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STOP SELLING LIKE IT IS 1985
www.montielorganization.com / 305.305.5965
“Now you can instead of selling 1 to 1, sell 1 to MANY”
[Orlando Montiel]
“We live in a new world and that world has
new rules”.
www.montielorganization.com / 305.305.5965
Credits: Business Insider
“We live in a new world and that world has
new rules”.
www.montielorganization.com / 305.305.5965
RULE #1 THE CONSUMER IS IN CHARGE
REPETITION
SALES PERSON
Credits: Linkedin Guide to Personal and Business Markeiting www.montielorganization.com / 305.305.5965
THE PROCESS OF BUYING HAS CHANGED
CAR AIRPLANE TICKETS TAXI
BOOKS RESTAURANTS DATING
The consumer controls the experience
“Nobody wants to be sold but everybody loves to
buy”
www.montielorganization.com / 305.305.5965
RULE #2 IF BUYING IS A PROCESS, SO IS SELLING
AWARENESS EDUCATION ACTION
“Selling today is a process, a very fast and effective process”
RULE #3 YOU NEED TO INTRODUCE YOURSELF IN THE
BUYING PROCESS
INFORMING
&
EDUCATING
INTERRUPTING
&
PUSHING
VERSUS
RULE #4 YOU NEED 6 THINGS TO GET INTO THE
BUYING PROCESS
MARKET OFFER/PRODUCT MARKETING STRATEGY
PLATFORMS DATABASE SALES SKILLS
RULE #5 CONTENT IS THE KEY TO GETTING INTO THE
BUYING PROCESS
EXPERT STRUCTURE YOUR
THOUGHTS
PROMOTE
POSITION ANALYZE SEGMENT
TAKE ACTION/DOMINATE
RULE #6 THE ARE 2 COMPONENTS TO GROWING YOUR
SALES
QUALITY
“The better you get at helping people the
more money you make per client”
REPETITION
QUANTITY
“The more people you help the more money you
make”
“Technology allows you to learn faster and help more people at the same
time”
10%
WEEKLY
PLANNER CALL
(10 mins)
GENERALIST
WEEKLY
PLANNER CALL
(10 mins)
SPECIALIST
IMPROVING YOUR QUALITY
WEEKLY SESSION
(45 mins)
CELEBRITY
WEEKLY SESSION
(45 mins)
EXPERT
QUANTITY
THE KEY
“The more people you help the more
money you make”
REPETITION
Stop selling 1-1
Start selling 1 to MANY
OMNIPRESENT
THE SOLUTION
“TECHNOLOGY allows you help more people FASTER”
THE NEW RULES OF SELLING
BUYERS IS IN
CONTROL
SELLING IS A PROCESS INTRODUCE YOURSELF IN
THE PROCESS
6 THINGS YOU NEED
TO SELL
CONTENT IS THE KEY THE 2 “Q’S”
PLATFORMS
Circle the ones you will use this quarter
ON-LINE
WEBSITE
BANNERS
E-MAIL
BLOG
SOCIAL
MEDIA
RE-TARGETING
OFF-LINE
PHONE
RADIO
NEWSPAPERS
POSTCARDS
MAGAZINESBILLBOARDS
PLATFORMS
ON-LINE COST OFF-LINE COST
Website $800 - $2,500 Postcards $600+
Blog $125 set up fee Newspaper $800+
Email Marketing $30 - $125 (Depending on
the size of your list)
Magazines $450+
Social Media $100- $400 Radio $1,600+
Retargeting $50 - $150
Online Magazine $150 - $400
Online Search Engines (Trulia,
Zillow)
$400 - $1,000
TOTAL=
PLATFORM BUDGET
www.montielorganization.com
| 305.305.5965 |
Montiel Organization LLC

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Stop Selling Like It's 1985 - Orlando Montiel

  • 1. STOP SELLING LIKE IT IS 1985 www.montielorganization.com / 305.305.5965 “Now you can instead of selling 1 to 1, sell 1 to MANY” [Orlando Montiel]
  • 2. “We live in a new world and that world has new rules”. www.montielorganization.com / 305.305.5965 Credits: Business Insider
  • 3. “We live in a new world and that world has new rules”. www.montielorganization.com / 305.305.5965
  • 4. RULE #1 THE CONSUMER IS IN CHARGE REPETITION SALES PERSON Credits: Linkedin Guide to Personal and Business Markeiting www.montielorganization.com / 305.305.5965
  • 5. THE PROCESS OF BUYING HAS CHANGED CAR AIRPLANE TICKETS TAXI BOOKS RESTAURANTS DATING The consumer controls the experience
  • 6. “Nobody wants to be sold but everybody loves to buy” www.montielorganization.com / 305.305.5965
  • 7. RULE #2 IF BUYING IS A PROCESS, SO IS SELLING AWARENESS EDUCATION ACTION “Selling today is a process, a very fast and effective process”
  • 8. RULE #3 YOU NEED TO INTRODUCE YOURSELF IN THE BUYING PROCESS INFORMING & EDUCATING INTERRUPTING & PUSHING VERSUS
  • 9. RULE #4 YOU NEED 6 THINGS TO GET INTO THE BUYING PROCESS MARKET OFFER/PRODUCT MARKETING STRATEGY PLATFORMS DATABASE SALES SKILLS
  • 10. RULE #5 CONTENT IS THE KEY TO GETTING INTO THE BUYING PROCESS EXPERT STRUCTURE YOUR THOUGHTS PROMOTE POSITION ANALYZE SEGMENT TAKE ACTION/DOMINATE
  • 11. RULE #6 THE ARE 2 COMPONENTS TO GROWING YOUR SALES QUALITY “The better you get at helping people the more money you make per client” REPETITION QUANTITY “The more people you help the more money you make” “Technology allows you to learn faster and help more people at the same time”
  • 12. 10% WEEKLY PLANNER CALL (10 mins) GENERALIST WEEKLY PLANNER CALL (10 mins) SPECIALIST IMPROVING YOUR QUALITY WEEKLY SESSION (45 mins) CELEBRITY WEEKLY SESSION (45 mins) EXPERT
  • 13. QUANTITY THE KEY “The more people you help the more money you make” REPETITION Stop selling 1-1 Start selling 1 to MANY OMNIPRESENT THE SOLUTION “TECHNOLOGY allows you help more people FASTER”
  • 14. THE NEW RULES OF SELLING BUYERS IS IN CONTROL SELLING IS A PROCESS INTRODUCE YOURSELF IN THE PROCESS 6 THINGS YOU NEED TO SELL CONTENT IS THE KEY THE 2 “Q’S”
  • 15. PLATFORMS Circle the ones you will use this quarter ON-LINE WEBSITE BANNERS E-MAIL BLOG SOCIAL MEDIA RE-TARGETING OFF-LINE PHONE RADIO NEWSPAPERS POSTCARDS MAGAZINESBILLBOARDS PLATFORMS
  • 16. ON-LINE COST OFF-LINE COST Website $800 - $2,500 Postcards $600+ Blog $125 set up fee Newspaper $800+ Email Marketing $30 - $125 (Depending on the size of your list) Magazines $450+ Social Media $100- $400 Radio $1,600+ Retargeting $50 - $150 Online Magazine $150 - $400 Online Search Engines (Trulia, Zillow) $400 - $1,000 TOTAL= PLATFORM BUDGET

Editor's Notes

  1. In many ways technology has enabled us to strengthen relationships by keeping in contact with old friends, colleagues, and co-workers. What would we do if we could not find old friends from high school through Facebook? Technology has even provided opportunities for students all over the world to receive an education online, while still maintaining work schedules and family. Students are now able to take webinar courses and attain their degree online just as any student on campus. Isn’t that awesome!
  2. http://www.businessinsider.com/vatican-square-2005-and-2013-2013-3
  3. http://www.businessinsider.com/vatican-square-2005-and-2013-2013-3
  4. The question is, how is that working for you?     Why do you do those activities? Because nobody taught you any better.   If you keep doing these activities you will soon discover that you hate going to work. And all you keep thinking about is that if you have the money to advertise your troubles could be over, well that is not what usually happens.  The traditional step is based on:
  5. DATABASE: Your network equals your net worth
  6. We live in a new world and that world has new rules
  7. Buyers and sellers will educate themselves before making a decision
  8. Buyers and sellers will educate themselves before making a decision
  9. DATABASE: Your network equals your net worth
  10. DATABASE: Your network equals your net worth
  11. Your product, service or knowledge has to be better. The number of of people your help has to be higher
  12. name acknowledge re-affirm answer the objection
  13. Your product, service or knowledge has to be better. The number of of people your help has to be higher
  14. DATABASE: Your network equals your net worth
  15. Over the past 15 years, I’ve personally coached and interviewed thousands of agents, and 30 of the top agents in the country including #4 and #7 according to Forbes and the Wall Street Journal and I discovered that they all do different things in different ways, but they all do the major things the same way. What they don’t do? They don’t do Cold Calls They don’t call expired listings They don’t work with For Sale By Owners They don’t just send postcards What they do is 100X more powerful than ANY of those things. And even now, hardly anybody understands the strategy.