Safe Water Network (USA Based NGO), Gurgaon as Market Development Manager - India
Highlights:
• Played a key role in identifying new prospects (potential villages) as per SWN guidelines and
establishing distribution structure
Dec’01 – Jul’10: Varun Beverages Ltd. (PepsiCo Franchisee Operations)
Growth Path/Deputation:
Dec’01-Aug’06 Unit Manager - East Delhi Unit
Sep’06 – July 10 VP Operations (Unit Manager / Profit Centre Head) - UP & MP
Highlights:
• Successfully achieved 52% growth in rural area; executed Hub and Spoke Model in UP & MP Unit, 2009 that resulted in
55% market share in UPMP Territory
• Bagged Challenge of Champion’s Award in 2004 and 2005 For highest growth over plan in the country for the period
March to June
TECHNICAL SKILLS
Jul’98 – Nov’01: Coca Cola India (Franchisee Amrit Bottler), Faizabad as Head Sales
Jan’94 – Jun98: Frito Lay India, Chandigarh as Area Sales Manager
May’86 – Dec’93: Hindustan Lever Ltd., Lucknow, Chandigarh & Kanpur
Joined as Territory Sales In-charge and rose to the position of Sales Officer
Apr’80 – Apr’86: Forbes Forbes Campbell & Co., Chandigarh as Sr. Sales Executive
Date of Birth: 13th
August 1959
Address: House No.707, Sector 22 - A, Chandigarh
Languages Known: English, Hindi & Punjabi
PREVIOUS EXPERIENCE
PERSONAL DETAILS