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Natural Born Storytellers
Connected Objects are
Foto:RobertoVeronese
By Leandro Agrò!
WHEN%
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THE%BENCHMARK%(Beauty%is%everywhere)%
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Who is actually taking the picture?
I added location
I added metadata
Are you smiling?
Are your e...
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Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools...
© DESIGN GROUP ITALIA 48
What is real? Who is the artist
© DESIGN GROUP ITALIA 49
Technologies%are%shaping%us%through%the%
connected%(cogni7ve)%devices%we%are%using/
© DESIGN GROUP ITALIA 50
From%memories%coGcrea7on%to%%
automa4c/memories#and%autonomous/stories/
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Connected%objects%are%usually%
smart%enough%to%play%a%behavior.%
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Androids%examine%every%picture%
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Automa>c#memories…#
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Build/the/story/%
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Every/object/must/know/STORIES#
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Every%object%should%know%something%about%the%
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Every%object%must%be%able%to%communicate%and%share%
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Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )
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Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )

We live on the border between FOG computing and the IoT Era. At this stage of technological evolution, being connected is a Darwinian issue for a product: a key element to it, to live long and prosper.

Storyteller objects are already influencing the scene; classic
user interaction is evolving into a continuous conversation.
The incoming communication will be a relationship in which objects emerge -from the "Fog"- as real entities.

// LOWRES //

Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )

  1. 1. Natural Born Storytellers Connected Objects are Foto:RobertoVeronese By Leandro Agrò!
  2. 2. WHEN%
  3. 3. We%live%on%the%border%between%Cloud%FOG%compu7ng%and%the%IoT%Era.%% At%this%stage%of%technological%evolu7on,%being%connected%is%a%Darwinian% issue%for%a%product:%a%key%element%to%it,%to%live%long%and%prosper.%%%
  4. 4. © DESIGN GROUP ITALIA WHO% 4
  5. 5. © DESIGN GROUP ITALIA UX#Internet#of#Things# IxD% AI,%Virtual%Assistants% EyeGTracking% Digital%Strategy% Usability% Mobile%&%Wearable% Prototypes% AR/VR% 2008 Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!
  6. 6. © DESIGN GROUP ITALIA FRONTIERS CONFERENCES UX#Internet#of#Things# IxD% AI,%Virtual%Assistants% EyeGTracking% Digital%Strategy% Usability% Mobile%&%Wearable% Prototypes% AR/VR% 2008 Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!
  7. 7. © DESIGN GROUP ITALIA Did%you%know%enough?% 7
  8. 8. © DESIGN GROUP ITALIA 8
  9. 9. © DESIGN GROUP ITALIA Sept 2015 9 There%is%a%place%far%far%away…%
  10. 10. © DESIGN GROUP ITALIA Sept 2015 10 Agrigento%
  11. 11. © DESIGN GROUP ITALIA 11
  12. 12. © DESIGN GROUP ITALIA 12 PAECEFUL%NAURE%
  13. 13. © DESIGN GROUP ITALIA 13 IMMORTAL%ART%
  14. 14. © DESIGN GROUP ITALIA 14 THE%BENCHMARK%(Beauty%is%everywhere)%
  15. 15. © DESIGN GROUP ITALIA 15 TECH%&%SCIGFI%(Most%of%technology%is%made%far%away%GandG%% SCIGFI%is%more%present%and%accessible%than%actual%science)%
  16. 16. © DESIGN GROUP ITALIA 16 Technology%is%fast%(the%sandbox%without%Temples,%Pyramid,%etc.)%
  17. 17. © DESIGN GROUP ITALIA 17 UX# Internet#of#Things# 3D%Environments% IxD% AI,%Virtual%Assistants% EyeGTracking%Design%Strategy% Usability% Mobile%&%Wearable% Prototypes% 1 3 4 5 6 7 8 9 2
  18. 18. © DESIGN GROUP ITALIA Introduc7on% 19 www.designgroupitalia.com%
  19. 19. © DESIGN GROUP ITALIA Eclectic Studio 45+ people from 16 Countries
  20. 20. © DESIGN GROUP ITALIA 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 21 2014: 85% Foreign sales 65% US East Coast
  21. 21. ©%DESIGN%GROUP%ITALIA% 3M Frame-it Interactive Board% 22 Product%to%Service% RESPONSABILITIES/ Design%Strategy% Interac7on%Design%Research%% Product%&%Engineering%Design% %
  22. 22. ©%DESIGN%GROUP%ITALIA% 3M Innovation Center 23 Product%to%Service% RESPONSABILITIES/ Interior%Design% Engineering%Design% Prototyping% UX%analysis%
  23. 23. ©%DESIGN%GROUP%ITALIA% ABB Electric Vehicle Charger% 24 RESPONSABILITIES/ Concept%Genera7on% Interac7on%Design%Research%% Engineering%Design% Product%to%Service%
  24. 24. ©%DESIGN%GROUP%ITALIA% Unicef Kidpower Star Wars Celebration % 25 Product%to%Service% RESPONSABILITIES/ Brand%Strategy% Concept% Product%&%Engineering% %
  25. 25. © DESIGN GROUP ITALIA ///%What%is%design?%///% 26 Why business loves design
  26. 26. ©%DESIGN%GROUP%ITALIA%©%DESIGN%GROUP%ITALIA% “Design(isn't(just(about( shapes(or(pixels(anymore.( Design(is(the(process(that( shapes(product(behaviours,( communi<es,(companies( and(=in(the(end=(builds(new( worlds.”( 27
  27. 27. © DESIGN GROUP ITALIA 28 Design%is%an%explora7on%
  28. 28. © DESIGN GROUP ITALIA 29 Full%of%humanity%and%beauty%%
  29. 29. © DESIGN GROUP ITALIA Design%is%(also)%a%process% 30 thinking Desirability%/%Feasibility%/%Viability%
  30. 30. ©%DESIGN%GROUP%ITALIA% Service#Design# 31
  31. 31. © DESIGN GROUP ITALIA 32 Design%shapes%business%
  32. 32. © DESIGN GROUP ITALIA Money%*%Design% 33
  33. 33. © DESIGN GROUP ITALIA 34 ((((((((((((((((((((((((devoured(Doblin,(2nd( Road,(Ubermind,(Flow(Interac<ve,( Aqua(Media,(Banyan(Branch( ( Wipro Digital acquired(DesignIt( acquired(Fjord( acquired(Lunar( acquired(Adap<ve(Path( •  Reassuring%bigGco%since%the% previous%millennium.% •  Providing%a%step%by%step%design% theory%that%ensure%a%pre]y% good%result%also%to%talentless% companies.% •  Predictability%illusion%(feeling% in%control).%
  34. 34. © DESIGN GROUP ITALIA 35 ((((((((((((((((((((((((devoured( Doblin,(2nd(Road,( Ubermind,(Flow( Interac<ve,(Aqua(Media,( Banyan(Branch( ( Wipro Digital bought( DesignIt( bought(Fjord( bought(Lunar( bought(Adap<ve(Path( The%WHY,%behind%the%why?%
  35. 35. © DESIGN GROUP ITALIA Cultural%Shi_% 36
  36. 36. © DESIGN GROUP ITALIA 37 Every%Tool,%service,%business%that% jump%in%the%digital%technology,%start% to%follow%Moore’s%Law:%% % % Accelera7on%changes%everything.%% Peter Diamandis http://www.youtube.com/watch?v=E9wFXHYJgdo
  37. 37. © DESIGN GROUP ITALIA Digital%technologies%are%pushing% consumeriza7on%and%mul7plying%touchpoints.%% 38 Everything jumps to the consumer without passing through military or professional steps The contact point between a specific product/service and a person that want to have/use it.
  38. 38. © DESIGN GROUP ITALIA Connec7vity%changes%everything% not%only%decentraliza7on%but%also%interdependence%% 39 Fluid experience Instant Gratification Dematerialised Interaction Social Induction
  39. 39. © DESIGN GROUP ITALIA 40 The%INTERNET%OF%THINGS%bridges%both%the% physical%and%digital%worlds,%permicng%the%power% of%the%internet%to%reach%everywhere%humanity.%
  40. 40. © DESIGN GROUP ITALIA 41 Most(recent(human’s(genera<ons(have(a(totally(different( rela<on(with(technologies(with(respect(to(any(ancestor.( % Since%1800%technologies%evolved%slower%than%average% human%life,%while%now%–in%the%space%of%a%single%lifeG% we%saw%cogni<ve%technologies%grow%in%a%singular%way.%
  41. 41. © DESIGN GROUP ITALIA 42 Cognitive tools Mental#models# Challenge
  42. 42. © DESIGN GROUP ITALIA ///%Storytellers%///%Connected Objects are Natural born
  43. 43. © DESIGN GROUP ITALIA 44 We%evolve%sharing%stories/
  44. 44. © DESIGN GROUP ITALIA People%expecta7ons%are%shaped%by% consumer%technologies.%% 45
  45. 45. © DESIGN GROUP ITALIA 46 Who is actually taking the picture? I added location I added metadata Are you smiling? Are your eyes open?
  46. 46. © DESIGN GROUP ITALIA 47 Why she is taking a picture? From where this habit come from? We are the consequence of the tools we use (George Basalla) Do you want to share this picture with your friends? Mutual Influence, induced need, inception,
  47. 47. © DESIGN GROUP ITALIA 48 What is real? Who is the artist
  48. 48. © DESIGN GROUP ITALIA 49 Technologies%are%shaping%us%through%the% connected%(cogni7ve)%devices%we%are%using/
  49. 49. © DESIGN GROUP ITALIA 50 From%memories%coGcrea7on%to%% automa4c/memories#and%autonomous/stories/
  50. 50. 51 Collec4ng/Data% Connected%objects%are%usually% smart%enough%to%play%a%behavior.% For%example,%take%a%detec7on% (measure%something)%each%7me% that%a%trigger%is%ON,%or%a%picture% shot%every%X%minutes,%etc.% Automa7c%memories%are%very% powerful!% Automa>c#memories…#
  51. 51. 52 Fitness%bracelets%records%what%we%do%every%day.% This%extended%memory,%visualized%through% dashboard,%is%able%to%make%our%behavior% measurable%and%more%understandable.%% At%the%same%7me,%the/new/“automa4c,/visual/and/ mathema4cal”/language/of//these/automa4c/ memories/is/already/part/of/a/brand/new/kind/of/ storytelling./ Organizing/Data% Visualizing%informa7on%is%already% a%first%picture%of%a%story.% The%right%visualiza7on%is% powerful%way%to%influence%users.% Automa>c#memories…# Your%dashboard%is%a%representa7on%of%you.% You%are%your%dashboard.% You%might%desire%to%achieve%a%be]er%result.% % %
  52. 52. 53 / / Proac4ve/Panorama% ! Androids%examine%every%picture% you%take%GandG%it%proac7vely% assembles%a%“Panorama”% without%your%request.% Automa>c#memories…#
  53. 53. 54 / / Proac4ve/Panorama% % Automa>c#memories…#
  54. 54. 55 / / Build/the/story/% One%click!Movie!trailer! Families%started%to%collect% and%record%their%special% moments%in%a%brand%new% way,%that%is%actually% influencing%their%life7me% memories.%% Automa>c#memories…#
  55. 55. © DESIGN GROUP ITALIA 56 knightscope-k5 We all are cyborgs Mission Critical autonomous machines observing us Skin & hearth
  56. 56. © DESIGN GROUP ITALIA Storyteller#objects#are#already#influencing#the#scene;#classic## user#interac>on#is#evolving#into#a#con>nuous#conversa>on.## The#incoming#communica>on#will#be#a#rela>onship#in#which#objects# emerge#Hfrom#the#"Fog"H#as#real#en>>es.%
  57. 57. © DESIGN GROUP ITALIA People’s%interac7on%with%technology%may%seem% predictable%enough,%but%it%is%not%100%%true.% 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 58
  58. 58. © DESIGN GROUP ITALIA 59 Ar4ficial/neural/networks,/or/'ANNs’//% Google's%ANNs%are%programmed,%through%an% endless%stream%of%similar%photos,%to% recognize%objects%within%images%by%their% dis7nc7ve%characteris7cs.%% Starry/Nightmare/Rolling%hills%have%been%transformed%into%giant% birds%and%bears%while%a%village's%houses%have% become%cars%and%trucks% http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen- eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html
  59. 59. © DESIGN GROUP ITALIA 60KK:%Take%in%mind%“what%technology%wants…”%
  60. 60. © DESIGN GROUP ITALIA ///%Design%Rules%///%Design#rules#for#a#highly#networked#Hpost#cloud#compu>ngH#world.##
  61. 61. © DESIGN GROUP ITALIA 62 1. Evolving%design%tools,%to%evidence% exis7ng%objects'%emergent%behaviors% % 2. %Infusing%behaviors%(in%any%object)%that% might%evolve%according%the%connected,% decentralized,%interdependent%era.%%%
  62. 62. 63
  63. 63. 64 IoT%DESIGN% It’s/all/about/People/&/Trust% Desired%Posi7oning% Actual%Posi7oning%
  64. 64. 65 IoT%DESIGN% It’s/all/about/People/&/Trust/ Technology/Opera7on%% Driven% Marke7ng/Campaign% %Driven%
  65. 65. 66 IoT%DESIGN% It’s/all/about/People/&/Trust% # 1.#Expression#of#Brand#values#in#space# 2.#Smart#use#of#tech#trends# 3.#Rela>on#instead#of#isolated#interac>on# # # BRAND#ADHERENCE# INTEGRATED#SYSTEM# CUSTOMER#ENGAGEMENT# BRAND#ADHERENCE#
  66. 66. © DESIGN GROUP ITALIA 67 1. Evolving%design%tools,%to%evidence% exis7ng%objects'%emergent%behaviors% % 2. %Infusing%behaviors%(in%any%object)%that% might%evolve%according%the%connected,% decentralized,%interdependent%era.%%%
  67. 67. 68 Inspired%by%Asimov% Every/object/must/know/STORIES# the%History%of%its%past%(how%it%is%made,%where%it% was%produced,%how%it%is%used)%and%its%future%(as% it%is%disassembled,%valued%in%its%parts,%recycled,% disposed%of).% % Laws for Makers%
  68. 68. 69 Every/object/must/be/SENTIENT# Every%object%should%know%something%about%the% world%around%it%through%sensors,%or%at%least% know%when%and%where%it%is%used.% Inspired%by%Asimov% Laws for Makers%
  69. 69. 70 Every/object/must/be/SOCIAL# Every%object%must%be%able%to%communicate%and%share% its%status%across%social%networks%used%by%humans,% "par7cipa7ng"%in%their%social%rela7onships.% Inspired%by%Asimov% Laws for Makers%
  70. 70. © DESIGN GROUP ITALIA ///%Conclusion%///%
  71. 71. © DESIGN GROUP ITALIA Placing%an%object%in%a%pocket,%in%a%car,%on%a% desktop%or%in%customers’%homes%means% building%a%personal,%biGdirec7onal,% “alwaysGon”%communica7on%channel.%
  72. 72. © DESIGN GROUP ITALIA %Aesthe7c%of%trust%plays%a%huge%role%in%the% design%of%these%new%behaviorGbased% Smart%tools% 73
  73. 73. © DESIGN GROUP ITALIA Consumeriza7on%evolve%consumers’%habits.% People%expect%BEHAVIOURS%(not%just%features).% 74
  74. 74. © DESIGN GROUP ITALIA Every%Object%should…% G%know%stories% G%Be%sen7ent%% G%Be%social%
  75. 75. © DESIGN GROUP ITALIA Leandro%Agrò% Grazie!! Gmail,%Skype,%Flickr,%Twi]er:%@leeander% www.designgroupitalia.com% Maker%IoT%Tech%Benchmark% Download(the(classifica<on,(PDF/ IoT:%The%Smart%Objects%Age% Download(the(white(paper,(PDF/ Natural Born Storytellers Connected Objects are
  76. 76. © DESIGN GROUP ITALIA IoT%STORIES% 77

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