Real Estate Tech Tips At Record Speed
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This document provides 7 tips for real estate agents to use technology more effectively: 1. Build up your CRM by exporting contacts from LinkedIn to easily add leads to your customer relationship management system. 2. Set up Google Alerts for your name, brokerage, listings and local real estate news so you are notified of online mentions. 3. Use the Gboard keyboard app for a better typing experience on mobile. 4. Check names on Pipl.com to find additional details on contacts. 5. Embed Elizabeth Banks videos on your website through Realtor.com/GiveLiz to keep visitors engaged with video. 6. Add identifying information like "My Real
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Real Estate Tech Tips At Record Speed
- 1. REAL ESTATE TECH TIPS AT RECORD SPEED with Kristi Kennelly National Speaker
- 2. 2
- 3. 3 Oyster #1 on the left.
- 5. 5 #1. BUILD UP YOUR CRM Takes seconds when you know where to look
- 6. 6 #1. BUILD UP YOUR CRM Takes seconds when you know where to look
- 7. 7 • Click to Export
- 8. 8 SEND THEM TO A LANDING PAGE
- 10. 10 #2. GOOGLE ALERTS Be Notified of Anything Sign-up for free Google Account Set-up by creating “alerts” • You, your broker, your team • Local real estate news • YOUR LISTINGS Know when someone else has placed your listing on Craigslist or elsewhere
- 11. 11 IT TAKES SECONDS & IS UNLIMITED
- 12. 12 GBOARD – A BETTER KEYBOARD TIP #3
- 17. REALTOR.COM/GIVELIZ Embed Elizabeth Banks Videos on Your Website! The average internet user spends 88% more time on a website with video – Mist Media
- 19. • Add the words, “My Real Estate Agent” or “My Realtor” before your first name • Start “sharing” your contact record • Ask clients to share your contact record • If people don’t remember your name, they may search “real estate” in their contacts • You’re now more easily found CONTACT RECORD ON YOUR PHONE Add more info (Tip from Eric Hatch!)
- 21. 21 REMEMBERING WHO YOU MEET Are you bad with names? The “Namerick” helps us remember with imagery & alliteration!
- 22. 22 HOW DOES IT WORK? Retain & Retrieve Names Search SortRemember
- 23. 23 THANK YOU!Come to the Realtor.com table for Tech Tips 8, 9, 10 & MORE!
Editor's Notes
- And… battle!
- Ok – do we all agree that most people probably keep their email address up to date on LinkedIn? Sure – no one wants to miss out on that next big job opportunity. Want to know how to export those contacts so you can get them in to your CRM, let them know you are in real estate and communicate with them automatically? Go to your home page on LinkedIn, click on “Connections”.
- Click on the “settings” icon. It’s on the upper right.
- Export to .CSV file and import into TP or whatever CRM you use. Reconnect with people and let them know you are in Real Estate - get them on a drip program. You can easily send them an invitation landing page for sign-up for Market Snapshot. Then you will automatically stay in touch. Set it and forget it technology at it’s best. For those of you not familiar with the Market Snapshot landing page and the actual Market Snapshot report… take a look at the next slide.
- Let your new contacts know you are in real estate and send them a link to this fantastic page. This landing page comes free with “Market Snapshot” and it generates requests for the actual report. You can literally tell your contacts you can provide them a snapshot view of their neighborhood including what their home is currently worth. All they have to do is fill out 3 simple fields, then you can get them on an “automated” campaign so you stay in touch without having to lift a finger. The best thing you can do is NEVER be out of touch.
- Would it be awesome to have a bit of insight into someone’s personality before calling, texting or emailing? Great to know if someone is casual, yes? Or if they’re more formal – you’d want to know that, right? Welcome to Crystal Knows. She doesn’t read minds… but she reads what she can about people to help you determine your best approach. This is a bit creepy – are you ready?
- Do you think it’s important to be notified anytime someone posts anything about you online? Sure. But let’s take it a step farther… do you want to know when your listing has been mentioned online? Sure. Has anyone heard about the problem of people repurposing listings and posting them on Craig’s List? So here’s a way to stay in the know. Use Goolge Alerts. It’s free. You must have a Gmail account. Simply go to Google, type in Alerts and begin to create your “alerts”. It is unlimited – so check on yourself, your broker, team members, etc. But then – place listing addresses in as well.
- It’s very simple to do and will only take seconds. You can tell Google to alert you immediately, once a day, once a week – your choice.
- I’ll see you Google Alerts and raise you some Google Analytics!
- I’ll see you Google Alerts and raise you some Google Analytics!
- I’ll see you Google Alerts and raise you some Google Analytics!
- I’ll see you Google Alerts and raise you some Google Analytics!
- First – plug in the contact’s info as you are talking to them. Fill out notes later when more appropriate. List if this is this is a friend or work related contact, etc., then list how you want to follow-up. This will provide you a way to sort names later. Then generate a Namerick. A namerick, pronounced like ”limerick”, is a fun and image-rich few words that are paired together using alliteration. (ie. the same letter/sound of each word) Namericks are designed to capitalize on other parts of your brain that are more apt at quickly remembering things. Both the repetition of sounds and the imagery of the words help to better lock a name into your memory. —— EXAMPLES ——- Jackson Juggles Jaguars (imagine him juggling big snarling jaguars!) Samantha Slaps Serpents (imagine her winding up and slapping a big green serpent) Greg Guzzles Guinness (picture him with an upside-down pitcher of thick dark beer)
- Then Namerick will literally remind you of “Kristi” with push notifications at psychologist tested time intervals for maximum retention. You can also search for Kristi based on what you remember. Lastly, you can sort through how you’ve grouped contacts and by follow-up plans such as “connect socially” or “investigate”.