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FRANCHISE: Pro Tips on Media Relations to Drive Business Growth

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Inman News
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What steps should you take to tell the story of your brand? Darryl Frost Director of PR, Keller Williams

Real Estate
1 of 17
Your relationships are your best form of currency. “ - Unknown
1 The BIG ‘Why’
Why do media relations? Third-party validation Reporter needs Brand equity
Thought Leadership What do you want to be known for? Salient message
Lead Generation Third-party validation SEO strategy
2 What is a media campaign?
Ongoing media placements The best relationships Win-Win for reporters and you Be source and a connector
3 How do I talk with media?
Message Yourself The messaging process Storyline development Who can speak for us?
Research Media Google News News Alerts Best timing to talk
The Media Pitch Establish a relationship. Create value for the reporter.
Press Release Concise message Tease the story
4 How do we leverage our coverage?
Maximize Impact Social media Marketing collaterals / touches Website / Corporate Presentations Put the finish on the finish
Resources PRSA Blog — http://prsay.prsa.org Facebook Live — How to Earn More Media Coverage KW Blog — Use the media as leverage to tell your story
Questions
Darryl Frost linkedin.com/in/darrylfrostSkype: darrylgfrostkwri darryl.frost@kw.com

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