3. vision
Core
Business
Values
Objectives
• The “Measurable Steps”
required to Achieve the
Business Vision & Mission
Vision
• A “Graphic Description” of
what the Business will look
like in its completed form.
Mission
• The “Unique Benefits” and
value the business delivers to
its target audience
The Foundations for a:
“Long Term Sustainable Business”
Values
• The “Internal Drivers” that
inspired the founder to Create
and Develop the Business

4. What do we measure our performance against?

5. To measure our Performance we need to
Articulate and Document our Business:
Values
Vision
Mission and
Objectives
To achieve our Vision, Mission & Objectives we need
to Measure Our Performance against those aspirations

6. When you can “Measure” what you are speaking
about, and “Express it in Numbers”, you know
something about it;
But when you “Cannot Measure it”, when you
“Cannot Express it in Numbers”, your knowledge
is of a meager and unsatisfactory kind.
William Thompson (Lord Kelvin), 1824–1907
PERFORMANCE MEASUREMENT

7. How do we Measure Performance from one area of
the business in relation to another?

8. COMBINED
STRATEGY
Marketing/sales
Objectives
What do
we want
to do?
Delegation
Who will
do it?
Steps
How will we
do it?
Results
How well
Did we do?
Production/Operations
Objectives
What do
we want
to do?
Delegation
Who will
do it?
Steps
How will we
do it?
Results
How well
Did we do?
Management/Logistics
Objectives
What do
we want
to do?
Delegation
Who will
do it?
Steps
How will we
do it?
Results
How well
Did we do?
Strategy & Planning
Objectives
What do
we want
to do?
Delegation
Who will
do it?
Steps
How will we
do it?
Results
How well
Did we do?
BALANCED SCORECARD by Robert Kaplan & David P Norton

9. But how do we measure the
intangible aspects of the business?

10. Preparing for PERFORMANCE MEASUREMENT Adapted from Harvard Business Review
How do we want to be seen by Stakeholders?
FINANCIAL PERSPECTIVE
Objectives Measures
CUSTOMER PERSPECTIVE
Objectives Measures
INTERNAL PERSPECTIVE
Objectives Measures
LEARNING PERSPECTIVE
Objectives Measures
How do we want
Customers to see us? What must we excel at?
How will we continuously improve
and create value?

11. If we are not “Measuring Our Performance”
How can we “Improve Our Performance”?

12. What measurement tools can we use?

13. No
.
MAIN BUSINESS OJECTIVE LEVEL OF ACHIEVING OBJECTIVE SCORE 0 - 10
1
2
3
4
5
6
7
8
9
10
11
12
13
14
This Business Objectives Scorecard is a powerful and simple way to
measure progress towards achieving your Business Objectives.

14. HR & External
Resources
NAME/RESOURCE NAME/RESOURCE NAME/RESOURCE NAME/RESOURCE
TOTAL
SCOREBusiness Functions
Admin
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
Finance
Bookkeeping &
Monitoring
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
Human Resources
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
Product
Development
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
Operations
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
Quality Control
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
Distribution
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
Marketing & Sales
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
Customer Service
Score:
Date:
Score:
Date:
Score:
Date:
Score:
Date:
TOTAL SCORE
Business Resource Performance Matrix From:__________ to____________

15. 123410 78 6 59
Customer
Satisfaction
Turnover &
Profits Growth
Return from
Networking Efforts
Operations
Performance
Distribution &
Service Delivery
Quality Control
Return from
Marketing Efforts
Sales Targets
& Sales Growth
Name:___________________________________ Date:__________________________
How has your BUSINESS performed (out of 10) in each category of the wheel below over the past:-
week/month/quarter/six months/year?

16. PERFORMANCE MEASUREMENT

17. If we don’t own it - We won’t do it!

18. GETTING “YOU” TO WHERE “YOU” WANT TO BE
www.johnnykinsella.com