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2014//Annual Report
www.ubiwhere.com
info@ubiwhere.com
www.ubiwhere.com
HEADQUARTERS
Rua Pedro Vaz de Eça 6A
3800–322 Aveiro (Portugal)
info@ubiwhere.com
+351 234 484 466
2014 Annual Report //Contents
SECTION ONE
UBIWHERE
Message from the CEO
Company Profile
Recognition
2014 in Review
Locatio...
4
UBIWHERE | Annual Report 2014
4
UBIWHERE | Annual Report 2014
SECTION ONE | UBIWHERE
5
UBIWHERE | Annual Report 2014
MESSAGE FROM THE CEO
SECTION ONE | UBIWHERE
2014 constituted a remarkable time
in the 7 ye...
Who are we
We had our origins in the University
of Aveiro Business Incubator (IEUA) in
September, 2007. The beginning of o...
7
UBIWHERE | Annual Report 2014
ORGANOGRAM
SECTION ONE | UBIWHERE
Administrative
Services
Legal
Financial
Control
IT Servi...
8
UBIWHERE | Annual Report 2014
VALUES
Ubiwhere’s values
represent the
principles that
guide its activity
and relationship...
9
UBIWHERE | Annual Report 2014
2014
One of the best companies
to work in Portugal
February 2014
SME Excellence 2013
statu...
10
UBIWHERE | Annual Report 2014
Aveiro
We have our headquarters in Aveiro since
September, 2007.
The existence of a clust...
11
UBIWHERE | Annual Report 2014
SECTION ONE | UBIWHERE
PRODUCTS AND SOLUTIONS
//MARKETS
12
UBIWHERE | Annual Report 2014
The successful exploitation
of innovative ideas comes
from our ability to imagine
and dev...
13
UBIWHERE | Annual Report 2014
Digital Terrestrial Televison (DTT)
signal monitoring platform.
The switchover from analo...
14
UBIWHERE | Annual Report 2014
The competitive and
challenging environment
of Smart-Grids requires
efficient, integrated...
15
UBIWHERE | Annual Report 2014
Aims to optimise energy demand,
by coordinating consumption and
generation. The platform ...
16
UBIWHERE | Annual Report 2014
The web portal provides a power
consumption monitoring system, with
the aim of developing...
17
UBIWHERE | Annual Report 2014
In recent years, information
systems have revolutionised
the Transportation, Travel,
and ...
18
UBIWHERE | Annual Report 2014
The project is being developed for AHRESP in cooperation with
idtour.
Its aim is the Rese...
19
UBIWHERE | Annual Report 2014
Context management platform for
tourism applications.
Provides an application programming...
20
UBIWHERE | Annual Report 2014
The increasing influence
of digital environments and
collaboration on learning is
undenia...
21
UBIWHERE | Annual Report 2014
Interactive whiteboard application
of Nautilus – a school furniture
manufacturer.
This so...
The competitive and
challenging environment
of our solutions, allied with
our work in different sectors
has given us the a...
23
UBIWHERE | Annual Report 2014
Social network for sports
professionals and fans.
Allows to find other players and
sports...
24
UBIWHERE | Annual Report 2014
LIVIN’X
Find out where you belong!
Livin’X is a revolutionary tool that recommends you th...
25
UBIWHERE | Annual Report 2014
TYPES OF REGISTRATION
A //STUDENTS/INDIVIDUALS
As someone looking for a new place to live...
6.//
CUSTOM
MADE
PROJECTS
SECTION ONE | UBIWHERE
27
UBIWHERE | Annual Report 2014
HearIT
The project consists in
creating an audio signal
processing library and
mobile app...
28
UBIWHERE | Annual Report 2014
CORC Reading
Center Online
CORC Reading Center
Online is a web solution
to manage and aud...
29
UBIWHERE | Annual Report 2014
AGRITEC
DRAPN (Direção Regional
de Agricultura e Pescas
do Norte)
The main goal of the pr...
30
UBIWHERE | Annual Report 2014
Coimbra’s
Botanical
Garden
The increasing use
of smartphones has
revolutionised the way
p...
31
UBIWHERE | Annual Report 2014
Commercial Purposes
In 2014, our commercial purpose was the
response to National and Inte...
32
UBIWHERE | Annual Report 2014
1.// PORTUGAL
- Future Cities Conference
2014
- Wireless Meeting 2014
- Mar Algarve Expo
...
33
UBIWHERE | Annual Report 2014
7.//
CONSORTIA
SECTION ONE | UBIWHERE
34
UBIWHERE | Annual Report 2014
SECTION TWO | COMPANY STRATEGY
rprobe is a probing
platform designed
for spectrum sensing...
35
UBIWHERE | Annual Report 2014
SECTION TWO | COMPANY STRATEGY
CITIBRAIN
Citibrain is a consortium
which specialises in s...
8.//
MAIN
PARTNER
Zenithwings, Ltd. is a Portuguese
technology consulting company
specialised in assisting other businesse...
37
UBIWHERE | Annual Report 2014
ÅRØ CONSULTING
ÅRØ Consulting is specialised
in individual consulting,
helping you to pin...
38
UBIWHERE | Annual Report 2014
OAKREATIVE
Oakreative is a full service
Digital Agency that integrates
strategy, design, ...
39
UBIWHERE | Annual Report 2014
THE
ARMY
The success of organisations is in its
human capital. With that in mind, we
prov...
40
UBIWHERE | Annual Report 2014
Customers
In the extremely competitive market
we live in today, achieving and keeping
cli...
SECTION TWO | COMPANY STRATEGY
9.//
RESEARCH
AND
INNOVATION
Research Topics
42
UBIWHERE | Annual Report 2014
Smart Cities and
Communities
Cities worldwide are facing diverse challenges to
demonstrat...
43
UBIWHERE | Annual Report 2014
Future Internet and
Next-Generation
Networks
The incredible speed at which
Communication ...
44
UBIWHERE | Annual Report 2014
R&I PROJECTS
//2014
SECTION TWO | COMPANY STRATEGY
45
UBIWHERE | Annual Report 2014
SEMA
A mobile semantic application
which suggests points of
interest based on users
inter...
46
UBIWHERE | Annual Report 2014
BIKEEMOTION
The project consists in the
development of a 4th generation
bike sharing syst...
47
UBIWHERE | Annual Report 2014
Coollab
A real-time collaborative
framework which provides
an application programming
int...
48
UBIWHERE | Annual Report 2014
uMeter QoS
Quality of Service (QoS)
Measurement System for
Internet access provided by
an...
49
UBIWHERE | Annual Report 2014
SECTION TWO | COMPANY STRATEGY
LIVIN’X
The web platform helps users
to decide where to fi...
50
UBIWHERE | Annual Report 2014
SECTION TWO | COMPANY STRATEGY
WMAN-NG
Metropolitan and universally
accessible communicat...
51
UBIWHERE | Annual Report 2014
SECTION TWO | COMPANY STRATEGY
5GBIKESHARING
Combining the heritage of
the bikeemotion® e...
52
UBIWHERE | Annual Report 2014
SECTION TWO | COMPANY STRATEGY
SAID
The project aims to develop
a set of DSS (Decision Su...
53
UBIWHERE | Annual Report 2014
SECTION TWO | COMPANY STRATEGY
10.//
QUALITY
ASSURANCE
CORPORATE
SOCIAL
RESPONSIBILITY
SECTION TWO | COMPANY STRATEGY
Quality Assurance
Quality has been a strategic strength at our company since our
establishm...
55
UBIWHERE | Annual Report 2014
SECTION TWO | COMPANY STRATEGY
Corporate
Social
Responsibility
We aspire to be a promoter...
56
UBIWHERE | Annual Report 2014
Suiting
the future
We are redefining the future with innovative
products, accelerated per...
57
UBIWHERE | Annual Report 2014
SECTION TREE | FINANCIAL INFORMATION
A.//
Turnover and
Growth in 2014
Despite the strongl...
C.//
ECONOMIC INDICATORS
1// TURNOVER
2008 2009 2010 2011 2012 2013
120 168,81 €
294 173,44 € 319 397,60 €
532 652,13 €
86...
59
UBIWHERE | Annual Report 2014
SECTION TREE | FINANCIAL INFORMATION
2007 2008 2009 2010 2011 2012 2013/14
1 1
100% 93% 9...
60
UBIWHERE | Annual Report 2014
Job openings applications
D.//
SOCIAL INDICATORS
2// RECRUITMENT
052012
1102012
152013
70...
61
UBIWHERE | Annual Report 2014
Acknowledgements
We wish to thank our customers the confidence shown during 2014.
Thank a...
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Ubiwhere 2014 Annual Report

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We have released our consolidated results from 2014, informing all our stakeholders about our financial results in terms of turnover and growth, our performance during the year in terms of research and innovation, quality assurance and corporate social responsibility, and our strategy goals in terms of what we have accomplished and what our vision is for 2015.

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Ubiwhere 2014 Annual Report

  1. 1. 2014//Annual Report www.ubiwhere.com info@ubiwhere.com
  2. 2. www.ubiwhere.com HEADQUARTERS Rua Pedro Vaz de Eça 6A 3800–322 Aveiro (Portugal) info@ubiwhere.com +351 234 484 466
  3. 3. 2014 Annual Report //Contents SECTION ONE UBIWHERE Message from the CEO Company Profile Recognition 2014 in Review Location | Where we are Products and Solutions | Markets Custom Made Projects Accomplished Goals in 2014 SECTION TWO COMPANY STRATEGY Consortia Main Partner The army Research and Innovation Quality Assurance Corporate Social Responsibility Suiting the Future SECTION THREE FINANCIAL INFORMATION Key Performance Indicators
  4. 4. 4 UBIWHERE | Annual Report 2014 4 UBIWHERE | Annual Report 2014 SECTION ONE | UBIWHERE
  5. 5. 5 UBIWHERE | Annual Report 2014 MESSAGE FROM THE CEO SECTION ONE | UBIWHERE 2014 constituted a remarkable time in the 7 years history of Ubiwhere. In our company, Research and Innovation are what differentiate us from our competitors. It is what drives everything we do, from developing products to fostering sustainability. Since our foundation in 2007 all years have been challenging and have provided us a great chance to see how well we are prepared in the market and how well we should be prepared for the next years to come. At the end of 2014 we continue to prosper with a turnover performance reaching a value of +1M€, which lead to an EBITDA of 39%. Since we work in four different sectors we know that technology companies are always evolving and need to know much more than just technology itself. For us it is crucial to know more and understand in detail each sector we work in and also our customers’ needs in each sector. With that in mind our main strategical areas for the next years will be Smart Cities and Communities, and Future Internet & Telco. Given the difficulties encountered in Portugal in recent years, it was necessary to pay special attention to the efficient management of the company’s resources, fostering an entrepreneurial business culture. During 2014 we have established new partnerships, completed new projects in all sectors we work, continued to invest in the development, design and implementation of innovative solutions with high economic, scientific technological potential. Our R&I continues to be one of our main investments in the company, being very important for us and walking side by side with our growth, demonstrating our continuing commitment to valuable research and innovation. As part of our values and objectives we will continue to foster a culture of innovation and creativity by delivering the solutions that our customers need to succeed. We will also continue to be involved with our stakeholders always thinking about the future with progress and providing the necessary support when and where our expertise can be most helpful. Looking at the results from the last 7 years, I must thank and honor the efforts of all those who contributed to the attainment of the targeted objectives. The year of 2015 does not promise to be an easy year, but despite all the difficulties which we expect to have to face, we are confident. Our employees are what make this company greater and we are all committed and motivated to pursue our targeted goals. Taking in consideration the reasons that I have pointed out, we look for 2015 with a great confidence, knowing that we will continue to develop the best innovative solutions in our areas of excellence, and focusing even more on internationalisation whilst leading the company to higher levels of efficiency and profitability. We appreciate the support and interest that you have shown to the company throughout the years, and we would like to share our performances and the key progresses we made in 2014 with you. Best Regards, Rui A. Costa
  6. 6. Who are we We had our origins in the University of Aveiro Business Incubator (IEUA) in September, 2007. The beginning of our company arose from the desire to make a difference, and the enthusiasm of three young researchers from the Institute of Telecommunications and PT Inovação, SA in pursuing a career of high potential and success. The skills acquired as a result of various works - whether in academic environment or in industrial context - in the context of European research projects enabled the pursuit of innovation and entrepreneurship, vital in a company that always wanted to affirm the creation of innovative solutions on both national and international scenario. With specific customers in mind, such as telecom operators, our work attracted the attention of PT Inovação, SA since the beginning, being our first customer. Leveraged by the R&I experience of the three founding partners, we counted, since the beginning, with specialised know-how in high-tech products and services in areas such as telecommunications and next generation networks. Research&Innovation and user- centered solutions have been the hallmark of our growth, reflecting our culture of technology and shared ideas. We research and develop bleeding edge technologies, design state-of-the-art solutions and create valuable intellectual property to be an international reference in Smart Cities and Future Internet. Since 2007, we have fostered a culture of innovation and creativity by delivering the solutions that our customers need to succeed. MISSION To improve people’s lives by developing usable technologies. vision To be an international reference in Smart Cities and Future Internet. Objectives Research and develop bleeding edge technologies, design state- of-the- art solutions and create valuable intellectual property. 6 UBIWHERE | Annual Report 2014 SECTION ONE | UBIWHERE
  7. 7. 7 UBIWHERE | Annual Report 2014 ORGANOGRAM SECTION ONE | UBIWHERE Administrative Services Legal Financial Control IT Services Top Management R&I Marketing & Communication UI/UX Design Improvement & QA Development & QC Sales & Business Dev Human Resources
  8. 8. 8 UBIWHERE | Annual Report 2014 VALUES Ubiwhere’s values represent the principles that guide its activity and relationship with all its partners, clients and employees. 1.Ambition for goals Our aspiration is to do better and more every day, setting objectives and challenges that stimulate our expertise, so that we can achieve our main goals rapidly and successfully. With that in mind, our objectives are SMART- Specific, Measurable, Achievable, Results-focused and Time-bound. 2.Innovation & Creativity in creating value Innovation allied with Creativity are the essence and the source of our strategy. Every day we develop new and bright ideas, always trying to explore new tools and resources. The main purpose is to provide new, better and valuable products to our customers, and to design the most advanced technology and intellectual property to create added value. 3.Responsibility We foster a culture of respect to our society, employees, customers, partners, suppliers and competitors. We draw both our professional and personal relationships by principles of integrity, honesty, transparency, confidentiality and liability. We are committed to follow the best practices in Social Responsibility in order to make the management in social, environmental and energy terms more effective and efficient. 4.Sustainable development Our sustainable development has leading us to ensure continuity and growth of our business. We recognise that this growth must be both inclusive and environmentally sound to reduce poverty, build prosperity for today’s population, and meet future generations needs. We want to help deliver immediate and long-term benefits for people, planet, and prosperity. With that in mind, we create value in everything we do and everyday always with respect to our public’s interests. 5.Respect for the environment We are committed to provide a quality service in a manner that ensures a safe and healthy workplace for our employees and minimises our potential impact on the environment. We keep environmental impact within acceptable limits through good methods, such as seeking to reduce the amount of energy and water used as much as possible; performing business electronically (web-based product demonstrations, e-mails, phone and conference calls); distributing our software electronically to avoid the need to print manuals, etc.; waste materials are recycled (paper, plastic, glass, etc.); and cleaning materials used are as environmentally friendly as possible. We aim to review our environmental policy at least on an annual basis to improve our performance and quality. SECTION ONE | UBIWHERE
  9. 9. 9 UBIWHERE | Annual Report 2014 2014 One of the best companies to work in Portugal February 2014 SME Excellence 2013 status from IAPMEI February 2014 One of the 200 biggest Information Technology companies in Portugal December 2014 JAN//01 We were at the Future Cities Conference in Oporto and at the BETT Show in London FeB//02 We were ranked as one of the best companies to work in Portugal (study carried out by Exame Magazine in partnership with Accenture consulting firm) and received the SME Excellence 2013 status from IAPMEI (Institute for the Support of Small and Medium-Sized Enterprises) MAR//03 We were at the Arab Future Cities Summit in Qatar APR//04 We were at the V Lusophone Forum of Communications and IV Technology Show in Mozambique MAY//05 We promoted two workshops in Aveiro for the touristic accommodation sector JUN//06 We were at the EuCNC’2014 in Italy JUL//07 BikeEmotion was on the news at RTP1 SEP//09 We released our first annual report -“2013 Annual Report” OCT//10 We were at the Wireless Meeting in Aveiro NOV//11 We were at the Smart City Expo World Congress in Spain DEC//12 We were among the 200 biggest Information Technology companies in Portugal (study carried out by Semana Informática) RECOGNITION SECTION ONE | UBIWHERE
  10. 10. 10 UBIWHERE | Annual Report 2014 Aveiro We have our headquarters in Aveiro since September, 2007. The existence of a cluster of Telecommunications in Aveiro, conducive to the establishment of strategic partnerships and synergies, was decisive in the choice of Aveiro for our headquarters. The proximity of the Institute of Telecommunications of Aveiro pole, the headquarters of PT Inovação, SA and Nokia Siemens Networks pole, were also important in this option. The highly engaging entrepreneurial spirit in the city, Inova-Ria association, the support of the Unit of Technology Transfer from the University of Aveiro and the University of Aveiro Business Incubator (IEUA) were also essential. São João da MadeirA We have a office in São João da Madeira since October, 2008. S. João da Madeira (SJM) is a small council of 8 km2, located in the Northern Region of Portugal, which is part of the Entre Douro e Vouga sub-region, located 40 km from Oporto. The industrial council has one of the highest rates of enterprises per square meter at a national level, and has been decisive for us to take this big step towards our growth in Portugal. On October 11th, Mr. President Aníbal Cavaco Silva participated in the inauguration of our Innovation Lab in São João da Madeira by experiencing our applications. Created by us in 2011, UbiLL serves as a platform for exchanging user-driven innovation practices in Ubiquitous and Invisible Computing technology. Our aim is to become an international reference carrying out innovative technology projects to boost up SMEs knowledge and innovation. Coimbra We have a new office in Coimbra since September, 2013. We decided to have a new office and the best place to be in 2013 was the city of Coimbra. The entrepreneurial spirit in the city (like in Aveiro), the University of Coimbra and its transfer of technology, the industrial poles in the city, namely the Instituto Pedro Nunes (IPN), named in 2010 as the best incubator in the world and the Coimbra iParque were essential to nominate Coimbra to be the city for our new office. With this new office, we intend to be closer to the University community and also with our new partners. Is strengthened and firmly consolidated since the foundation in September, 2007. Our offices are located in Aveiro, São João da Madeira and Coimbra. That’s why the strategic location of our offices has ensured a close relationship with the academic world, holding Master’s Internships and project developments with the most prestigious national universities. The cities of Coimbra and Aveiro, aside from other cultural and leisure attractions, are known worldwide for its Universities. Where we are SECTION ONE | UBIWHERE
  11. 11. 11 UBIWHERE | Annual Report 2014 SECTION ONE | UBIWHERE PRODUCTS AND SOLUTIONS //MARKETS
  12. 12. 12 UBIWHERE | Annual Report 2014 The successful exploitation of innovative ideas comes from our ability to imagine and develop new tools for dynamic and challenging environments. The telecommunications industry operates in a rapidly evolving environment with numerous challenges and opportunities for service providers. With an ear towards clients and an eye for innovation, we offer a vast portfolio of products, services and solutions for the Telecom and Future Internet sectors. From Brazil and Africa, to Europe and the Asia-Pacific our solutions are spread all over the world and the results speak for themselves. 1.// Telecom and Future Internet SECTION ONE | UBIWHERE
  13. 13. 13 UBIWHERE | Annual Report 2014 Digital Terrestrial Televison (DTT) signal monitoring platform. The switchover from analogue to digital terrestrial television was a disruptive process and had a strong impact on the Portuguese population. This change required a particularly close and permanent monitoring of the quality of DDT broadcast signals. The platform has the ability to measure the quality of signal, and allows a low cost 24/7 monitoring and maintenance of DVB-T/T2 live transmission network. It also ensures that responsible companies will provide a service that fulfils at least the minimal requirements in terms of quality and monitoring of signal. It integrates such features as: WEB AGENT 1. DVB-T Real Time Measurements; 2. Measurement statistics; 3. Probes Map Location; 4. Configuration (Probe Parameters; Alert Thresholds; Probe Groups); 5. Event-based system for dealing with Alerts and Errors; 6. User and Profile Management; 7. Auditing; 8. High Availability and Redundancy. RPROBE @ANACOM Development of a platform for monitoring the QoS for Internet access, based on a system of open participation, able to extract metrics based on a set of tests performed by the end-users inresidential environment. This platform aims to measure a set of QoS parameters for Internet access provided by an ISP in a region or country. The platform is based on a system of open participation that allows any citizen with Internet access to evaluate in a simple, safely and accurately way a set of technical parameters related to the service provided by the end user ISP. Subsequently, the platform reports the measurement results to a centralised system. It also ensures that responsible companies will provide a service that fulfils at least the minimal requirements in terms of quality and monitoring of signal. NET.MEDE PRO @ANACOM SECTION ONE | UBIWHERE
  14. 14. 14 UBIWHERE | Annual Report 2014 The competitive and challenging environment of Smart-Grids requires efficient, integrated and comprehensive real-time information systems. Since we are collaborating closely with European Research and Development Smart- Grids projects, we are driving innovation in key industry issues while developing strong network management competences. Our diversified portfolio in the sector is the mirror of our know-how. 2.// Sustainable and Efficient Resource Management SECTION ONE | UBIWHERE
  15. 15. 15 UBIWHERE | Annual Report 2014 Aims to optimise energy demand, by coordinating consumption and generation. The platform allows users to control and monitor, remotely and in real-time, electrical devices in residential or commercial buildings. All platform features were developed with the aim of promoting energy saving. The saving can be increased through monitoring and control of energy devices. The platform supports: 1. Monitoring usage patterns in households; 2. Controlling energy generation in green buildings; 3. Providing advice to users on how to optimise usage; 4. Integrating demand and generation at a neighbourhood level; 5. Mechanisms to integrate with other energy grids. SPORTE2 ENERSIP Aims to manage and optimise the three dimensions of energy flows (generation, grid exchange and consumption) in Sports and Recreation Buildings by developing a new scalable and modular building management system based on: 1. Smart metering; 2. Integrated control; 3. Optimal decision-making; 4. Multi facility management. This tool enables a new relationship and business model structure between facility managers and power providers. Its modules are applicable to both new and existing structures and answers the fundamental questions of how, where, when and why energy is produced, used and grid exchanged. SECTION ONE | UBIWHERE
  16. 16. 16 UBIWHERE | Annual Report 2014 The web portal provides a power consumption monitoring system, with the aim of developing activities that sentitise the teaching community for the importance of the power efficiency, from a sustainable development perspective. Allows schools to register on the platform to interact with other users, monitor energy consumption, access news and useful links as well as events dates and locations. Research and Technological Development (R&TD) Project carried out under the Competitiveness and Innovation Framework Programme (CIP). SaveEnergy aims to address the challenge of behaviour transformation through the use of ICT (serious game and real-time information) as an enabler of energy efficiency in five Public buildings in five European cities – Helsinki, Leiden, Lisbon, Luleå and Manchester. Based on energy consumption data analysis collected by meters, the platform intends to identify the facts of major impact on energy consumption of buildings. EDP ECO-CHALLENGE SAVEENERGY SECTION ONE | UBIWHERE
  17. 17. 17 UBIWHERE | Annual Report 2014 In recent years, information systems have revolutionised the Transportation, Travel, and Tourism industry. Recognising the potential of these markets, we hold the experience and know-how that enable us to provide valuable insight and state-of-the-art solutions to companies operating in all three sectors, as well as to some of the main green mobility R&I projects that we have been participating in. 3.// Transports, Travel and Tourism SECTION ONE | UBIWHERE
  18. 18. 18 UBIWHERE | Annual Report 2014 The project is being developed for AHRESP in cooperation with idtour. Its aim is the Research & Development of technological solutions, creating custom products that will confer greater capacity for differentiation and competitive positioning of the accommodation of the future units, in a valuable and efficient way. Thus, the project involves the development of 20+ services, applications and tools. It encompasses the modernisation of the diversity of communication tools and initiatives as well as the development of smartphone applications, virtual tourist card, and web platforms for tourism products promotion, among other innovative solutions. APPS FOR TOURISTIC DESTINATIONS Our proposed solution in this area for Portugal relied on the development of specific technological solutions for three destinations in three different regions with specific needs - Douro (North), Serra da Estrela (central region), and Alentejo Coast (Alentejo region). Due to the unique characteristics of each territory, the approach in terms of tourist destination are as follows: - Douro (northern region) comprise the tourism product ‘Wine Tourism’; - Serra da Estrela tourist destination (Central region) comprise the tourism product ‘Snow’; - Alentejo Coast (Alentejo region) comprise the tourism product ‘Golf’. MOBILE APPLICATION CONCIERGE This solution enables the creation of a personal concierge (virtual), which provides a personalised and dedicated service, exclusively, to each of the hotel’s guests (avoiding the use of access cards and unit maps). Upon check-in, the receptionist offers every guest a mobile device (smartphone or tablet) with the application. Optionally, you can make all payments of services or products offered by the hotel’s property and all the consumption will automatically be associated with your bank account. INTERACTIVE TABLE Placement of an interactive table in a room of a hotel (e.g. in the lobby or reception), possibly integrated with mobile applications, with mobile tour guide and/or with the concierge / personal assistant. The interactive table can be integrated with the mobile app for territorial promotion and the concierge. INTERACTIVE SPACE Intelligent wall with gesture recognition. In order to provide guests/tourists, a set of enriching experiences and simultaneously in order to re-use the content used in mobile platforms and web portals, it is considered appropriate to use an interactive wall. Regarding the technology used for the interaction person-device, we opted for the image recognition and users gestures. This solution was selected over traditional multimedia kiosks, to offer a more engaging experience, in which the navigation possibilities are much wider and the usability will be significantly improved. Accommodation of the future SECTION ONE | UBIWHERE
  19. 19. 19 UBIWHERE | Annual Report 2014 Context management platform for tourism applications. Provides an application programming interface (API) allowing in-house and 3rd party products/services development. It is an engine that powers your apps and allows you to care about your users’ experience instead of the technical disorder. It’s especially directed at tourism and mobility apps, but it can help any app that needs real time location services. It integrates such features as: 1. Content management platform; 2. Open infrastructure for tourism- related applications; 3. Shared data and software components like points of interest, services and events; 4. Default and customised routes from a service or an entity (e.g. a museum); 5. Geo-fencing; 6. User tracking; 7. Custom virtual ID cards; 8. Recommendation system. With this platform the user enhances visitors’ experience, gathers tourist- related information and may generate content. Pervasive Tourism A new concept of communication for your visitors. It integrates four distinct solutions - Walk, Discover, Play and Enjoy - aiming to provide a unique experience for its users. The platform operators benefit from an effective marketing and BI tool in gathering and accessing visitors’ data. It integrates such features as: 1. Content management platform; 2. Context-based multimedia guide for mobile devices (location, movement, users´surrounding environment): 3. Tailored multimedia content (text, pictures, audio and video); 4. Interactive maps; 5. Augmented reality; 6. Virtual or physical tourist card; 7. Tourist tracking statistics; 8. Geo-referenced contents; 9. Automatic object and gesture recognition; 10. Integration with social networks. With this platform the user will enhance visitors’ experience, gather tourist-related information, improve regional visibility and promotion, and encourage regional products and services consumption. TOUREMOTION SECTION ONE | UBIWHERE
  20. 20. 20 UBIWHERE | Annual Report 2014 The increasing influence of digital environments and collaboration on learning is undeniable. Technology advances are playing the main role in the education industry while the world prepares to become a knowledge- based economy. The strong focus on R&I and solid academic background led us to continuously invest in this sectors. We intend to challenge the traditional paradigm of education tailoring technology to suit the needs of all students and educators. 4.// Knowledge, Collaboration and Education SECTION ONE | UBIWHERE
  21. 21. 21 UBIWHERE | Annual Report 2014 Interactive whiteboard application of Nautilus – a school furniture manufacturer. This solutions allows to interact with the desktop by adding notes and using all its applications. It integrates such features as: 1. Drawing tools (pen, geometric shapes, arrows, lines and highlighter); 2. Embedded browser; 3. Math tools (ruler, compasses, set square and protractor); 4. Lessons recorder, with all the interactions, for further use. NETBOARD SOFTWARE Online learning platform. Allows users around the world to share and collaborate, in real-time, through an online whiteboard, video-conference system, among others. More than just a usual form of group interaction, Coolled is the best way to engage and collaborate with students in real-time, any place, anywhere. It integrates such features as: 1. Real-time collaboration; 2. Cross platform compatibility (Web, Desktop, Tablet, Smartphone, Smart TV); 3. Web-based (SaaS); 4. Video conference; 5. Online whiteboard. With this online platform, the user enhances lessons’ interactivity, removes geographical barriers and reduces transportation costs. It is designed to work in desktop computers through a browser and is available for smartphones, tablets and smart TV’s. COOLLED SECTION ONE | UBIWHERE
  22. 22. The competitive and challenging environment of our solutions, allied with our work in different sectors has given us the ability to develop a variety of products and services that best suits our customers’ expectations. 5.// OTHER PROJECTS SECTION ONE | UBIWHERE
  23. 23. 23 UBIWHERE | Annual Report 2014 Social network for sports professionals and fans. Allows to find other players and sports venues all over the world, enables users to schedule sport events, invite participants and share results with Playnify. It integrates such features as: 1. Find players with similar sports preferences and time availability; 2. Find sports venues anywhere in the world; 3. Create teams; 4. Schedule and manage sports events quick and easy; 5. Share your sports activity on Facebook. In order to enrich the user experience and make the main features available wherever the user is, we have developed the platform for web and mobile devices (iOS and Android). The user interface is clean and straightforward and the design is focused on the usability and accessibility. PLAYNIFY High Heel Passenger birdaholic Interactive exhibition that uses the installation as a platform, encouraging young people to take an interest in arts and social problems in their language. Based on the original layout from the labyrinth, we have developed an Android game, created to reinforce the message of the project. Mobile bird field guide, adapted to the birdwatchers and ornithologists needs. The mobile app can be used to register bird sightings and access a great amount of information about bird species, their behaviour and habitats. The mobile app allows users to challenge each other, turning their well-known field locations into absolute game-zones. Tourism Sector SECTION ONE | UBIWHERE
  24. 24. 24 UBIWHERE | Annual Report 2014 LIVIN’X Find out where you belong! Livin’X is a revolutionary tool that recommends you the best place to live in a city, based on who you are, what are your preferences, profile and lifestyle. Our main purpose is to make your life simple. Finding a place to live has just become easy! The platform has been developed for: · Landlords (sale and rent); · Real state agencies (sale and rent); · Individuals looking to rent a house (rent and buy). The platform is available from the web so users can come aboard whenever they want and wherever they are. The main objective is to help users to decide where to find their home, based on their unique interests and needs. In order to enrich the user experience and make the main features available wherever the user is, we have developed the website as an electronic platform which enables users to browse, search and book accommodation in Lisbon (Portugal). SECTION ONE | UBIWHERE
  25. 25. 25 UBIWHERE | Annual Report 2014 TYPES OF REGISTRATION A //STUDENTS/INDIVIDUALS As someone looking for a new place to live, users will have needs and expectations that the new city is ready to fulfil. What are the main steps in the platform: Once you are ready to select the perfect house, you may start talking with the Landlords/Real State Agencies directly (through email/phone). The best opportunity to list accommodations in the platform for FREE! It is very simple for you to submit a house. We have a contact mechanism where you may give us access to your databases and you will have the opportunity to integrate your offer in an automatic way. After this process, everything is set for you to start receiving potential accommodation requests and accept or reject them. You will receive notifications instantly on your email. B //LANDLORDS OR REAL STATE AGENCIES 1. Answer the survey You will have a set of questions that will help us helping you in your quest for the best accommodation; 2. Register You need to register in the platform to be able to see all the information you need; 3. After registration You will have filters for your search options, favourites for your favourite accommodations. SECTION ONE | UBIWHERE
  26. 26. 6.// CUSTOM MADE PROJECTS SECTION ONE | UBIWHERE
  27. 27. 27 UBIWHERE | Annual Report 2014 HearIT The project consists in creating an audio signal processing library and mobile application for people with hearing impairments. The core tasks of the project were thus: 1) to develop an extendable and reusable Android SDK that allows the creation of in-house or third-party audio processing and streaming plugins; 2) to develop a low-latency hearing aid algorithm and library module, based on Android’s implementation of OpenSL. In addition to these tasks, we developed multiple plugins for this mobile SDK, which perform tasks like device discovery, data streaming, speech-to-text and text- to-speech. SECTION ONE | UBIWHERE OBJECTIVES AND SCIENTIFIC & TECHNICAL PROGRESSES HearIT’s ambition is to change this by providing an accessible application, with an ecosystem of developers, physicians and researchers, who can take advantage of smartphones (and wearables) to improve the lives of people who suffer from hearing loss. Our project implements a smartphone based on a substitute of the traditional hearing aid – for developed countries on one hand and as the first hearing aid in emerging countries on the other hand. We assume that in a few years smartphones will be globally omnipresent. Moreover, with the emergence of wearables and wearable Operating Systems (such as Android Wear), a new platform for disrupting this market appears. Pairing hearing aids with the processing power of smartphones can lead to a completely new generation of hearing aids and assistants. The core idea is that we create a low budget framework for Android that can host modules addressing different problems of the auditory system. PERFORMED R&I ACTIVITIES The project implementation included: • Development of the Hearing Aid Core Platform for Android based on its SDK and NDK; • Port state-of-art Hearing Aid algorithms to the Android platform; • Develop low latency Device-to-device communication mechanisms; • User profile adaptation to hearing impairments; • In-App Purchases of Third-party plugins for the core platform. ACCOMPLISHED RESULTS IN 2014 HearIT project has been implemented successfully providing all the planned functionalities. In 2014, the accomplished results were as follows: • Hearing Aid module based on BioAid; • Extensible architecture for a hearing aid pipeline on Android; • Speech-To-Text and Text-To-Speech; • Bluetooth/Wi-Fi Direct Data Streaming; • In-App Purchases. A project from a Swiss company.
  28. 28. 28 UBIWHERE | Annual Report 2014 CORC Reading Center Online CORC Reading Center Online is a web solution to manage and audit clinical trials. It provides certification tools for technicians and equipment, management of patients eligibility for a given study, evaluation and correction of technician submissions and monitoring through statistical treatment. The solution adapts its interface and features according to user’s ranking and study permissions and allows the parameters of a given study’s variables, components, certifications, visits schedule and notifications. OBJECTIVES AND SCIENTIFIC & TECHNICAL PROGRESSES The CORC Reading Center Online’s objective is to provide an intuitive and appealing web environment that provides all features associated with all steps of a given clinical trial taking into consideration the actions associated with all the actors. Another important feature associated with this product is the possibility of customs a study’s workflow and variables in order to meet study’s standards and guidelines. The user interface of the system adapts in order to target the current logged user permissions. All steps associated with a given trial are provided by the solution such as certification of technicians, certification of equipment, patient addition, patient exam information submission, patient exam information validation and analysis or patient eligibility to study. In order to allow Monitors and Administrators to easily perceive a given study status, a statistical treatment is applied to study information. Metrics such as number of patients at a given status, submitted exams, and number of visits performed and number of completed visits are provided for each study. ACCOMPLISHED RESULTS IN 2014 The implementation is finished and the solution has been deployed. The solution is running from the last 11 months without known bugs. Ubiwhere and the client are currently working on the extension of features of this solution. SECTION ONE | UBIWHERE
  29. 29. 29 UBIWHERE | Annual Report 2014 AGRITEC DRAPN (Direção Regional de Agricultura e Pescas do Norte) The main goal of the project is to provide DRAPN with a web platform that has information management capabilities and customised publishing workflows that allow DRAPN to record and publish technical information from the main agricultural assets of the region. OBJECTIVES AND SCIENTIFIC & TECHNICAL PROGRESSES Users that fit these profiles have access to a backoffice where they can manage the information that will be made available to end-users. Every item that goes through the backoffice into the main site, can only be published after an assigned supervisor approves it. Another backoffice profile available is the Administrator platform. This user profile can configure general settings of the web portal, namely contacts, menus, background images and more. These Administrators can also manage which simulators are made available to end-users. The simulators were also implemented within the scope of the project and allow farmers and producers to estimate some data that is relevant to their activity. An example may be the calculation of the recommended number of animals of a given species that can be raised in a certain area of agricultural field. Examples of content managed in the backoffice are: Technical files (with textual content indexed and searchable), Multimedia (images, videos and documents – pdf, docx, xlsx, among others), Events – with geo-referenced information and Google Maps integration, and News. The web portal also contains a discussion forum so that users can exchange opinions and interact with DRAPN’s technical staff for live support. SECTION ONE | UBIWHERE
  30. 30. 30 UBIWHERE | Annual Report 2014 Coimbra’s Botanical Garden The increasing use of smartphones has revolutionised the way people live today. This technology is becoming more accessible to ordinary citizens, allowing the use of mobile applications in different situations. A mobile application was developed for smartphone, whose objective is to be a tourist guide service inside the Botanical Garden of the city of Coimbra. The application was developed for Android operating systems. Using the application, visitors can enjoy a better experience during the visit to the Garden. The application allows each visitor to view data on plants present inside the Garden. In addition to the information visualisation in two dimensions, the visitor can choose to make the visit through an augmented reality module, making the visit even more enjoyable. Since social networks are increasingly present in everyday life, visitors will also have the option to share their experience on Facebook and Twitter. To complement the mobile app, a web application has been developed for viewing of statistics. The mobile application collects data during the visit, which are sent to the server. The application will fetch the data, performs their treatment and displays the results in a browser, using a map. OBJECTIVES AND SCIENTIFIC & TECHNICAL PROGRESSES The main purpose of the project was the development of a mobile app for the tourism sector. The application must exploit the potential of mobile devices in order to introduce visitors to a solution that makes the visit inside the Garden as pleasant as possible. The main objectives of the project are as follows: • Study of the existing solutions geared towards various mobile platforms which are connected with nature and tourism; • Study of technological solutions that may be incorporated in the application. Here we may include the augmented reality, the use of maps, among others; • Pervasive Tourism solution adaptation for the Botanical Garden application; • Implementation of the tourist guide for the Botanical Garden using technological solutions analysed. It is intended to offer visitors (the mobile application user), a more pleasant experience during the visit; • Implementation of the statistical views component, using a web page, using data collected by the mobile application. With this, it becomes possible to see, for instance, which plants are most/least visited by users. PERFORMED R&I ACTIVITIES The project implementation included: • Development of the server component under the Django framework and Tastypie library; • Development of the mobile app: - Prototyping; - Android app development; • Development of the statistical views component; • Development of a mobile guide with routes list, view multimedia content from one point of interest, among others. SECTION ONE | UBIWHERE Tourism Sector
  31. 31. 31 UBIWHERE | Annual Report 2014 Commercial Purposes In 2014, our commercial purpose was the response to National and International Public Tenders. The aim was to extend our range of clients and portfolio and, at the same time, increase the number of projects. In terms of business development, we were focused on productisation, always taking in consideration our customers’ needs. Evaluating customer satisfaction is always crucial for the success and growth of our business and in 2014 we were focused on their evaluation and consequently, their retention. We have been capable of focusing our activities on the market areas that we work for, in order to maximise the overall satisfaction of all our stakeholders. Human Resources The number of employees was stable in 2014. The data can be analysed on pages 58. We currently have 32 employees and around 85% of them have Master’s or PhD degree. Most of our employees are software engineers and at the end of 2014 around 80% of our workforce was male and 20% female. In 2013, we have received 668 applications, for 15 open positions in such areas like marketing, software engineer, software tester, management controller and more, and have also received 37 spontaneous applications. In 2014, we have received 490 applications, for 20 open positions and 178 spontaneous applications meaning that people keep looking for our company and want to work with us. The evolution can be analysed on page 59. We will keep looking for the best individuals to be part of our team. R&I Projects Regarding R&I projects we had eight ongoing projects during 2014, namely: 1. SEMA for the TICE.Mobility project; 2. BikeEmotion for the TICE.Mobility project; 3. Coollab; 4. uMeter QoS; 5. Livin’X; 6. WMAN; 7. 5G Bikesharing; 8. SAID. We initiate other projects (even though not financed by public funds), and evaluate the application for others. Still in 2014, we had a great effort in finding partners and R&I European projects, especially under the FP7 and Horizon 2020. Quality Quality has been a strategic strength at our company since our establishment in 2007. The ongoing process to obtain CMMI Level 3 couldn´t be concluded in 2014, but we are in the right pathway to obtain it during the next couple of years (2015/16). Known as the “Defined” level, CMMI Level 3 is achieved when an organisation successfully completes a SCAMPI A appraisal, which verifies that the organisation is operating at Level 3. This means that organisation’s engineering processes are defined for process areas such as Decision Analysis and Resolution, Integrated Project Management, Organisational Process Definition, Organisational Training, among others. CMMI L3 is very important for us, and we will keep doing our best for the Level 3 appraisal. Doing business with a company that is appraised for CMMI L3 certification has many advantages, such as: • Detailed process that guides the product lifecycle from its conception throughout to its delivery and maintenance; • Commitment to high product quality; • Production efficiency; • Provide more accurate schedules and realistic timelines, leading to more realistic deadlines for product releases; • Ability to reduce associated costs. ACCOMPLISHED GOALS IN 2014 31 UBIWHERE | Annual Report 2013 SECTION ONE | UBIWHERE
  32. 32. 32 UBIWHERE | Annual Report 2014 1.// PORTUGAL - Future Cities Conference 2014 - Wireless Meeting 2014 - Mar Algarve Expo - 24th Communications Con- gress - Smart Cities Seminar 2.// LONDON - BETT Show 2014 - IoT Week 2014 3.// SPAIN - Mobile World Congress 2014 - Smart City Expo World Congress 2014 4.// BELGIUM - NetWorld2020 - Workshop on Internet of Things - Horizon 2020 Calls Info Day 5.// ITALY - EuCNC’2014 - ICT Proposers’ Day 6.// MEXICO - World Congress on Information Technology (WCIT 2014) 7.// QATAR - Arab Future Cities Summit 2014 8.// MOZAMBIQUE - V Lusophone Forum of Communications and IV Technology Show 2014 In 2014 we have participated in events all over the world, and the company’s aim is to continue to invest in international markets and events. 7 6 International Presence 2 3 8 We have been present in +15 events, namely: SECTION ONE | UBIWHERE 4 51
  33. 33. 33 UBIWHERE | Annual Report 2014 7.// CONSORTIA SECTION ONE | UBIWHERE
  34. 34. 34 UBIWHERE | Annual Report 2014 SECTION TWO | COMPANY STRATEGY rprobe is a probing platform designed for spectrum sensing applications. It allows operators, broadcasters and authorities to remotely monitor the DVB signal in real time. rprobe supports the latest digital TV broadcast standards: DVB-T, DVB-T2/ Lite and DVB-C. It can collect several DVB-T signal parameters such as, signal level (RSSI), modulation error rate (MER), signal-to-noise ratio (SNR), among other important DVB parameters, showing these ones in real-time or in a statistical way, allowing representation, identification and characterisation. This product ensures that the companies responsible for deploying DTT networks will provide a service that fulfils the broadcast’s signal requirements. The innovative modular solution is based on a high level of engineering expertise, as well as on User Interface (UI) designing, making it effective and user friendly. It also allows the monitoring of other frequency ranges and whose interface can be customised according to the customer´s needs. The product has two main components: the measuring unit (rNode) and the centralised monitoring platform (rcenter): rNode The easiest way to measure the DVB-T/T2 signal quality parameters and transmit them to the centralised monitoring platform (rcenter) via its 3G interface. rCenter A cloud based centralised system that gathers measurements from rnodes and provides an extensive set of statistics, graphs and reports. It is a powerful database which allows the end-user to select a time frame where he can consult in detail each measure. RINSTALLER A full installation wizard that guides the installer and collects data results in an automatic report for each rnode installation process, thus being a priceless tool for large scale implementations. Acompletearchitecture RPROBE RCENTER3GRNODE INTERNET USER
  35. 35. 35 UBIWHERE | Annual Report 2014 SECTION TWO | COMPANY STRATEGY CITIBRAIN Citibrain is a consortium which specialises in smart solutions for today’s cities. The consortium’s main purpose is to create desirable and livable places, bringing together cities and citizens to improve metropolitan life. Creativity, knowledge and innovation are at the core of Citibrain’s strategy. Today, the consortium is focused on growth initiatives – Future Internet and Smart Cities - keeping global environment and urban lifestyle in mind. Is a smart city a choice or a necessity for the wellbeing of our entire community? We believe that it’s both a choice and a necessity for our continuity in this planet. With that in mind, Citibrain has developed a variety of innovative technologies that will help solving the most common urban problems, such as reducing urban resources and energy use, cutting pollution spikes, monitoring and measuring the quality of a variety of signals, and preparing the community for the future and prosper growth that will lead us to the creation of true smart cities. The solutions have been divided in 5 main sectors.
  36. 36. 8.// MAIN PARTNER Zenithwings, Ltd. is a Portuguese technology consulting company specialised in assisting other businesses with their Research and Innovation (R&I) processes and also with their Marketing and Communication strategy. The company’s consultancy services in the EC projects area cover a wide range of activities, including Lobbying and Networking, Business Planning, Proposal Writing and Submission, Contract Negotiations, Project Coordination, Project Results Exploitation, Printed and Digital Project Communications. Thus, in order to pursue its strategic vision, the company is composed by two business areas: 1. ÅRØ Consulting in charge of providing consulting services in EU Funding, R&D and Innovation Management and Intellectual Property Consulting; 2. Oakreative for Marketing and Communication. SECTION TWO | COMPANY STRATEGY
  37. 37. 37 UBIWHERE | Annual Report 2014 ÅRØ CONSULTING ÅRØ Consulting is specialised in individual consulting, helping you to pinpoint the right European Union funding scheme for your R&I ideas. The consulting fuse customers’ passion within a consortium of experienced, valu- able and trustworthy partners, performing national and international lobbying and networking to sponsor your ideas. That is why the consulting is connected with prominent representatives of Universities and Research Institutions, Private Compa- nies and Public Institutions. ÅRØ Consulting is committed to provide you with competitive tools to succeed through: • Meeting your idea and performing our best to present an out-of-the-box and creative approach; • Starting with a diagnosis and advising you to take part in the EU R&I funding programme that better suits you; • Connecting you worldwide, promoting synergies and shared initiatives; • Our experience in developing strategies and coordinating proposals and projects. ÅRØ Consulting partner for: SECTION TWO | COMPANY STRATEGY 1.// European Funding 2.// Funding Advice 3.// Diagnose 4.// Lobbying & Networking 5.// Proposal Writing
  38. 38. 38 UBIWHERE | Annual Report 2014 OAKREATIVE Oakreative is a full service Digital Agency that integrates strategy, design, marketing and cutting edge technology into integrated digital projects. PURSUING EXCELLENCE The dedication to customers shows up in everything the team does.“We set high performance standards and take pride in details, every day, on every project.” THINKING STRATEGICALLY We challenge ourselves to have a global vision, always analysing the audience, goals, strengths, weaknesses, opportuni- ties and threats.“We find connections in the latest innovations and trends.” GENERATING POSITIVE ENERGY Positive energy is contagious – so “enthusiasm and passion is in everything we do”. SECTION TWO | COMPANY STRATEGY OAKREATIVE SERVICES Oakreative transform ideas into a measurable digital experience. The result? Less problems, more control and an integrated marketing strategy that really works. 1.// Digital Marketing 2.// Interactive Experiences 3.// Google Marketing 4.// Social Networks 5.// Mobile Marketing 6.// Branding 7.// I&D Projects Dissemination
  39. 39. 39 UBIWHERE | Annual Report 2014 THE ARMY The success of organisations is in its human capital. With that in mind, we provide our employees with the best working conditions which enables them to ensure mutual fidelity in relationships, and the adoption of non-discriminatory employment practices. In this area, are considered aspects related to the conditions of employment, health, hygiene and safety at work. No less important are issues related to valuing people, particularly in terms of vocational training, skills development and careers. In performing its duties, our employees should be responsible and cooperative, favouring good environment, respect and good personal relationship, whether with colleagues or with superiors, and these with their subordinates. In their professional relationship, they should promote the exchange of information and cooperation and foster team spirit. We also expect their contribution to the generation of decisions, be supportive with the decision-maker, assume their responsibilities and maintain their solidarity in implementing the same. EQUAL OPPORTUNITIES AND WORKPLACE DIVERSITY All employees within the company are treated equally and not disadvantaged by prejudices. The best person for a job or a promotion is the person who earns that position based on his qualifications, experience, knowledge and work performed. We value a non-discriminatory behaviour, condemning any form of discrimination, whether on grounds of race, ethnicity, sex, age, disability, religious belief, political opinion or affiliation, any form of sexual or psychological harassment, verbal or physical conduct of humiliation, coercion or threat. ENGAGEMENT The employees engagement in the companies they work for are very important to achieve new and better results/goals throughout the years. It is known that a employee performs a better work when motivated and engaged with the company values and culture. In terms of overall level of engagement, in 2014 the satisfaction rate within our company was 67,22%. The average employee seniority is 2 years and the average age is 27 years old. In terms of workplace environment our employees engagement is 78,20% TRAINING We value our employees’ skills, since they are the most important resource that we have in the company. Training and career improvement is very important for us and we preserve that right to preserve that right to all of us. Taking in consideration that everyone has specific needs in terms of their roles in the company, if each employee feels the need for a specific training that is not in the roadmap of trainings, all their necessities are heard, matter for us and if we see that it is important, both for them and for the company, they are free to go and share the knowledge with the other colleagues after. TEAM BUILDING AND TEAM WORK We have a strong focus on the talent, inspiration, energy and passion of our people, since these capabilities are what drives us forward. We believe that motivating our workers lies in team building activities that generate a sense of belonging and improve the way people interact and work together. In 2014 we had our 7th anniversary, and the Christmas dinner. We also celebrate our ubibirthdays throughout the year. To keep creative dynamic we gather a brainstorming every 15 days where everyone gets to know the work in progress and contribute with ideas and suggestions for the improvement sessions. It is also at this time that new employees present themselves to their new colleagues. 1.// 2.// 3.// 4.// SECTION TWO | COMPANY STRATEGY
  40. 40. 40 UBIWHERE | Annual Report 2014 Customers In the extremely competitive market we live in today, achieving and keeping clients are the biggest challenges that companies face. We need to have best-of-breed resources to recognise, distinguish and interact with our customers. We value our customers’ needs and want to be where and when we are most needed. We deliver the best solutions for our customers always on time, on budget and on schedule. Partners Partnership and business are always hand in hand. Having a partnership can help in several ways. One partner may have one set of talents and the other may have another set of talents and if combined, the success of the business will be even more effective regarding the share of knowledge, ideas and synergies. Our partners are very important for the success of our business, which allows us to offer the best solutions for our clients. With that in mind, we maintain a proficient relationship with all interested parties, establishing a relationship based in principles of trust and transparency, which will help in the contribution of a win-win logic for both the company and partners development. Suppliers Our suppliers play an important role in our work and performance. With that responsibility in mind we have signed the “Punctual Payment Commitment to Suppliers” letter. With that we are compromised with our suppliers to: 1. Give clear and precise instructions so that payments are made until the date of invoice payment; 2. Find the necessary means and funding for the payment; 3. Request the suspension of this commitment whenever (internal or external reason) it cannot be fulfilled. SECTION TWO | COMPANY STRATEGY
  41. 41. SECTION TWO | COMPANY STRATEGY 9.// RESEARCH AND INNOVATION Research Topics
  42. 42. 42 UBIWHERE | Annual Report 2014 Smart Cities and Communities Cities worldwide are facing diverse challenges to demonstrate its commitments to environmental and social demands. The growing concern to find the right balance between urban development needs and global environmental changes challenges our company to create smart solutions for smart cities in areas such as mobility, tourism, energy and efficient resource management. We embrace interoperability, Open Data and smart cloud-based services as fundamental components of what we do. These principles are reflected in the R&I projects that we are developing, as well as in our Smart Cities products and services. Related Projects SAID // uMonitor // SportE2 // bikeemotion // Enersip //SaveEnergy // uMeter QoS // uMeter DTT // uParking Connected Smart Objects and People Connected Smart Objects are having a great impact on society and business. Internet brought life to everyday objects connected over fixed and wireless networks extending interaction to anywhere, anytime. Therefore, a new generation of permanently connected people arises as a result of constant technological advances. The close monitoring of technological advances and strong engineering background enabled us to develop several key competences in IoT (Internet of Things) and M2M (Machine-to-Machine) technology, Embedded Systems and Cyber-Physical Systems, Internet of People and Internet of Everything. Related Projects Playnify // SaveEnergy // uMonitor // SportE2 // bikeemotion // Enersip // uMeter QoS // uMeter DTT // uParking // EDP Eco-challenge SECTION TWO | COMPANY STRATEGY
  43. 43. 43 UBIWHERE | Annual Report 2014 Future Internet and Next-Generation Networks The incredible speed at which Communication and Networking technologies have advanced is undeniable. Future Internet and Next- Generation Networks have made a decisive impact on networked applications and services by introducing new challenges and opportunities in terms of scalability, flexibility, security and mobility. As a result, our portfolio of solutions is quite vast, and ranges from areas such as QoS (Quality of Service) and QoE (Quality of Experience), Opportunistic Networks, Indoor and Outdoor Positioning Systems, Networking Convergence and Future Internet Services. Related Projects uMeter QoS // Coollab // IP-Centrex Platform Content Technologies and Connected Media Content Technologies and Connected Media have turned the traditional publishing processes into a new digital publishing age. The use of technology to create, convert, publish and manage contents brings real benefits in time, flexibility and scalability. Our vast portfolio of mobile applications for the mass market includes multiple mobile apps for such areas as Mobile and Ubiquitous Computing, Context- aware, Semantics, Real-Time Collaboration, Advanced User Interface, Gesture- based Recognition and Natural User Interfaces. We are constantly taking on new challenges on the mobile computing front. Related Projects netboard Software // Coollab // Coolled // ubistudio // Accomodation of the Future // High Heel Passenger // Pervasive Tourism Data Analytics, Open Data and Interoperability The increase of data interoperability through new and innovative approaches is one of the current technological challenges. Interoperability removes barriers to data sharing acting as the contact point between systems and applications. We deliver efficient and accurate solutions to improve the performance of your business and your management processes. Furthermore, we have strong competences in Data Mining and Business Intelligence, Open Data, Open Access and Linked Data, Information Management and Interoperability, Decision Support Systems and Predictive Analytics. Related Projects ENERsip // Sport E2 // IP-Centrex Platform // uSave // SaveEnergy // TICE. Mobilidade // IP Multimedia Subsystem // uTracker SECTION TWO | COMPANY STRATEGY
  44. 44. 44 UBIWHERE | Annual Report 2014 R&I PROJECTS //2014 SECTION TWO | COMPANY STRATEGY
  45. 45. 45 UBIWHERE | Annual Report 2014 SEMA A mobile semantic application which suggests points of interest based on users interests. Objectives AND Scientific & Technical Progresses SEMA aims to add a semantic layer to the PP’S 1 - One Stop Transport, providing three major gains: 1. Semantic enrichment of data in order for the remaining PPS’s can enjoy richer data in terms of information; 2. Management of Artificial Selective Attention – the adequacy of the data to the user’s context, so information and services can be driven accordingly to the user profile; 3. A semantic layer about the PPS 1 data so all other PPS’s can take advantage of semantic interoperability between all data. Performed R&I activities Implementation of PPS2 Integrated Services, including: 1. Service of Semantic Interoperability – Wizdee is the leading partner company of SEMA and this module is the main bridge to integrate the SEMA project with the integrator PPS, adding a layer of semantic value to the aggregated data of the central platform of the consortium; 2. Service of Semantic Enrichment – research, aggregation and structuring semantic information modules, which aims to intelligently supplement the information system with other online open sources, in order to create a smart, dynamic and complete repository to provide the necessary value to the end users; 3. Service of Artificial Selective Attention - contextualised module of semantic recommendation. We were in charge of the implementation of the major demonstrator, in the form of a Tour Guide Mobile, context-aware and able to take advantage of the capabilities of the implemented semantic services, as well as those of the integrator PPS of the TICE.Mobilidade project represented as the One Stop Transport platform. This guide is capable of, in real-time, and according to the current conditions of the user environment, and their explicit and implicit preferences adapt to the information the user needs and present just what is more relevant to him, every time. Accomplished results All PPS 2 partners completed and provided preliminary drafts of services and applications in their charge. In our case, the Mobile Guide for iOS devices was released for preliminary testing with a restricted set of users in the region of Aveiro. The collected feedback from the use of the final version of the Mobile Guide will incorporate a set of features and interactions that make it more useful and provide information of use to the other partners that will improve the services already implemented. CO-FUNDED SECTION TWO | COMPANY STRATEGY
  46. 46. 46 UBIWHERE | Annual Report 2014 BIKEEMOTION The project consists in the development of a 4th generation bike sharing system and all the surrounding systems, including management system, management of advertising, a mobile application and a website for sharing and disseminating routes experienced by users themselves. The aim of the project is to develop an electronic device to be used on bicycles, allowing the lock/unlock and the location of the bike at any time (in a remote way). Associated with the device we developed a software management tool, publicity and interaction with users, a mobile application for “smartphones”, and a model of urban application in different scenarios. CO-FUNDED Objectives AND Scientific & Technical Progresses 1. Following nowadays concerns about environment protection, it is intended to reduce greenhouse gases production; 2. Implement a transport system that efficiently help users to use other means of transport rather than private car; 3. Build an electronic device to be used in private bicycles as well as on bike sharing systems, which will allow bicycle blockage and localisation, providing users with real-time information; 4. Allow users to leave the bicycle wherever they want, without the need for special parking places, using the technology which will allow finding a location, booking and paying in a simple way for the user; 5. Management, maintenance and redistribution of each bicycle. Performed R&I activities R&I activities carried out throughout the project included mainly the following components: 1. Electro-mechanical device; 2. Mobile application; 3. Information system; 4. Integrated system; 5. Prototypes, Pilot Tests/Demos. These activities were structured as follows: 1. Preliminary Studies (Study of Technological Feasibility, state-of-the-art and Market Analysis, Possible Business Models and Economic Feasibility Study); 2. Specification Technique (System Requirements Definition, System Architecture Definition, Definition of procedures for system usage/use cases and user stories, Analysis and Definition of user interfaces and Test Plan Definition); 3. Acquisition and Development, and New Knowledge and skills; 4. Development; 5. Prototyping, pre-series, experimental/ pilot installation; 5. Tests and Testing; 6. Promotion and Dissemination of results (overall results dissemination in scientific and technological conferences, advertising in international trade fairs and congresses and participation in promotional events. Accomplished results 1. Development of 4 versions of functional prototypes, resulting in an iterative development process; 2. Development of a Pilot Test of bikeemotion® product in Águeda (involving users/community) and integrated with the municipal system of shared use of bicycles (in collaboration with the Municipality of Águeda); 3. Results dissemination in multiple events, national and international, scientific, technological, as well as business development; 4. Obtaining international awards and recognitions. SECTION TWO | COMPANY STRATEGY
  47. 47. 47 UBIWHERE | Annual Report 2014 Coollab A real-time collaborative framework which provides an application programming interface (API) allowing in- house and 3rd party products/ services development. The framework can be integrated with numerous vertical markets, such as education, music and gaming. Objectives AND Scientific & Technical Progresses This framework allows adding real-time collaborative features in any application without having to comply with rigid requirements. The framework automatically implements the entire persistence data engine as well as conflict management, being the last one an unavoidable situation when several employees interact with the same document in real-time. In addition to the real-time collaboration functionality, it’s also available a real-time communication module using the WebRTC technology for the delivery of users media streams. The ability to easily add collaboration and real-time communication features in any solution substantially enhances the value of the Coollab framework. Unlike other tools, Coollab was not developed in order to target a single product, been developed in order to be applied to a wide range of applications in a variety of business logics. Performed R&I activities The fact that this platform/framework provides a service to 3rd parties, allowing them to create collaborative real-time editing features through a simple connection to the Coollab API, allows the creation of products/services significantly improved, or even disruptive. There are currently few frameworks that aim to implement collaborative work. These frameworks, though in some cases they are based on the OT (Operational Transformation) technology used by Coollab, aim to implement collaborative work associated with a given solution not being possible to re-seize their implementation for different solutions. Although having technical difficulties in the design and implementation of the framework, this requirement constitutes an important asset to the solution. The potential gains in terms of implementation/development of products/services with these collaborative functionalities in real-time by 3rd parties are huge. Specifically, any programmer (individually or at enterprise level) can develop an application, tool or computing system that includes such collaborative functionalities in real-time, without having to deal with complex problems of “operation transformation” and “concurrency”. Accomplished results Coollab framework has been implemented successfully providing all the planned functionalities. In order to validate this implementation we developed the coolled product that allows users to share an interactive screen in real-time, using drawing tools. In addition to the interactive screen, users can also interact in real-time via text messaging or video conference streams by sharing their microphones and webcams. All collaboration features and real--time communication were implemented using the Coollab framework that proved to be at the level of expectations. CO-FUNDED SECTION TWO | COMPANY STRATEGY
  48. 48. 48 UBIWHERE | Annual Report 2014 uMeter QoS Quality of Service (QoS) Measurement System for Internet access provided by an ISP in a region or country. The platform allows increasing reliability of measurement data, support the decision of the end user when choosing the Internet provider and be a valuable tool for communication regulators, allowing them to protect consumers’ interests and apply appropriate/fair penalties to suppliers that are breaching the contractual arrangements for Internet access. Objectives AND Scientific & Technical Progresses Currently the Internet Service Providers (ISP) sells based on the maximum transfer rate of its connections, namely the access speed. However, there are many other factors that influence the quality of experience (QoE) of the user. uMeter project aims to implement a platform for monitoring the Quality of Service (QoS) for Internet access provided by an ISP in a region or country, based on an open participating system that allows any citizen with Internet access evaluate in a simple, safe and accurate way a set of technical parameters for the service provided by his ISP. The platform will enable: 1. Provide the measuring functionality for basic and advanced aspects of network performance (download/upload “speed”, packet loss, latency, jitter, time page load (web browsing), activation time/ connection establishment, access failure to the service, and net neutrality in real time; 2. Record test results (history graphs based on frequency: day, week, month); 3. Identify the type of access through which the user is accessing the Internet (example: 3G, LTE, DSL, fiber, WiFi) and the location where the test was performed; 4. Possibility to compare different Quality of Service (QoS) parameters measured on the user’s access to other service providers by geographic area and consequently the tests that are being carried out; 5. Data tests validation from one user to statistical analysis based on the invoice delivery evidencing the contract that the end user have with his ISP; 6. Quarterly/biannual publication of statistical indicators of quality performance by the service provider, based on the validated data (point 5). Performed R&I activities uMeter project started in the second half of 2013. The main activities carried out by the end of the year were Preliminary Studies (market and competition analysis and the study of the state-of-the-art in terms of technology), and the Initial Technical Specification of user stories, requirements, system architecture and modules to be implemented during the project according to the vision of the formalised product. Accomplished results In the initial phase of this project many studies were carried out (technological and market) that were crucial to achieving the outcomes of R&I during 2014. The studies were materialised in the following list of documents: 1. Study report of the systems state-of- the-art and solutions feasibility; 2. Study report of the state-of-the-art and technological feasibility; 3. Business model reports; 4. Marketing Plan; 5. Document that aggregates User Stories, Use Cases and Systems Requirements; 6. Document definition of the System Architecture and its interfaces (internal and external); 7. Design document and Usability System. SECTION TWO | COMPANY STRATEGY CO-FUNDED
  49. 49. 49 UBIWHERE | Annual Report 2014 SECTION TWO | COMPANY STRATEGY LIVIN’X The web platform helps users to decide where to find their home, based on their interests and needs. Objectives AND Scientific & Technical Progresses Livin’X platform aims to create a product targeted to real estate agencies (sale and rent) that provides tools for customers, owners and intermediaries who take advantage of analysing large amounts of data and the learning ability of the current systems to provide recommendations (urban areas, buildings and the stakeholders confidence), to make real-time classification and evaluation, and provide support mechanisms for decision making. Livin’X proposes a substantially different and innovative approach of competing products, focusing on the user characterisation and crossed information that will lead him to individually use the platform with the individual characteristics of all areas in the city. This crossing will allow Livin’X to identify and list the areas and homes that are most suited to the user’s profile, thus helping in gathering and evaluating all criteria for choosing a house. Performed R&I activities In 2013, the initial year of the Livin’X project, we focused our R&I to perform various analyses that allowed adapting the strategy of the product throughout 2014 in the components market, marketing/price and technology. Relative to the market, several studies were performed to the real estate market and to the products that operate there, in order to identify and meet the needs not yet addressed by the potential users. At a technological level several studies of the state-of-the-art have also been performed in relation to learning and automatic sorting systems, seeking and learning algorithms and classification systems most used and validated in the market. Accomplished results We, through the various analyses listed above, gathered a set of market information, technology and competition that allowed prioritise and adapt the features of the product and the direction of the research for aspects that can contribute to the needs of users who need to buy/rent a house in Lisbon. Data was particularly important in the detailed specification of the product requirements, in the interface and user experience, and in the identification of parameters and more important and decisive criteria for users in the process of choosing a house. CO-FUNDED
  50. 50. 50 UBIWHERE | Annual Report 2014 SECTION TWO | COMPANY STRATEGY WMAN-NG Metropolitan and universally accessible communication infrastructure that holds very low energy consumption requirements and low bitrate. The infrastructure enables the implemen- tation of M2M services, which typically demand high network coverage. The main challenge of the project is to determine the adequate level of commitment in terms of the network infrastructure that would enable both universal coverage and low energy consumption from the endpoints. Objectives And Scientific & Technical Progresses Investigate the possibility of creating a connection between communication infrastructures currently available, with minimal addition of new access points and with a particular focus on energy saving of endpoints in order to create an access network with the appropriate level of capillarity. This will enable the interconnection between elements of land and processing servers, laying the foundation for the exploration of complex systems based on the “cloud” and preparing the advent of the future Internet of Things (IoT), fuelled by the widespread adoption of IPv6. Note that the work is not aiming to create computer networks but networks for interconnecting devices (M2M). Of all possible examples, and in order to clarify the scope of this project the consortium decided to choose three case studies: 1. Smart Emergency Systems and Urban Safety; 2. Smart Parking System; 3. Smart Water Networking System. Performed R&I activities The project partners have initiated the market and competition analysis, deepened their understanding of the state-of-the-art in various levels, specified the first versions of the system modules in their charge and thus clarified their vision of the project and the innovation method for marketing purposes. It is expected that the performed activities ensure enough support for the developments to carry in in the next years, in which this vision will be translated into research, development and consequent materialisation of the solutions on the field. Accomplished results The documentation produced by the information collected in 2013 provided the technological and market foundation to the implementation of the planned solutions and activities of R&I undertaken in 2014. It was thus concluded the vast majority of activities related to the state-of-the-art study, generation of new knowledge and technical specification of the solutions, now being defined the implementation templates of the use cases described above. For us, the implementation of various verticals of the middleware integrator as well as the scenario (Smart Urban Safety and Emergency Systems) will be the main responsibilities to assume in an R&I perspective. CO-FUNDED
  51. 51. 51 UBIWHERE | Annual Report 2014 SECTION TWO | COMPANY STRATEGY 5GBIKESHARING Combining the heritage of the bikeemotion® emerging reality, we launched the SBE project with two key strategic areas, namely, developing the 5th generation bike sharing system; and accommodating the use of electric bicycles and the consequent enlargement of the users range. Objectives AND Scientific & Technical Progresses The project development involves R&I in the following areas that are necessary for the 5th generation system development: 1. Bikes sensing for the effort control and health state of the user, either by specific biosensors (to install, for instance on handles) or through interconnection to the support system in the bicycle itself; 2. Exploring the possibilities of connecting bikeemotion® systems to the batteries of the electrical support system. Note that this link is not trivial because they are sophisticated systems and ad-hoc connection implies loss of warranty; 3. Replacing the study of the connection to mobile networks used in current solutions by opportunistic connection to networks that are being provided in cities, particularly mesh networks, ZigBee/802.1.5.4 networks, Bluetooth, and in particular vehicular networks or available interfaces in the vehicle systems. Note that the emerging WAVE protocol supported in 802.11p appears to arise in short term. In particular it is necessary to explore any possibility of energy savings resulting from any use of this type; 4. Solutions study for collecting energy (“Energy Harvesting”) or to improve ergonomics and complexity of the charging systems. Among other things, study the solutions of non-contact load during the redistribution, use of existing load infrastructures or “pay per charge” at agreed locations; 5. Baseline study of the information problems associated with the system and with the use of data collected in a “cloud computing” strategy in which the processing is done on the side of the “cloud”. Note that we may be facing problems associated with “big data”, currently subject of intense research. Performed R&I activities Following the excellent results achieved by the bikeemotion® project and its consequent roadmap with a view to its commercialisation in the global market, the objective of the Smart bikeemotion project is to investigate new ways to innovate in a market that is in a process of exponential growth and innovation, while remaining aligned with a deep market knowledge that partners now hold. Thus, in 2013, the first phase of the market and competition analysis was completed, we deepened the knowledge of the state-of-the-art at various levels and the modules aimed at responding to the main objectives of the project were specified. The undertaken activities activities ensured the necessary support developments in 2014, in which this vision will be translated into research, development and consequent materialisation of the solutions on the field, in the form of functional prototypes. AcComplished results in 2013 The documentation produced by the information collected in 2013 served as a technology and market foundation to the implementation of the proposed solutions and R&I activities held in 2014. It was thus concluded the vast majority of activities related to the state-of-the-art study, generation of new knowledge and technical specification of the solutions, now being defined the implementation templates of the use cases described above. The specification and investigation of the use cases associated with this new generation of bike sharing, are based on a more efficient and greener system, which allows attacking new markets through the introduction of electric vehicles and innovative new cloud-based systems for the management of mobility in cities. CO-FUNDED
  52. 52. 52 UBIWHERE | Annual Report 2014 SECTION TWO | COMPANY STRATEGY SAID The project aims to develop a set of DSS (Decision Support Systems) that together allows the managing of a dam in order to take the most profitable approach while complying to social and environmental demands. Ubiwhere is responsible to develop the DSS for energy management. The DSS for energy management will help understanding the energy generation and consumption consequences of different management strategies of the river basins. While energy generation and management takes a back seat to other water basin management priorities it is nonetheless a critical component of the water basin management system, and one of its most economically fruitful. This DSS will provide the collection and aggregation of energy data in real-time in order to present them to the final users as an additional information for decision making in the whole river basin. Objectives AND Scientific & Technical Progresses Water is the main asset managed in the SAID project. Water has many uses and also many potential dangers. There is a hierarchy of priorities in managing the water on the river basins. First and foremost, the safety and integrity of the dams cannot be jeopardised at any point, since the consequences would be too dire to even contemplate; second, floods and water shortages should be avoided to the limits of the dam’s management capacities; third, water quality should be maintained, so that environment problems do not arise; fourth, urban water supplies should be maintained; and fifth the energy potential of the dams should be economically optimised. While the first four priorities might give us the impression that energy production is only an afterthought, it turns out that even following the constraints given by those four priorities, we still have considerable leeway in the actions we can perform, and the choices we can make regarding energy production. Moreover, energy production is an economically crucial activity, which can substantially help to burden the costs of the infrastructure that allows for the persecution of the first four priorities. So, from the standpoint of the complete river basin, we have a set of reservoirs where large amounts of water can be stored, from where it can be taken out for energy production, and to where it can be pumped for energy storage. Performed R&I activities The project implementation included: • Definition of statistical model to predict energy production and consumption; • Integration with third party solutions using open standards such as OpenMI 2.0; • Definition of historic models that allows predicting future outcomes of different interventions. AcComplished results The first version of the energy decision support system was deployed. This version retrieves sensor data and allows visualising the variation of the different variables studied by the sensors. This version is also able to propose the energy production schedule for 1 week taking into consideration the energy price variation forecast. CO-FUNDED
  53. 53. 53 UBIWHERE | Annual Report 2014 SECTION TWO | COMPANY STRATEGY 10.// QUALITY ASSURANCE CORPORATE SOCIAL RESPONSIBILITY
  54. 54. SECTION TWO | COMPANY STRATEGY Quality Assurance Quality has been a strategic strength at our company since our establishment in 2007. Our strategy has a deep focus on improving our internal processes in order to increase cost efficiency and provide quality products and services to meet and surpass our clients’ expectations. For that purpose, we have kept a continuous bet on the market’s best practices for Quality Assurance and have been awarded with quality certifications such as ISO 9001:2008 and CMMI-DEV. 54 UBIWHERE | Annual Report 2013 ISO 9001:2008 ISO 9001:2008 is the International Standard for Quality Management Systems (QMS). It recognises our company ability to offer products and services that meet all customers’ requirements. We are acknowledged as a client-focused company - driven by a strong leadership, based on consistent management processes and valuing continuous improvement. The ISO 9001:2008 standard has eight quality management principles, such as Customer focus, Leadership, Involvement of people, Process approach, System approach to management, Continual improvement, Factual approach to decision making, Mutually beneficial supplier relationships, and these principles are Ubiwhere’s focus. CMMI LEVEL 3 (Ongoing) CMMI (Capability Maturity Model Integration) is a process improvement approach that provides organisations with the essential elements of effective processes, which will improve their performance. CMMI-based process improvement includes identifying our organisation’s process strengths and weaknesses and making process changes to turn those weaknesses into strengths. We were the youngest Portuguese company to reach CMMI Level 2 and are continuously working on our processes to soon get to Higher Maturity levels. The ongoing process to obtain CMMI Level 3 is very important for our commitment to product quality, production efficiency, and the ability to reduce associated costs. NP 4457 NP4457:2007 (Portuguese Norm for Research, Development and Innovation) specifies the requirements for a R&D and Innovation Management System in order to help organizations develop and implement a RDI policy that increases efficiency and effectiveness within an innovation context. Scrum Methodology In the area of Project Management we have also been carrying out the Scrum Methodology.This methodology is focused on individuals and interactions, being an interactive agile software development framework for the management of product development. It is intended that it enables teams to be self-organised by encouraging a close online collaboration of all team members with the help of daily face-to-face meetings that will be essential for the team to work as a unit to reach a common goal.
  55. 55. 55 UBIWHERE | Annual Report 2014 SECTION TWO | COMPANY STRATEGY Corporate Social Responsibility We aspire to be a promoter of sustainable development in the society where we live and work. Our commitment to corporate social responsibility enhances our core values, includes social personal and community level concerns, particularly as it relates to labour practices, interaction with the community and connection to higher education institutions. Our vision includes an active participation in the fundamental issues of the environment in which we operate, as well as a relentless pursuit in improving the well-being of our community, contributing decisively to environmental, economic and social sustainability. We have signed the Declaration of Principles of RSO PT Network (Network of Corporate Social Responsibility) which is the basis for our work towards a better world and better policies. The network is composed of organisations and individuals interested in promoting Social Responsibility, assuming these as part of the solution to problems from the perspective of joint and shared responsibility. Business Ethics The Code of Conduct and Ethics is applied to all employees in the company, regardless their employment status and hierarchical position. Throughout the company we respect all laws and regulations applicable to our business; we develop a great relationship with the media, ensuring complete, consistent, accurate, transparent, and timely information, with full respect for the duty to inform. Our relationship with customers, suppliers and other entities are conducted with transparency, credibility, responsibility, confidentiality, and reliability, actively combating all forms of corruption, both active and passive. Among other responsibilities that we all have within the company that can be seen in our Code of Conduct and Ethics, our daily attitude is an essential part of our culture and one we want to construct and consolidate. Environmental Responsibility Today we want to work in environmentally sustainable companies and initiatives in all our business activities. We are looking systematically to contribute with our business performance, for sustainable development and for the preservation of the environment, focusing in the application of clean techniques, environmental monitoring and energy rationality. To help support the environment, we provide various options for the disposal of waste materials in all our offices, with specific systems for recycling paper, plastic, glass and more. Among other initiatives we have a responsibility of gathering caps for people in need, and we also like to incentive our employees to use an environmentally friendly transport (train, bicycle, and walk).
  56. 56. 56 UBIWHERE | Annual Report 2014 Suiting the future We are redefining the future with innovative products, accelerated performance and people, technology and the right processes to meet our customers wherever they are today and take them where they need to go tomorrow. Despite the adverse economic conditions prevailing in 2014, the year proved to be extremely important for us, regarding the strategies pointed out by the Administration, noteworthy: • A strengthening of profitability not only by way of an increased focus on more profitable business areas, and also by way of a better cost optimisation; • Strict management, making the balance between investments, particularly in international expansion. In this context we are focused on: • Continue to invest in international promotion of the solutions/products of the company; • Continue to focus on two strategic areas for the company – Smart Cities and Communities, and Future Internet & Telco; • Bet more and more in Nearshore services, taking into account the development of customised solutions based on technology; • Strengthen the commercial team and align all departments. We will continue to give priority to strategic guidelines to ensure the promotion of continued growth in the medium and long term. With all this in mind, in 2015, one of our main purposes is to continue our path towards internationalisation as well as continuing to grow step by step to a promising future, dedicated to the reliability and excellence of our solutions. “I must thank and honor the efforts of all those who contributed to the attainment of the targeted objectives.” Rui A. Costa SECTION TWO | COMPANY STRATEGY
  57. 57. 57 UBIWHERE | Annual Report 2014 SECTION TREE | FINANCIAL INFORMATION A.// Turnover and Growth in 2014 Despite the strongly recessive context of the domestic market, we managed to stabilise our turnover in 2014.This result confirms the strategy followed by the company to establish itself as a provider of service excellence in ICT. Given that we began operations in September 2007, the amounts recorded in several years show a significant growth of the company. We now expect a favourable trend in the coming years resulting from income derived from business carried out in international markets. B.// Turnover per Industry and Sales Our culture helps us to adapt to the most demanding environments and to better understand our clients’ business requirements. Our ambition is to invest, financially and intellectually, where and when our contribution is most needed. Our EBITDA and EBIT have kept the good values in 2014. 1 086 000,00€ Turnover (M€) - 2014 1 003 000,00€ Turnover (M€) - 2013 403 000,00€ NET EARNINGS (M€) - 2014 373 000,00€ NET EARNINGS (M€) - 2013 396 000,00€ EBITDA - 2014 395 601,38€ EBITDA - 2013 367 000,00 € EBIT - 2014 366 535,65 € EBIT - 2013 KEY PERFORMANCE INDICATORS
  58. 58. C.// ECONOMIC INDICATORS 1// TURNOVER 2008 2009 2010 2011 2012 2013 120 168,81 € 294 173,44 € 319 397,60 € 532 652,13 € 869 368,68 € 1 003 009,58 € 2014 2008 2009 2010 2011 2012 2013 35 888,97 € 90 341,38 € 116 691,07 € 193 051,89 € 293 922,32 € 2014 2008 2009 2010 2011 2012 2013 31% 31% 37% 36% 35% 37% 37% 2014 58 UBIWHERE | Annual Report 2013 SECTION TREE | FINANCIAL INFORMATION 2// NET EARNINGS 3// NET MARGIN 1 086 000,00€ 373 000,00€ 403 000,00€
  59. 59. 59 UBIWHERE | Annual Report 2014 SECTION TREE | FINANCIAL INFORMATION 2007 2008 2009 2010 2011 2012 2013/14 1 1 100% 93% 94% 90% 79% 7 6 D.// SOCIAL INDICATORS 1// EMPLOYEES 2007 1714 2009/10 29 2012 34 2013 32 2014 2011 100%100% 7% 6% 10% 21% * Due to the split (creation of InnovPeople), the number of Human Resources at Ubiwhere slightly decreased.
  60. 60. 60 UBIWHERE | Annual Report 2014 Job openings applications D.// SOCIAL INDICATORS 2// RECRUITMENT 052012 1102012 152013 7052013 202014 4902014 SECTION TREE | FINANCIAL INFORMATION
  61. 61. 61 UBIWHERE | Annual Report 2014 Acknowledgements We wish to thank our customers the confidence shown during 2014. Thank also our strategic partners for their active collaboration on common projects, as well as the ability to create new business. And thank to all employees for the performance achieved in 2014, and for supporting the achievement of the strategic measures implemented.

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