The document outlines the workflow and timeline for creating and launching various marketing assets over the next month. It includes the target launch dates for a website Q&A, two white papers, and a case study between January 23rd and February 6th. For each asset, it details who is responsible for writing the initial draft, making edits, approving the final version, adding it to an email template, testing the email, and publishing it live. It also reviews and approves the standard marketing workflow by January 26th.

1. Workflow Steps Important Date Target Launch Date TO DO
Website Q/A 23-Jan write, approve, template, drop in email
White Paper 1 27-Jan write, approve, template, drop in email
White Paper 2 30-Jan write, approve, template, drop in email
Case Study 6-Feb write, approve, template, drop in email
Review and Approve SMM Workflow 26-Jan Review, make changes, approve, set live
Related to Step: Milestone Team Member Due Date
Website Q & A Donna will turn in rough draft (before 12 pm) Donna, Niala 20-Jan
Website Q & A Niala will make changes, send to Donna/Lara for final approval (by EOD) Niala, Donna, Lara 20-Jan
Website Q & A Template and Drop into Email (Lauren-Lindsay approves, Niala adds to email) Lauren, Linds, Niala 21-Jan
Website Q & A Test and set live in Workflow Niala, Lauren, Donna 22-Jan
White Paper 1 Donna will turn in rough draft (before 12 pm) Donna, Niala 22-Jan
White Paper 1 Niala will make changes, send to Donna/Lara for final approval (by EOD) Niala Donna, Lara 22-Jan
White Paper 1 Template and Drop into Email (Lauren-Lindsay approves, Niala adds to email) Lauren, Linds, Niala 23-Jan
White Paper 1 Test and set live in Workflow Niala, Donna, Lara 24-Jan
White Paper 2 Niala will turn in rough draft (before 12 pm) Donna, Lara 24-Jan
White Paper 2 Donna/Lara will send back changes (by EOD) Niala Donna, Lara 24-Jan
White Paper 2 Template and Drop into Email (Lauren-Lindsay approves, Niala adds to email) Lauren, Linds, Niala 27-Jan
White Paper 2 Test and set live in Workflow Niala, Donna, Lara 28-Jan
Case Study Niala will turn in rough draft (before 12 pm) Donna, Lara 27-Jan
Case Study Donna/Lara will send back changes (by EOD) Niala Donna, Lara 27-Jan
Case Study Template and Drop into Email (Lauren-Lindsay approves, Niala adds to email) Lauren, Linds, Niala 28-Jan
Case Study Test and set live in Workflow Niala, Donna, Lara 29-Jan
SMM Workflow Review and send suggestions Niala sent test Donna, Lara 20-Jan
SMM Workflow Niala make changes, send test to Donna, Lara Niala, Donna, Lara 21-Jan
Important responsibilities
Create content Niala, Donna
Approve content Donna, Lara
Template docs Lauren
Approve templates Linds, Donna
Create emails Niala, Lauren
Test emails Lauren, Donna, Niala
Set Webinar Live, build steps and rules Niala