This document discusses SMAC (Social, Mobile, Analytics and Cloud Computing). It provides details about the author and introduces SMAC as a new enterprise IT model that leverages social, mobile, analytics and cloud technologies together to maximize their impact. Each technology enables the others. Trends around these technologies including how social allows knowledge sharing, mobile increases ubiquitous connectivity, analytics enhance processes, and cloud provides scalability and cuts costs. The document also discusses how SMAC will have a multiplying effect on businesses and productivity. It predicts that by 2020 there will be 100 billion connected devices and companies will manage 50 times more data. The author is interested in learning more about cloud computing.