The document outlines Aayushi Porwal's exploration of SMAC technologies (Social, Mobile, Analytics, Cloud) and their potential for transforming enterprise IT and business operations. It emphasizes the importance of social technologies in enhancing collaboration, mobile technologies in enabling ubiquitous access to information, and cloud technology as a foundation for new business agility. Aayushi expresses her interest in integrating these technologies into agriculture to improve techniques for farmers in India while seeking an internship to further her knowledge and contribute to societal advancement.

1. Name: Aayushi Porwal
E-mail: aayushiporwal13@gmail.com
Twitter Id:@AayushiPorwal07
University: S.G.S.T.T.S. , Indore
Year/Semester: 6th Semester
Branch: Computer Science Engineering

2. Introduction
SMAC technologies are the new change agents in enterprise IT. When implemented , these technologies serve as a synergetic solution for
digitally transforming an organization to be better equipped for the future of business.
Social technologies allow for the rapid sharing and creation of knowledge over social networks, which enhances collaboration and information
distribution across a business. People are the most valuable asset of any organization, and social technologies help unlock the knowledge
contained in those individuals, and facilitate the dissemination of that knowledge to drive business results.
Mobile technologies are continuing to evolve, reshaping the technology landscape. The growth in smart devices is bringing about an era of
ubiquitous connectivity. Users are now able to access information anywhere at anytime with ease. Mobility serves as the cost of entry in the
consumer market, and those businesses seeking to optimize their organizations are already on board with mobile technologies.
Analytics enhance supply chains, facilitate closed-loop marketing, and optimize existing customer relationship management processes. The
immersive data processing power of Big Data analytics allows companies to deconstruct new forms of data in the cloud, which generates
unprecedented insight scalable to enable smart boardroom decision making in real time.

3. Cloud technology is the linchpin of the SMAC stack – and it is quickly becoming the new foundation of the IT ecosystem. Cloud computing lends
businesses a newfound agility, breaking down the barriers of geography and cutting the costs associated with physical server maintenance. With
limitless scalability, the cloud powers the transformative combination of social, mobile, and analytic technologies
Recent study resulted in following figures:

4. Trends
Social
• Some companies are allowing there
Customers to pay their bill on Facebook.
• Crowdsourcing for generating new
product ideas and efficient service
using social media.
• Big companies like WALMART launches
SHOPYCAT ,a Crowdsourcing for
generating new product
ideas and efficient service using social media.
• Enterprises are embedding social-driven, collaborative tools into business processes.
Mobile
• Mobile payment is very much on rise.
• Mobile Advertising is leveraging the nice form factor of smartphones for richer graphics and video. Facebook’s 49% of advertising revenue
in the 3rd quarter came from mobile usage (up 8% from the 2nd. Quarter).Facebook had 3rd Quarter advertising revenue of $1.8B:49% of
that is $882M which comes from mobile advertising
• Apple (May 2013) claims: 850,000 mobile apps in the Apple App Store.
• In 2018, app revenues will be worth $92 billion - tablet apps
will be worth more than smartphone apps.

5. Analytics
• Analytics is not just about advanced statistics, data mining or predictive analytics. It’s about processing all the raw data available from
big data and traditional data sources. Analytics helps make sense of the data, provides decisioning (Decision Management) and
predictive capabilities and also gives organizations a digital memory (Data Warehouse or Data Lake).
Cloud
• An organization which is SMAC enabled,
can interface with other organizations
through API’s which also reside in the
cloud. These capabilities release you
from the constraints of geography and
allow for a boundaryless organization.
• All mails and common data of a group
can be shared on a cloud and can be
accessedanytime anywhere via
mobiles or tabs.
• All photos and videos can be stored on a personal cloud.

6. Interest Areas
My interest areas are mobile, social networking and clouds because almost all the people living on this planet have mobile phones
and are connected to social networking sites.
Till now almost three-forth of Indian population is indulged in Agricultural activities but still it contributes only 16% to GDP.
I would like to introduce technology using SMAC through which new agricultural techniques can be introduced to farmers at
lower cost and use social networking sites to encourage new ideas and share their experiences.
If given a change of INTERNSHIP I would try to learn as much as I can under your experts so that I can develop a new technology
in my interest area and popularize it among youths and would work for the betterment of this ignored part of society.

7. Thank you!!