The document outlines four key ideas to improve analytics results, addressing a current gap in value derived from analytics despite increased spending. The suggestions include tracking business outcomes for accountability, sharpening strategic focus to tackle key challenges, adopting a portfolio approach to balance project risks, and building positive momentum through regular success celebrations. Additionally, it promotes a 'check-up' service to enhance the effectiveness of analytics functions.

1. 4 IDEAS THAT WILL IMPROVE THE RESULTS
YOU GET FROM ANALYTICS
Phil Kelly - Managing Partner
Email: Phil.Kelly@ipowerconsult.com
Website: www.ipowerconsult.com
Office: 630-219-0047
Mobile: 630-721-7851

2. 1
THERE’S A VALUE GAP IN ANALTYICS TODAY
© 2017 iPower Consulting, Inc.
MATURITY IS IMPROVING & SPENDING IS GROWING, BUT
ANALYTIC RESULTS AREN’T.
A recent PWC/Iron Mountain
survey of 1,800 mid-sized
company executives found that:
 43% of those surveyed
"obtain little tangible
benefit from their
information"
 While 23% "derive no
benefit whatsoever”,"IDC predicts analytics spending will increase
by 50% from $122B in 2015 to $187B in 2019
4 Ideas To Improve Your
Analytics Results
ANALYTICS MATURITY

3. 2
MINDSET IS A BIG REASON
© 2017 iPower Consulting, Inc.
HOW DO YOU PICTURE
ANALYTICS SUCCESS?
4 Ideas To Improve Your
Analytics Results

4. 3
TODAY’S PREVAILING MINDSET
IS SOLUTION BASED
manual vs automated
batch vs real time
human vs artificial intelligence
traditional vs big data
descriptive vs predictive
structured vs unstructured
© 2017 iPower Consulting, Inc. 4 Ideas To Improve Your
Analytics Results

5. 4
HOWEVER, OUTCOMES ARE WHAT
GENERATES RESULTS
© 2017 iPower Consulting, Inc.
VALUE
GENERATION
BUSINESS
IMPACT
ACTION
TAKING
REPEATABLI
TY
ANALYTIC
AGILITY
INTANGIBLE
TANGIBLE
INCREMENTAL
INNOVATIVE
INHIBITS
ACCELERATES
AD HOC
RECURRING
BUSINESS IMPACT
Pursuing analytics that move your business
(sales, health outcomes, productivity, retention)
ACTION TAKING
Ability to drive necessary change
(process change, policy change, new business model)
REPEATABLITY
How frequently results are felt
(one time, monthly, weekly, daily)
ANALYTIC AGILITY
Speed & flexibility of action taking
(data, tools, decision making, talent)
4 Ideas To Improve Your
Analytics Results

6. 5
HOW DO YOU FIX THE RESULTS GAP?
© 2017 iPower Consulting, Inc.
HERE’S 4 IDEAS TO IMPROVE THE
RESULTS YOU GET FROM
ANALYTICS
4 Ideas To Improve Your
Analytics Results

7. 6
IDEA #1: REPORT OUT YOUR RESULTS
© 2017 iPower Consulting, Inc.
 Track business outcomes for every analytic project
– tangible, intangible, & stakeholder perspectives
 You don’t need a perfect process, just start tracking
& evolve it
 Results are a learning opportunity for all, often
you’ll learn more from what didn’t work
 Use your report out to drive accountability &
support future investment decisions
If you can't measure it, you can't improve it. - Peter Drucker
4 Ideas To Improve Your
Analytics Results

8. 7
IDEA #2: SHARPEN STRATEGIC GOAL
FOCUS
© 2017 iPower Consulting, Inc.
 Strategic goals usually = strategic problems
 Answer these key questions to help focus your analytics:
 What challenges need to be overcome in order for your business to
accomplish its strategic goals?
 What types of decisions need to be made to overcome those
challenges?
 What information & analysis would accelerate or enable those
decisions?
 Learn how to say ‘no’ to non-strategic requests. Your team will
thank you.
Move the needle on things that executives care about
4 Ideas To Improve Your
Analytics Results

9. 8
IDEA #3: TAKE A PORTFOLIO APPROACH
© 2017 iPower Consulting, Inc.
 So do what money managers have been doing for decades…
take a portfolio approach and balance your risk
 Build a consolidated portfolio of project ideas from across
your organization
 Work with your executive team to prioritize the portfolio on a
regular basis (You can find a free portfolio toolkit on my
website at www.ipowerconsult.com)
 Create a mix of projects that balance upside, investment
leverage, time to complete, & difficulty
Not every analytics project will produce results.
That’s a hard truth.
4 Ideas To Improve Your
Analytics Results

10. 9
IDEA #4: BUILD POSITIVE MOMENTUM
© 2017 iPower Consulting, Inc.
 Success comes in all sizes, big and small. Encourage both.
 Sequence your projects so there are results being delivered every
week, month, quarter. Mix between big and small projects.
 Create a marketing calendar. Share your results (big & small) on a
regular basis with leaders and the organization as a whole.
 Leverage your team as ambassadors. Equip them to explain your
results and convey momentum.
 Celebrate success, including the learnings from failures.
Celebration is a frequently forgotten tool for building momentum.
Momentum is everything. Success really
does create more success.
4 Ideas To Improve Your
Analytics Results

11. 10© 2017 iPower Consulting, Inc.
Want More Results From Your
Analytics?
My Analytic Results Check-Up is an easy way to get ideas that will unlock
more value & results from your analytics.
Analytic Results Check-Up
A review of your analytics function with a focus on results
creation. The check-up gives you:
 Perspectives on your results & how they compare to
others
 Practical ideas you can implement to improve the
impact & consistency of your results
 Best practice based recommendations to improve
the agility of your analytics function
4 Ideas To Improve Your
Analytics Results
Call or E-Mail Me Now
To Schedule Your Check-Up
Phil Kelly
Email: Phil.Kelly@ipowerconsult.com
Office: 630.219.0047

12. Strategy ∙ Execution ∙ Results
Phil Kelly
Managing Partner
Email: Phil.Kelly@ipowerconsult.com
Office: 630.219.0047
Mobile: 630.721.7851
Web: www.ipowerconsult.com