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There is life BEYOND the PIXELS, BEYOND the FRAME of the screen...
Cit. I'm pretty sure there's a lot more to life than being really, really, ridiculously good looking. (Derek Zoolander)
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We are the consequence of the TOOLS we use.
Placing an object in a pocket, in a car, on a desktop or in customer’s homes means to create a personal, bi-direcIonal, always-on, communication channel.
The INTERNET OF THINGS bridges both the physical and digital worlds, permiang the power of the internet to reach humanity.

We evolve sharing stories
Our Connected Objects started helping us to tell stories, but they might learn to tell their own stories, exactly like CARS that are learning to DRIVE.
What designers should design, today?
Behaviors, Data, Conversations, Mutual Learning, Stories... LIFE
This is NOT a “business like usual” moment into the design industry.
Infuse HUMANITY into everything (or everything it will evolve without it)