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Autonomous DRIVE: Cars & drivers are updating their relationship status

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EVENT:
Connected City: Shaping together the city of tomorrow
with data and tech
Connected City is an open innovation program aimed at finding and accelerating new projects to unlock any city’s potential using data and technology.

ORGANISER
Talent Garden Turin, Fondazione Agnelli

CONTENT
Technologies are liberating our cities from many “vehicle” constrains.

Smart cities are those that provide superpowers to their citizens, empowering them and enabling them to do things that were unimaginable just 10 or 20 years ago.

Published in: Design
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Autonomous DRIVE: Cars & drivers are updating their relationship status

  1. 1. 1 Autonomous DRIVE Cars & drivers are updating their relationship status TAG TO| June 6, 2018 www.designgroupitalia.com
  2. 2. WHO I AM LEANDRO AGRO’IxD/UX + IoT Designer | @leeander TAG TO| June 6, 2018Autonomous DRIVE
  3. 3. WHO I AM LEANDRO AGRO’IxD/UX + IoT Designer | @leeander TAG TO| June 6, 2018Autonomous DRIVE Available from June 14th
  4. 4. 50 years, 3 design traditions A diverse, multicultural group of 65 people from 18 countries 80% of revenue from abroad (40% East Coast, 10% Silicon Valley) Milano, New York, Reykjavik, San Francisco www.designgroupitalia.com | @designgroupit TAG TO| June 6, 2018Autonomous DRIVE
  5. 5. 5 CLIP 01 CITIES ARE SHAPED BY VEHICLES TAG TO| June 6, 2018Autonomous DRIVE
  6. 6. TAG TO| June 6, 2018Autonomous DRIVE
  7. 7. TAG TO| June 6, 2018Autonomous DRIVE
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  9. 9. TAG TO| June 6, 2018Autonomous DRIVE What if…
  10. 10. TAG TO| June 6, 2018Autonomous DRIVE
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  15. 15. TAG TO| June 6, 2018Autonomous DRIVE
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  17. 17. © DESIGN GROUP ITALIA TAG TO| June 6, 2018Autonomous DRIVE Technologies are liberating our cities from many “vehicle” constrains. So, how should they shape the cities?
  18. 18. 18 TAG TO| June 6, 2018Autonomous DRIVE CLIP 02 FUTURE CITIES ARE SHAPED BY A.I.
  19. 19. A.I. seems like it’s “almost there” when it comes to autonomous driving. TAG TO| June 6, 2018Autonomous DRIVE
  20. 20. Computers and cars get married TAG TO| June 6, 2018Autonomous DRIVE https://ideas.4brad.com/topic/robocars Brad Templeton is the Track Chair for Computing at Singularity University, developer of and commentator on self- driving cars, software architect, board member of the Electronic Frontier Foundation, internet entrepreneur, futurist.
  21. 21. TAG TO| June 6, 2018Autonomous DRIVE
  22. 22. TAG TO| June 6, 2018Autonomous DRIVE
  23. 23. 1967 TAG TO| June 6, 2018Autonomous DRIVE
  24. 24. TAG TO| June 6, 2018Autonomous DRIVE The worldwide demand for automobiles will not exceed one million, particularly due to a lack of drivers Gottlieb Daimler
  25. 25. TAG TO| June 6, 2018Autonomous DRIVE Re-inventing cars for the DRIVER APOCALYPSE age
  26. 26. © DESIGN GROUP ITALIA "Just as horseless carriages were not simply wagons without a horse, autonomous cars will not be simply cars without drivers, and the new possibilities of use, in terms of design, interaction and service value, will largely outweigh the current ones." TAG TO| June 6, 2018Autonomous DRIVE
  27. 27. 27 CLIP 03 HUMANS LOVE CARS TAG TO| June 6, 2018Autonomous DRIVE
  28. 28. TAG TO| June 6, 2018Autonomous DRIVE
  29. 29. TAG TO| June 6, 2018Autonomous DRIVE
  30. 30. TAG TO| June 6, 2018Autonomous DRIVE
  31. 31. TAG TO| June 6, 2018Autonomous DRIVE Modena
  32. 32. TAG TO| June 6, 2018Autonomous DRIVE “I am a man who dreamed to be Enzo Ferrari, and who never woke up”
  33. 33. TAG TO| June 6, 2018Autonomous DRIVE
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  35. 35. TAG TO| June 6, 2018Autonomous DRIVE
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  38. 38. © DESIGN GROUP ITALIA ‘Technologies infuse a set of behaviours to all kinds of objects, while people nurture expectations according to the type of object.’ REACTIVE PRO-ACTIVEPASSIVE TAG TO| June 6, 2018Autonomous DRIVE
  39. 39. TAG TO| June 6, 2018Autonomous DRIVE BALANCED RELATIONSHIP THE OBJECT IS DEPENDENTTHE PERSON IS DEPENDENT • Linus blanket Companion robot Jibo Tamagotchi
  40. 40. © DESIGN GROUP ITALIA TAG TO| June 6, 2018Autonomous DRIVE BALANCED RELATIONSHIP FULL AUTONOMOUS VEHICLEFULL DRIVER RESPONSABILITY LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5
  41. 41. 41 CLIP 04 THE CARS & DRIVERS ARE UPDATING THEIR RELATIONSHIP STATUS TAG TO| June 6, 2018Autonomous DRIVE
  42. 42. © DESIGN GROUP ITALIA TAG TO| June 6, 2018Autonomous DRIVE The ultimate phone dock
  43. 43. What if autonomous cars were to have the same impact as mobile phones did?
  44. 44. 45 The “magical” object that changed everything TAG TO| June 6, 2018Autonomous DRIVE
  45. 45. 46 The “magical” object that changed everything TAG TO| June 6, 2018Autonomous DRIVE
  46. 46. © DESIGN GROUP ITALIA In 30 years, the number of cars will decrease by 85 percent, but the number of hours driven will increase by 400 percent. TAG TO| June 6, 2018Autonomous DRIVE The changes coming in driverless vehicles are just the tip of the iceberg. What's yet to come is nothing short of unimaginable.
  47. 47. Tesla in Autopilot mode hit a parked California police car TAG TO| June 6, 2018Autonomous DRIVE
  48. 48. TAG TO| June 6, 2018Autonomous DRIVE Uber’s self-driving car detected pedestrian 6 seconds before fatal crash
  49. 49. TAG TO| June 6, 2018Autonomous DRIVE The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self- driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.” The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle was under computer control in order to reduce the potential for erratic vehicle behavior. Uber disabled an emergency braking system in a self-driving vehicle that struck and killed a woman in Arizona in March and which failed to properly identify the pedestrian
  50. 50. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self- driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.” The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle was under computer control in order to reduce the potential for erratic vehicle behavior. Uber disabled an emergency braking system in a self-driving vehicle that struck and killed a woman in Arizona in March and which failed to properly identify the pedestrian TAG TO| June 6, 2018Autonomous DRIVE
  51. 51. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self- driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.” The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle was under computer control in order to reduce the potential for erratic vehicle behavior. Uber disabled an emergency braking system in a self-driving vehicle that struck and killed a woman in Arizona in March and which failed to properly identify the pedestrian TAG TO| June 6, 2018Autonomous DRIVE
  52. 52. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self- driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.” The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle was under computer control in order to reduce the potential for erratic vehicle behavior. Uber disabled an emergency braking system in a self-driving vehicle that struck and killed a woman in Arizona in March and which failed to properly identify the pedestrian TAG TO| June 6, 2018Autonomous DRIVE 40.000 lives were lost in traffic in the US in 2017 (estimate by the National Safety Council). Half a second would have made a difference in 60% of the collisions
  53. 53. TAG TO| June 6, 2018Autonomous DRIVE
  54. 54. TAG TO| June 6, 2018Autonomous DRIVE
  55. 55. Algoritimi etici Un brand è come si comporta TAG TO| June 6, 2018Autonomous DRIVE
  56. 56. Algoritimi etici Un brand è come si comporta TAG TO| June 6, 2018Autonomous DRIVE
  57. 57. 58 CLIP 05 A RENEWED LOVE TAG TO| June 6, 2018Autonomous DRIVE
  58. 58. TAG TO| June 6, 2018Autonomous DRIVE For the past 18 months, a river of money has been flowing between Detroit and Silicon Valley. In March 2016, GM spent $1 billion to acquire self- driving car startup Cruise Automation. More than 10 automakers, including Tesla, Ford, Audi and Mercedes-Benz, have set up autonomous vehicle development labs in Silicon Valley.
  59. 59. TAG TO| June 6, 2018Autonomous DRIVE communities
  60. 60. © DESIGN GROUP ITALIA 61 TAG TO| June 6, 2018Autonomous DRIVE robots
  61. 61. TAG TO| June 6, 2018Autonomous DRIVE brands
  62. 62. TAG TO| June 6, 2018Autonomous DRIVE
  63. 63. TAG TO| June 6, 2018Autonomous DRIVE
  64. 64. © DESIGN GROUP ITALIA TAG TO| June 6, 2018Autonomous DRIVE Smart cities are those that provide superpowers to their citizens, empowering them and enabling them to do things that were unimaginable just 10 or 20 years ago.
  65. 65. 66 The more advanced the technology is, the more relevant the human factors become. TAG TO| June 6, 2018Autonomous DRIVE
  66. 66. 67 GRAZIE Leandro Agrò | leeander@gmail.com http://www.designgroupitalia.it Infuse HUMANITY into everything (or everything will evolve without it) TAG TO| June 6, 2018Autonomous DRIVE

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