Growing corporates is hard! There are so many challenges the theory never teaches you about like internal stakeholder management, legacy or not enough resources. That is why we teach our team and clients the Growth Mindset 2.0. A growth mindset made for the reality of growing an organisation.
Please note the raw data has been altered to protect the privacy of our clients.
2. Who am I?
Growth Hacker for 5 years now
Background in Finance & Marketing -> Growth
Hacking
Responsible for our consultancy team (15
growth hackers)
Manage several of our key accounts
8. Challenges to solve
Difficult to get tests live
Lots of time putting out fires
Internal conflict & lack of alignment
Not enough time for growth activities
38. What about for a website?
Argument for testing & improving mobile experience
You can show them the value you could create by optimising Mobile / Tablet
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40. How to be a Profiteer
Talk in profit not CTR, conversions, etc
Calculate long term impact of experiments for client
Make profit always be visible
Start high level and break it down
46. Definition
To have the courage, confidence, self belief, and
self-determination to go out there and work it out
until you find the opportunities you want in life.
Source: Urban Dictionary
47.
48. Focus on the 20% that drives 80%
of the value. Don’t aim for perfect,
aim for action. Sometimes that requires
creativity but something live is better
than nothing live.
49. The 20% that drives 80%
Where most people
realise they need to stop
Investment: time, energy, money, etc
Returns
50. Improving title tags will take a lot of time
Rather than update all title tags & meta descriptions,
start with the top ten landing pages
01
64.57%!
51. Law of Diminishing Returns
If we were to
optimise all title
tags & meta
descriptions
52. Don’t aim for perfect, aim for action
Development has no time to implement.
Implement 100% via Google Optimise.
02
54. How to be a Hustler
Focus on the 20% that drives
80% of the value
Action beats perfection
Implement solutions step by step
Be creative in solving challenges
(e.g. use tools where possible)
66. So we looked at how the popup performed on various pages
Certain pages performed better with the popup, others worse
04
67. 04Even if we could get a further 2-6% improvement on conversion
rate…
68. How to be a Systemiser
Where possible automate what must be done
Use processes to reduce time firefighting
Systematically repeat high potential activities
Build on previous winning tests
70. Law of Diminishing Returns
Keep asking yourself which zone you are in?
Where most people
realise they need to stop
Investment: time, energy, money, etc
Returns
72. Curious to learn
more from you!
1. Have you faced these challenges before?
2. How have you solved them?
Talk with me about it on LinkedIn
Even better: Come talk to me about it here!
73. Free Resources
1. Gre the slides: bit.ly/growthmindset2slides
2. Receive growth tips: bit.ly/freegrowthtips