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Design Perspectives For The Decentralized Age!
Leandro Agro: IxD /UX | IoT
Network Thinking
www.designgroupitalia.com2
© DESIGN GROUP ITALIA
WHO2
2
© DESIGN GROUP ITALIA 3
UX#
Internet#of#Things#
IxD2
AI,2Virtual2Assistants2
Eye>Tracking2
Digital2Strategy2
Usability2
Mo...
© DESIGN GROUP ITALIA
Network2Thinking2
4
3 chapters | about the HOW
© DESIGN GROUP ITALIA
///2What2is2design?2///2
5
Why business loves design
©2DESIGN2GROUP2ITALIA2©2DESIGN2GROUP2ITALIA2
“Design(isn't(just(about(
shapes(or(pixels(anymore.(
Design(is(the(process(th...
© DESIGN GROUP ITALIA 7
Design2is2an2exploraSon2
© DESIGN GROUP ITALIA 8
Full2of2humanity2and2beauty22
© DESIGN GROUP ITALIA
Design2is2(also)2a2process2
9
thinking
Desirability2/2Feasibility2/2Viability2
© DESIGN GROUP ITALIA
Money2*2Design2
10
© DESIGN GROUP ITALIA 11
((((((((((((((((((((((((devoured(Doblin,(2nd(
Road,(Ubermind,(Flow(Interac<ve,(
Aqua(Media,(Banya...
© DESIGN GROUP ITALIA 12
((((((((((((((((((((((((devoured(
Doblin,(2nd(Road,(
Ubermind,(Flow(
Interac<ve,(Aqua(Media,(
Ban...
© DESIGN GROUP ITALIA
Cultural2ShiZ2
13
© DESIGN GROUP ITALIA 14
Every2Tool,2service,2business2that2
jump2in2the2digital2technology,2start2
to2follow2Moore’s2Law:...
© DESIGN GROUP ITALIA
Digital2technologies2are2pushing2
consumerizaSon2and2mulSplying2touchpoints.22
15
Everything#jumps#t...
© DESIGN GROUP ITALIA
ConnecSvity2changes2everything2
not2only2decentralizaSon2but2also2interdependence22
16
Fluid experie...
© DESIGN GROUP ITALIA 17
The2INTERNET2OF2THINGS2bridges2both2the2
physical2and2digital2worlds,2permi^ng2the2power2
of2the2...
© DESIGN GROUP ITALIA 18
Every2Sme2that2a2company2places2an2objects2
into2your2world2(pocket,2car,2desk)2starts2an2
always...
© DESIGN GROUP ITALIA 19
In2this2new2human>connected2world,22
Designers2lead2innovaSon2
© DESIGN GROUP ITALIA
Short2story2about2
“network2thinking”2
20
© DESIGN GROUP ITALIA 21
WIRED 2008
© DESIGN GROUP ITALIA 22
What2is2“Network2thinking”?2
2
Todays’(visionaries(can’t(consider(the(mechanical(clock,(the(assem...
© DESIGN GROUP ITALIA 23
“Network2thinking”2is2a2mental2model…2
2
2
A2WHOLE2NEW2WAY2TO2SEE2THE2PRESENT2AND2IMAGINE2THE2FUT...
© DESIGN GROUP ITALIA 24
Most(recent(human’s(genera<ons(have(a(totally(different(
rela<on(with(technologies(with(respect(to...
© DESIGN GROUP ITALIA 25
Cognitive tools Mental#model#
© DESIGN GROUP ITALIA
///2Storytellers2///2Connected Objects are Natural born
© DESIGN GROUP ITALIA
People2expectaSons2are2shaped2by2
consumer2technologies.22
27
© DESIGN GROUP ITALIA
WHAT2/2WHEN2
28
© DESIGN GROUP ITALIA
We2live2on2the2border2between2Cloud22
FOG2compuSng2and2the2IoT2Era.22
At2this2stage2of2technological...
© DESIGN GROUP ITALIA 30
“"mes&they&are&a&changing”&
201X2
IN 2008 THE NUMBER OF
CONNECTED OBJECTS HAS
EXCEEDED THAT OF HU...
© DESIGN GROUP ITALIA 31
Technologies2are2shaping2us2through2the2
connected2(cogniSve)2devices2we2are2using!
© DESIGN GROUP ITALIA 32
Like(in(a(aliens(invasion…!
© DESIGN GROUP ITALIA
Today, more than 120 new 'things’
comes online every second.2
33
Dave Evans, chief futurist at Cisco...
© DESIGN GROUP ITALIA 34
“Talking(Objects”!
Connected2devices2are2natural2born2storytellers!
© DESIGN GROUP ITALIA 35
Who is actually taking the picture?
I added location
I added metadata
Are you smiling?
Are your e...
© DESIGN GROUP ITALIA 36
Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools...
© DESIGN GROUP ITALIA 37
What is real? Who is the artist
© DESIGN GROUP ITALIA 38
From2memories2co>creaSon2to22
automa'c!memories#and2autonomous!stories!
39
Collec'ng!Data2
Connected2objects2are2usually2
smart2enough2to2play2a2behavior.2
For2example,2take2a2detecSon2
(measure...
40
Fitness2bracelets2records2what2we2do2every2day.2
This2extended2memory,2visualized2through2
dashboard,2is2able2to2make2o...
41
!
!
Proac've!Panorama2
&
Androids2examine2every2picture2
you2take2>and>2it2proacSvely2
assembles2a2“Panorama”2
without2...
42
!
!
Proac've!Panorama2
2
AutomaBc#memories…#
43
!
!
Build!the!story!2
One2click&Movie&trailer&
Families2started2to2collect2
and2record2their2special2
moments2in2a2bran...
© DESIGN GROUP ITALIA 44
knightscope-k5
We all are cyborgs
Autonomous machines observing us
Who is connected?
© DESIGN GROUP ITALIA 45
knightscope-k5
We all are cyborgs
Autonomous machines observing us
Who is connected?
JIBO
© DESIGN GROUP ITALIA 46
“Connected2objects2are2Natural2Born2Storytellers.2
Meaningful2stories2might2be2created2combining2...
© DESIGN GROUP ITALIA 47
In220152brands2are2becoming2media2companies.22
Other2big>name2players2such2as2Uber,2Airbnb,2Marri...
© DESIGN GROUP ITALIA
People’s2interacSon2with2technology2may2seem2
predictable2enough,2but2it2is2not2100%2true.2
29 Sette...
© DESIGN GROUP ITALIA
People’s#interacBon#with#technology#may#seem#predictable#enough,#
but#it#is#not#true.#
29 Settembre ...
© DESIGN GROUP ITALIA 50
Ar'ficial!neural!networks,!or!'ANNs’!!2
Google's2ANNs2are2programmed,2through2an2
endless2stream2o...
© DESIGN GROUP ITALIA
Storyteller#objects#are#already#influencing#the#scene;#
classic#user#interacBon#is#evolving#into#a#co...
© DESIGN GROUP ITALIA 52KK:2Take2in2mind2“what2technology2wants…”2
© DESIGN GROUP ITALIA
///2Design2Rules2///2Design#rules#for#a#highly#networked#Jpost#cloud#compuBngJ#world.##
© DESIGN GROUP ITALIA 54
“Design(isn't(just(about(shapes(or(pixels(
anymore.(Design(is(the(process(that(shapes(
product(be...
© DESIGN GROUP ITALIA 55
In2this2moment2of2Sme,2it2is2obsolete2to2design2objects2
that2simply2wait2unSl2their2buKons2have2...
© DESIGN GROUP ITALIA 56
1. Evolving2design2tools,2to2evidence2
exisSng2objects'2emergent2behaviors2
2
2. 2Infusing2behavi...
57
59
IoT2DESIGN2
It’s!all!about!People!&!Trust!
Technology/OperaSon22
Driven2
MarkeSng/Campaign2
2Driven2
60
IoT2DESIGN2
It’s!all!about!People!&!Trust2
#
1.#Expression#of#Brand#values#in#space#
2.#Smart#use#of#tech#trends#
3.#Re...
© DESIGN GROUP ITALIA 61
1. Evolving2design2tools,2to2evidence2
exisSng2objects'2emergent2behaviors2
2
2. 2Infusing2behavi...
62
Inspired2by2Asimov2
Every!object!must!know!STORIES#
the2History2of2its2past2(how2it2is2made,2where2it2
was2produced,2ho...
63
Every!object!must!be!SENTIENT#
Every2object2should2know2something2about2the2
world2around2it2through2sensors,2or2at2lea...
64
Every!object!must!be!SOCIAL#
Every2object2must2be2able2to2communicate2and2share2
its2status2across2social2networks2used...
© DESIGN GROUP ITALIA
///2Conclusion2///2
© DESIGN GROUP ITALIA
Technology2acceleraSon2changes2everything.2
66
© DESIGN GROUP ITALIA
The2consumerizaSon2process,2combined2with2
the2proliferaSon2in2digital2touchpoints,2
moves2products2...
© DESIGN GROUP ITALIA
ConsumerizaSon2evolve2consumers’2habits.2
People2expect2BEHAVIOURS2(not2just2features).2
68
© DESIGN GROUP ITALIA
To2be2connected2is2the2“natural2state2of2
mind”2for2any2object2
© DESIGN GROUP ITALIA
Placing2an2object2in2a2pocket,2in2a2car,2on2a2
desktop2or2in2customers’2homes2means2
building2a2pers...
© DESIGN GROUP ITALIA
2AestheSc2of2trust2plays2a2huge2role2in2the2
design2of2these2new2behavior>based2
Smart2tools2
71
© DESIGN GROUP ITALIA
Every2Object2should…2
>2know2stories2
>2Be2senSent22
>2Be2social2
© DESIGN GROUP ITALIA
73
DESIGN GROUP ITALIA
Via Aleardo Aleardi 12
20154 Milano ITALIA
tel. +39 02 58325272
234 West 39th...
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Network thinking: Design Perspectives For The Decentralized Age

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#Network Society World Congress

This talk is a 3 steps fast forward journey into design. What is design today -aka- the switch of traditional business leadership. Why business and money loves Design (Design Thinking and beyond). Technologies are shaping us faster than we think: Smart connected objects are natural born storytellers. Design rules for a highly networked -post cloud computing- world.

Published in: Design
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Network thinking: Design Perspectives For The Decentralized Age

  1. Design Perspectives For The Decentralized Age! Leandro Agro: IxD /UX | IoT Network Thinking www.designgroupitalia.com2
  2. © DESIGN GROUP ITALIA WHO2 2
  3. © DESIGN GROUP ITALIA 3 UX# Internet#of#Things# IxD2 AI,2Virtual2Assistants2 Eye>Tracking2 Digital2Strategy2 Usability2 Mobile2&2Wearable2 Prototypes2 AR/VR2 Gmail,2Skype,2Flickr,2TwiKer:2@leeander2
  4. © DESIGN GROUP ITALIA Network2Thinking2 4 3 chapters | about the HOW
  5. © DESIGN GROUP ITALIA ///2What2is2design?2///2 5 Why business loves design
  6. ©2DESIGN2GROUP2ITALIA2©2DESIGN2GROUP2ITALIA2 “Design(isn't(just(about( shapes(or(pixels(anymore.( Design(is(the(process(that( shapes(product(behaviours,( communi<es,(companies( and(=in(the(end=(builds(new( worlds.”( 6
  7. © DESIGN GROUP ITALIA 7 Design2is2an2exploraSon2
  8. © DESIGN GROUP ITALIA 8 Full2of2humanity2and2beauty22
  9. © DESIGN GROUP ITALIA Design2is2(also)2a2process2 9 thinking Desirability2/2Feasibility2/2Viability2
  10. © DESIGN GROUP ITALIA Money2*2Design2 10
  11. © DESIGN GROUP ITALIA 11 ((((((((((((((((((((((((devoured(Doblin,(2nd( Road,(Ubermind,(Flow(Interac<ve,( Aqua(Media,(Banyan(Branch( ( Wipro Digital acquired(DesignIt( acquired(Fjord( acquired(Lunar( acquired(Adap<ve(Path( •  Reassuring2big>co2since2the2 previous2millennium.2 •  Providing2a2step2by2step2design2 theory2that2ensure2a2preKy2 good2result2also2to2talentless2 companies.2 •  Predictability2illusion2(feeling2 in2control).2
  12. © DESIGN GROUP ITALIA 12 ((((((((((((((((((((((((devoured( Doblin,(2nd(Road,( Ubermind,(Flow( Interac<ve,(Aqua(Media,( Banyan(Branch( ( Wipro Digital bought( DesignIt( bought(Fjord( bought(Lunar( bought(Adap<ve(Path( Why?2
  13. © DESIGN GROUP ITALIA Cultural2ShiZ2 13
  14. © DESIGN GROUP ITALIA 14 Every2Tool,2service,2business2that2 jump2in2the2digital2technology,2start2 to2follow2Moore’s2Law:22 2 2 AcceleraSon2changes2everything.22 Peter Diamandis http://www.youtube.com/watch?v=E9wFXHYJgdo
  15. © DESIGN GROUP ITALIA Digital2technologies2are2pushing2 consumerizaSon2and2mulSplying2touchpoints.22 15 Everything#jumps#to#the#consumer#without#passing# through#military#or#professional#steps# The#contact#point#between#a#specific# product/service#and#a#person#that# want#to#have/use#it.#
  16. © DESIGN GROUP ITALIA ConnecSvity2changes2everything2 not2only2decentralizaSon2but2also2interdependence22 16 Fluid experience Instant Gratification Dematerialised Interaction Social Induction
  17. © DESIGN GROUP ITALIA 17 The2INTERNET2OF2THINGS2bridges2both2the2 physical2and2digital2worlds,2permi^ng2the2power2 of2the2internet2to2reach2everywhere2humanity.2
  18. © DESIGN GROUP ITALIA 18 Every2Sme2that2a2company2places2an2objects2 into2your2world2(pocket,2car,2desk)2starts2an2 always>on2PERSONAL2bi>direcSonal2DIALOGUE.2
  19. © DESIGN GROUP ITALIA 19 In2this2new2human>connected2world,22 Designers2lead2innovaSon2
  20. © DESIGN GROUP ITALIA Short2story2about2 “network2thinking”2 20
  21. © DESIGN GROUP ITALIA 21 WIRED 2008
  22. © DESIGN GROUP ITALIA 22 What2is2“Network2thinking”?2 2 Todays’(visionaries(can’t(consider(the(mechanical(clock,(the(assembly( line(or(the(broadcast(architecture(as(an(actual(mental(model.((
  23. © DESIGN GROUP ITALIA 23 “Network2thinking”2is2a2mental2model…2 2 2 A2WHOLE2NEW2WAY2TO2SEE2THE2PRESENT2AND2IMAGINE2THE2FUTURE,22 THAT2ALSO2INCLUDE2SOFT2SKILLS2LIKE:2 2 >  A^tude2(curiosity/lateral2thinking/hybrid2background)2 >  Flow2with2complexity2(tolerate2uncertainty)2 >  IdenSfy2paKern2 >  Find2leverage2points2(trends)2
  24. © DESIGN GROUP ITALIA 24 Most(recent(human’s(genera<ons(have(a(totally(different( rela<on(with(technologies(with(respect(to(any(ancestor.( 2 Since218002technologies2evolved2slower2than2average2 human2life,2while2now2–in2the2space2of2a2single2life>2 we2saw2cogni<ve2technologies2grow2in2a2singular2way.2
  25. © DESIGN GROUP ITALIA 25 Cognitive tools Mental#model#
  26. © DESIGN GROUP ITALIA ///2Storytellers2///2Connected Objects are Natural born
  27. © DESIGN GROUP ITALIA People2expectaSons2are2shaped2by2 consumer2technologies.22 27
  28. © DESIGN GROUP ITALIA WHAT2/2WHEN2 28
  29. © DESIGN GROUP ITALIA We2live2on2the2border2between2Cloud22 FOG2compuSng2and2the2IoT2Era.22 At2this2stage2of2technological2evoluSon,2being2 connected2is2a2Darwinian2issue2for2a2product:22 a2key2element2to2it,2to2live2long2and2prosper.222 29
  30. © DESIGN GROUP ITALIA 30 “"mes&they&are&a&changing”& 201X2 IN 2008 THE NUMBER OF CONNECTED OBJECTS HAS EXCEEDED THAT OF HUMANS In Q4 2014 there were more iPhone sold (about 40M) on planet Earth than babies born.
  31. © DESIGN GROUP ITALIA 31 Technologies2are2shaping2us2through2the2 connected2(cogniSve)2devices2we2are2using!
  32. © DESIGN GROUP ITALIA 32 Like(in(a(aliens(invasion…!
  33. © DESIGN GROUP ITALIA Today, more than 120 new 'things’ comes online every second.2 33 Dave Evans, chief futurist at Cisco Even if the Internet appears ubiquitous, still the number of connected objects or devices is vastly inferior to those which are not connected. The coming revolution will raise from the necessity of substituting everyday objects with connected ones, making these more intelligent and aware.
  34. © DESIGN GROUP ITALIA 34 “Talking(Objects”! Connected2devices2are2natural2born2storytellers!
  35. © DESIGN GROUP ITALIA 35 Who is actually taking the picture? I added location I added metadata Are you smiling? Are your eyes open?
  36. © DESIGN GROUP ITALIA 36 Why she is taking a picture? From where this habit come from? We are the consequence of the tools we use (George Basalla) Do you want to share this picture with your friends? Mutual Influence, induced need, inception,
  37. © DESIGN GROUP ITALIA 37 What is real? Who is the artist
  38. © DESIGN GROUP ITALIA 38 From2memories2co>creaSon2to22 automa'c!memories#and2autonomous!stories!
  39. 39 Collec'ng!Data2 Connected2objects2are2usually2 smart2enough2to2play2a2behavior.2 For2example,2take2a2detecSon2 (measure2something)2each2Sme2 that2a2trigger2is2ON,2or2a2picture2 shot2every2X2minutes,2etc.2 AutomaSc2memories2are2very2 powerful!2 AutomaBc#memories…#
  40. 40 Fitness2bracelets2records2what2we2do2every2day.2 This2extended2memory,2visualized2through2 dashboard,2is2able2to2make2our2behavior2 measurable2and2more2understandable.22 At2the2same2Sme,2the!new!“automa'c,!visual!and! mathema'cal”!language!of!!these!automa'c! memories!is!already!part!of!a!brand!new!kind!of! storytelling.! Organizing!Data2 Visualizing2informaSon2is2already2 a2first2picture2of2a2story.2 The2right2visualizaSon2is2 powerful2way2to2influence2users.2 AutomaBc#memories…# Your2dashboard2is2a2representaSon2of2you.2 You2are2your2dashboard.2 You2might2desire2to2achieve2a2beKer2result.2 2 2
  41. 41 ! ! Proac've!Panorama2 & Androids2examine2every2picture2 you2take2>and>2it2proacSvely2 assembles2a2“Panorama”2 without2your2request.2 AutomaBc#memories…#
  42. 42 ! ! Proac've!Panorama2 2 AutomaBc#memories…#
  43. 43 ! ! Build!the!story!2 One2click&Movie&trailer& Families2started2to2collect2 and2record2their2special2 moments2in2a2brand2new2 way,2that2is2actually2 influencing2their2 memories.22 More2powerful?2Richer?2 Original?2Autonomous?2 AutomaBc#memories…#
  44. © DESIGN GROUP ITALIA 44 knightscope-k5 We all are cyborgs Autonomous machines observing us Who is connected?
  45. © DESIGN GROUP ITALIA 45 knightscope-k5 We all are cyborgs Autonomous machines observing us Who is connected? JIBO
  46. © DESIGN GROUP ITALIA 46 “Connected2objects2are2Natural2Born2Storytellers.2 Meaningful2stories2might2be2created2combining2the2 right22level2of2automaSc2contribuSons2coming2from2 “machine”2AND2human2habits.”2
  47. © DESIGN GROUP ITALIA 47 In220152brands2are2becoming2media2companies.22 Other2big>name2players2such2as2Uber,2Airbnb,2MarrioK,22 Starbucks,2Snapchat,2and2more2have2been2building2full>fledged2 media2divisions,2using2veteran2journalists2and2media2experts2to2 help2them2compete2for2audiences’2aKenSon.2
  48. © DESIGN GROUP ITALIA People’s2interacSon2with2technology2may2seem2 predictable2enough,2but2it2is2not2100%2true.2 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 48
  49. © DESIGN GROUP ITALIA People’s#interacBon#with#technology#may#seem#predictable#enough,# but#it#is#not#true.# 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 49
  50. © DESIGN GROUP ITALIA 50 Ar'ficial!neural!networks,!or!'ANNs’!!2 Google's2ANNs2are2programmed,2through2an2 endless2stream2of2similar2photos,2to2 recognize2objects2within2images2by2their2 disSncSve2characterisScs.22 Starry!Nightmare!Rolling2hills2have2been2transformed2into2giant2 birds2and2bears2while2a2village's2houses2have2 become2cars2and2trucks2 http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen- eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html
  51. © DESIGN GROUP ITALIA Storyteller#objects#are#already#influencing#the#scene;# classic#user#interacBon#is#evolving#into#a#conBnuous# conversaBon.#The#incoming#communicaBon#will#be#a# relaBonship#in#which#objects#emerge#Jfrom#the#"Fog"J# as#real#enBBes.2 51
  52. © DESIGN GROUP ITALIA 52KK:2Take2in2mind2“what2technology2wants…”2
  53. © DESIGN GROUP ITALIA ///2Design2Rules2///2Design#rules#for#a#highly#networked#Jpost#cloud#compuBngJ#world.##
  54. © DESIGN GROUP ITALIA 54 “Design(isn't(just(about(shapes(or(pixels( anymore.(Design(is(the(process(that(shapes( product(behaviors,(communi<es,(companies( and(=in(the(end=(builds(new(worlds.”(
  55. © DESIGN GROUP ITALIA 55 In2this2moment2of2Sme,2it2is2obsolete2to2design2objects2 that2simply2wait2unSl2their2buKons2have2been2pressed.22 We2should2design2connected,2social2and2proacSve2objects2 intelligent2enough2to2parSally2predict2user’s2need2 according2the2context.2
  56. © DESIGN GROUP ITALIA 56 1. Evolving2design2tools,2to2evidence2 exisSng2objects'2emergent2behaviors2 2 2. 2Infusing2behaviors2(in2any2object)2that2 might2evolve2according2the2connected,2 decentralized,2interdependent2era.222
  57. 57
  58. 59 IoT2DESIGN2 It’s!all!about!People!&!Trust! Technology/OperaSon22 Driven2 MarkeSng/Campaign2 2Driven2
  59. 60 IoT2DESIGN2 It’s!all!about!People!&!Trust2 # 1.#Expression#of#Brand#values#in#space# 2.#Smart#use#of#tech#trends# 3.#RelaBon#instead#of#isolated#interacBon# # # BRAND#ADHERENCE# INTEGRATED#SYSTEM# CUSTOMER#ENGAGEMENT# BRAND#ADHERENCE#
  60. © DESIGN GROUP ITALIA 61 1. Evolving2design2tools,2to2evidence2 exisSng2objects'2emergent2behaviors2 2 2. 2Infusing2behaviors2(in2any2object)2that2 might2evolve2according2the2connected,2 decentralized,2interdependent2era.222
  61. 62 Inspired2by2Asimov2 Every!object!must!know!STORIES# the2History2of2its2past2(how2it2is2made,2where2it2 was2produced,2how2it2is2used)2and2its2future2(as2 it2is2disassembled,2valued2in2its2parts,2recycled,2 disposed2of).2 2 Laws for Makers2
  62. 63 Every!object!must!be!SENTIENT# Every2object2should2know2something2about2the2 world2around2it2through2sensors,2or2at2least2 know2when2and2where2it2is2used.2 Inspired2by2Asimov2 Laws for Makers2
  63. 64 Every!object!must!be!SOCIAL# Every2object2must2be2able2to2communicate2and2share2 its2status2across2social2networks2used2by2humans,2 "parScipaSng"2in2their2social2relaSonships.2 Inspired2by2Asimov2 Laws for Makers2
  64. © DESIGN GROUP ITALIA ///2Conclusion2///2
  65. © DESIGN GROUP ITALIA Technology2acceleraSon2changes2everything.2 66
  66. © DESIGN GROUP ITALIA The2consumerizaSon2process,2combined2with2 the2proliferaSon2in2digital2touchpoints,2 moves2products2and2business2into2a2whole2 new2landscape2of2services2and2opportuniSes.22 67
  67. © DESIGN GROUP ITALIA ConsumerizaSon2evolve2consumers’2habits.2 People2expect2BEHAVIOURS2(not2just2features).2 68
  68. © DESIGN GROUP ITALIA To2be2connected2is2the2“natural2state2of2 mind”2for2any2object2
  69. © DESIGN GROUP ITALIA Placing2an2object2in2a2pocket,2in2a2car,2on2a2 desktop2or2in2customers’2homes2means2 building2a2personal,2bi>direcSonal,2 “always>on”2communicaSon2channel.2
  70. © DESIGN GROUP ITALIA 2AestheSc2of2trust2plays2a2huge2role2in2the2 design2of2these2new2behavior>based2 Smart2tools2 71
  71. © DESIGN GROUP ITALIA Every2Object2should…2 >2know2stories2 >2Be2senSent22 >2Be2social2
  72. © DESIGN GROUP ITALIA 73 DESIGN GROUP ITALIA Via Aleardo Aleardi 12 20154 Milano ITALIA tel. +39 02 58325272 234 West 39th Street New York, NY 10018 USA tel. +1 (718) 5771385 www.designgroupitalia.it Leandro2Agro’2 THANK YOU.# Gmail,2Skype,2Flickr,2TwiKer:2@leeander2

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