The holidays are a great time to connect online. This year, Pipl (http://corp.pipl.com) brings you the Workaholic's Guide to Social Networking on Christmas.

1. The
Workaholic’sGuide
to Social Networking
on Christmas
For most of us, the Christmas holiday is filled with family and friends. For a few of us Christmas is a time to catch up on
work & be the employee that shows up at the office to let all your co-workers know who the workhorse really is.

2. Since Facebook posts receive 75% of their engagement within the first
hour, timeliness is really important here. Make sure your posts are created
at a time when people are most likely to check their timelines.
Fun experiment:
65% of users log in with a phone, so think of the times people are most likely to be
browsing on their smartphones.
Try posting:
•
Around or after dinner time
•
Early in the morning when people just wake up – 80% check their accounts
within 15 minutes of waking up
•
During peak TV hours since 86% of mobile internet users browse while
watching TV
Sources: http://socialmediatoday.com/jonathan-bernstein/1894441/social-media-stats-facts-2013, http://blogs.constantcontact.com/fresh-insights/smartphone-usagestatistics/, http://www.intomobile.com/2012/08/22/mobile-marketing-infographic/?code_t9c25rfx10=cdcgtiflse

3. Perfect for the holiday follow up. A quick one liner, staying on their radar and setting
up a post-holiday meet-up.
This goes out to all of your followers, so include a Twitter card or an image to make
it special.
Your tweet needs to stand out since Christmas is one of Twitter’s most popular
days of the year.
78%
60%
Plan on updating
their social profile
Access Twitter on
their smartphone
“Merry
Christmas”
Pics
Sources: http://www.thedrum.com/news/2012/12/17/christmas-day-predicted-be-one-biggest-days-year-social-media, http://socialmediatoday.com/jonathanbernstein/1894441/social-media-stats-facts-2013
“Thank you”

4. Make the quick connection. Continue your lead generation as they sing
“Deck the halls”.
Since business people are seemingly always connected via smartphone,
you should try to get your message into your contacts’ inboxes rather than
hope they log into the professional networking site.
Your options are:
•
Send Inmail: response rates can range from 10 – 20%
•
Mail your connections: either through LinkedIn’s interface or export your
connections & email them outside of the website
•
Mail your group members: group admins can message their group members
Source: http://ongig.com/blog/hiring/whats-your-linkedin-inmail-response-rate

5. A great place for a powerful visual. Pinterest users are known for using
the site for shopping inspiration which makes this a great channel for
retailers.
Keep in mind:
•
80% of Pinterest users are women
•
57% of conversations are about food
•
80% of Pinterest pins are repins
•
4.8% of users use Pinterest at work
Sources: http://socialmediatoday.com/jonathan-bernstein/1894441/social-media-stats-facts-2013, http://expandedramblings.com/index.php/pintereststats/#.Urlb4PQW18E

6. Instagram:
Google Plus:
You can do one thing here - upload
A mix between Pinterest & Twitter. Works
pictures. Make them fun.
well with visual posts.
Stats:
Stats:
•
Last year saw an almost 25% drop in
•
67% of users are men
usage over Christmas
•
Animated GIFs are the most engaging
•
Popular among adults ages 18 – 25 &
type of post
those who live in cities
Email:
Great if you want to send a personal message.
Stats:
•
45% of emails are opened on mobile devices during the holiday season
•
54% of people read email on their smartphone before they go to bed
•
49% of people read email on their smartphone immediately after they wake up
Sources: http://socialmediatoday.com/jonathan-bernstein/1894441/social-media-stats-facts-2013, http://www.emailmonday.com/mobile-email-usage-statistics,
http://socialtimes.com/instagram-stats-point-to-holiday-slump-not-user-revolt_b114729, http://pewinternet.org/Reports/2013/Social-media-users/The-State-of-Social-MediaUsers.aspx

7. Happy holidays from Pipl
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