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Exponential design

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A little bit autobiographic deck, that tells how the Design -pushed by technology acceleration- in evolving faster we might expect, becoming more human-centric than ever.

“Design isn't just about shapes or pixels anymore.
Design is the process that shapes product behaviors, communiRes, companies and builds new worlds.”

"We are the consequence of the technologies we use."

Infuse HUMANITY into everything (or everything will evolve without it)

Published in: Design
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Exponential design

  1. 1. © DESIGN GROUP ITALIA Leandro Agro: IxD /UX | IoT Exponential Design www.designgroupitalia.com   301116
  2. 2. © DESIGN GROUP ITALIA WHO   FRONTIERS   TOK.tv   SRLABS   JOINPAD   Leandro Agro: IxD /UX | IoT Leandro  Agrò   L@dgi.is   www.designgroupitalia.com  
  3. 3. ©  DESIGN  GROUP  ITALIA  ©  DESIGN  GROUP  ITALIA   UX   Internet  of  Things   IxD   Virtual  Assistants   Eye-­‐Tracking   Usability   Mobile  &  Wearable   AR/VR   Natural  /  EmoRonal  UI   ‘97 ‘00 ‘08 ‘06 ‘04
  4. 4. ©  DESIGN  GROUP  ITALIA  ©  DESIGN  GROUP  ITALIA   WE ARE DESIGN GROUP ITALIA We  work  with  small  and  big  companies,     government,  NGO,  on  all  con:nents  
  5. 5. © DESIGN GROUP ITALIA <15  MIN  
  6. 6. We  are  the  consequence  of  the  technologies  we  use.  
  7. 7. We  are  the  stories  we  tell,     and  the  consequence  of  the  tools  we  use.  
  8. 8. S.O.   BEHAVIOURS   A.I.   The  more  advanced  the  technology  we  use  is,     the  more  relevant  the  human  factor  becomes  
  9. 9. CARS   HEALTH   HOME  
  10. 10. © DESIGN GROUP ITALIA EXPONENTIAL  TIMES   1.  DESIGN    |    2.  D_TECH    |    3.  D_MIND    
  11. 11. © DESIGN GROUP ITALIA 1.  DESIGN  
  12. 12. Memphis,  1981-­‐87   Macintosh,  1984   Ego     Centric       User   Centric    
  13. 13. Memphis,  1981-­‐87   Macintosh,  1984   1937  Alan  Turing  develops  the  theory  of  compuRng  machine   1963  Douglas  Engelbart  invents  the  first  computer  mouse   1965  Andries  van  Dam  and  Ted  Nelson  coin  the  term  “hypertext"   1969  ARPA  goes  online,  connecRng  four  U.S.  universiRes   1975/76  MICROSOFT  /  APPLE     1982  The  word  “Internet”  is  used  for  the  first  Rme.   1984  DNS  is  born  /William  Gibson  coins  the  term  “cyberspace.”   1990  Tim  Berners-­‐Lee    invented  WWW   1994/95  YAHOO,  AMAZON,  EBAY   1998  GOOGLE   2001  WIKIPEDIA   2005  YOUTUBE       2007  iPhone   User   Centric    
  14. 14. ©  DESIGN  GROUP  ITALIA  ©  DESIGN  GROUP  ITALIA   “Design  isn't  just  about   shapes  or  pixels  anymore.   Design  is  the  process  that   shapes  product  behaviours,   communi:es,  companies   and  -­‐  in  the  end  -­‐  builds  new   worlds.”  
  15. 15. © DESIGN GROUP ITALIA 2.  DESIGN  &  TECH  
  16. 16. Il Software cambia tutto
  17. 17. Il Software cambia tutto So5ware  changes   everything  
  18. 18. Over the last 10 years, we have dramatically evolved our habits
  19. 19. Why did Nokia fail? “I wasn’t a software guy.” (Jorma Ollila, former CEO, NOKIA) The smartphones we keep in our pockets are just empty shells. The software we install that provides them their true shape.
  20. 20. ©  DESIGN  GROUP  ITALIA  ©  DESIGN  GROUP  ITALIA  
  21. 21. ©  DESIGN  GROUP  ITALIA   It  is  the   Design  of   So5ware   changes   everything.  
  22. 22. © DESIGN GROUP ITALIA 3.  DESIGN  &  MIND  
  23. 23. © DESIGN GROUP ITALIA To  be  connected  is  the  “natural  state  of   mind”  for  any  object  
  24. 24. © DESIGN GROUP ITALIA People’s  expectaRons  are  shaped  by   consumer  technologies.    
  25. 25. © DESIGN GROUP ITALIA Technologies  are  shaping  us  through  the   connected  (cogniRve)  devices  we  are  using.  
  26. 26. © DESIGN GROUP ITALIA Cognitive tools Mental  model  
  27. 27. © DESIGN GROUP ITALIA Cognitive tools Mental  model   We  are  the  consequence  of  the  technologies  we  use.  
  28. 28. © DESIGN GROUP ITALIA It  is  obsolete  to  design  objects  that  simply  wait  unRl  their   bujons  have  been  pressed.     We  should  design  connected,  social  and  proacRve  objects   intelligent  enough  to  parRally  predict  user’s  needs   according  to  the  context.   A.I.
  29. 29. From  Blackberry  to  SLACK   Companies are more permeable to grassroots technologies.

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