2
A GOAL WITHOUT
APLAN
IS JUST A WISH
‐ Antoine de Saint‐Exupery
3
PERFORMANCE 
MEASUREMENT
PERFORMANCE 
MEASUREMENT
What is 
it?
What is 
it?
Why do 
we need 
it?
Why do 
we need 
it?
Big DataBig DataImpactImpact
4
A B C D
A. Yes
B. No
C. Not currently, but 
we have in the past
D. We are in the 
process of 
implementing one
5
The Collaboration Disconnect
Communication Tool for a 
Global Community
Using “Big Data” to Drive 
Business Decisions
6
What Is Performance Measurement?
7
Don’t Just Look At The Money
Are you measuring 
Tangible AND Intangible
performance factors?
8
“What You’re Missing”
9
How Do YOU Measure Performance?
A B C D E
A. Financial Scorecard
B. Performance Reviews
C. Customer 
Satisfaction Polls
D. All of the Above
E. Other
10
Are You Getting The Whole Picture?STRATEGIC ELEMENTS
• Views/Mission
• Objectives
• Strategy
• Priorities
• Key Programs
• Resource Allocation
• Goals/Metrics
• Structure
• Roles and 
Responsibilities 
• Competencies
• Mgmt Process
• Governance
• Incentives/Rewards
• Culture
HUMAN ELEMENTS
• Leadership
• Team Effectiveness
• Commitment
• Motivation
• Communication
• Involvement
• Trust/Respect
ENGAGEMENTDIRECTION ORG DESIGN
11
A Strategy For Aligning Your Strategy
Pre‐Program Analysis
Design & Development
Implementation & Feedback
Measurement & Evaluation
1
2
3
4
12
Mission Objectives Measurements Gaps
Pre-Program Analysis Determines:
1 2 3 4
13
Design & Development
Establish 
Objectives
Outline Your 
Strategy
Define 
Measurements
14
Establish Objectives That Are:
Simple
Specific
Attainable
15
Outline Your Strategy
Ex: Wellness Plan
Performance Standard: Stress
Metric:  Blood Pressure Test
Goal: BP  120/80
Performance Standard: Fruit Intake
Metric: nutrient chart
Goal:  5 fruit servings per day
Performance Standard: Endurance
Metric: Timed Cardio
Goal: 5 miles
KPI 3
exercise
KPI 2
food
KPI 1
mind
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Communicate, Communicate, Communicate
Ongoing
Measurements
& Feedback
Recognition 
for achieving 
goals and/or 
milestones
Implementation
Goals & Objectives
Ongoing 
measurements 
& feedback
Recognition for 
achieving goals 
and/or milestones
17
Does Your Organization Provide You With
Consistent Feedback On Your Performance?
Raise Your Hand
18
How Do You Know That You’re
Doing It Right?
19
– Align Goals and Objectives
– Get the whole picture
– Apply the 4 steps:
1. Pre‐Program Analysis
2. Design & Development
3. Implementation & Feedback
4. Measurement & Evaluation
– Engagement is critical to the success of your plan.
– Performance measurement is an ongoing process.
20
21
If you have any further questions about this presentation, or would 
like to discuss how QuintLoyalty can help you design an effective 
performance measurement plan, please contact:
Donna Chrobak
Email: dchrobak@quintloyalty.com
LinkedIn
Phone: 704‐926‐2710 QuintLoyalty.com
22
• Behn, R. D. Why measure Performance? Different Purposes Require Different Measures. 2003 . 
• Bradford, R. (2002). Aligning employees with strategy. Inc.com. Retrieved December 27, 2013, from 
www.inc.com/articles/2002/04/24063.html.
• Kaufman, R., Oaklye‐Brown, H., Watkins, R., and Leigh, D. (2003). Strategic planning for success: Aligning people, performance, and 
payoffs. San Francisco: Jossey‐Bass.
• Moullin, M. Delivering Excellence in Health and Social Care. Buckingham: Open University Press, 2002. Print.
• Moullin, M. "Performance Measurement Definitions. Linking Performance Measurement and Organizational Excellent." Emerald. 
International Journal of Health Care Quality Assurance, 2007. 20:3,pp. 181‐183.
• Neely, A. D., Chris Adams, and Mike Kennerley. The Performance Prism: The Scorecard for Measuring and Managing Business Success. 
London: Financial Times/Prentice Hall, 2002. Print.
• Office of the Chief Information Officer (OCIO) Enterprise Architecture Program. Treasury IT Performance Measures Guide. U.S. 
Department of the Treasury. May 2007
• Pershing, J. A. (2006). Handbook of Human Performance Technology. San Francisco: Pfieffer. 
• Slide 11: http://www.zthree.com/performance_alignment.php
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• Watkins, R., Triner, D., and Kaufman, R. (1996). The death and resurrection of strategic planning: A review of Mintzberg’s The rise and fall 
of strategic planning. International Journal of Educational Reform, 5(3), 390‐393.
• Read more at http://www.business2community.com/social‐business/collaboration‐project‐management‐social‐business‐2014‐trends‐
watch‐0727305#1RZacqU7u55Twm1Y.99
• Read more: http://www.referenceforbusiness.com/management/Or‐Pr/Performance‐Measurement.html#ixzz2pFwd7j5w
• Read more: http://www.incentivemarketing.org/?page=DevelIncentProg
• Read more: http://www.referenceforbusiness.com/management/Or‐Pr/Performance‐Measurement.html#ixzz2pByhMTYR
• Read more: http://www.ehow.com/how_7291887_define‐kpi‐metrics.html#ixzz2qByy1hF4
• Read more: http://ezinearticles.com/?Defining‐Primary‐Metrics‐‐‐Starting‐Off‐on‐the‐Right‐Path&id=2357418

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