Katie Lance, Founder Katie Lance Consulting

1. Katie Lance, Founder, Katie Lance Consulting and the
#GetSocialSmart Academy | @katielance

2. Super Bowl
• Gatorade launched
their first-ever
Snapchat ad
• Result? 165M views
• 115M more than
who watched the
Super Bowl!
Source: Snap, Inc

3. Celebrate your wins

4. Showcase why you love
what you do

5. Share how you
go above and
beyond for your
clients

7. The stats
• Snapchat users spend
25-30 minutes on the
app each day
• 41% of users are 18-34
• Twice as many 18-34
year olds watched the
Presidential Debates on
Snapchat versus on TV
Source: Snap, Inc

8. 3 reasons why
people like Snapchat
1. Communication
2. Creativity
3. Storytelling

9. Snapchat basics
• Snap photos or videos
• Send snaps to individuals or
send snaps to your story
• Your story lasts 24 hours
• The story behind the story
• You can download all or
part of your Snapchat story

10. Your profile

11. Your story

12. Access your camera roll
with Snapchat
Memories

13. What to Snap about?
1. Behind-the-scenes
2. Community
3. Highlight others
4. Q/A
5. Homes
6. Inspiration
7. Repurpose content

14. Repurpose and re-
share your other social
media content

16. How to increase your Snapchat
following using Facebook and Twitter

17. How to increase your Snapchat
following using Instagram
Add it into your bio with
your Snapcode and
a ghost emoji

18. Ghostcodes app: Discover friends on
Snapchat

19. 1. Do a Story takeover
2. Use a custom geofilter
3. Print out your Snapcode
on your business cards
4. Put your username at the
bottom of your email
signature
5. Join relevant communities
on Facebook groups

20. https://www.facebook.com/groups/snappacklive/

21. “I have had two deals close
from Snapchat, a buy and
sell from someone who
messaged me on
Snapchat. And, I get many
real estate questions from
people all over so I have
been able to connect them
with agents in their area
for referrals.”

22. “I have gotten to know
some awesome like-
minded real estate peeps
all over the country and
have built relationships
with them. I have referred
out 2 buyers one in VA &
one in San Antonio, Texas
to Realtors on Snapchat.”

23. “I have an investor that
snaps me pictures of homes
saying he wants more info
on a particular property. I
just closed with a first time
home buyer where some of
our communication was
through Snapchat.”

24. 1. Create content quickly
2. Reach a new audience
3. Be on the cutting edge!
4. Showcase your
expertise
5. Answer questions about
real estate
6. Be the local expert
7. Build TRUST and
TRANSPARANCY

25. 1. Be consistent
2. Less about you
3. Don’t reinvent the
wheel
KatieLance.com/Snap
What’s next?