Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )

1. Natural Born Storytellers Connected Objects are Foto:RobertoVeronese By Leandro Agrò!

2. WHEN%

3. We%live%on%the%border%between%Cloud%FOG%compu7ng%and%the%IoT%Era.%% At%this%stage%of%technological%evolu7on,%being%connected%is%a%Darwinian% issue%for%a%product:%a%key%element%to%it,%to%live%long%and%prosper.%%%

4. © DESIGN GROUP ITALIA WHO% 4

5. © DESIGN GROUP ITALIA UX#Internet#of#Things# IxD% AI,%Virtual%Assistants% EyeGTracking% Digital%Strategy% Usability% Mobile%&%Wearable% Prototypes% AR/VR% 2008 Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!

6. © DESIGN GROUP ITALIA FRONTIERS CONFERENCES UX#Internet#of#Things# IxD% AI,%Virtual%Assistants% EyeGTracking% Digital%Strategy% Usability% Mobile%&%Wearable% Prototypes% AR/VR% 2008 Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!

7. © DESIGN GROUP ITALIA Did%you%know%enough?% 7

8. © DESIGN GROUP ITALIA 8

9. © DESIGN GROUP ITALIA Sept 2015 9 There%is%a%place%far%far%away…%

10. © DESIGN GROUP ITALIA Sept 2015 10 Agrigento%

11. © DESIGN GROUP ITALIA 11

12. © DESIGN GROUP ITALIA 12 PAECEFUL%NAURE%

13. © DESIGN GROUP ITALIA 13 IMMORTAL%ART%

14. © DESIGN GROUP ITALIA 14 THE%BENCHMARK%(Beauty%is%everywhere)%

15. © DESIGN GROUP ITALIA 15 TECH%&%SCIGFI%(Most%of%technology%is%made%far%away%GandG%% SCIGFI%is%more%present%and%accessible%than%actual%science)%

16. © DESIGN GROUP ITALIA 16 Technology%is%fast%(the%sandbox%without%Temples,%Pyramid,%etc.)%

17. © DESIGN GROUP ITALIA 17 UX# Internet#of#Things# 3D%Environments% IxD% AI,%Virtual%Assistants% EyeGTracking%Design%Strategy% Usability% Mobile%&%Wearable% Prototypes% 1 3 4 5 6 7 8 9 2

18. © DESIGN GROUP ITALIA Introduc7on% 19 www.designgroupitalia.com%

19. © DESIGN GROUP ITALIA Eclectic Studio 45+ people from 16 Countries

20. © DESIGN GROUP ITALIA 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 21 2014: 85% Foreign sales 65% US East Coast

21. ©%DESIGN%GROUP%ITALIA% 3M Frame-it Interactive Board% 22 Product%to%Service% RESPONSABILITIES/ Design%Strategy% Interac7on%Design%Research%% Product%&%Engineering%Design% %

22. ©%DESIGN%GROUP%ITALIA% 3M Innovation Center 23 Product%to%Service% RESPONSABILITIES/ Interior%Design% Engineering%Design% Prototyping% UX%analysis%

23. ©%DESIGN%GROUP%ITALIA% ABB Electric Vehicle Charger% 24 RESPONSABILITIES/ Concept%Genera7on% Interac7on%Design%Research%% Engineering%Design% Product%to%Service%

24. ©%DESIGN%GROUP%ITALIA% Unicef Kidpower Star Wars Celebration % 25 Product%to%Service% RESPONSABILITIES/ Brand%Strategy% Concept% Product%&%Engineering% %

25. © DESIGN GROUP ITALIA ///%What%is%design?%///% 26 Why business loves design

26. ©%DESIGN%GROUP%ITALIA%©%DESIGN%GROUP%ITALIA% “Design(isn't(just(about( shapes(or(pixels(anymore.( Design(is(the(process(that( shapes(product(behaviours,( communi<es,(companies( and(=in(the(end=(builds(new( worlds.”( 27

27. © DESIGN GROUP ITALIA 28 Design%is%an%explora7on%

28. © DESIGN GROUP ITALIA 29 Full%of%humanity%and%beauty%%

29. © DESIGN GROUP ITALIA Design%is%(also)%a%process% 30 thinking Desirability%/%Feasibility%/%Viability%

30. ©%DESIGN%GROUP%ITALIA% Service#Design# 31

31. © DESIGN GROUP ITALIA 32 Design%shapes%business%

32. © DESIGN GROUP ITALIA Money%*%Design% 33

33. © DESIGN GROUP ITALIA 34 ((((((((((((((((((((((((devoured(Doblin,(2nd( Road,(Ubermind,(Flow(Interac<ve,( Aqua(Media,(Banyan(Branch( ( Wipro Digital acquired(DesignIt( acquired(Fjord( acquired(Lunar( acquired(Adap<ve(Path( •  Reassuring%bigGco%since%the% previous%millennium.% •  Providing%a%step%by%step%design% theory%that%ensure%a%pre]y% good%result%also%to%talentless% companies.% •  Predictability%illusion%(feeling% in%control).%

34. © DESIGN GROUP ITALIA 35 ((((((((((((((((((((((((devoured( Doblin,(2nd(Road,( Ubermind,(Flow( Interac<ve,(Aqua(Media,( Banyan(Branch( ( Wipro Digital bought( DesignIt( bought(Fjord( bought(Lunar( bought(Adap<ve(Path( The%WHY,%behind%the%why?%

35. © DESIGN GROUP ITALIA Cultural%Shi_% 36

36. © DESIGN GROUP ITALIA 37 Every%Tool,%service,%business%that% jump%in%the%digital%technology,%start% to%follow%Moore’s%Law:%% % % Accelera7on%changes%everything.%% Peter Diamandis http://www.youtube.com/watch?v=E9wFXHYJgdo

37. © DESIGN GROUP ITALIA Digital%technologies%are%pushing% consumeriza7on%and%mul7plying%touchpoints.%% 38 Everything jumps to the consumer without passing through military or professional steps The contact point between a specific product/service and a person that want to have/use it.

38. © DESIGN GROUP ITALIA Connec7vity%changes%everything% not%only%decentraliza7on%but%also%interdependence%% 39 Fluid experience Instant Gratification Dematerialised Interaction Social Induction

39. © DESIGN GROUP ITALIA 40 The%INTERNET%OF%THINGS%bridges%both%the% physical%and%digital%worlds,%permicng%the%power% of%the%internet%to%reach%everywhere%humanity.%

40. © DESIGN GROUP ITALIA 41 Most(recent(human’s(genera<ons(have(a(totally(diﬀerent( rela<on(with(technologies(with(respect(to(any(ancestor.( % Since%1800%technologies%evolved%slower%than%average% human%life,%while%now%–in%the%space%of%a%single%lifeG% we%saw%cogni<ve%technologies%grow%in%a%singular%way.%

41. © DESIGN GROUP ITALIA 42 Cognitive tools Mental#models# Challenge

42. © DESIGN GROUP ITALIA ///%Storytellers%///%Connected Objects are Natural born

43. © DESIGN GROUP ITALIA 44 We%evolve%sharing%stories/

44. © DESIGN GROUP ITALIA People%expecta7ons%are%shaped%by% consumer%technologies.%% 45

45. © DESIGN GROUP ITALIA 46 Who is actually taking the picture? I added location I added metadata Are you smiling? Are your eyes open?

46. © DESIGN GROUP ITALIA 47 Why she is taking a picture? From where this habit come from? We are the consequence of the tools we use (George Basalla) Do you want to share this picture with your friends? Mutual Influence, induced need, inception,

47. © DESIGN GROUP ITALIA 48 What is real? Who is the artist

48. © DESIGN GROUP ITALIA 49 Technologies%are%shaping%us%through%the% connected%(cogni7ve)%devices%we%are%using/

49. © DESIGN GROUP ITALIA 50 From%memories%coGcrea7on%to%% automa4c/memories#and%autonomous/stories/

50. 51 Collec4ng/Data% Connected%objects%are%usually% smart%enough%to%play%a%behavior.% For%example,%take%a%detec7on% (measure%something)%each%7me% that%a%trigger%is%ON,%or%a%picture% shot%every%X%minutes,%etc.% Automa7c%memories%are%very% powerful!% Automa>c#memories…#

51. 52 Fitness%bracelets%records%what%we%do%every%day.% This%extended%memory,%visualized%through% dashboard,%is%able%to%make%our%behavior% measurable%and%more%understandable.%% At%the%same%7me,%the/new/“automa4c,/visual/and/ mathema4cal”/language/of//these/automa4c/ memories/is/already/part/of/a/brand/new/kind/of/ storytelling./ Organizing/Data% Visualizing%informa7on%is%already% a%ﬁrst%picture%of%a%story.% The%right%visualiza7on%is% powerful%way%to%inﬂuence%users.% Automa>c#memories…# Your%dashboard%is%a%representa7on%of%you.% You%are%your%dashboard.% You%might%desire%to%achieve%a%be]er%result.% % %

52. 53 / / Proac4ve/Panorama% ! Androids%examine%every%picture% you%take%GandG%it%proac7vely% assembles%a%“Panorama”% without%your%request.% Automa>c#memories…#

53. 54 / / Proac4ve/Panorama% % Automa>c#memories…#

54. 55 / / Build/the/story/% One%click!Movie!trailer! Families%started%to%collect% and%record%their%special% moments%in%a%brand%new% way,%that%is%actually% inﬂuencing%their%life7me% memories.%% Automa>c#memories…#

55. © DESIGN GROUP ITALIA 56 knightscope-k5 We all are cyborgs Mission Critical autonomous machines observing us Skin & hearth

56. © DESIGN GROUP ITALIA Storyteller#objects#are#already#inﬂuencing#the#scene;#classic## user#interac>on#is#evolving#into#a#con>nuous#conversa>on.## The#incoming#communica>on#will#be#a#rela>onship#in#which#objects# emerge#Hfrom#the#"Fog"H#as#real#en>>es.%

57. © DESIGN GROUP ITALIA People’s%interac7on%with%technology%may%seem% predictable%enough,%but%it%is%not%100%%true.% 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 58

58. © DESIGN GROUP ITALIA 59 Ar4ﬁcial/neural/networks,/or/'ANNs’//% Google's%ANNs%are%programmed,%through%an% endless%stream%of%similar%photos,%to% recognize%objects%within%images%by%their% dis7nc7ve%characteris7cs.%% Starry/Nightmare/Rolling%hills%have%been%transformed%into%giant% birds%and%bears%while%a%village's%houses%have% become%cars%and%trucks% http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen- eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html

61. © DESIGN GROUP ITALIA 62 1. Evolving%design%tools,%to%evidence% exis7ng%objects'%emergent%behaviors% % 2. %Infusing%behaviors%(in%any%object)%that% might%evolve%according%the%connected,% decentralized,%interdependent%era.%%%

62. 63

63. 64 IoT%DESIGN% It’s/all/about/People/&/Trust% Desired%Posi7oning% Actual%Posi7oning%

64. 65 IoT%DESIGN% It’s/all/about/People/&/Trust/ Technology/Opera7on%% Driven% Marke7ng/Campaign% %Driven%

65. 66 IoT%DESIGN% It’s/all/about/People/&/Trust% # 1.#Expression#of#Brand#values#in#space# 2.#Smart#use#of#tech#trends# 3.#Rela>on#instead#of#isolated#interac>on# # # BRAND#ADHERENCE# INTEGRATED#SYSTEM# CUSTOMER#ENGAGEMENT# BRAND#ADHERENCE#

66. © DESIGN GROUP ITALIA 67 1. Evolving%design%tools,%to%evidence% exis7ng%objects'%emergent%behaviors% % 2. %Infusing%behaviors%(in%any%object)%that% might%evolve%according%the%connected,% decentralized,%interdependent%era.%%%

67. 68 Inspired%by%Asimov% Every/object/must/know/STORIES# the%History%of%its%past%(how%it%is%made,%where%it% was%produced,%how%it%is%used)%and%its%future%(as% it%is%disassembled,%valued%in%its%parts,%recycled,% disposed%of).% % Laws for Makers%

68. 69 Every/object/must/be/SENTIENT# Every%object%should%know%something%about%the% world%around%it%through%sensors,%or%at%least% know%when%and%where%it%is%used.% Inspired%by%Asimov% Laws for Makers%

69. 70 Every/object/must/be/SOCIAL# Every%object%must%be%able%to%communicate%and%share% its%status%across%social%networks%used%by%humans,% "par7cipa7ng"%in%their%social%rela7onships.% Inspired%by%Asimov% Laws for Makers%

71. © DESIGN GROUP ITALIA Placing%an%object%in%a%pocket,%in%a%car,%on%a% desktop%or%in%customers’%homes%means% building%a%personal,%biGdirec7onal,% “alwaysGon”%communica7on%channel.%

72. © DESIGN GROUP ITALIA %Aesthe7c%of%trust%plays%a%huge%role%in%the% design%of%these%new%behaviorGbased% Smart%tools% 73

75. © DESIGN GROUP ITALIA Leandro%Agrò% Grazie!! Gmail,%Skype,%Flickr,%Twi]er:%@leeander% www.designgroupitalia.com% Maker%IoT%Tech%Benchmark% Download(the(classiﬁca<on,(PDF/ IoT:%The%Smart%Objects%Age% Download(the(white(paper,(PDF/ Natural Born Storytellers Connected Objects are

Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )

You are reading a preview.

Check these out next

Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )

More Related Content

Slideshows for you (20)

Viewers also liked (20)

Similar to Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 ) (20)

More from Leandro Agro' (20)

Recently uploaded (20)