One app that nobody could seem to ignore in 2013 was the time-sensitive messaging platform Snapchat. One of the hottest and fastest growing apps of all time, use of this service jumped exponentially this year.
You can view the recording to the presentation here: https://www.bigmarker.com/illinois_business_community/room54
Some brands and marketing experts have already tapped into this new trend, taking advantage of its massive young audience. In this presentation, we'll look at some of the ways other businesses can adapt their digital marketing strategies to include this fun, hot service.
Keeping Up With Facebook's Pay-to-Play ModelHeather Gjerde
Are you frustrated by Facebook’s shrinking brand page reach? As a result of recent Facebook algorithm updates, even the most engaged brand pages are seeing only approximately 1-2% organic post reach. It may not be time to abandon your page posting strategy (yet). If Facebook is a key component of your marketing strategy, advertising could help drastically increase your exposure and engagement. In this session, Heather will walk through Facebook advertising options along with best practices for using them effectively.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
Presented by Digital Marketing Strategist and Certified YouTube Audience Development Manager, Grant Crowell on October 4, 2016 to the Raleigh Video Production and Marketing Meetup Group.
DESCRIPTION
Many marketers assume “social video” mostly means sharing on YouTube, Facebook, and other social networks. What’s forgotten? The “social” part.
To successfully incorporate video marketing into your professional goals, you really need to create an audience experience that’s first and foremost about building personal connections. That means genuinely listening, engaging, helping, and connecting with others in ways that turn visitors into followers, users into contributors, critics into evangelists, and individuals into communities.
But social video can’t be helpful if it can’t be sustainable as a business model. That’s why social video needs to be treated like a financial portfolio – nurturing relationships like one nurtures stock investments, carefully qualified and continually measured against pre-set performance goals so you see a tangible return on investment over the long-term.
What you’ll learn:
- Why YouTube is a “social” platform first, and an SEO channel second.
- The most common mistakes on YouTube to avoid.
- How to create a YouTube strategy plan
- Essential video and page optimization tips
- Social tactics on YouTube that are a must for everyone.
- How to measure performance with your videos and YouTube channel.
- Examples of successful YouTube marketers and campaigns
- Top resources to follow of successful YouTube experts
YouTube Super Tactics- how to be a super hero with YouTube MarketingOwen Hemsath
YouTube Marketing has never been more available to brands and small businesses than right now! In this presentation, I'll show you the YouTube Super Tactics that will make your channel explode past the competition.
Learn more about me at http://thevideospot.net/blog
In this presentation on YouTube marketing, you'll learn the basic marketing tactics used by video marketing experts across the YouTube sphere. While you can't expect to master YouTube from a slide deck, you can expect to learn more than you've ever learned about YouTube.
This presentation goes WAY beyond "optimize your title with keywords" to actually reveal the strategies and tactics necessary to soar past the competition like a bird... or a plane... or a #supertuber !
Keeping Up With Facebook's Pay-to-Play ModelHeather Gjerde
Are you frustrated by Facebook’s shrinking brand page reach? As a result of recent Facebook algorithm updates, even the most engaged brand pages are seeing only approximately 1-2% organic post reach. It may not be time to abandon your page posting strategy (yet). If Facebook is a key component of your marketing strategy, advertising could help drastically increase your exposure and engagement. In this session, Heather will walk through Facebook advertising options along with best practices for using them effectively.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
Presented by Digital Marketing Strategist and Certified YouTube Audience Development Manager, Grant Crowell on October 4, 2016 to the Raleigh Video Production and Marketing Meetup Group.
DESCRIPTION
Many marketers assume “social video” mostly means sharing on YouTube, Facebook, and other social networks. What’s forgotten? The “social” part.
To successfully incorporate video marketing into your professional goals, you really need to create an audience experience that’s first and foremost about building personal connections. That means genuinely listening, engaging, helping, and connecting with others in ways that turn visitors into followers, users into contributors, critics into evangelists, and individuals into communities.
But social video can’t be helpful if it can’t be sustainable as a business model. That’s why social video needs to be treated like a financial portfolio – nurturing relationships like one nurtures stock investments, carefully qualified and continually measured against pre-set performance goals so you see a tangible return on investment over the long-term.
What you’ll learn:
- Why YouTube is a “social” platform first, and an SEO channel second.
- The most common mistakes on YouTube to avoid.
- How to create a YouTube strategy plan
- Essential video and page optimization tips
- Social tactics on YouTube that are a must for everyone.
- How to measure performance with your videos and YouTube channel.
- Examples of successful YouTube marketers and campaigns
- Top resources to follow of successful YouTube experts
YouTube Super Tactics- how to be a super hero with YouTube MarketingOwen Hemsath
YouTube Marketing has never been more available to brands and small businesses than right now! In this presentation, I'll show you the YouTube Super Tactics that will make your channel explode past the competition.
Learn more about me at http://thevideospot.net/blog
In this presentation on YouTube marketing, you'll learn the basic marketing tactics used by video marketing experts across the YouTube sphere. While you can't expect to master YouTube from a slide deck, you can expect to learn more than you've ever learned about YouTube.
This presentation goes WAY beyond "optimize your title with keywords" to actually reveal the strategies and tactics necessary to soar past the competition like a bird... or a plane... or a #supertuber !
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Final Presentation for Random House Internship completed with fellow interns in my Summer 2008 intern class. The objective was to create marketing and promotional materials for a new book.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
50% of all new users are over the age of 25. The number of users over 25 is growing 2x faster than under the age of 25. And 150 million people access this app daily to watch over 10 billion videos. What are we talking about? Snapchat. It's not just for teens and millennials anymore.
Hacking Kickstarter: Crowdfunding Your Project
Adam Long, Marketing Strategist
Discover the secret weapons that entrepreneurs use to raise millions of dollars through crowdfunding
What’s the difference between a project that raises $5000 and a project that raises $10mil? Preparation, strategy and messaging. Simple, but not easy. It’s time to take crowdfunding to a professional level. This presentation is a practical session in building crowdfunding campaigns that rock, as we create a plan and content for a ready-to-go campaign. We cover: getting started, the logistics and preparation, crafting messages that resonate with people and tweaks that make the biggest difference to the success of a campaign.
This presentation is for entrepreneurs with a project suitable for launching on Kickstarter. It can be your amazing new product, a fantastic service, a revolutionary aid project or something unexpected. If you are planning to launch your crowdfunding project in the next 6 months, this could be the presentation that makes the big difference. We’ll look beyond superficial “crowdfunding coaching” and start building your campaign.
Adam Long is an experienced crowdfunding manager, entrepreneur and predatory marketer for Step Change Marketing. One of Australia’s top 30under30 entrepreneurs, he has sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.
Staying on top of trends is as important to staying relevant and successful in the ever-changing hospitality industry. And nothing changes more often than social media.
Semester Long Branding and Positioning ProjectAsia Borman
-Recognize the role of marketing within the firm’s decision-making process.
-Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
-Express an understanding of the process of product development, brand positioning, and brand management
-Explain the role of pricing in the firm’s decision-making process
-Identify common models of distribution and retailing
-Promotional tactics
-Ethics
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Final Presentation for Random House Internship completed with fellow interns in my Summer 2008 intern class. The objective was to create marketing and promotional materials for a new book.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
50% of all new users are over the age of 25. The number of users over 25 is growing 2x faster than under the age of 25. And 150 million people access this app daily to watch over 10 billion videos. What are we talking about? Snapchat. It's not just for teens and millennials anymore.
Hacking Kickstarter: Crowdfunding Your Project
Adam Long, Marketing Strategist
Discover the secret weapons that entrepreneurs use to raise millions of dollars through crowdfunding
What’s the difference between a project that raises $5000 and a project that raises $10mil? Preparation, strategy and messaging. Simple, but not easy. It’s time to take crowdfunding to a professional level. This presentation is a practical session in building crowdfunding campaigns that rock, as we create a plan and content for a ready-to-go campaign. We cover: getting started, the logistics and preparation, crafting messages that resonate with people and tweaks that make the biggest difference to the success of a campaign.
This presentation is for entrepreneurs with a project suitable for launching on Kickstarter. It can be your amazing new product, a fantastic service, a revolutionary aid project or something unexpected. If you are planning to launch your crowdfunding project in the next 6 months, this could be the presentation that makes the big difference. We’ll look beyond superficial “crowdfunding coaching” and start building your campaign.
Adam Long is an experienced crowdfunding manager, entrepreneur and predatory marketer for Step Change Marketing. One of Australia’s top 30under30 entrepreneurs, he has sat on the Board of Engineers Without Borders and is a Director of Beehive, the sustainable design lab he founded in 2010. He takes a triple-bottom-line view of success, and his thinking has been sought out and implemented by the likes of AusIndustry, Red Cross, Sony Music and 3M.
Staying on top of trends is as important to staying relevant and successful in the ever-changing hospitality industry. And nothing changes more often than social media.
Semester Long Branding and Positioning ProjectAsia Borman
-Recognize the role of marketing within the firm’s decision-making process.
-Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
-Express an understanding of the process of product development, brand positioning, and brand management
-Explain the role of pricing in the firm’s decision-making process
-Identify common models of distribution and retailing
-Promotional tactics
-Ethics
The PopShorts Creative Team, joined by PopShorts’ Social Thought Leaders on Snapchat, Kevin Jonas (celebrity & avid Snapchatter), Cyrene Quiamco (Snapchat artist & story teller) and Connor Kelpin (Snapchat artist), hosted an interactive workshop for 50+ executives from the world’s leading brands, studios, and agencies, as a part of the Trendera Bootcamp at the Soho House in Los Angeles. The first part of the session was a presentation that taught executives all about Snapchat, its growth, and the types of campaigns you can create to meet your marketing goals. The second part of the session we got everyone using the app by taking part in our Snapchat Story drawing contest, specially created for the executives in attendance. This was a fun way for the execs to get a real feel for the app, and to understand how the mobile millennials they are trying to reach can interact with their brand via simple and effective Snapchat Stories.
We were joined by special guest moderator Sarena Bahad, founder of WomenInTech snap, with three top Snapchat experts MPlatco, Frankie Greek and Justin Wu who are all educated content creators and storytellers on the platform. They discussed how they got started, the ways they develop content, and how they partner with brands. They also shared their favorite tips and tricks! #GoneSocialSF
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
Hosting webinars can be extremely beneficial for sharing a message throughout your community and extending your reach. Learn the best webinar practices to ensure that your next webinar will live up to its fullest potential!
Maybe you have hosted multiple webinars, or are leading up to your first event! Either way, learn the proper webinar etiquette for being the presenter, co-presenter and an attendee.
Learn about the benefits and interesting facts about hosting webinars. Learn how webinars can help you save money, time and increase productivity. Learn the best time and days to host your webinars to make them successful!
Recognizing Suicide Risk Among Veteran Family and FriendsBigMarker
A slide show to learn suicide warning signs of veteran family members or friends. To see a webinar presentation of this slide please click here: https://www.bigmarker.com/military_families_initiative/recognizing_suicide_risk
5 easy tips on growing your online communityBigMarker
Want to learn how to grow your online community? Here are five easy tips on how to grow your community.
Joe and Andy, BigMarker's Community Heroes, want to help you grow your community, so that you can connect with even more people. You can watch their webinar here: https://www.bigmarker.com/BMCommunity/growing_your_community
They will grow through the main ways to grow your community, from social media to email marketing to hosting webinars.
Whether you are an organizer, member, or host, this webinar is for you!
Social media is a huge part of the lives of consumers today, and many businesses have taken to sites like Twitter and Facebook for digital marketing purposes.
View this presentation here: https://www.bigmarker.com/illinois_business_community/room55
But it's important to remember that one of the most vital aspects to any successful business is customer service. In this presentation, we'll look at some easy ways to use social media networks to your advantage, and how to use them to create a positive, personal relationship with your customers.
5 Ways to Promote Your BigMarker CommunityBigMarker
If you've created a community on BigMarker, chances are, you're pretty passionate about what you're doing. So how do you share that passion with others?
View the recording for this presentation here: https://www.bigmarker.com/BMCommunity/room52
This presentation, titled "5 Ways to Promote Your BigMarker Community," outlines some of the simplest yet most effective ways you can be letting others know about what you're doing. Whether you want to gain a larger following to your community, or drive more people to your future webinars, here are some tried and true methods for doing just that.
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
2. Who We Are
Rebecca
McCarthy
Community
Manager
BigMarker
Andrew
Bungert
Community
Manager
BigMarker
3. Some Snapchat Facts:
• Founded
in
2011
as
a
class
project
at
Stanford
University.
• In
October
2012,
20
million
snaps
were
sent
per
day.
• In
June
2013,
200
million
snaps
sent
per
day
• Today,
it’s
around
400
million
snaps
sent
per
day.
• That’s
a
1,750%
increase
in
just
one
year.
4. Some brands using Snapchat:
• Lynx
• Taco
Bell
• 16
Handles
• Acura
• Chat
sports
• The
co-‐operaQve
electrical
• MTV
U.K.
• GrubHub
• Seventeen
Magazine
5. Importance as a marketing tool?
• Snapchat
allows
you
to
avail
of
social
media
markeQng
without
having
to
fight
through
cluWer.
• Drives
exposure.
• Cost
effecQve.
• Creates
a
compelling
markeQng
campaign,
although
other
plaZorms
may
be
required
to
leverage.
• As
a
new
tool,
early
marketers
will
be
in
a
posiQon
to
set
the
tone
and
expectaQons
of
future
campaigns.
7. Does Snapchat Fit Your Demographic?
• EsQmated
400
million
photos
shared
daily.
• Surpassed
the
amount
shared
on
Instagram,
and
now
reportedly
Facebook’s
350
million
/
day
too.
• Most
users
aged
between
13-‐25
and
growing
amongst
over
40s.
• 80%
of
users
currently
in
the
USA.
• Likely
Snapchat
will
be
moneQzed
soon
aber
rejecQng
Facebook’s
$3B
offer
last
month.
8.
“Real
Value
in
sharing
moments
that
don’t
live
forever.”
-‐Evan
Spiegel
(co-‐founder
of
Snapchat)
9. 1. Brand Gamification.
• A
built-‐in
feature
of
Snapchat.
• Messages
last
1-‐10
seconds,
so
have
to
be
interpreted
quickly.
• Ideally
built
around
specific
day/event.
• Provide
clues
for
scavenger
hunt
(self-‐destrucQng).
• Can
be
used
to
take
consumer
to
brand-‐permanent
desQnaQon.
(website,
Facebook).
10. Rebecca Minkoff:
• Availed
of
Snapchat
coming
up
to
the
release
of
her
Spring
2014
collecQon.
• Felt
consumers
should
get
special
perks
even
if
they
couldn’t
aWend
her
show.
• As
a
treat
and
to
build
excitement
for
fashion
week,
she
SnapchaWed
her
friends
5-‐10
pictures
of
her
designs
before
they
were
revealed
on
the
runway.
• Just
for
adding
her
on
Snapchat.
• Snaps
come
across
as
being
tailored
just
for
recipient,
which
isn’t
necessarily
the
case.
12. Make it exciting.
• You
have
a
maximum
share
Qme
of
ten
seconds.
• Make
the
most
of
your
Qme.
• ‘Add
to
your
story’
opQon.
(Allows
friends
to
view
unlimited
amount
of
Qmes
for
24
hours.)
13. 2. Competitions.
• Fast
ReacQon-‐
‘Quick
Snap’.
• Immediate
way
to
reach
out
to
interested
consumers.
• Creates
urgency:
Qme
limit
demands
customers’
aWenQon.
Whereas
Facebook
posts
can
sit,
Snapchats
disappear.
• Increases
engagement.
(SQpulaQon
of
entry).
• Treasure
hunts.
• Send
snaps
with
clues.
• Avail
of
other
networks
to
promote.
14. Chat Sports:
• Decided
to
target
their
college
demographic.
• Wanted
to
create
a
stronger
brand
connecQon
with
individuals.
• Prize
was
Qckets
for
a
baseball
game.
• Entrant
had
to
get
5
friends
to
add
Chat
Sports
on
Snapchat.
• Each
had
to
send
a
unique
snap
which
included
the
fan’s
Snapchat
username
and
#gimmeQckets.
• Winner
found
out
about
contest
on
Chat
Sports
website,
where
it
suggested
following
on
Snapchat.
16. 3. Coupons / Discounts:
• Send
keyword/code.
• Secret
item/discount
available
for
limited
Qme.
• Create
excitement
through
promoQon.
• Insider
markeQng:
send
to
most
loyal
fans.
• 16
Handles
had
a
successful
model.
• One
to
one
engagement
personalizes
relaQonships
with
your
customers.
18. The Co-operative Electrical (U.K.)
• Campaign
was
intended
to
target
students.
• Aber
adding
the
brand,
students
were
sent
a
coupon
that
they
had
8
seconds
to
take
down
to
obtain
a
discount.
• No
filter,
so
technically
anyone
could
receive
a
discount
code
20. 16 Handles:
• Frozen
yogurt
chain.
• Snapchat
a
picture
of
purchase
to
16
Handles
account.
• Coupon
ranging
16%-‐100%
off
sent
back.
• Had
to
be
used
immediately,
therefore
couldn’t
be
forwarded.
• Created
excitement
by
discount
and
surprise.
• Bonus:
customer
commits
to
sale
before
redeeming
coupon.
21. 4. Building Buzz:
• Preview.
• Movie,
book,
show
release.
• LiWle
sneak-‐peeks
get
people
excited
for
release
date.
• Sending
to
key
followers
will
ensure
more
exposure.
23. Taco Bell:
• Leveraged
Snapchat
campaign
by
tweeQng
special
announcement
they
would
share
with
Snapchat.
• In
May,
announced
“Beefy
Crunch
Burrito”
with
Snapchat.
• Availed
of
Story
Feature-‐visual
of
friends
hanging
out
at
Taco
Bell.
• Director
of
Social
and
Digital
for
Taco
Bell
Tressie
Lieberman
says
brand
has
been
“blown
away”
by
response.
24. 5. Event / Live show.
• Snaps
of
set-‐building
/
run
up
to
the
show.
• Backstage
snaps.
• Unique
angles
featuring
arQsts
/
sponsor
or
both.
• Provides
the
recipient
with
sense
of
exclusivity.
• Can
be
seen
as
a
way
to
reward
loyal
fans
/
followers.
• Get
users
to
snap
live
from
the
event
you
host
/
sponsor.
• Allows
you
to
see
how
followers
are
enjoying
themselves.
• Encourages
users
to
share
pictures
on
other
sites.
25. Lynx-Backstage view.
• (Ran
by
TMW
CommunicaQons
agency)
Lynx
asked
followers
to
add
them
48
hours
before
a
launch
event.
• They
then
sent
behind-‐the-‐scenes
images
from
their
event
to
around
100
new
Snapchat
friends.
• TMW
reported
it
as
a
Qme-‐consuming
way
to
communicate
with
fans
and
an
issue
with
unsolicited
images
sQll
been
received
aber
the
event.
26. Can be used for series promotion:
• MTV
U.K.
availed
of
Snapchat
to
promote
a
new
series
of
one
of
their
shows
“Geordie
Shore.”
• Fans
were
sent
sneak
previews
of
what
the
new
season
held.
• Reaffirms
exclusivity.
• Spoke
directly
to
demographic.
27. Sneak Previews:
• Exclusivity.
• Using
the
app
to
showcase
new
products/informaQon.
• Creates
talking
point.
• Generates
brand
excitement.
28. Acura’s Sneak Preview:
• Acura
unveiled
their
NSX
super
car
prototype
with
a
6
second
Snapchat
video.
• The
first
100
users
who
added
Acura_Insider
got
sent
a
video
of
the
car
on
the
track.
• Built
a
layer
of
exclusivity
around
their
product
and
their
Snapchat
communicaQons.
• Excellent
tacQc
when
building
a
following
on
a
new
plaZorm.
30. 6. Insider Marketing.
• If
someone
screenshots
a
Snapchat,
sender
is
noQfied.
• Send
Snapchats
to
loyal
fans
/
influencers.
• All
areas
of
business.
• Screenshot
noQficaQon
funcQons
as
a
measurement
tool.
• If
people
take
screenshots,
they
may
share
on
personal
networks
or
redistribute.
• Consider
an
“exclusive”
campaign
as
phase
one,
content
can
be
reposted
at
a
later
date
on
other
social
media
forums.
31. Advantages.
• Allows
you
to
form
personal
connecQon.
(Facebook
/
TwiWer
is
more
public.)
• Can
ulQmately
redirect
back
to
website
or
page.
• Likely
to
receive
responses
quicker,
creates
sense
of
urgency.
• Fans/Followers
market
for
you
as
they
spread
the
word
through
their
personal
accounts
and
to
friends.
• Injects
fun
into
markeQng
campaigns.
• Cost
effecQve.
32. Disadvantages:
• Exact
content
can’t
be
socially
shared.
• EsQmated
‘Vines’
are
shared
half
a
million
Qmes
per
day.
• Demographically
dependent.
• Not
really
suitable
as
a
mass
markeQng
tool.
• Can
be
sent
unsolicited
images
in
return.
• Time
consuming.
33. Contact us:
Please
feel
free
to
email
us
if
you
have
any
quesQons:
rebecca.mccarthy@bigmarker.com
andrew.bungert@bigmarker.com