SlideShare a Scribd company logo
Katie Lance, Founder, Katie Lance Consulting and the
#GetSocialSmart Academy | @katielance
Be a storyteller
Create lists to connect with your sphere
1. Clients (current and past)
2. Potential Clients
http://facebook.com/bookmarks/lists
Content Grid
KatieLance.com/ContentGrid
Stuck on what to post? Look at the Inman News
Facebook Page
Never miss a post from Inman News
Create and subscribe to interest lists
• Create interest lists to
find great content:
https://www.facebook.
com/bookmarks/intere
sts
• Real Estate News and
Info
List:http://bit.ly/REnew
sFB
Each day on
average 100 million
hours of video are
watched on
Facebook.
Source: Facebook, April 2016
Have fun and be relevant!
Create a video quickly on your Facebook
Business Page
Create a video slideshow of your listings
Facebook Live
KatieLance.com/FBlive
“Batching your content”
• Fun Friday
• Market Update
Monday
• Throwback Thursday
#TBT
• Flashback Friday
• Inspiration Saturday
Are you planning ahead?
When is the best time of day to post?
What type of posts work best?
Post more content like this!
Post what your fans like!
Lead generation with Facebook ads
Start with Boosted Posts:
• Boost posts that have to
do with your business
• Start small
• Have a link to a landing
page
Lead generation with Facebook ads
Use Facebook’s Ad Manager:
• KatieLance.com/fbads
• Lookalike audiences
• Custom audiences
• Facebook pixel
• Facebook dark posts
• Video ads
KatieLance.com

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Editor's Notes

  1. How many of you have a personal profile? Business page? On right now? Still the largest SM platform
  2. What’s your story? Be real. How would you talk to your best friend about real estate? Do more of that. Are you creating content to support your story?