The document discusses the emerging era of smart, connected objects known as the Internet of Things (IoT). It describes how everyday objects will become smarter and more aware as they gain internet connectivity. Connected objects will be able to communicate with each other and users through continuous, two-way communication channels. This will turn objects into "natural born storytellers" by automatically collecting data about user behaviors and environments through embedded sensors. The document outlines design principles for IoT objects, suggesting they should know their own story and purpose, be aware of their surroundings, and be able to socially share information. It also presents models for how to strategically design and position IoT products and services to build trust with users and focus on engagement.

1. Welcome'to'the'Smart'Objects'Era'
Leandro'Agrò'|'Digital'Product'Director'/'Design'Group'Italia'

2. © DESIGN GROUP ITALIA 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 2
Eclec%c&Design&studio&with&a&dedicated&“SmartLab”&about&“IoT&Service”&
&

3. © DESIGN GROUP ITALIA

4. © DESIGN GROUP ITALIA 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 4

5. © DESIGN GROUP ITALIA
/ CLIENTS
5
In 45 years, more than 2.000 projects
We believe in clear and human relationships of
synergistic collaboration and exchange,with our clients
and with our suppliers.
“250+ clients 70% foreign sales 80% consumer goods “

6. © DESIGN GROUP ITALIA
Smart&Objects&Era&
29 Settembre 2014 6

7. © DESIGN GROUP ITALIA
Part&1:&Thinking&
29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 7

8. © DESIGN GROUP ITALIA 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 8

9. © DESIGN GROUP ITALIA
Two&short&stories&
Failure&vs.&Success&
29 Settembre 2014 9

10. / It’s all about time

11. 11
Google&Glasses&&
Long Live to smart Glasses&

12. 12
Google&Glasses&&
Long Live to smart Glasses&

13. / It’s all about people

14. 14
NEST:&Shaping&Trust&
It’s all about People&
3.2&BILLION&

15. 15
NEST:&Shaping&Trust&
It’s all about People&
3.2&BILLION&

16. 16
NEST:&Shaping&Trust&
It’s all about People&
Customers&are&not&buying&an&
home&automa%on&system:&&
they&are&just&buying&
another&iPod.&
&

17. 17
NEST:&Shaping&Trust&
It’s all about People&
Autonomous&thinking&
Cloud&/&Service&layer&
UI&quick&aging*&
Data'
Business'Logic'
Interface'

18. 18
NEST:&Shaping&Trust&
It’s all about People&
No&hidden&parts&or&buSons&
Clear&STATUS&
Predic%ve&Behavior&
No&programming&needed&
Human&presence&awareness&
Mul%ple&touchpoints&
Touch&based&UI:&EASY&and&MODERN&
Trustable&Aesthe%c&&

19. 19
“Design'isn't'just'about'shapes'or'pixels'anymore.''
Design&is&the&process&that&shapes&product&behaviors,&
communi%es,&companies&and&Yin&the&endY&builds&
new&worlds.”&
NEST:&Shaping&Trust&
The design role &

20. © DESIGN GROUP ITALIA
Cultural&ShiZ&
29 Settembre 2014 20

21. 21
Shaping&trust&
It’s all about People & Trust&
Every&Tool,&service,&business&that&
jump&in&the&digital&technology,&
start&to&follow&Moore’s&Law:&
Accelera%on&
change&
everything.&&

22. 22
Kodak&is&best&known&for&photographic&film&products.&During&most&of&the&20th&century&Kodak&held&a&dominant&posi=on&in&photographic&film,&and&in&1976,&had&an&
89%'market'share&of&photographic&film&sales&in&the&United&States.&&
Kodak&began&to&struggle&financially&in&the&late&1990s&as&a&result&of&the&decline&in&sales&of&photographic&film&and&its&slowness&in&transi=oning&to&digital&photography,&
despite&having&invented&the&core&technology&used&in&current&digital&cameras.&
Company&culture&is&ever&difficult&to&switch,&while&Hfor&KodakH&was&really&easy&to&
see&an&emerging&approach&and&say:&"It’s&digital.&It&is&just&a&toy”.&&
Digital'evolve'according'Moore'Law!'
hOp://www.diamandis.com/theHlaunchHpad/whyHbillionHdollarH100HyearHoldHcompaniesHdie/1743/&
INSTAGRAM&

23. 23
Shaping&trust&
Touchpoints'mulQplicaQon'&
Technology&
Consumeriza=on&&
Emerging&
Experience&

24. © DESIGN GROUP ITALIA
Natural&Born&Storytellers&
29 Settembre 2014 24

25. Natural'Born'Storytellers&
25
Talk&to&me&
Connected&objects&are&Natural&Born&Storytellers&YandY&meaningful&stories&might&
be&created&with&the&right&combina%on&of&automa%c&contribu%ons&coming&from&
objects’&sensors&with&“low&resistance”&/&commons&habits&from&humans.&
Paola&Antonelli&

26. Natural'Born'Storytellers&
26
Talk&to&me&
Connected&objects&are&usually&smart&
enough&to&play&a&behavior.&For&example,&
take&a&detec%on&(measure&something)&
each&%me&that&a&trigger&is&ON,&or&a&
picture&shot&every&X&minutes,&etc.&
Automa%c&memories&are&very&powerful!&
Who&actually&shot&this&pict?&
Your&phone&has&chosen&the&light&
exposi%on,&framed&and&focused&faces,&
chose&the&perfect&moment&when&there&
was&a&smile,&added&the&%mestamp,&the&
GPS&posi%on,&prepared&everything&to&be&
instantly&sharable&with&your&friend…&&
Automa=c&memories…&

27. Natural'Born'Storytellers&
27
Talk&to&me&
Fitness&bracelets&records&what&we&do&
every&day.&This&extended&memory,&
visualized&through&dashboard,&is&able&to&
make&our&behavior&measurable&and&
more&understandable.&&
At&the&same&%me,&the&new&“automaQc,'
visual'and'mathemaQcal”'language&of&
“our”&memories&is&already&part&of&a&
brand&new&storytelling.&
Visualizing&informa=on&in&a&
meaningful&way&is&already&a&
first&picture&of&a&story.&

28. To&be&connected&is&the&“natural&
state&of&mind”&for&any&object&

29. © DESIGN GROUP ITALIA
IoT&
29 Settembre 2014 29

30. 30
Shaping&trust&
The'Opportunity'
Even&if&the&Internet&appears&ubiquitous,&s%ll&the&number&
of&connected&objects&or&devices&is&vastly&inferior&to&those&
which&are&not&connected.&
&
The&coming&revolu%on&will&raise&from&the&necessity&of&
subs%tu%ng&everyday&objects&with&connected&ones,&
making&these&more&intelligent&and&aware.&
This&is&the& Internet'of'Things'

31. 31
Shaping&trust&
The'Opportunity'
Placing&an&object&in&a&pocket,&in&a&car,&on&a&
desktop&or&in&customers’&homes&means&building&
a&personal,'biUdirecQonal,'“alwaysUon”'
communicaQon'channel.'
&
This&is&the&opportunity&provided&by&the&
INTERNET&OF&THINGS.&

32. © DESIGN GROUP ITALIA
Part&2:&Tools&
29 Settembre 2014 32

33. © DESIGN GROUP ITALIA
Design&Laws&for&the&IoT&
29 Settembre 2014 33

34. 34
Inspired&by&Asimov&
Every'object'must'know'STORIES&
the&History&of&its&past&(how&it&is&made,&where&it&
was&produced,&how&it&is&used)&and&its&future&(as&
it&is&disassembled,&valued&in&its&parts,&recycled,&
disposed&of).&
&
Laws for Makers&

35. 35
Every'object'must'be'SENTIENT&
Every&object&should&know&something&about&the&
world&around&it&through&sensors,&or&at&least&
know&when&and&where&it&is&used.&
Inspired&by&Asimov&
Laws for Makers&

36. 36
Every'object'must'be'SOCIAL&
Every&object&must&be&able&to&communicate&and&
share&its&status&across&social&networks&used&by&
humans,&"par%cipa%ng"&in&their&social&
rela%onships.&
Inspired&by&Asimov&
Laws for Makers&

37. © DESIGN GROUP ITALIA
Canvas&for&the&IoT&
29 Settembre 2014 37

38. 42
IoT&DESIGN&
Emerging'new'categories'and'Canvas&

39. 43
IoT&DESIGN&
It’s'all'about'People'&'Trust&
Desired&Posi%oning&
Actual&Posi%oning&

40. 44
IoT&DESIGN&
It’s'all'about'People'&'Trust'
SUPER&GADGETS&
SUPPLY&CHAIN&
MANTEINANCE&

41. 45
IoT&DESIGN&
It’s'all'about'People'&'Trust'
Technology/Opera%on&&
Driven&
Marke%ng/Campaign&
&Driven&

42. 46
IoT&DESIGN&
It’s'all'about'People'&'Trust&
&
1.&Expression&of&Brand&values&in&space&
2.&Smart&use&of&tech&trends&
3.&Rela=on&instead&of&isolated&interac=on&
&
&
BRAND&ADHERENCE&
INTEGRATED&SYSTEM&
CUSTOMER&ENGAGEMENT&
BRAND&ADHERENCE&

43. 47
IoT&DESIGN&
Build'Canvas'based'on'people'behaviors'trends'and'insights&

44. © DESIGN GROUP ITALIA
RECAP&
29 Settembre 2014 48

45. © DESIGN GROUP ITALIA
IoT&STORIES&
29 Settembre 2014 49

46. © DESIGN GROUP ITALIA
To&be&connected&is&the&“natural&
state&of&mind”&for&any&object&

47. © DESIGN GROUP ITALIA
Placing&an&object&in&a&pocket,&in&a&
car,&on&a&desktop&or&in&customers’&
homes&means&building&a&personal,&
biYdirec%onal,&“alwaysYon”&
communica%on&channel.&

48. © DESIGN GROUP ITALIA
“Connected&objects&are&natural&
born&storytellers”&

49. © DESIGN GROUP ITALIA
Every&Object&should…&
Y&know&stories&
Y&Be&sen%ent&&
Y&Be&social&

50. © DESIGN GROUP ITALIA
“Design&isn't&just&about&shapes&or&
pixels&anymore.&&
Design&is&the&process&that&shapes&
product&behaviors,&communi%es,&
companies&and&Yin&the&endY&builds&
new&worlds.”&

51. © DESIGN GROUP ITALIA
55
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tel. +1 (718) 5771385
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