Deepak Bhalla is a seasoned professional with over 30 years of experience in business operations, strategic planning, and P&L accountability, having worked with leading companies like PepsiCo, Coca-Cola, and Hindustan Unilever. As CEO at Varun Beverages in Mozambique, he spearheaded multiple departments, achieving substantial market growth and operational efficiencies, including a notable 15% increase in direct route business. Bhalla has received several awards for his contributions, including consecutive recognition from PepsiCo and a significant role in geographical expansion and quality improvements in production.

1. |
DEEPAK BHALLA
E-Mail: dbhalla707@gmail.com
Mobile: + 919756900000
CORE COMPETENCIES
Business & Operation
Excellence
P&L Accountability
Sales & Marketing
Plant Operations
ACADEMIC DETAILS
1980 - BA (Economics) from
Punjab University, Chandigarh
COURSES
2007 - Leadership Academy, IIM,
Ahmedabad
Short Term Sales Management
Courses with HLL, Coca-Cola &
Pepsi Co
Top Level Assignments - CEO
Enterprising leader & planner with a strong record of contributions in streamlining
operations, invigorating businesses, heightening productivity, systems & procedures
• Dynamic professional with over 3 decades of rich & versatile expertise in
Business Operations Management, P&L Accountability, Strategic
Planning, Cost Optimization and Process Reengineering
• Strong business acumen with excellence in executing a wide range of
manufacturing strategies to establish market presence as well as profitability
for products & services
• Merit of working with top brands – PepsiCo, Coca Cola, Frito Lay India, and
Hindustan Unilever Ltd. (served as Member of the Panel of Unilever
Trainers)
• Comprehensive experience in creating business development procedures,
service standards, operational policies and guidelines for maintaining quality &
hygiene standards; clear understanding & experience of operating each of the unit
(Sales, Marketing, Finance, Plant & Logistics) as a separate profit centre
• Significantly improved organizational effectiveness, business & image via
customer and market focused strategy development with commitment to
ensure highest level of customer service at all times and resolving complaints
and issues efficiently
• Achievement of getting the India Business Unit Ring of Honor Award
consecutively for three years (2004, 2005 and 2006) by PepsiCo
• Clear understanding of budgets, cost control, business requirements and
experience of operating numerous operations
• Extensive experience in steering the successful rollout of continuous
improvements with accountability of defining scope, setting timelines,
analyzing requirements, prioritizing tasks and identifying dependencies
• Skills in problem solving coupled with confident decision making for
enabling effective solutions leading to high customer satisfaction and low
operational costs
PROFILE SUMMARY

2. Since
Nov’13: Varun Beverages LDA (Franchise
operations of PepsiCo), Mozambique Africa as CEO (Head of Operations)
Direct Reporters - Head of Sales, Marketing Manager, Finance Manager, Plant Manager & Logistics Manager
Role:
• Spearheading Sales, Marketing, Finance, Plant & Logistics departments to achieve operational excellence
• Planning, developing & implementing marketing plans like road shows, new launch promotions,
Signage, TV & Radio Commercials while collaborating with Ad Agency
• Directing the design of optimum capital structure and financial strategy for the company keeping in mind capital expansion
for existing business, investment in new projects, and short-term cash optimization
• Administering plant activities with responsibility for strategic utilization of available resources & machine loading as per
production schedules and ensuring quality as per PepsiCo International; executing cost saving techniques to achieve
reduction in terms of man days, purchase, raw materials & energy conservation
• Monitoring and controlling logistic efficiencies impacting logistic cost & network management
• Liaising & coordinating with Mozambique government to ensure smooth plant operations
Accomplishments:
• Contributed in Go To Market transformation, this helped to check B brands growth and vertical & horizontal expansion.
Direct route business augmented by 15%.
• Established Business Information System (BIS) – helped analyze market assets output.
• Contributed to geographical expansion - Infrastructure strengthening resulted to gain in 10 points market share in nine
months.
• Pricing & Marketing strategy worked to gain market share in top retail chains.
• Plant consistently performed on high quality score.
Aug’11 – Oct’13: Coca-Cola Franchise Operations
Growth Path / Deputations:
Aug’11 – Feb’13 Amrit Bottlers Pvt. Ltd., Faizabad (Coca Cola Franchise) as GM - Sales
Mar’13 – Oct’13 Kandhari Beverages Ltd., Chandigarh (Coca Cola Franchise) as GM - Sales
Highlights:
At Kandhari Beverages Ltd.
• Led operations for Haryana State (excluding Gurgaon & Faridabad) and monitored 2 depots, 152 distributors & 22 hubs for
rural areas
• Managed reporting of departments - sales, marketing, logistics & distribution, commercial market equipment, HR/ Admin.
• Identified and arranged territory chilling equipment requirements, vehicle/routes operations, C&F’s & distributors
• Established RTM (Road to Market) system across unit
At Amrit Bottlers Pvt. Ltd.
• Achieved unit growth of 42% in 2012; highest in the country
• Achieved unit 35% growth in glass (highest in the country) in 2012
ORGANISATIONAL EXPERIENCE

3. • Acknowledged with Lakhsya Award for highest growth in the country in 2012
Aug’10 – Jul’11: Safe Water Network (USA Based NGO), Gurgaon as Market Development Manager - India
Highlights:
• Played a key role in identifying new prospects (potential villages) as per SWN guidelines and
establishing distribution structure
Dec’01 – Jul’10: Varun Beverages Ltd. (PepsiCo Franchisee Operations)
Growth Path/Deputation:
Dec’01-Aug’06 Unit Manager - East Delhi Unit
Sep’06 – July 10 VP Operations (Unit Manager / Profit Centre Head) - UP & MP
Highlights:
• Successfully achieved 52% growth in rural area; executed Hub and Spoke Model in UP & MP Unit, 2009 that resulted in
55% market share in UPMP Territory
• Bagged Challenge of Champion’s Award in 2004 and 2005 For highest growth over plan in the country for the period
March to June
TECHNICAL SKILLS
Jul’98 – Nov’01: Coca Cola India (Franchisee Amrit Bottler), Faizabad as Head Sales
Jan’94 – Jun98: Frito Lay India, Chandigarh as Area Sales Manager
May’86 – Dec’93: Hindustan Lever Ltd., Lucknow, Chandigarh & Kanpur
Joined as Territory Sales In-charge and rose to the position of Sales Officer
Apr’80 – Apr’86: Forbes Forbes Campbell & Co., Chandigarh as Sr. Sales Executive
Date of Birth: 13th
August 1959
Address: House No.707, Sector 22 - A, Chandigarh
Languages Known: English, Hindi & Punjabi
PREVIOUS EXPERIENCE
PERSONAL DETAILS