QuintEvents marketed the 2014 Pro Football Hall of Fame Enshrinement Festival through multiple channels. This included a dedicated microsite and online buying site, advertisements, social media campaigns, emails targeting various audiences, and print promotions in brochures and magazines. The marketing initiatives took place from January through August 2014, utilizing mediums like websites, emails, blogs, advertisements, and social media posts to promote the event to potential customers.

1. NFL ON LOCATION 20142015 MARKETING PLAN
2014 MARKETING ACTIVATION FOR PRO FOOTBALL HOF ENSHRINEMENT CERMONY
An overview of the marketing initiatives through QuintEvents, an Official NFL On Location Event Experience Provider.
OVERVIEW
Promotion of the 2014 Pro Football Hall of Fame Enshrinement Festival event was handled through
multiple mediums including inbound and outbound marketing efforts and collaboration with worldwide
sales teams and event agencies.
INITIATIVES
• Direct Links from nflonlocation.com & profootballhof.com to profootballhof.nflonlocation.com microsite
utilizing the latest SEO techniques, dedicated online buying site hof.quintevents.com, Toll-Free Program
Phone Number, full analytics and reporting initiatives.
• Advertisements: PPC campaigns with Search Engines and Getaway Guide 2 page spread
• Website cross-selling traffic: Dedicated event pages on QuintEvents’ and USA Today Sports Events’
websites featuring Private-branded product
• Strong Social Media Campaigns, High Profile Player following and engagement, fan group postings
• Direct Marketing, geo-targeted E-mails to clientele, meeting planners, travel agents, outside lists and
international network
• QuintEvents’ National Corporate Sales Team & Global Reseller Network of International Event and Travel
Companies’ Strategic Telemarketing Campaign, on-site visits, lead follow-up and Brochure and
Promotional Collateral Dissemination
• PR Initiatives: Press Releases cross-over mentions

2. NFL ON LOCATION 20142015 MARKETING PLAN
TIMELINE, MEDIUMS AND REACH
The following is the schedule of releases for promotion of the PFHOF product:
Medium Topic/Time Frame
Market Segment Reach
QE NFL TA MP Press Targeted
PR
Program Press Release (Jan 6)
Announcement of the package program via PR newswire
and targeted industry lists
  
Brochures • Full Product Brochures
for QuintEvents’ reps and selling agents, USA Today
Sports Events and brochure for the HOF’s website.
• Pricing Sheets
for QuintEvents’ reps
 
Websites
Dedicated Pro Football HOF Microsite
profootballhof.nflonlocation.com (LIVE January 31)

Dedicated Pro Football HOF Buying Site
hof.quintevents.com online purchasing site (active Feb)

QuintEvents
Dedicated Event page, CTA to buy on the HOF microsite
    
USA Today Sports Events
Official Product on the site  
2014 MARKETING ACTIVATION FOR PRO FOOTBALL HOF ENSHRINEMENT CERMONY
An overview of the marketing initiatives through QuintEvents, an Official NFL On Location Event Experience Provider.

3. NFL ON LOCATION 20142015 MARKETING PLAN
Snapshots of the Dedicated Microsite for Pro Football Hall of Fame Enshrinement Ceremony
Site Designed, Maintained and Updated by QuintEvents

4. NFL ON LOCATION 20142015 MARKETING PLAN
2014 MARKETING ACTIVATION FOR PRO FOOTBALL HOF ENSHRINEMENT CERMONY
An overview of the marketing initiatives through QuintEvents, an Official NFL On Location Event Experience Provider.
Website Visits Leads V-L Conversion
L-C
Conversion
% of Sales Revenue
Dedicated Pro Football HOF Microsite
profootballhof.nflonlocation.com (LIVE January 31)
Direct visits, phone calls (789) and online buying accounts for
78,668 2,086 2.65% 10% 34% $371,357
Dedicated Pro Football HOF Buying Site
hof.quintevents.com (active February)
3,127 n/a n/a n/a 30% $335,964
TOTAL 81,795 2,086 n/a n/a 64% $707,321
*Note: PFHOF.com Sourced Sales: $179,888, 16% of sales | QuintEvents Sourced Sales: $224,802, 20% of sales

5. NFL ON LOCATION 20142015 MARKETING PLAN
HOF Sourcing % of Traffic Leads % of Leads Customers
% of
Customers
Online Purchasing Site
(has its own sourcing information, outside of microsite ,that cannot
be tied to original point of origin)
3.9% n/a n/a 380 55.7%
Phone Calls n/a 989 36.9% 130 19.1%
QuintEvents.com Customers n/a 594 22.2% 77 11.3%
ProFootballHOF.com 71.80% 770 28.70% 66 9.70%
Direct to Site 7.70% 107 4% 13 1.90%
From QuintEvents.com to Microsite 1% 122 4.60% 10 1.50%
AgileTicketing.net 10.70% 55 2.10% 2 0.30%
NFLOnLocation.com 1.10% 16 0.60% 1 0.20%
Organic Traffic 2.40% 1 0% 1 0.20%
PPC (sent to QuintEvents, not the microsite ,for conversion increase) n/a 11 0.40% 1 0.20%
On‐Site Purchase n/a n/a n/a 1 0.20%
BuffaloBills.com 0.30% 6 0.20% 0 0%
Facebook.com 0.10% 4 0.20% 0 0%
Quint Emails 0.90% 4 0.20% 0 0%
QuintEvents Blog 0% 1 0% 0 0%
Referrals 0.10% 0 0% 0 0%
TOTALS 100% 2,680 100% 682 100%

6. NFL ON LOCATION 20142015 MARKETING PLAN
Emails Topic/Time Frame
Market Segment Reach
QE NFL TA MP Press Targeted
Recipients: 15,984
Avg. OR: 12.5%
Avg. CTR: 11.6%
Targeted Lists with Product Mentions
• MASCOT email (monthly )
7 product mentions: Jan‐July
“keep me updated”: Aug‐ Product release

Recipients: 12,873
Avg. OR: 16.9%
Avg. CTR: 9.6%
• MASCOT Recap email (weekly)
25 article/blog mentions: Feb‐July 
Recipients: 100,000+
Avg. OR: 18.5%
Avg. CTR: 4.1%
• Travel Agent/Meeting Planner email
Internal List of 67 and external list of over 100,000
Feb‐July
 
Recipients: 46
Avg. OR: 36%
Avg. CTR: 15%
• USA Today Sports Events email (monthly)
6 product mentions: Jan‐March, May‐July 
Recipients: 63
OR: 17%
CTR: 25%
• Corporate email ‐ product mention (Jan)
 
Recipients: 12,996
Avg. OR: 33%
Avg. CTR: 10.4%
Dedicated Emails
Product and Event Updates
Jan (1) Feb (1) Mar (1) April (1) May (1) June (2) July (5)
 
2014 MARKETING ACTIVATION FOR PRO FOOTBALL HOF ENSHRINEMENT CERMONY
An overview of the marketing initiatives through QuintEvents, an Official NFL On Location Event Experience Provider.
TIMELINE, MEDIUMS AND REACH
The following is the schedule of email releases for promotion of the PFHOF product: 142,000+ reach

7. NFL ON LOCATION 20142015 MARKETING PLAN
TIMELINE, MEDIUMS AND REACH
The following is the schedule of releases for promotion of the PFHOF product:
Medium Topic/Time Frame
Market Segment Reach
QE NFL TA MP Press Targeted
Social Media Posts on FB, Twitter, LinkedIn, etc.
product release, blog updates, nominee announcement,
voting announcement,
class selections, event updates and insights,
ceremony/on‐site posting & pictures
Jan (16) Feb (30) Mar (46) Apr (55) May (50) June (68)
July (118) Aug (359 LIVE from the event)

Blogs: 32 Content editorial pieces posted to
QuintEvents’ blog site
product updates, about the class, Canton features,
destination, package benefits, preview, recap
Jan (2) Feb (7) Mar (4) April (4) May (4) June (5)
July (5) Aug (4)
 
Ads PPC Campaigns: Dec 2013 ‐June 24, 2014
(4 ad campaigns)
Ongoing adjustments for conversion

Getaway Guide – Print Piece
2 page spread on the package program – disseminated:
May: (5/3) Cleveland Fan Fest : 4,000, Draft Parties (5/8):
4,000 to Buccaneers; 2,000 Bills; 2,000 to Giants
June: Starting 6/6: 40 Days of Summer at HOF
  
2014 MARKETING ACTIVATION FOR PRO FOOTBALL HOF ENSHRINEMENT CERMONY
An overview of the marketing initiatives through QuintEvents, an Official NFL On Location Event Experience Provider.