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IxDA Talk: Connected Objects are Natural Born Storytellers (revisited)

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There is life BEYOND the PIXELS, BEYOND the FRAME of the screen...

Cit. I'm pretty sure there's a lot more to life than being really, really, ridiculously good looking. (Derek Zoolander)
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We are the consequence of the TOOLS we use.

Placing an object in a pocket, in a car, on a desktop or in customer’s homes means to create a personal, bi-direcIonal, always-on, communication channel.

The INTERNET OF THINGS bridges both the physical and digital worlds, permiang the power of the internet to reach humanity.

We evolve sharing stories

Our Connected Objects started helping us to tell stories, but they might learn to tell their own stories, exactly like CARS that are learning to DRIVE.

What designers should design, today?
Behaviors, Data, Conversations, Mutual Learning, Stories... LIFE

This is NOT a “business like usual” moment into the design industry.

Infuse HUMANITY into everything (or everything it will evolve without it)


Published in: Design
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  • Great Vision!
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  • A very well-done doc.
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  • Thanks Leandro for sharing our brand-centric IoT vision!
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IxDA Talk: Connected Objects are Natural Born Storytellers (revisited)

  1. 1. Natural  Born  Storytellers   Connected  Objects  are   Photo:  Roberto  Veronese   By  Leandro  Agrò  
  2. 2. FRONTIERS CONFERENCES Leandro  Agrò  |  Gmail,  Skype,  Flickr,  Twi3er      @leeander   UX   Internet  of  Things   IxD   AI,  Virtual  Assistants   Eye-­‐Tracking   Usability   Mobile  &  Wearable   AR/VR   Natural  /  EmoIonal  UI   ‘97 ‘00 ‘08
  3. 3. A  few  things  that  everyone  already  knows...   3
  4. 4. 4 According 98% of our DNA Humans = Apes What makes us... Humans?
  5. 5. 5 Humans are characterized by erect posture and bipedal locomotion; manual dexterity and increased tool use, compared to other animals; and a general trend toward larger, more complex brains and societies.
  6. 6. 6 Our small world, as we know it, is shaped by our tools
  7. 7. 7 Technological Innovation is an Evolutionary Process, that responds to social innovation. GeorgeBasalla We are the consequence of the TOOLS we use.
  8. 8. 8 Technologies  are  shaping  us    through  the     cogniIve  (connected)  devices  we  are  using  
  9. 9. What  means  for  IxDA?   9
  10. 10. 10 HCI  path  to  the  future
  11. 11. 11 HCI  path  to  the  future
  12. 12. 12 Surprised?LOVE might be the final UX strategy to seduce and retain users. …luckily we are not yet there…
  13. 13. 13 When SCI-­‐FI  AGE
  14. 14. 14 When We  live  on  the  border  between     Cloud  FOG  compuIng  and  the  IoT  Age.       At  this  stage  of  technological  evoluIon,   being  connected  is  a  Darwinian  issue   for  a  product:  a  key  element  for  it,  to   live  long  and  prosper.     SCI-­‐FI  AGE
  15. 15. 15 Basically a “Fog” Node on wheels
  16. 16. 16 The autopilot service is constantly learning, thanks to machine learning algorithms, detailed mapping and sensor data, and the car’s wireless connection. Tesla leverages these informations from its entire fleet autopilot-enabled cars. Meaning, it operates as a network so when one car learns something, they all learn it.
  17. 17. Cultural  ShiU 17
  18. 18. 18 Every  Tool,  service  and   business  that  jumps  into   digital  technology,  starts  to   follow  Moore’s  Law:       Peter  Diamandis   h3p://www.youtube.com/watch?v=E9wFXHYJgdo   AcceleraIon  changes  everything  
  19. 19. BILLION  of  connected  objects  are   knocking  to  our  doors 19
  20. 20. Placing  an  object  in  a  pocket,  in  a  car,  on  a   desktop  or  in  customer’s  homes  means  to   create  a  personal,  bi-­‐direcIonal,     always-­‐on,  communicaCon  channel.   BUSINESS is PUSHING IoT
  21. 21. 21 The  INTERNET  OF  THINGS  bridges  both  the   physical  and  digital  worlds,  permiang  the  power   of  the  internet  to  reach  everywhere  humanity.  
  22. 22. We  are  already  living  a  world  wide   conversaIon  that  includes  our  tools 22
  23. 23. Our  Connected  Objects  started  helping  us  to  tell   stories… 23
  24. 24. 24 We  evolve  sharing   stories  
  25. 25. 25  Who  is  actually  taking  the  picture?   Are  you  smiling?   Are  your  eyes  open?   Who  added  locaIon?   Who  added  metadata?   Smartphones  are  supporIng  your  storytelling…    
  26. 26. 26    What  is  real?  Who  is  the  arFst?   Algorithm  is  acIvely  proposing  a   specific  way  to  tell  the  story…    
  27. 27. 27  Is  this  an  incepFon?   From  where  the  SELFIE  habit  come  from?     Why  do  you  want  to  share  this  picture  with  “social”  friends?   We  are  the  consequence  of  the  tools  we  use   Mutual  influence,  induced  need,  incepIon   Your  phone  is  influencing  the   start  of  a  new  story  
  28. 28. 28 ProacCve  Panorama   Androids  examine  every  picture  you   take  -­‐  and  -­‐  it  proacIvely  assembles  a   panorama  without  your  request.  
  29. 29. 29 ProacCve  Panorama   Androids  examine  every  picture  you   take  -­‐  and  -­‐  it  proacIvely  assembles  a   panorama  without  your  request.   Your  phone  is  autonomously  building  a  frame  of  the  story  
  30. 30. 30 Build  the  story     One-­‐click  Movie  trailer     Families  started  to  collect  and   record  their  special  moments  in   a  brand  new  way,  that  is   actually  influencing  their   lifeIme  memories   Your  phone  is  autonomously   building  the  teaser  of  a  story  
  31. 31. 31 CollecCng  Data   Connected  objects  are  usually  smart   enough  to  play  an  automaCc   behavior.       For  example,  make  a  detecIon  each   “x”  minutes,  or  take  a  picture  each   Ime  there  is  a  specific  condiIon,   etc.       AutomaIc  memories  are  almost  a  story.  In  fact,  starIng   from  a  simple  acIon  repeated  in  Ime,  is  easy  to  create   a  visualizaIon  that  supports  a  specific  storytelling.  
  32. 32. 32 Organizing  Data   Visualizing  informaIon  is  already  a   first  picture  of  a  story.   The  right  visualizaIon  is  powerful  way   to  influence  users.     Fitness  bracelets  records  what  we  do  every  day.     This  extended  memory,  visualized  through  a  dashboard,     is  able  to  make  our  behavior  measurable  and  more   understandable.     At  the  same  Ime,  the  new  automaCc,  visual  and   mathemaCcal  language  of    these  automaCc   memories  is  already  part  of  a  brand  new  kind  of   storytelling.     Your  dashboard  is  a  representaIon  of  you.   You  are  your  dashboard.   You  might  desire  to  achieve  a  be3er  result.    
  33. 33. 33 From  interacCon  to  relaConship   Luka  is  an  app  that  gives   recommendaIons  in  a  chat  interface.     Users  can  message  with  quesIons  like   “Anything  fun  to  do  tonight?”     Luka  then  processes  those  requests  and   sends  back  recommendaIons  that  are   based  not  only  on  the  request  itself  but   your  history  and  preferences.   Luka’s  storytelling  is  influencing  your  choices    
  34. 34. 34 Lived  conversaCon   Today’s  3.0  update  to  the  Telegram   apps  makes  interacIng  with  bots   super-­‐easy.  In  most  cases  you  won’t   even  have  to  type  anything,  because   bots  will  provide  you  with  a  set  of   custom  bu3ons.     Bots  are  simply  Telegram  accounts  operated  by  soUware  –   not  people  –  and  they'll  oUen  have  AI  features.  They  can   do  anything  –  teach,  play,  search,  broadcast,  remind,   connect,  integrate  with  other  services,  or  even  pass   commands  to  the  Internet  of  Things.   Your  personal  assistant  “talks”  with  you  on  social  
  35. 35. 35 A  new  way  of  knowledge   Quartz  bot  is  an  app  that  interacts   with  you,  offering  up  news  stories   which  you  can  choose  to  get  more   informaIon  about  or  move  on  to   the  next.     People  don’t  read  the  news   anymore?  Let’s  allow  computers  to   build  stories  that  might  fit  the  users   short  a3enIon  span.  
  36. 36. 36 knightscope-­‐k5      Skin & hearth    We  all  are  cyborgs      Mission  CriFcal  autonomous        machines  observing  us   Autonomous  cars  learn  from  all  of  us  -­‐
  37. 37. http://www.slideshare.net/DQuid/iot-its-about-brand-collaboration
  38. 38. Our  Connected  Objects  started  helping  us  to  tell   stories,  but  they  might  learn  to  tell  their  own  stories,   exactly  like  CARS  that  are  learning  to  DRIVE. 38
  39. 39. 39 Storyteller  objects  are  already  influencing  the  scene.     Younger  generaCons  are  seeing  faces  instead  screens...     The  incoming  communicaIon  will  be  a  relaIonship  in  which   objects  emerge  -­‐from  the  Fog-­‐  as  real  enCCes.  
  40. 40. 40 hKp://blog.jibo.com/2016/02/03/animaFng-­‐jibo-­‐with-­‐the-­‐sdk/  
  41. 41. What  designers  should  design,  today? 41
  42. 42. 42 THINGS  are  evolving  faster   than  we  might  expect  
  43. 43. Push  design  boundaries  to  new  territories.    Embrace  and  celebrate  diversity.   Be  much  more  than  a  “pixel  shaper”. 43
  44. 44. 44 What  designers  should  design,  today? Behaviors, Data, Conversations, Mutual Learning, Stories…
  45. 45. 45 What  designers  should  design,  today? #Life#IoT, #cognitivecomputing, #robots, #worlds, #artificiallife …
  46. 46. 46 KK:  “what  technology   wants…  is  what  LIFE  wants”   Yes, Life
  47. 47. 47 This is NOT a “business like usual” moment into the design industry.
  48. 48. People  expectaIons  are  shaped     by  consumer  technologies.     48
  49. 49. 49 The incoming stories, crafted together with our connected objects, will make History of computing and society (soon).
  50. 50. 50 There is life BEYOND the PIXELS, BEYOND the FRAME of the screen… I'm pretty sure there's a lot more to life than being really, really, ridiculously good looking. (Derek Zoolander)
  51. 51. 51 Infuse HUMANITY into everything (or everything it will evolve without it)
  52. 52.  @leeander   Connected  Objects  are  Natural  Born  Storytellers   Thank you
  53. 53.  @leeander   Connected  Objects  are  Natural  Born  Storytellers   One more thing WE  ARE  HIRING  @MILAN  
  54. 54. ©  DESIGN  GROUP  ITALIA   WE  ARE  HIRING  |  #eHealth  
  55. 55. ©  DESIGN  GROUP  ITALIA   ©  DESIGN  GROUP  ITALIA   WE  ARE  HIRING  |  #Industry4.0  
  56. 56. ©  DESIGN  GROUP  ITALIA   WE  ARE  HIRING  |  #ExperenFalSpaces  
  57. 57. ©  DESIGN  GROUP  ITALIA   WE  ARE  HIRING  |   #MissionCriFcal  
  58. 58. ©  DESIGN  GROUP  ITALIA   ©  DESIGN  GROUP  ITALIA   WE  ARE  HIRING  |  #InteracFon  
  59. 59. ©  DESIGN  GROUP  ITALIA   ©  DESIGN  GROUP  ITALIA   WE  ARE  HIRING  |  #MakebeKerworld  
  60. 60. ©  DESIGN  GROUP  ITALIA   ©  DESIGN  GROUP  ITALIA   WE  ARE  HIRING  |  Contact  @leeander   designgroupitalia.com

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