The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
Presentation on leveraging visual content in social media to drive traffic, gain links, branding and social proof. This presentation shares it all and dives into case studies and everything visual. Presentation was given during Digital Dealer Tampa
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
The Power of Visual Content - State of SearchMatt Siltala
The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
Presentation on leveraging visual content in social media to drive traffic, gain links, branding and social proof. This presentation shares it all and dives into case studies and everything visual. Presentation was given during Digital Dealer Tampa
Presentation given during Zenith Conference in Duluth on using visuals to win at social media. Grow your brand and build community with visuals and social media.
Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Power Marketing With Pinterest. PRESENTATION: Pinbusters: A Guide To Optimizing Your Pins - Given by Matt Sitala, @matt_sitala - Avalaunch Media, President. #SocialPro #15B
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
How to Rock Your Social Media EngagementEric Metelka
What is the right way to engage your audience on different platforms? How often should you be posting new content? How does the Google+ algorithm work? With interactive case studies, we'll explore how your startup can maximize its exposure on each social media platform you post on. If you want to go deep on Facebook, twitter, LinkedIn, Google+, and Pinterest, this class is for you.
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray
Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business.
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: My Top 10 Social Media Tools For Instagram, Pinterest and More - Given by Devon Gardner, @msdevonvictoria - Devon Victoria Communications, Founder. #SocialPro #15A
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
Learn how to generate real local leads with Video. This presentation was given during SMX West 2015 Local Advantage Workshop. Optimization tips for You Tube and video optimization in general.
Search Fest 2016 presentation on Building a Brand with Social Media. This was an SEMpdx event held in Portland. This presentation also drops version two of Social MeOWdia Explained REDUX or Version 2 of Social MeOWdia Explained.
Guide to dominate on Pinterest Organically Matt Siltala
Presentation given during SocialPro Conference in Seattle 2016 where I presented about everything that should be done for natural organic domination with Pinterest.
Guide to Local Search Marketing for ContractorsMatt Siltala
Presentation given during Construction Owners Summit Conference on Winning at Local Search Marketing geared for Contractors and Owners. This conference was held in Scottsdale Arizona.
This presentation was given during the MNSearch event where I talked all about visual content and how to promote, share and take the most advantage of it into an overall marketing strategy.
King of the Brand - State of Search 2016Matt Siltala
State of Search presentation on Brand Building and Community Building with Visual Content. You will learn about branding and community building with visuals.
How to optimize for YouTube and other social networks that allow video uploads. Also, learn how to capture leads and better utilize this form of content with your overall marketing strategy. This presentation was given during SMX Advanced Local Workshop 2015 in Seattle.
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
Pubcon Las Vegas 2016 presentation by Casey Markee & Lisa Gerber - Learn how to tell a great story and standout with your audience. Then see how to PUSH OUT and publicize that story by connecting with influencers and leveraging other strategies.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Power Marketing With Pinterest. PRESENTATION: Pinbusters: A Guide To Optimizing Your Pins - Given by Matt Sitala, @matt_sitala - Avalaunch Media, President. #SocialPro #15B
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
How to Rock Your Social Media EngagementEric Metelka
What is the right way to engage your audience on different platforms? How often should you be posting new content? How does the Google+ algorithm work? With interactive case studies, we'll explore how your startup can maximize its exposure on each social media platform you post on. If you want to go deep on Facebook, twitter, LinkedIn, Google+, and Pinterest, this class is for you.
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray
Stop reporting follower counts and making your social media goals more followers! This is bad for your brand. Instead, focus on engagement, relative engagement, and other goals that make sense for your business.
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Social Tools Super Session. PRESENTATION: My Top 10 Social Media Tools For Instagram, Pinterest and More - Given by Devon Gardner, @msdevonvictoria - Devon Victoria Communications, Founder. #SocialPro #15A
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
Presentation given during Zenith Conference in Duluth 2015 by Matt Siltala & Megan Rivas talking about Mixing in Visual Marketing and the more visual social networks out there, and how to use.
A beginner's primer on Instagram and Pinterest. The presentation was designed specifically for Social Media 101 at the Nashville Business Incubation Center.
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...Julia Campbell
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money.
Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of nonprofits that are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.
The ups and downs of Twitter. Did you know that 60% of new Twitter users quit using this social platform within the first week! That's because once you set-up your account, people ask Now What? Twitter for Business will show you how to connect and start creating meaningful business and personal benefits right away! You'll learn secrets to building influence on Twitter and ways to build an audience that wants to connect to you. Get on the road to social media influence and business success!
Social Media is the bridge between online and offline marketingMatt Siltala
My presentation during State of Search Dallas 2013 - This presentation dives into the cultural shift in marketing and how the online and offline worlds are coming together
Lets Hang Out And I will Show You My Ninja Pinterest Domination Techniques! I share with you The Ultimate Pinterest Road-map! http://juleskalpauli.com/uprs
I will show you a Unique way to Find Trending Keywords & Boards in your Niche! You can Model and Have the same Success.
Which Pins are Trending on Your Site and How to Increase that awesome Traffic.
A Profile that Attracts Traffic even if you have Very few followers.
And I will Share with you a Way to Dominate Pinterest and Make the Sales you Deserve.
In this presentation John Rampton goes over tips and tricks to optimize your Pinterest account and gain lots of traffic to your business.
Pinterest is all about community, being part of a community is one of the most import thing and keys to making Pinterest work.
Included is a one hour plan to get explosive traffic while not taking all your time!
How To Use Social Media - promoting yourself as a hire or design freelancer. Hoodzpah, Inc.
Includes:
• Choosing between separate profiles for work and personal
• Dos and Don'ts of posting
• How your presence affects your hire-ability
• The individual values of each network
• Tips on interacting with others
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
Pinterest for Brands: How to Use Pinterest for Marketing and Lead GenerationVincent Ng
Find out the demographics of users for Pinterest, as well as how to grow targeted followers. The PowerPoint presentation will also teach you how to optimize your pins visually as well as for search.
Similar to How Brands can Optimize for Pinterest #SMX (20)
EngagePDX Leverage your visual content to the MAXMatt Siltala
Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.
Being Influenced - Influencer Marketing 101 Matt Siltala
Presentation on Influencer Marketing given during Pubcon 2017 in Las Vegas where I break it down and give a Beginners Guide to Influencer marketing and what it means to be an influencer.
How to find influencers in marketing, and being influenced. My presentation given during EngagePDX 2017 where I talk everything from micro influencers to executing a influencer campaign.
The content marketing trends session at Pubcon Vegas 2016 - everything there is to know about creating content, and promoting with social and brand building and community building.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Brand Building with Creative Visual ContentMatt Siltala
State of Search presentation, given in Dallas Texas about Building Brands with Creative Visual Content with case studies and stats - also showing the good and bad.
Presentation from Search Fest 2015 talking about Transforming your Content Marketing and everything to do with visual content marketing and getting the most out of your visuals.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Unlock TikTok Success with Sociocosmos..SocioCosmos
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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2. INTRO
is moving closer to an advertising model and
there are many opportunities for businesses to help people
discover your brand and products. Pinterest is expanding as
a content marketing and advertising platform. It’s more than
just advertising. These features give you a chance to engage
with a community and expose people to more about your
brand and products.
@matt_siltala
4. CASE STUDY
@matt_siltala
RUSTIC ARTISTRY
90% of her pins getting at least one repin
64% of her social channels traffic
comes from Pinterest
Visitors from Pinterest have a lower bounce rate
– 55% compared to 70% with Facebook visitors
Facebook, with over 4,000 Likes,
accounts for 34% of her social traffic
6. INSPIRED TIPS
Don’t just repin, find new material that
expresses your brand personality
Sign up for
Newsletters from
Like-minded brands
Look at
Magazines
In your niche
Look for related
Content on
Blogs and websites
Slideshows often
Have great pin-worthy
Images
@matt_siltala
7. INSPIRED TIPS
Find new ways to promote your
best-performing pins. Look at
your analytics tab on Pinterest to
see the Most Recent, Most
Repinned and Most Clicked pins.
Then comment on pins with
something helpful or “like” them to
acknowledge the person who
pinned them.
@matt_siltala
8. INSPIRED TIPS
Feature your most pinned or
popular images and feature on
other social networking sites.
Don’t use the feature to tweet
them, create a unique tweet.
Same with Facebook, create
a unique post.
@matt_siltala
9. INSPIRED TIPS
You can quickly create a few of
your best images together into
one image to pin again or for
other sites. A tool called
PinThemAll.net helps make this
easy. Use it to create a vertical
collage.
@matt_siltala
10. INSPIRED TIPS
Create a pin advertising a new
board and pin it on a more
established board.
@matt_siltala
11. INSPIRED TIPS
Do not fill your boards
with pins from your
own website.
Eventually you will run out of
things to pin. You won’t have
fresh new content to share on
a consistent basis.
On her “Make Mine Rustic”
board, only about 5% of the
2800+ pins are from her
own website.
@matt_siltala
12. INSPIRED TIPS
Pin your most popular pins
to group boards that have a
strong following and are a
good fit.
PinGroupie and Board Deck
boarddeckhq.com are tools
that can help you find group
boards. You can also use
Pinterest search to find group
boards.
YOUR
MOST
POPULAR
POPULAR PIN
GROUP
BOARD
@matt_siltala
13. INSPIRED TIPS
Pin content that is
performing well more than
once - to another board, to
a group board or even
again on the same board.
That way your new followers
will be exposed to your best
content. Wait a month or more
in between pins.
1 MONTH
@matt_siltala
14. INSPIRED TIPS
Use PinAlerts to see what’s
being pinned from your
website (not just what’s
popular on Pinterest).
@matt_siltala
16. CASE STUDY
BUZZFEED
According to Dao Nguyen, VP of
Growth and Data at BuzzFeed…
Pinterest is BuzzFeed’s 2nd Largest
social network referrer
Has a much longer lifecycle than other social networks,
often driving traffic to posts moths after publication
More than Half of BuzzFeed’s traffic from Pinterest
Goes to posts published more than 2 months ago
@matt_siltala
20. INSPIRED TIPS
Create beautiful vertical
editorial images and put
them first in your
blog posts
Height:
762 px
Width: 625px
@matt_siltala
21. INSPIRED TIPS
Pin Humor.
Of the 100 Buzzfeed
stories that have the most
traffic from Pinterest,
30% of the visits are to
humor posts.
@matt_siltala
23. CASE STUDY
CHOBANI YOGURT
15 of 25 of their boards are recipe boards
Chobani has over 113,000 followers
on Pinterest
They share recipes from fans, sponsored recipes
from bloggers, and their own recipes
@matt_siltala
25. INSPIRED TIPS
Become friends with your
followers by helping them
catch a vision of a better life
with your product.
“Through mouthwatering
pictures and branching out
from their product, Chobani
has used Pinterest to become
more than just a brand. They
have become a friend to their
customer, sharing the same
hopes, goals, desires, dreams,
and tastes. ”
-Angela Swenson
@matt_siltala
26. INSPIRED TIPS
Leverage your social
following on other sites.
Chobani tweets their pins but
they don’t share them on
Facebook with posts and
with the Pinterest
app on Facebook
@matt_siltala
27. INSPIRED TIPS
When they feature recipes on
Facebook, they could also
add a link to pin the recipe.
A newer feature is a landing
page that has a follow all
button.
@matt_siltala
28. INSPIRED TIPS
Create custom board cover
images to give a consistent
look and brand style to
your profile
@matt_siltala
29. INSPIRED TIPS
Get your fans involved. Pin
their recipes or ideas. Also
consider teaming up with
bloggers (who often have a
broad social footprint) to
create new ways to use
your products.
@matt_siltala
31. CASE STUDY
FOUR SEASONS
HOTELS & RESORTS
Since it launched, Four Seasons has seen a
525% increase in followers to its main account.
Over 26,0000 followers.
Created profiles for their more than 81 hotels,
each showcasing the resort’s distinct style & features.
@matt_siltala
33. INSPIRED TIPS
They have a board
Gastronomic Travel featuring
upscale restaurants around
the world. They pin their own
restaurants as well as others.
@matt_siltala
34. INSPIRED TIPS
900% INCREASE
in the average
number of people
repinning their
content every day
600% INCREASE
In the average number of
pins from their website
fourseasons.com year
over year
@matt_siltala
36. BONUS TIPS
COMMUNITY
QUESTIONS ?
You can ask questions on a pin
and your question goes to
everyone who pinned it. You get
emails when there are new
answers. This is a way to
connect with pinners in your
niche and even introduce your
product or service.
Community
Answers
Question
on Pin
@matt_siltala
37. BONUS TIPS
MESSAGES
Pinterest messaging
system is a private
messaging system that
allows you to send private
messages to people. You
can share texts, pins,
boards, and links.
@matt_siltala
38. BONUS TIPS
MESSAGES
3 TYPES OF PEOPLE WHO YOU CAN MESSAGE:
Your followers (you do
not need to follow them
back to message them).
People you're friends
with on Facebook who
have connected their
Pinterest account.
People who you follow on
Twitter and who follow
you back and have
Twitter connected with
their Pinterest account.
@matt_siltala
39. BONUS TIPS
MESSAGES
It can even be used for
B2B conversations.
Here’s an example of a
conversation in which a
business complimented
MCNG Marketing for their
“31 Days to a Better
Pinterest Page” board.
@matt_siltala
40. BONUS TIPS
LINK TO PINTEREST
BOARDS ON YOUR
BLOG OR SITE
Many people have a
follow button but don’t
link to Pinterest pins or
boards in their content.
@matt_siltala
41. HOW BRANDS CAN
OPTIMIZE FOR
matt@avalaunchmedia.com @matt_siltala
Editor's Notes
Chobani yogurt fits nicely into Food & Drink - one of the most popular categories on Pinterest. 15 out of 25 of their boards are recipe boards. They share recipes from fans, sponsored recipes from bloggers, and their own recipes (pinned from their website).
Chobani uses Pinterest to show many ways to use yogurt in cooking and baking, including how to use it as a healthy alternative to butter, sour cream and other high calorie ingredients.
The bottom link will AUTO FOLLOW ALL, you can also put a link to a specific board with an auto follow. Or, you can simply leave a link to your profile. (Most of visitors are on mobile and want to pin directly from Facebook).
Example: You have a VIP customer who buys a lot of your products. If you know her style, you can send her a pin of a product that she may be interested in. Now she can pin that to her boards. You don’t need her email address to communicate, like in the past.
More ideas: Hotels could send pins with ideas of things to do, to people planning a visit, like a virtual concierge.
Home builders could send a buyer images of floor plans or designs.
Wedding planners can easily share ideas and images with a bride.
Hair stylists could easily share haircut ideas that they suggest to a client.