This document discusses strategies for effectively engaging employees through communication of an organization's employee value proposition (EVP). It emphasizes that leading companies build employee loyalty similar to how brands build customer loyalty. Real-time measurement of employee sentiment, satisfaction, and engagement is important for managing risk, making fact-based decisions, and retaining talent. Developing an EVP framework that is aligned with the organization's brand and values, communicating it consistently through various channels, and measuring engagement can improve revenue, competitiveness, and attract top talent.