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Augmented Minds (European Immersive Computing Summit)

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This is the deck I used to talk at European Immersive Computing Summit, in Venice (Venezia, Italia) March 22-23, 2018.
My talk was a flight into the gaming/AR/VR stories I meet during last 25y -and- the final words are: Whether working in immersive tech or robotics, we must bring together artificial and real environments where non-human intelligences collaborate for our benefit.


"Infuse HUMANITY into everything (or everything will evolve without it)"

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Augmented Minds (European Immersive Computing Summit)

  1. 1. Augmented MINDS 1 Technology does not serve machines, but us, humans Leandro Agrò | Design Group Italia | @leeander Image Courtesy of Warner Bros European Immersive Computing Summit VENICE |March 22-23, 2018 www.designgroupitalia.it | @designgroupit
  2. 2. © DESIGN GROUP ITALIA WHO I AM European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS LEANDRO AGRO’ IxD/UX + IoT Designer | @leeander #architectures
  3. 3. 3 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  4. 4. 4 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  5. 5. 50 years, 3 design traditions A diverse, multicultural group of 65 people from 18 countries 85% of revenue from abroad (40% East Coast, 10% Silicon Valley) Milano, New York, Reykjavik, San Francisco (2018) and beyond European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS www.designgroupitalia.it | @designgroupit
  6. 6. 6 Hello (again) Immersive Technologies European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  7. 7. 7 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS EARLY HEADSET: TELEYEGLASSES (1963) Hugo Gernsback inventor of the term “science fiction”. Gernsback described his “teleyeglasses” for a Life magazine article published in July 1963, when he was 78. EARLY 3D ENVIRONMENT: Sensorama (1962) The Sensorama was a machine that is one of the earliest known examples of immersive, multi-sensory technology. Morton Heilig invented and dubbed it "Experience Theater”. Prototyped in 1962, the Sensorama was a mechanical device, which still functions today. TELEYEGLASSES SENSORAMA Dreaming of VR since 1950…
  8. 8. 8 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Technologies do not serve machines, but us, humans.
  9. 9. 9 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Transforming inventions into products. (working / meaningful) The lawnmower man
  10. 10. 10 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Human beings and emerging behaviours in immersive environments
  11. 11. 11 AR/VR Stories European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS 01: MAGICAL TOOLS 02: THE EXTENDED YOU 03: THE AGENTS 04: THE OTHERS 05: SUPER POWERS
  12. 12. 12 SHORT STORY 01 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS https://www.youtube.com/watch?v=hb4AzF6wEoc MAGICAL TOOLS (1997) © Apple 1987 | John Sculley
  13. 13. 13 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  14. 14. 14 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  15. 15. 15 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  16. 16. 16 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS We designed two magical tools… “People following invisible linking worms in an ancient space”. (Apple, 1997)
  17. 17. 17 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Why is today’s world not packed with all kinds of magical objects? Hyper-natural objects Natural born storyteller objects Intelligent companions, virtual agents
  18. 18. 18 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The “magical” object that changed everything
  19. 19. 19 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The “magical” object that changed everything
  20. 20. 20 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS We are the consequence of the TOOLS we use.
  21. 21. 21 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS SHORT STORY 02 THE EXTENDED YOU (2003)
  22. 22. 22 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Sorry guys: You Right. I am NOT a furry animal…
  23. 23. 23 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS They were aggressively protecting their realm, for a rea$$$on.
  24. 24. 24 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  25. 25. 25 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Mixed Reality with Babele Dunnit & John Maeda
  26. 26. 26 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Decoder Island with Gomma Guarnieri https://it.wikipedia.org/wiki/Gianluca_Lerici
  27. 27. 27 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Build your own world, prime by prime. The whole island was an extension of me, an immersive interface to ”leeander” Waterfalls here
  28. 28. 28 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Build your own world, prime by prime. The whole Island was an extension of me. An immersive interface to ”leeander” Waterfalls here
  29. 29. 29 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Build your own world, prime by prime. The whole Island was an extension of me. An immersive interface to ”leeander” Waterfalls here
  30. 30. 30 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Build your own world, prime by prime. The whole Island was an extension of me. An immersive interface to ”leeander” Waterfalls here Humility… I like it!
  31. 31. 31 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  32. 32. 32 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The Agents (2005) SHORT STORY 03
  33. 33. 33 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS • Real-time 3D rendering • Text to Speech TTS • Specialized knowledge • Machine-learning AI (graph navigation)
  34. 34. 34 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Virtual Agents are colleagues confined in a bunch of pixels. What does that mean for human resources?
  35. 35. European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  36. 36. 36 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The new context brought human colleagues to Claudia’s home terrain.The embodiment performance
  37. 37. 37 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The new context brought human colleagues to Claudia’s home terrain.The embodiment performance 2005-7
  38. 38. 38 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Entering in a physical space that behaves like a digital one.
  39. 39. 39 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Altered Carbon From Star Trek’s Holodeck to “The Raven”
  40. 40. 40 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Altered Carbon
  41. 41. 41 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Altered Carbon If you build a whole brick and atoms realm for a virtual agent, don’t be surprised if it will become so “loyal” that it will kill real humans.
  42. 42. 42 The Others SHORT STORY 04 Effort vs. instant gratification Identity, attention span and motivation in inhabited digital spaces "Golden Arches Theory”: Thomas Friedman European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  43. 43. 43 Golden Arches Theory by Thomas Friedman European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  44. 44. © DESIGN GROUP ITALIA Unknown YouUnknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  45. 45. © DESIGN GROUP ITALIA Unknown YouUnknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  46. 46. 46 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  47. 47. 47 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Cultural acceptability Instant gratification
  48. 48. 48 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Cultural acceptability Instant gratification
  49. 49. 49 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Artificial worlds might be F fabulous…
  50. 50. 50 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS To enter in a computer-generated world you will need tools. Even if it is just a red pill.
  51. 51. 51 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The level of beauty might be definitively… Unreal (4)
  52. 52. 52 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  53. 53. 53 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS “As a planet, we spend 3 BILLION HOURS A WEEK playing computer games.” https://www.ted.com/talks/jesse_schell_when_games_invade_real_life
  54. 54. 54 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Working on human’s needs we might find the actual motivational triggers Psychological tricks, zero wait time, zero competence to start, social engagement…
  55. 55. 55 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Davide Casali, Wordpress.com GianAndrea Giacoma (DGI)
  56. 56. 56 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Superpowers SHORT STORY 05
  57. 57. 57 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  58. 58. 58 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  59. 59. 59 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  60. 60. 60 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS We are attempting to overcome our own nature and to extend our senses, building bridges with knowledge generated by other people, in other places and/or in other times.
  61. 61. 61 Taking what we learn in the virtual realm back to the everyday human reality European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  62. 62. 62 Video D-heart European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  63. 63. 63 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The business success of AR/VR starts where we use it to expand human’s potential, providing new artificial senses and intelligences.
  64. 64. 64 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS CONCLUSION FINAL LAP
  65. 65. 65 Building immersive worlds may be easy… European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS
  66. 66. 66 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS While taking care of the real world is complex
  67. 67. © DESIGN GROUP ITALIA 67 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The robots are already walking on our streets
  68. 68. © DESIGN GROUP ITALIA 68 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS Whether working in immersive tech or robotics, we must bring together artificial and real environments where non-human intelligences collaborate for our benefit.
  69. 69. 69 European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS The more advanced the technology is, the more relevant the human factors become.
  70. 70. 70 GRAZIE Leandro Agrò | leeander@gmail.com http://www.designgroupitalia.it European Immersive Computing Summit VENICE |March 22-23, 2018Augmented MINDS FIND ALL MOVIES AND VIDEOGAMES MENTIONED ON THIS DECK @designgroupit Infuse HUMANITY into everything (or everything will evolve without it)

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