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Stop Selling Like It's 1985 - Orlando Montiel
1. STOP SELLING LIKE IT IS 1985
www.montielorganization.com / 305.305.5965
“Now you can instead of selling 1 to 1, sell 1 to MANY”
[Orlando Montiel]
2. “We live in a new world and that world has
new rules”.
www.montielorganization.com / 305.305.5965
Credits: Business Insider
3. “We live in a new world and that world has
new rules”.
www.montielorganization.com / 305.305.5965
4. RULE #1 THE CONSUMER IS IN CHARGE
REPETITION
SALES PERSON
Credits: Linkedin Guide to Personal and Business Markeiting www.montielorganization.com / 305.305.5965
5. THE PROCESS OF BUYING HAS CHANGED
CAR AIRPLANE TICKETS TAXI
BOOKS RESTAURANTS DATING
The consumer controls the experience
6. “Nobody wants to be sold but everybody loves to
buy”
www.montielorganization.com / 305.305.5965
7. RULE #2 IF BUYING IS A PROCESS, SO IS SELLING
AWARENESS EDUCATION ACTION
“Selling today is a process, a very fast and effective process”
8. RULE #3 YOU NEED TO INTRODUCE YOURSELF IN THE
BUYING PROCESS
INFORMING
&
EDUCATING
INTERRUPTING
&
PUSHING
VERSUS
9. RULE #4 YOU NEED 6 THINGS TO GET INTO THE
BUYING PROCESS
MARKET OFFER/PRODUCT MARKETING STRATEGY
PLATFORMS DATABASE SALES SKILLS
10. RULE #5 CONTENT IS THE KEY TO GETTING INTO THE
BUYING PROCESS
EXPERT STRUCTURE YOUR
THOUGHTS
PROMOTE
POSITION ANALYZE SEGMENT
TAKE ACTION/DOMINATE
11. RULE #6 THE ARE 2 COMPONENTS TO GROWING YOUR
SALES
QUALITY
“The better you get at helping people the
more money you make per client”
REPETITION
QUANTITY
“The more people you help the more money you
make”
“Technology allows you to learn faster and help more people at the same
time”
13. QUANTITY
THE KEY
“The more people you help the more
money you make”
REPETITION
Stop selling 1-1
Start selling 1 to MANY
OMNIPRESENT
THE SOLUTION
“TECHNOLOGY allows you help more people FASTER”
14. THE NEW RULES OF SELLING
BUYERS IS IN
CONTROL
SELLING IS A PROCESS INTRODUCE YOURSELF IN
THE PROCESS
6 THINGS YOU NEED
TO SELL
CONTENT IS THE KEY THE 2 “Q’S”
15. PLATFORMS
Circle the ones you will use this quarter
ON-LINE
WEBSITE
BANNERS
E-MAIL
BLOG
SOCIAL
MEDIA
RE-TARGETING
OFF-LINE
PHONE
RADIO
NEWSPAPERS
POSTCARDS
MAGAZINESBILLBOARDS
PLATFORMS
16. ON-LINE COST OFF-LINE COST
Website $800 - $2,500 Postcards $600+
Blog $125 set up fee Newspaper $800+
Email Marketing $30 - $125 (Depending on
the size of your list)
Magazines $450+
Social Media $100- $400 Radio $1,600+
Retargeting $50 - $150
Online Magazine $150 - $400
Online Search Engines (Trulia,
Zillow)
$400 - $1,000
TOTAL=
PLATFORM BUDGET
In many ways technology has enabled us to strengthen relationships by keeping in contact with old friends, colleagues, and co-workers. What would we do if we could not find old friends from high school through Facebook? Technology has even provided opportunities for students all over the world to receive an education online, while still maintaining work schedules and family. Students are now able to take webinar courses and attain their degree online just as any student on campus. Isn’t that awesome!
The question is, how is that working for you?
Why do you do those activities?
Because nobody taught you any better.
If you keep doing these activities you will soon discover that you hate going to work.
And all you keep thinking about is that if you have the money to advertise your troubles could be over, well that is not what usually happens. The traditional step is based on:
DATABASE: Your network equals your net worth
We live in a new world and that world has new rules
Buyers and sellers will educate themselves before making a decision
Buyers and sellers will educate themselves before making a decision
DATABASE: Your network equals your net worth
DATABASE: Your network equals your net worth
Your product, service or knowledge has to be better. The number of of people your help has to be higher
name
acknowledge
re-affirm
answer the objection
Your product, service or knowledge has to be better. The number of of people your help has to be higher
DATABASE: Your network equals your net worth
Over the past 15 years, I’ve personally coached and interviewed thousands of agents, and 30 of the top agents in the country including #4 and #7 according to Forbes and the Wall Street Journal and I discovered that they all do different things in different ways, but they all do the major things the same way.
What they don’t do?
They don’t do Cold Calls
They don’t call expired listings
They don’t work with For Sale By Owners
They don’t just send postcards
What they do is 100X more powerful than ANY of those things. And even now, hardly anybody understands the strategy.